INTERNSHIP REPORT

(EXPRESS NEWS CHANNEL ELECTION CELL)

NAME OF STUDENT: SEHAR SHAHBAZ

ROLL NO. 1925131081
SESSION: (2019-2023)

DEPARTMENT OF POLITICAL SCIENCE

1
DECLARATION FORM

I,SEHAR SHAHBAZ , Roll no 192513181 declare that the internship report is my own
work and submitted previously in whole or partial , in respect of my any other academic
award .

Signature of Candidate Date:

Signature of Supervisor Date:

Head of Department

2
INTERNSHIP CERTIFICATE

This INTERNSHIP REPORT IN (EXPRESS NEWS CHANNEL), submitted by (SEHAR

SHAHBAZ) to the department of POLITICAL SCIENCE, Roll No(1925131081) to Lahore
College for Women University has been found satisfactory .And according to the prescribed
format. I recommend it to be processed for evaluation by the external examiner for the award of
degree in BS (POLITICALSCIENCE).

Signature:. _____________________

(Supervisor)

Name: _____________________

Designation: ______________________

3
ACKNOWLEDGMENTS

(IN THE NAME OF ALLAH ALMIGHTY THE MOST BENEFICENT AND MOST
MERCIFUL)
First praise to ALLAH ALMIGHTY who is most kind and most merciful who gave me the
knowledge and wisdom to perform this task. Trust on Allah and follow the life of Holy Prophet
(Peace be upon him) had helped me to fulfill this task.
Second praise to my parents who stood by my side from start and helped me in my journey.
Third praise to the Supervisor of the Express news channel SIR SAQIB who gave me the
opportunity to work in his organization with such skillful expertise. I have learned a lot about the
news and have broad experience during my internship over there.
Thirdly I would be grateful to head of Election cell SIR GHULAM MUSTAFA and supervisor
SIR TANVEER QASIM who put a lot of hard work during internship at election cell. They do
not only provide us knowledge but also provide remarkable suggestions and constant
encouragement to deal with different tasks of my internship.
I would like to specially thank my supervisor of internship report [Link] BUTT for
providing her guidance regarding my internship report that help me to correct my errors in it.
And our HOD MAM AYESHA for her guidance throughout our four years.
Lastly I would also like to acknowledge the great support of my family members who helped me
a lot during my BS otherwise I would not be able to achieve my targets.
Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself,
vision, hard work, determination, and dedication. Remember all things are possible for those
who believe.

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TABLE OF CONTENTS

SECTION -01

 Introduction of the Organization

 Tribune and Policy of the Organization
 Competitors of the Organization
 Objectives of the Organization
 Structure of the Organization
 Working of the Organization

SECTION -02

 Objectives of Interns
 Duties performed during Internship
 1st week
 2nd week
 3rd week
 4th week
 5th week
 6th week

SECTION-03

 Internship Experience
 Execute an allover analysis of the organization
 Findings

5
 Recommendations
 Conclusion

SECTION-1:-

6
INTRODUCTION TO THE INTERNSHIP ORGANIZATION:-

Express News is a Pakistani 24-hour news channel that was launched on January 1, 2008. It is
owned by the Lakson Group, which is one of the largest media companies in Pakistan. The
channel is known for its coverage of news and current events in Pakistan, as well as around the
world.
Express News is part of the Express Media Group, which also includes several other media
outlets, such as the daily newspaper, Daily Express, and the entertainment channel, Express
Entertainment. The Express Media Group has a significant presence in the Pakistani media
industry and is known for its independent and unbiased reporting.
Since its launch, Express News has become one of the leading news channels in Pakistan, with a
large audience and a reputation for delivering breaking news and insightful analysis. The channel
has a team of experienced journalists and reporters who cover a wide range of topics, including
politics, business, sports, and entertainment. Express News has a reputation for delivering
breaking news and insightful analysis. The channel has a team of experienced journalists and
reporters who cover a wide range of topics, including politics, business, sports, and
entertainment. The channel is committed to providing its viewers with accurate and impartial
news coverage, and it has a large audience across Pakistan and beyond.

THE EXPRESS TRIBUNE:-

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The Express Tribune is a daily English-language newspaper based in Pakistan. It was launched
in 2010 and is published from Karachi, Lahore, Islamabad, and Peshawar. The newspaper covers
a wide range of topics including politics, international relations, business, sports, entertainment,
and lifestyle. It has a website that provides news updates throughout the day, as well as an e-
paper version of the newspaper that can be accessed online. The Express Tribune is known for its
objective reporting and analysis of current events in Pakistan and around the world. It is
considered to be one of the leading newspapers in the country. The Express Tribune is the first
internationally affiliated newspaper in Pakistan. Partnered with The International New York
Times, the global edition of The New York Times, the paper caters to the modern face of
Pakistan. With its groundbreaking layouts created by an INTERNATIONAL AWARD-
WINNING DESIGNER, the paper offers a stimulating visual experience designed to make
stories come alive on paper.

