Engineering economics – EGR 2302

Business Plan

Supervised by: Professor Ilham Kissani

Students Name: EL Mehdi Mokhtrai

Table of Contents:
I. Executive summary:

1. The idea behind the project …………………………………………………………………………

2. About the reservation app ……………………………………………… ………………………

3. Market……………………………………………………………………………………………….

4. Management team ………………………………………………………………………………….

II. Company description:

1. Equipment/Location………………………………………………………………………………...

2. Customers…………………………………………………………………………………………...

3. Competitors………………………………………………………………………………………….

IV. Financial Plan

1. Alternatives………………………………………………………………………………………….

2. Financial information & ROR analysis……………………………………………………………...

3. PW and AW analysis………………………………………………………………………………..

4. Cash Flow diagrams…………………………………………………………………………………

5. B/C analysis…………………………………………………………………………………………

V. Conclusion
 I. Executive Summary:

1. The Idea Behind the Project:

-Marrakech has a vibrant community with a growing interest in sports, particularly

football. With an increasing demand for organized recreational activities, my project, Camera
Wowo, aims to develop football pitches for hourly rental, combined with a cozy café and an
advanced online reservation system. This initiative addresses the need for high-quality football
facilities, promoting a healthy lifestyle while offering a comfortable social space for players and
visitors. The football pitches will be equipped with modern amenities, ensuring a professional
and enjoyable playing experience. By providing an integrated café, the project not only caters to
players but also to their friends and family, making it a perfect spot for social gatherings and
community events.

2. About the Reservation App:

- The core of the project revolves around an advanced mobile and web-based application
designed to enhance the football experience for all users. This app simplifies the process of
booking football pitches, allowing users to check availability in real-time, make reservations, and
even form teams or join matches. The app will feature user-friendly interfaces, secure payment
gateways, and social features to connect players. Additionally, it will provide updates on
upcoming events, promotions, and maintenance schedules. Coupled with state-of-the-art football
facilities, the venue will include a cozy café and restaurant, fostering a welcoming environment
for relaxation and socializing with friends and family. The app will be pivotal in driving
engagement and ensuring a seamless user experience.

3. Market:

-The target market includes local residents, tourists, and football enthusiasts. Marrakech,
known for its rich cultural heritage and tourist attractions, has a diverse population that actively
seeks recreational activities. By offering state-of-the-art facilities and an easy-to-use reservation
system, the project aims to attract a broad customer base. Local residents will find it convenient
to book pitches for regular play, while tourists can easily integrate a football match into their
travel itinerary. The café will serve as an additional attraction, enhancing the overall experience
by offering refreshments and a comfortable space to unwind before or after games. The market
strategy will focus on creating awareness through social media campaigns, local partnerships, and
community events.

4. Management Team:

-The project will require a diverse and skilled team to ensure its success. The management
team will include:

 Project Managers: Overseeing the overall planning, coordination, and execution of the
project.
 Architects and Surveyors: Designing the football pitches and café layout, ensuring
compliance with safety and quality standards.
 Construction Workers: Responsible for the physical construction of the facilities.
 Maintenance Staff: Ensuring the pitches and equipment are kept in top condition.
 Administrative Staff: Handling bookings, customer service, and daily operations.
 Café Staff: Providing food and beverage services.
 IT Professionals: Developing and maintaining the online reservation system. The
management team will be responsible for overseeing the planning, construction, and
operational phases, ensuring the project runs smoothly and efficiently. Each team member
will be selected based on their expertise and experience to ensure high-quality service
delivery.

II. Company Description:

1. Equipment/Location:

 Locations:
 o Football Pitches: Strategically located to be accessible to both local residents and
tourists, ensuring maximum convenience and visibility.
o Cozy Café: Adjacent to the football pitches, the café will offer a variety of
refreshments and meals, providing a comfortable space for relaxation and social
interaction.
 Equipment:
o Artificial Turf: High-quality synthetic turf that mimics natural grass, providing a
safe and enjoyable playing surface.
o Fencing: Durable and secure fencing to ensure the safety and privacy of players.
o Lighting Systems: Advanced lighting solutions to enable night-time play and
ensure optimal visibility.
o Goals and Seating: Professional-grade goals and comfortable seating
arrangements for players and spectators.
o Maintenance Equipment: Tools and equipment necessary for the upkeep of the
pitches and facilities.
o Café Furnishings: High-quality furniture and appliances to create a welcoming
atmosphere in the café.
o Reservation System Hardware: Computers and tablets to manage bookings and
reservations efficiently.
o Software: Customized software for the online reservation system, ensuring a
smooth and user-friendly experience.

