Commissions, particularly in the context of business and advertising, often involve the Cost Per Click (CPC)
model. CPC is a pricing model where advertisers pay a fee each time a user clicks on their ad. This model is
commonly used in online advertising, especially in pay-per-click (PPC) campaigns. Here's a rationale for
commissions and CPC notes:
1. Performance-Based Payment:
Advantage: The CPC model is advantageous for advertisers because they only pay when a
user takes a specific action (clicking on the ad). This aligns with the performance-based
approach, ensuring that advertisers get value for their money.
2. Measurable Results:
Advantage: CPC provides measurable results, as advertisers can easily track the number of
clicks their ads receive. This transparency allows for a clear understanding of the effectiveness
of the advertising campaign.
3. Control over Budget:
Advantage: Advertisers have control over their budget with CPC. They can set a maximum
bid for each click, ensuring that they do not exceed their predetermined advertising budget.
4. Targeted Advertising:
Advantage: CPC allows for highly targeted advertising. Advertisers can choose specific
keywords, demographics, or interests to ensure their ads are shown to a relevant audience,
increasing the likelihood of clicks from potential customers.
5. Immediate Traffic:
Advantage: Advertisers benefit from immediate traffic to their website or landing page when
using CPC. This can be especially important for time-sensitive promotions or product
launches.
6. Risk Mitigation:
Advantage: Advertisers are protected from paying for impressions that do not result in clicks.
This mitigates the risk of spending on ads that may not generate engagement.
7. Competitive Bidding:
Consideration: In competitive industries, the CPC model involves bidding for ad placement.
Advertisers need to carefully strategize their bids to ensure their ads are displayed
prominently.
8. Quality of Clicks:
Consideration: While CPC ensures payment for each click, advertisers also need to consider
the quality of those clicks. It's essential to monitor conversion rates and ensure that the clicks
translate into desired actions, such as purchases or sign-ups.
9. Ad Relevance:
Consideration: Search engines and advertising platforms often consider ad relevance when
determining ad placement. Advertisers need to focus on creating relevant and engaging ad
content to improve their Quality Score and reduce CPC.
As of my last knowledge update in January 2022, the term "Order XXVI" is specific to the Civil Procedure
Code (CPC) in India. It outlines rules and procedures related to the discovery and inspection of documents in
civil suits. Please note that legal codes and regulations are subject to amendments and updates, so it's crucial to
refer to the latest version of the CPC for the most accurate and current information.
As of my last update, a summary of Order XXVI of the CPC related to the discovery and inspection of
documents includes:
1. Scope:
Order XXVI deals with the discovery and inspection of documents. It empowers the court to
order parties to a suit to produce documents that are relevant to the case.
2. Application for Discovery:
A party may apply to the court for an order to compel the other party to make discovery and
produce documents.
3. Affidavit of Documents:
The party seeking discovery is usually required to file an affidavit listing all the documents
relevant to the case that are in their possession, custody, or power.
4. List of Documents:
The court may direct the parties to exchange lists of documents, providing each party with an
understanding of the documents the other party possesses.
5. Discovery by Interrogatories:
The court may also allow a party to serve written interrogatories on the other party, seeking
specific information related to the case.
6. Inspection of Documents:
The court may order the inspection of documents mentioned in the affidavit of documents.
This allows the parties to physically examine the relevant documents.
7. Privileged Documents:
Certain documents may be privileged and protected from disclosure. The court may rule on
claims of privilege, determining whether certain documents can be withheld.
8. Consequences of Non-Compliance:
Failure to comply with the orders related to discovery and inspection may lead to
consequences, including adverse inferences or penalties imposed by the court.
As of my last knowledge update in January 2022, there may not be a specific provision in the Civil Procedure
Code (CPC) that directly addresses "Socio-Legal Commissions of Inquiry" within the context of "Social Action"
or "Public Interest Litigation" (PIL) in India. However, I can provide a general overview of the concept of
Commissions of Inquiry, their socio-legal implications, and their relationship with social action or PIL:
1. Commissions of Inquiry:
Commissions of Inquiry are bodies appointed by the government to investigate specific
matters of public importance. These commissions have the authority to inquire into and report
on issues deemed significant for public interest.