OBJECTIVES OF THE ORGANIZATION:

 Providing timely and accurate news coverage: One of the primary objectives
of an EXPRESS NEWS is to deliver the latest news to its audience. The channel should
aim to report on events as they happen and provide reliable information that viewers can
trust.

 Attracting a large audience: EXPRESS NEWS needs to have a significant number

of viewers to be successful. To achieve this, the channel can focus on producing content
that appeals to a broad audience, including breaking news, human-interest stories,
investigative reporting, and analysis.

 Generating advertising revenue: Advertising is the main source of revenue for

most news channels and same is for EXPRESS NEWS. Therefore, the channel's objective
should be to attract advertisers by producing high-quality content that draws in viewers
and keeps them engaged.

8
  Building a brand: EXPRESS NEWS aim to establish as a reliable source of news
and build a strong brand that resonates with its audience. This can be achieved through
consistent branding, high-quality reporting, and engaging with the audience on social
media platforms.

 Providing unique perspectives: With so many news channels available,

EXPRESS NEWS offer a unique perspective to stand out from the competition. The
channel can aim to differentiate itself by producing content that is different from what
other news channels are reporting and providing alternative viewpoints on current events.

DEPARTMENTS OF EXPRESS NEWS TV:

 News Department (Assignment Desk)

 Creative Department
 Marketing Department
 Monitoring Department
 IT Department
 HR Department
 Programming Department
 Bureau Department (Cameramen, Reporter etc.)
 Producer
 NCR (News Control Room)
 Animation Department
 MCR (Master Control Room)
 Ticker’s operator
 Packaging Department

9
  Sales and Marketing Department

 NEWS DEPARTMENT (ASSIGNMENT DESK):

The news department is responsible for gathering, producing, and presenting news stories to the
audience. This department typically consists of reporters, producers, editors, camera operators,
and other support staff. The process of news production starts with reporters gathering
information about current events, either by researching or by being present at the scene. They
then write up the story and present it to the producers. Producers review the story and decide
whether to pursue it further or not. If they decide to proceed, they assign reporters and camera
operators to gather more information and footage. Once enough information is gathered, the
editors review the material and create a final version of the story. The story is then presented to
the anchor who presents it to the audience. The news department also includes a team of
researchers who fact-check the information presented in the stories to ensure accuracy and
credibility. In addition to covering breaking news, the news department also works on producing
investigative reports, human-interest stories, and feature stories.
Overall, the news department plays a critical role in keeping the audience informed about the
latest events and developments happening around the world.

 CREATIVE DEPARTMENT:

The creative department in EXPRESS NEWS is responsible for producing creative content that
is visually appealing and engaging for the audience. The department typically consists of graphic
designers, animators, video editors, and other creative professionals. The primary role of the
creative department is to create visually compelling content that enhances the storytelling
process of the news. This includes designing graphics, creating animations, and producing video
content that accompanies news stories.
The department works closely with the news department to create visual elements that
complement the stories being reported. For example, if a news story is about a new technology
product, the creative team may create a video that showcases the product in action or a graphic
that explains how the product works. The creative department also plays a critical role in creating
promotional material for the news channel, including branding, advertising campaigns, and
social media content.

10
Overall, the creative department is responsible for producing visually engaging content that
enhances the storytelling process of the news and helps to keep the audience engaged and
informed.

 MARKETING DEPARTMENT:

The marketing department in EXPRESS NEWS is responsible for promoting the brand and
content of the news channel to the target audience. The department typically consists of
marketing professionals, advertising specialists, and social media experts. The primary role of
the marketing department is to create marketing strategies that attract and retain viewers for the
news channel. This includes identifying the target audience and creating advertising campaigns
that appeal to them.
The marketing department also works closely with the creative department to create promotional
material such as advertisements, social media posts, and other marketing collateral that promotes
the news channel's content and brand. In addition, the marketing department also works with the
news department to create promotional material such as advertisements, social media posts, and
other marketing collateral that promotes the news channel's content and brand.
In addition, the marketing department also works with the news department to identify and
promote specific stories or features that may be of interest to the target audience. Overall, the
marketing department plays a critical role in creating brand awareness, attracting and retaining
viewers, and promoting the news channel's content to a wider audience.