2. Customers:

 Local Residents and Football Enthusiasts: Regular users who will benefit from the
convenience of having accessible, high-quality football pitches in their vicinity.
 Tourists Visiting Marrakech: Visitors looking for recreational activities to complement
their travel experience. The easy booking process and attractive facilities will appeal to
tourists.
 Football Clubs and Organizations: Local football clubs and organizations can use the
pitches for training, matches, and events.
  Schools and Colleges: Educational institutions can book the pitches for physical
education classes and inter-school tournaments.
 Corporate Clients: Companies looking for team-building activities and recreational
events for their employees.

3. Competitors: The competitive landscape includes various existing football pitch facilities and
recreational spots. Some of the notable competitors are:

 Kick Off Marrakech: Known for its well-maintained pitches and professional setup. It
offers a similar service but lacks an integrated café and advanced reservation system,
which gives Camera Wowo a competitive edge.
 Urbain 5 Foot(Marrakech): A popular choice among families, Urbain 5 Foot is
recognized for its family-friendly environment and community events. However, it does
not provide an advanced online reservation system, making bookings less convenient.
 Planet Foot(Casablanca): Attracts groups of friends and sports teams. Planet Foot offers
good quality pitches but does not emphasize additional amenities like a café or an app for
easy booking, which can be a differentiator for Camera Wowo.
 Salim Foot(Agadir): Known for its local community engagement, Salim Foot provides
basic football facilities. It primarily caters to the local population but does not offer the
added comfort of a café or advanced booking solutions.
 Lakhlej Foot(Marrakech): This facility focuses on providing a basic football experience
with minimal additional services. Its main strength lies in its affordability, but it lacks the
comprehensive service offerings of Camera Wowo.
 Le Don(Marrakech): Offers a range of recreational activities including football. It has a
strong presence in the local market but does not specialize solely in football, making its
offerings more generalized.
 Koora Land(Agadir): A newer entrant in the market, Koora Land provides decent
football facilities and is gradually building its reputation. It does not yet have the
comprehensive services that Camera Wowo will offer, making it a less competitive
option.

Description of Service
  Our service will depend on the alternative we choose for implementing the football pitch
facility with a cozy café and online reservation system. The primary service revolves
around offering high-quality football pitches for hourly rental, complemented by a café
that provides a relaxing environment for visitors. The following outlines our service
strategy based on two possible alternatives:

IV. Financial Plan

Description of Alternatives

Alternative 1: Direct Management and Operations**

- Overview: Camera Wowo independently manages football pitches and café.
- Key Features:
- High-quality football pitches with advanced lighting.
- Cozy café offering snacks, beverages, and a relaxing atmosphere.
- User-friendly online reservation system for seamless bookings.
- Benefits: Full control over service quality and customer experience.
Alternative 2: Collaboration with Existing Facilities**
- Overview:Camera Wowo partners with existing sports facilities.
- Key Features:
- Integrates advanced online reservation system into partner facilities.
- Leverages existing infrastructure, reducing initial costs.
- Café operated within or alongside partner facilities.
- Benefits: Reduced operational complexity and capital expenditure.
sites used to gather data:
https://www.bplans.com/indoor-soccer-facility-business-plan/
https://online.hbs.edu/blog/post/how-to-pitch-a-business-idea
https://www.slattersportsconstruction.com/sports-funding-finance/

Financial information & ROR analysis

 Using the IRR function in Excel, we notice thaT 18%>10%, therefore, since the ROR is
higher than the MARR, the extra investment is deemed acceptable.
1. PW and AW analysis:
Using the information above we notice that both PWs and AWs of Alternative 2 is superior to
those of Alternative 1, Therefore we will eliminate the first alternative and keep the second one
since the extra investment is economically justified.
2. Cash flow diagrams
 From this we can observe the present worth of the second alternative is superior to the first one.

Similarly, to the annual worth, Alternative 1 got a smaller amount than the second one. Therefore, the

Alternative 2 is indeed the best.

 3. B/C analysis:

The incentive future worth values (FW) with 2.16% inflation are greater than the future worth

values without inflation, as can be seen from the data in the table above. This difference is mostly due to

the time value of money decreasing, or the fact that money loses value with time.

We Conclude that with inflation, we gain an additional 126,425.97 MAD for the first option and

an additional 281,839.32 MAD for the second. Regarding the first option, we will invest less with

126,425.97 MAD, and regarding the second, we will invest less with 281,839.32 MAD.

V. Conclusion

Camera Wowo aims to revolutionize recreational sports in Marrakech by offering state-of-the-art

football pitches with a cozy café and advanced online reservations. With a focus on innovation,
customer satisfaction, and community engagement, we are poised to create a vibrant hub for
sports enthusiasts and visitors alike, driving sustainable growth and enhancing Marrakech's
leisure landscape.