2. Socio-Legal Implications:
Commissions of Inquiry often have socio-legal implications as they address issues affecting
society at large. These may include inquiries into human rights violations, corruption,
environmental concerns, or other matters with broader societal impact.
3. Public Interest Litigation (PIL):
PIL is a legal action initiated in a court of law for the enforcement of public interest or general
interest in cases where the public or a class of people have a significant interest in the
outcome. PIL can be a means to bring attention to socio-legal issues and seek remedies
through the legal system.
4. Role in Social Action:
Socio-Legal Commissions of Inquiry can complement social action initiatives by providing an
official platform to investigate and address systemic issues. The findings of such commissions
may contribute to policy changes and social reforms.
5. CPC and Public Interest Litigation:
While the CPC primarily deals with procedural aspects of civil litigation, the concept of PIL
has evolved through judicial pronouncements, enabling individuals or groups to approach the
court for matters of public importance. The courts have expanded their scope to address issues
beyond traditional legal disputes, incorporating social and public interest concerns.
6. Judicial Activism:
Social action and PIL often involve elements of judicial activism, where the courts play an
active role in addressing social issues and ensuring justice. This may include issuing
directions to government authorities, ordering inquiries, or appointing commissions to
investigate specific matters.
7. Accountability and Transparency:
Commissions of Inquiry contribute to accountability and transparency in governance. They
provide a mechanism for independent and impartial examination of issues, promoting public
confidence in the legal and administrative systems.
Certainly, let's break down the concept of limitation, the general principles, extensions, acknowledgment, legal
disability, condonation, and the relevant aspects of the Limitation Act, 1963 (excluding schedules) in the context
of the Civil Procedure Code (CPC).
1. Concept of Limitation:
Definition: Limitation refers to the prescribed period within which a legal action must be initiated.
Purpose: It ensures that legal disputes are resolved promptly and prevents undue delays in seeking
justice.
2. Why Limitation:
Judicial Efficiency: Timely resolution promotes judicial efficiency and prevents the perpetuation of
stale claims.
Preservation of Evidence: Ensures the availability of evidence and witnesses, preserving the integrity
of legal proceedings.
3. General Principles of Limitation:
Fixed Periods: The Limitation Act prescribes specific time periods for different types of legal actions.
Date of Accrual: Limitation usually begins from the date when the right to sue accrues.
4. Extension – Sufficient Causes:
Extension Provisions: The Limitation Act provides for certain circumstances where the limitation
period can be extended.
Sufficient Cause: Refers to a valid and justifiable reason for not filing a suit within the prescribed
time.
5. Acknowledgment:
Effect: An acknowledgment of a debt or liability can reset the limitation period.
Requirements: Must be in writing, signed by the party liable, and should be made before the
expiration of the limitation period.
6. Legal Disability:
Definition: Refers to situations where a person is under a legal disability, such as being a minor or of
unsound mind.
Effect: The period of legal disability is excluded from the limitation period.
7. Condonation – When Comes to an End:
Condonation: Courts have the power to condone delays in certain cases if sufficient cause is shown.
End of Limitation: Once the period of limitation has expired, the right to sue is generally lost unless
saved by specific provisions or exceptions.
8. Limitation Act, 1963 (excluding Schedules):
Enacted to: Consolidate and amend the law regarding the limitation of suits and other legal
proceedings.
Application: Applies to various legal proceedings, including civil suits, appeals, and applications.
9. CPC and Limitation:
CPC Reference: The Civil Procedure Code incorporates the principles of the Limitation Act in
specifying time limits for filing suits, appeals, and applications.
Conclusion:
Understanding the concept of limitation, acknowledging debts, considering legal disabilities, and the provisions
of the Limitation Act are crucial aspects of ensuring a fair and efficient legal system. Adherence to these
principles promotes the timely resolution of disputes and contributes to the overall effectiveness of the justice
system. It's essential to refer to the latest versions of the Limitation Act and the CPC for the most accurate and
updated information.