 MONITORING DEPARTMENT:

A monitoring department in EXPRESS NEWS is responsible for monitoring and analyzing the
performance of the news channel's content, audience engagement, and social media channels.
The department typically consists of data analysts, social media managers, and content
strategists. The primary role of the monitoring department is to track the news channel's
performance across different platforms and channels, including television, online streaming, and
social media. This includes monitoring viewer ratings, engagement metrics, and social media
analytics.

11
The monitoring department also works closely with the news and creative departments to
identify trends and patterns in audience behavior and engagement. This information is then used
to optimize the news channel's content and promotional strategies to maximize engagement and
viewership. In addition, the monitoring department also plays a critical role in crisis
management, particularly when it comes to social media. The department is responsible for
monitoring and responding to any negative feedback or comments on social media and working
to mitigate any potential damage to the news channel's reputation.
Overall, the monitoring department is responsible for ensuring that the news channel's content
and promotional strategies are optimized for maximum engagement and viewership, and for
managing any potential crises that may arise.

 INFORMATION TECHNOLOGY DEPARTMENT:

The information technology (IT) department in EXPRESS NEWS is responsible for managing
the technical infrastructure of the channel, including hardware, software, and networks. The
department typically consists of network administrators, software developers, systems analysts,
and IT support personnel. The primary role of the IT department is to ensure that the news
channel's technical infrastructure is functioning properly and efficiently. This includes managing
the news channel's computer systems, servers, databases, and other technology platforms.
The IT department also works closely with other departments, such as the news and creative
departments, to ensure that their technology needs are met. For example, the department may
provide software tools for reporters to research stories, or video editing software for the creative
department. In addition, the IT department is responsible for ensuring that the news channel's
content is distributed across multiple platforms, including television, online streaming, and social
media. This may involve developing and maintaining websites and mobile apps, or managing
online video platforms and social media channels. The IT department also plays a critical role in
data security, ensuring that the news channel's content and data are protected from cyber-attacks
and other security threats.
Overall, the IT department is responsible for managing the technical infrastructure of the news
channel, ensuring that all technology platforms are functioning efficiently, and providing
technical support to other departments as needed.

 HUMAN RESOURCES DEPARTMENT:

12
The Human Resources (HR) department in EXPRESS NEWS is responsible for managing the
channel's workforce, which includes recruiting, training, and retaining employees. The
department typically consists of HR professionals, recruiters, and trainers. The primary role of
the HR department is to ensure that the news channel has a qualified and motivated workforce
that is capable of producing high-quality content. This includes managing the recruitment and
hiring process, creating job descriptions, and conducting interviews. The HR department also
plays a critical role in employee development and training. This includes providing new hire
orientation, organizing workshops and training sessions, and providing career development
opportunities for employees.
In addition, the HR department is responsible for managing employee benefits, such as health
insurance, retirement plans, and paid time off. The department also manages employee relations,
such as handling complaints and grievances, and resolving conflicts.
Overall, the HR department is responsible for managing the channel's workforce, ensuring that
employees are motivated, productive, and satisfied, and providing support and guidance to
employees as needed.

 PROGRAMMING DEPARTMENT:

The programming department in EXPRESS NEWS is responsible for creating, scheduling, and
managing the channel's programming lineup. The department typically consists of programming
executives, content strategists, and scheduling coordinators. The primary role of the
programming department is to ensure that the news channel's programming lineup meets the
needs and interests of its target audience. This includes selecting news stories and other content
that will engage viewers and keep them informed, and scheduling the content to air at the most
optimal times for the target audience.
The programming department also works closely with the news and creative departments to
ensure that the programming lineup is consistent with the news channel's overall content
strategy. This may involve developing new programming concepts, scheduling news specials or
events, and creating promotional material for upcoming programs. In addition, the programming
department is responsible for monitoring the performance of the channel's programming lineup

13
and making adjustments as needed. This may involve analyzing viewer ratings and engagement
metrics, and making changes to the programming lineup to optimize engagement and viewership.
Overall, the programming department plays a critical role in creating and managing the news
channel's programming lineup, ensuring that the content is engaging and relevant to the target
audience, and maximizing viewer engagement and viewership.

 BUREAU DEPARTMENT:

The bureau department in EXPRESS NEWS is responsible for covering news events and stories
from specific geographic regions. The department typically consists of reporters, producers, and
camera crews who are stationed in various cities or regions around the world. The primary role
of the bureau department is to provide in-depth coverage of news events and stories from their
assigned regions. This includes conducting interviews, gathering information, and reporting on
breaking news events as they occur. The bureau department also works closely with the news
and programming departments to ensure that their coverage aligns with the channel's overall
content strategy. This may involve developing news packages, providing live updates during
breaking news events, and creating feature stories that highlight the culture and lifestyle of the
region.
In addition, the bureau department is responsible for building relationships with local sources,
government officials, and other key stakeholders in the region. This can help to ensure that the
news channel has access to the latest information and insights on important stories and events.
Overall, the bureau department plays a critical role in providing comprehensive coverage of
news events and stories from specific regions, and ensuring that the news channel's coverage is
relevant and engaging to its target audience.

 PRODUCER DEPARTMENT:

The producer department in EXPRESS NEWS is responsible for overseeing the production of
newscast content, including both live and pre-recorded segments. The department typically
consists of producers, associate producers, and production assistants.

14
The primary role of the producer department is to ensure that news content is produced on time,
on budget, and to a high standard of quality. This includes managing the production process,
from story conception to final broadcast, and ensuring that all aspects of the production,
including the script, visuals, and audio, are of the highest quality. The producer department also
works closely with other departments, such as the news, creative, and programming departments,
to ensure that the news channel's content strategy is being met. This may involve developing new
story ideas, coordinating with reporters and camera crews to cover breaking news events, and
collaborating with the programming department to ensure that content is being delivered in the
appropriate format and at the optimal time.
In addition, the producer department is responsible for managing production budgets and
ensuring that resources are being used efficiently. This may involve negotiating contracts with
outside vendors and contractors, and working closely with internal departments to ensure that all
production needs are being met within budget.
Overall, the producer department plays a critical role in ensuring that this news channel's content
is produced at a high standard of quality, delivered on time, and aligned with the channel's
overall content strategy.

 NEWS CONTROL ROOM DEPARTMENT:

The news control room department in EXPRESS NEWS is responsible for managing and
coordinating the technical aspects of the news broadcast. The department typically consists of a
team of technicians, engineers, and directors who work together to ensure that the broadcast runs
smoothly and without any technical difficulties. The primary role of the news control room
department is to oversee the technical aspects of the broadcast, including video and audio
switching, graphics, and other on-air elements. This involves working closely with the news and
production teams to ensure that all elements of the broadcast are properly timed and executed.
The news control room department is also responsible for ensuring that the broadcast adheres to
technical standards and regulations, such as those related to closed captioning, audio levels, and
other technical specifications.
In addition, the news control room department plays a critical role in responding to breaking
news events and other unexpected situations that may arise during the broadcast. This may
involve making quick decisions to adjust the broadcast and ensure that viewers receive timely
and accurate information.
Overall, the news control room department plays a vital role in ensuring that the news channel's
broadcast is technically sound, visually appealing, and effectively communicates news content to
the target audience.

15
  ANIMATION DEPARTMENT:

The animation department in EXPRESS NEWS is responsible for creating animated graphics
and visuals that support the news content being broadcasted. The department typically consists of
animators, graphic designers, and visual effects specialists. The primary role of the animation
department is to create engaging and informative animations that help to illustrate complex
topics and add visual interest to the news content. This includes creating animations for news
segments, weather forecasts, and other informational graphics. The animation department also
works closely with other departments, such as the news and programming departments, to ensure
that the animations align with the channel's overall content strategy. This may involve
collaborating with producers and editors to develop visual concepts and storyboards, and
ensuring that the animations are delivered on time and to a high standard of quality.
In addition, the animation department is responsible for keeping up-to-date with the latest
animation software and techniques, and ensuring that the department's equipment and software is
up-to-date and functioning properly.
Overall, the animation department plays a critical role in creating visually engaging and
informative content for the news channel's audience, and helping to bring news stories to life
through the use of compelling animations and graphics.

 MASTER CONTROL ROOM:

The master control room (MCR) in EXPRESS NEWS is responsible for managing the technical
aspects of the channel's transmission and distribution. The MCR is typically the nerve center of

16
the broadcast operation, where signals from various sources are received, processed, and
distributed to viewers via various platforms, including cable, satellite, and streaming services.
The primary role of the MCR is to manage the channel's programming schedule, including
ensuring that programs are delivered on time, adhering to technical standards, and maintaining
the channel's branding and imaging.
The MCR is also responsible for monitoring the quality of the broadcast signal, ensuring that it
meets technical specifications and regulations, and troubleshooting any technical issues that may
arise.
In addition, the MCR is responsible for managing the channel's distribution to various platforms,
such as cable and satellite providers, streaming services, and other distribution partners. This
involves coordinating with internal departments, such as the programming and advertising
departments, to ensure that the content is delivered in the appropriate format and to the
appropriate audiences.
Overall, the MCR plays a critical role in ensuring that the news channel's content is delivered to
its audience in a timely and efficient manner, adhering to technical standards and regulations,
and maintaining the channel's brand and image.

 TICKERS OPERATOR DEPARTMENT:

The tickers operator department in EXPRESS NEWS is responsible for managing the ticker or
news crawl that runs along the bottom of the screen during the broadcast. The ticker is a scrolling
line of text that displays breaking news, stock prices, weather updates, and other information
related to the news being broadcasted. The primary role of the tickers operator department is to
manage the ticker content and ensure that it is accurate, timely, and relevant to the audience. This
involves working closely with the news and programming departments to stay updated on the
latest news and events, and creating ticker content that complements the news content being
broadcasted. The tickers operator department is also responsible for ensuring that the ticker runs
smoothly and without any technical difficulties. This may involve monitoring the ticker
hardware and software, troubleshooting any issues that may arise, and working with the
engineering and IT departments to resolve any technical problems.
In addition, the tickers operator department is responsible for managing the visual design and
appearance of the ticker, ensuring that it is visually appealing and aligned with the channel's
overall branding and imaging.
Overall, the tickers operator department plays a critical role in providing viewers with timely and
relevant information during the broadcast, and ensuring that the ticker runs smoothly and
effectively enhances the overall news viewing experience.

17
  PACKAGING DEPARTMENT:

The packaging department in EXPRESS NEWS is responsible for creating and producing
promotional material and on-air packaging elements that help to promote and brand the channel's
programming. The primary role of the packaging department is to create visually compelling and
engaging promotional content that promotes the channel's programs and brand. This includes
producing on-air promos, teasers, and trailers, as well as designing and producing graphics and
animations that are used to brand the channel's programming. The packaging department also
works closely with the programming and advertising departments to ensure that the promotional
material aligns with the channel's overall content strategy and advertising campaigns. This
involves collaborating with producers and editors to develop visual concepts and storyboards,
and ensuring that the promotional material is delivered on time and to a high standard of quality.
In addition, the packaging department is responsible for managing the channel's brand identity
and imaging, ensuring that all on-air elements, including graphics, animations, and promotional
material, are consistent with the channel's brand guidelines.
Overall, the packaging department plays a critical role in promoting the channel's programming
and brand, and helping to attract and retain viewers through visually engaging and compelling
promotional material.

 SALES AND MARKETING DEPARTMENT:

The sales and marketing department in EXPRESS NEWS is responsible for generating revenue
through the sale of advertising space and sponsorships, and promoting the channel's brand and
content to potential viewers and advertisers. The primary role of the sales and marketing
department is to sell advertising space and sponsorships to companies and organizations that
want to promote their products or services to the channel's viewers. This involves developing
relationships with clients and agencies, identifying sales opportunities, and negotiating contracts
and pricing. The sales and marketing department is also responsible for developing and
implementing marketing strategies that promote the channel's programming and brand to
potential viewers and advertisers. This may involve producing promotional material, developing
advertising campaigns, and managing the channel's social media presence.
In addition, the sales and marketing department is responsible for conducting market research
and analyzing viewer and advertising trends, to identify areas of opportunity and to stay ahead of
the competition.

18
Overall, the sales and marketing department plays a critical role in generating revenue for the
channel, promoting the channel's programming and brand to potential viewers and advertisers,
and helping to ensure the long-term success and growth of the channel.

 SPORTS DEPARTMENT:

The sports department in EXPRESS NEWS is responsible for covering and reporting on all
aspects of the world of sports. This includes news, highlights, analysis, and interviews related to
various sports, teams, players, and events. The primary role of the sports department is to
provide viewers with comprehensive coverage of sports news and events, and to offer in-depth
analysis and commentary on sports-related topics. This involves researching and reporting on
breaking news stories, tracking the latest developments in the sports world, and producing on-air
segments that highlight key events and moments.
The sports department is also responsible for coordinating coverage of major sporting events,
such as the Olympics, World Cup, and Super Bowl, and for developing relationships with
athletes, coaches, and other sports figures to secure interviews and exclusive content.
In addition, the sports department is responsible for producing and airing pre-game shows, post-
game analysis, and other sports-related programming, as well as working with the advertising
and marketing departments to sell advertising space during sports programming.
Overall, the sports department plays a critical role in providing viewers with comprehensive
coverage of the world of sports, and helping to generate audience engagement and interest in the
channel's sports-related programming.

 NEWS CONTROL ROOM DEPARTMENT:

The news control room department in EXPRESS NEWS is responsible for managing and
coordinating the technical aspects of the news broadcast. The department typically consists of a
team of technicians, engineers, and directors who work together to ensure that the broadcast runs
smoothly and without any technical difficulties. The primary role of the news control room
department is to oversee the technical aspects of the broadcast, including video and audio
switching, graphics, and other on-air elements. This involves working closely with the news and
production teams to ensure that all elements of the broadcast are properly timed and executed.
The news control room department is also responsible for ensuring that the broadcast adheres to
technical standards and regulations, such as those related to closed captioning, audio levels, and
other technical specifications.

19
In addition, the news control room department plays a critical role in responding to breaking
news events and other unexpected situations that may arise during the broadcast. This may
involve making quick decisions to adjust the broadcast and ensure that viewers receive timely
and accurate information.
Overall, the news control room department plays a vital role in ensuring that the news channel's
broadcast is technically sound, visually appealing, and effectively communicates news content to
the target audience.

 ANIMATION DEPARTMENT:

The animation department in EXPRESS NEWS is responsible for creating animated graphics
and visuals that support the news content being broadcasted. The department typically consists of
animators, graphic designers, and visual effects specialists. The primary role of the animation
department is to create engaging and informative animations that help to illustrate complex
topics and add visual interest to the news content. This includes creating animations for news
segments, weather forecasts, and other informational graphics. The animation department also
works closely with other departments, such as the news and programming departments, to ensure
that the animations align with the channel's overall content strategy. This may involve
collaborating with producers and editors to develop visual concepts and storyboards, and
ensuring that the animations are delivered on time and to a high standard of quality.
In addition, the animation department is responsible for keeping up-to-date with the latest
animation software and techniques, and ensuring that the department's equipment and software is
up-to-date and functioning properly.
Overall, the animation department plays a critical role in creating visually engaging and
informative content for the news channel's audience, and helping to bring news stories to life
through the use of compelling animations and graphics.

20
MASTER CONTROL ROOM:

The master control room (MCR) in EXPRESS NEWS is responsible for managing the technical
aspects of the channel's transmission and distribution. The MCR is typically the nerve center of
the broadcast operation, where signals from various sources are received, processed, and
distributed to viewers via various platforms, including cable, satellite, and streaming services.
The primary role of the MCR is to manage the channel's programming schedule, including
ensuring that programs are delivered on time, adhering to technical standards, and maintaining
the channel's branding and imaging.
The MCR is also responsible for monitoring the quality of the broadcast signal, ensuring that it
meets technical specifications and regulations, and troubleshooting any technical issues that may
arise.
In addition, the MCR is responsible for managing the channel's distribution to various platforms,
such as cable and satellite providers, streaming services, and other distribution partners. This
involves coordinating with internal departments, such as the programming and advertising
departments, to ensure that the content is delivered in the appropriate format and to the
appropriate audiences.
Overall, the MCR plays a critical role in ensuring that the news channel's content is delivered to
its audience in a timely and efficient manner, adhering to technical standards and regulations,
and maintaining the channel's brand and image.

TICKERS OPERATOR DEPARTMENT :

The tickers operator department in EXPRESS NEWS is responsible for managing the ticker or
news crawl that runs along the bottom of the screen during the broadcast. The ticker is a scrolling
line of text that displays breaking news, stock prices, weather updates, and other information
related to the news being broadcasted.
The primary role of the tickers operator department is to manage the ticker content and ensure
that it is accurate, timely, and relevant to the audience. This involves working closely with the
news and programming departments to stay updated on the latest news and events, and creating
ticker content that complements the news content being broadcasted. The tickers operator
department is also responsible for ensuring that the ticker runs smoothly and without any
technical difficulties. This may involve monitoring the ticker hardware and software,
troubleshooting any issues that may arise, and working with the engineering and IT departments
to resolve any technical problems.

21
In addition, the tickers operator department is responsible for managing the visual design and
appearance of the ticker, ensuring that it is visually appealing and aligned with the channel's
overall branding and imaging.
Overall, the tickers operator department plays a critical role in providing viewers with timely and
relevant information during the broadcast, and ensuring that the ticker runs smoothly and
effectively enhances the overall news viewing experience.

PACKAGING DEPARTMENT:

The packaging department in EXPRESS NEWS is responsible for creating and producing
promotional material and on-air packaging elements that help to promote and brand the channel's
programming.
The primary role of the packaging department is to create visually compelling and engaging
promotional content that promotes the channel's programs and brand. This includes producing
on-air promos, teasers, and trailers, as well as designing and producing graphics and animations
that are used to brand the channel's programming. The packaging department also works closely
with the programming and advertising departments to ensure that the promotional material aligns
with the channel's overall content strategy and advertising campaigns. This involves
collaborating with producers and editors to develop visual concepts and storyboards, and
ensuring that the promotional material is delivered on time and to a high standard of quality.
In addition, the packaging department is responsible for managing the channel's brand identity
and imaging, ensuring that all on-air elements, including graphics, animations, and promotional
material, are consistent with the channel's brand guidelines.
Overall, the packaging department plays a critical role in promoting the channel's programming
and brand, and helping to attract and retain viewers through visually engaging and compelling
promotional material.

SALES AND MARKETING DEPARTMENT:

The sales and marketing department in EXPRESS NEWS is responsible for generating revenue
through the sale of advertising space and sponsorships, and promoting the channel's brand and
content to potential viewers and advertisers. The primary role of the sales and marketing

22
department is to sell advertising space and sponsorships to companies and organizations that
want to promote their products or services to the channel's viewers. This involves developing
relationships with clients and agencies, identifying sales opportunities, and negotiating contracts
and pricing. The sales and marketing department is also responsible for developing and
implementing marketing strategies that promote the channel's programming and brand to
potential viewers and advertisers. This may involve producing promotional material, developing
advertising campaigns, and managing the channel's social media presence.
In addition, the sales and marketing department is responsible for conducting market research
and analyzing viewer and advertising trends, to identify areas of opportunity and to stay ahead of
the competition.
Overall, the sales and marketing department plays a critical role in generating revenue for the
channel, promoting the channel's programming and brand to potential viewers and advertisers,
and helping to ensure the long-term success and growth of the channel.

SPORTS DEPARTMENT:

The sports department in EXPRESS NEWS is responsible for covering and reporting on all
aspects of the world of sports. This includes news, highlights, analysis, and interviews related to
various sports, teams, players, and events. The primary role of the sports department is to
provide viewers with comprehensive coverage of sports news and events, and to offer in-depth
analysis and commentary on sports-related topics. This involves researching and reporting on
breaking news stories, tracking the latest developments in the sports world, and producing on-air
segments that highlight key events and moments. The sports department is also responsible for
coordinating coverage of major sporting events, such as the Olympics, World Cup, and Super
Bowl, and for developing relationships with athletes, coaches, and other sports figures to secure
interviews and exclusive content.
In addition, the sports department is responsible for producing and airing pre-game shows, post-
game analysis, and other sports-related programming, as well as working with the advertising
and marketing departments to sell advertising space during sports programming.
Overall, the sports department plays a critical role in providing viewers with comprehensive
coverage of the world of sports, and helping to generate audience engagement and interest in the
channel's sports-related programming.

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SECTION-02:-

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Objectives of internship:

Gain practical experience: One of the main objectives of internships is to provide students
or recent graduates with practical experience in their chosen field. Interns get to apply the
concepts and theories they learned in school in a real-world setting, which can enhance their
understanding of the industry and improve their skills. So we were able to do this all at
EXPRESS NEWS platform.

Develop professional skills: Internships offer opportunities for interns to develop important
professional skills such as communication, teamwork, problem-solving, and time management.
These skills are crucial for success in any career. These all we learned at EXPRESS NEWS.

Build a network: Internships provide opportunities to network with professionals in the

industry, which can lead to future job opportunities or professional connections.

Explore career options: Internships can help interns determine if their chosen career path is
a good fit for them. They get to experience the day-to-day tasks of the job and determine if it
aligns with their interests and skills. Gain industry knowledge: Internships allow interns to learn
about the industry they are interested in from professionals who have years of experience. This
all we experienced at EXPRESS NEWS for a better understanding of the industry's trends,
challenges, and opportunities.

Earn academic credit: Some internships offer academic credit, which can help students
meet degree requirements while gaining practical experience. So we gained practical experience
at EXPRESS NEWS.
Overall, internships provide valuable opportunities for students and recent graduates to gain real-
world experience, develop professional skills, and build a network in their chosen industry. And
I was lucky enough to gain that experience and develop professional skills by working with team
of EXPRESS NEWS.

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Duties Performed during internship:

OUTLINE:
I was offered six weeks internship program in EXPRESS NEWS where I have learned
organizational aims, coordination policies content development mode and styles of working and
bunch of other activities. Although the election cell and creative department were the main
theme of my internship which covers the live updates of BY ELECTIONS 2022 and the results
of their polling stations as well. Furthermore I have learnt the how to make the headlines by
working on copy desk.

FIRST WEEK:
In my first week Sir Tanveer took us around office and we visited every department of the news
channel. We visited news room also and it was a great experience. Later on we were given
introduction to constituency and elections. Then we came to know about elaborate details of
twenty constituencies of by elections. In which we came to know about flags, population, and
name and pictures of the candidates who were going to be elected. I have worked on their
winning and running candidates of 2013 and 2018 (general elections). I made list of all the
candidates with all their details.

SECOND WEEK:

During my second week ERM (express result management) software ID gave for entering all the
candidates’ information. I have given the two constituencies which were PP-158 LAHORE and
PP- 167 LAHORE. I have to collect all the data of their candidates from the Election
commission of Pakistan. Their signs, their votes and their parties name. After that we added the
district, year population, constituency, total votes, male votes, female votes, combined by
collecting these details then to update in the ERM. Sir Tanveer there were kind enough to teach
us about ERM and all the rules about elections. We practiced on ERM for weeks so that we

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come to know about each and every feature of ERM. We even practiced on ERM with fake
results so that we do not face any issue on result day.

THIRD WEEK:

In this week we have to prepare the final results for the big day which was going too held on
Sunday. During the result day we were being connected to our representatives of different
constituencies which were given us results from the polling stations. They were updating us from
time to time and we were updating data on point. And whole point was to update the ERM
repeatedly to make sure that there was no chance of any error. We did a practice for Election
Day in the last few days. In which our head gave us our phones separately with Sims in which
the number of all reporters saved by us according to constituencies. We did a practice in which
one intern act as a reporter and the other as listener which write down the data given by reporter
like In call (1) reporter told about 3 polling stations results in which he give information about
the votes gained by all parties specially PMLN,PTI,TLP.

FOURTH WEEK:

Fourth week was an entirely different from the previous ones. This week revolves around the
copy writing desk. Where I got to know that how does the news headlines made or how to write
the news. The basic purpose of the copy desk to let us know about the various terms like OC,
VO, BULLETIN and BREAKING NEWS. We came to know about these all first time so it was
interesting to learn new things.

FIFTH WEEK:

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This week revolves around the making the OC and VO from different sources like to make OC
and VO on the current political situation or current sports scenario. Once you make the VO and
OC in concise manner this will be checked by the department of creative department supervisor.
The best way to extract the material was to read the newspaper like DAWN, THE EXPRESS
TRIBUNE. I have polished my article writing skills from these newspapers. I also focused on
column writing so that my writing skills should be improved.

SIXTH WEEK:

Last week at copy writing desk was to publish the breaking news at their express news. And to
make the article writing on the topic which was given as a task. The most precise way to write
article is to have collections of more advanced words. In this final week of internship we made
breaking news by ourselves and we also learned how reporters get all the information and get
them published so we can see on TV.

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SECTION-03:-

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INTERNSHIP EXPERIENCE:

Internship experience was a great experience as well as a great opportunity for me to be the part
of EXPRESS NEWS. It Improve my sense of social relations as a news make to reliable,
honest, hardworking and practical. The work of mine contributed a lot because I used to hand in
my assignment in time. Though my contribution might have been small cooperated to what the
entire contributed, I believe what I did have a lots of positive impact towards the achievement of
overall objectives of the channel.
In short the product of my work contributed a lot to overall mission of the channel. There were
many successes, both on my side and on the organization side.

Findings:

 This organization should provide more facilities, proper timing for interns
 This organization should provide more seats in women’s categories.
 The organization should provide opportunities to young professionals to be their part.
 There should be need to improve their technological systems in the organization should
pay their employees on time as lot of employees face this issue.
 The working environment was very satisfying but there should be enhancement in their
rooms and proper space for internes and separate from their staff.
 For interns they should give permission that they can capture some moments for
evidence.
 There should be authentication of news before publishing.
 Their members should must cooperate with each other for the efficiency of working.

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RECOMMENDATION:

Every group have some strength and weak news but overall EXPRESS NEWS channel is
powerful source of news, but Express News network Have to think that only making profit is not
important if one group is Earning profit from TV channel, Newspaper etc.
 They have to upgrade their accessories Evaluation of employees must be based on
performance.
 Information Provided to Viewers should be authentic and without any influence
so that viewership confidence must increase.
 As most of the employees are aged and less equipped with technical skills and are
less aware about latest researches and developments occurring in the globe,
employees must be provided with self-Development plans.
 There should be proper check and balance on internees, as to their timings and
work.
 Turnover of old employees due to attractive packages offers by competitors is a
big threat.

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Conclusion:
The overall conclusion I conclude that. Through this internship, I have had the chance to learn
more about the true professionalism of working in a channel. I gained a lot of knowledge that I
will use as a compass for my future. Learning in both out of experience and observation .Practice
experience is of the best types of experience to work under such sanitations. By doing internship
in media I have further choice after completing my degree to choose media or not.

Appendix:

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