How Can Ethiopian Entrepreneurs Build Successful Businesses?

21 April 2023

Entrepreneurship is becoming more popular in Ethiopia as the country tries

to create more jobs and expand its economy. That is a good thing considering
the prevalence of unemployment and some domestic crimes along with it.
However, starting a successful business in Ethiopia is a challenging due to
various factors, such as limited access to capital, infrastructure, and skilled
labor. Even with these challenges, there is a lot of potential for entrepreneurs
to succeed and make a positive impact.

ntrepreneur
In this article, we will explore the important factors that Ethiopian
entrepreneurs need to consider when building successful businesses. We'll
look at the current business environment in Ethiopia, discuss how to develop
a business idea, start a business, and grow it, and provide practical tips and
examples along the way. Related articles: - Make Money Online in Ethiopia: 5
Platforms to Exploit - What You Should Know to Start Online Business in
Ethiopia - Top 11 Best Online Business Opportunities for Ethiopian
Entrepreneurs By the end of the article, readers should have a better
understanding of what it takes to succeed as an entrepreneur in Ethiopia,
and be inspired to take action towards their own business goals.

1. Understanding the Business Landscape in Ethiopia

Ethiopian Business Landscape

Starting a business in Ethiopia can be challenging due to the country's
complex and dynamic business environment. To build a successful business,
entrepreneurs must understand the current economic trends, government
policies, and industry sectors. They must also be aware of the challenges and
opportunities facing Ethiopian entrepreneurs. One of the biggest challenges
for entrepreneurs in Ethiopia is access to capital. Banks and other financial
institutions often require collateral or high-interest rates, which can be
difficult for small businesses to meet. In December 2022, Ethiopia's interest
rate stayed constant at 7%. According to Ethiopia’s Central Bank data
provided monthly, the maximum level was 11% and the lowest level was 3%.
Additionally, infrastructure and logistics can be a hurdle for businesses looking
to import or export goods. According to recent historical events, Ethiopia has
experienced inflation as a result of poor governance, drought and conflict.
Many people have died because of it, and many more have been displaced,
become homeless. Internal migration has also become a common phenomenon.
And, this in turn has resulted in the collapse of many promising businesses.
Beyond that, it has also killed the work initiation of many young
entrepreneurs. The country’s ethnic based governance system has also been a
cause of many unfairness and bias in the business world. However, there are
also many opportunities for entrepreneurs, such as the growing middle class
and the rising demand for tech-enabled services. To succeed in this
environment, entrepreneurs must be able to adapt and innovate. They should
be aware of the latest trends and developments in their sector and have a deep
understanding of their target market. Government policies and regulations can
also have a significant impact on businesses, so entrepreneurs must stay up-
to-date on the latest changes and requirements.
Generally, while the business landscape in Ethiopia can be really challenging,
there are many opportunities for entrepreneurs who are willing to put in the
effort and take calculated risks. By understanding the current trends and
challenges, entrepreneurs can position themselves for success and make a
positive impact on the country's economy.

2.[1.] Developing a Business Idea in Ethiopia

Busin
Before starting a business in Ethiopia, entrepreneurs must identify a feasible
business opportunity. This requires careful research and study of the market,
the competition, and the potential demand for the product or service. Here are
some steps that Ethiopian entrepreneurs can take to develop a successful
business idea:

o Identify a problem to solve

:
One way, in fact, the most common way to generate business ideas is to
identify a problem or challenge in the local community and develop a solution.
For example, a lack of kindergarten schools or daycares could be the basis for
a new business idea.

o Research the market

: Entrepreneurs should conduct market research to understand the needs and

preferences of their target customers. This can involve visiting your competitors
work environment, and discussing with your competitors and their customers
in person (if they are ok with it).

o Analyze the competition

:
It's important to understand who else is offering similar products or services
in the market and what their strengths and weaknesses are. This can help
entrepreneurs differentiate their business and find a unique value
proposition. For example, in the case of the daycare facility, you may find that
the location of the existing daycare centers is not ideal for parents, so you can
try to find a location that suits the parents.

o Test the idea

Before investing too much time and money into a new business, entrepreneurs
should test their idea with potential customers to gauge interest and gather
feedback. This can involve creating a prototype or offering a limited version of
the product or service. Again, using the daycare center idea as an example, you
can try your own house, or rent a small house, and try the business with as
little as five to ten kids, for a couple of months. This will give you a real idea of
what the business will look like, what its challenges will be, the expected
common expenses, staff and facility needed, and so on. . .

o Develop a business plan

Once a viable business idea has been identified, entrepreneurs should develop
a clear business plan that outlines their goals, strategies, and financial
projections. This can help secure funding and guide decision-making as the
business grows.
By following these steps, Ethiopian entrepreneurs can develop a strong
business idea that addresses a real need in the market and has the potential
to succeed. It's important to approach this process with an open mind, be
willing to pivot or adjust the idea as needed and seek feedback and advice
from other entrepreneurs or mentors.

3.[2.] Starting a Business in Ethiopia

Starting a Business in Ethiopia

Once a viable business idea has been developed, the next step is to start
the business. In Ethiopia, there are several legal and regulatory
requirements that entrepreneurs must follow. Here are some important
steps to consider when starting a business in Ethiopia:

o Register the business

:
Entrepreneurs must register their business with the appropriate
government agencies, such as the Ministry of Trade and Industry
or the Ethiopian Investment Commission. This involves providing
proof of ownership, the business plan, and other relevant
documents.

o Obtain necessary licenses and permits

:
Depending on the nature of the business, entrepreneurs may need
to obtain additional licenses and permits from government
agencies, such as the Ministry of Health or the Ministry of
Agriculture.

o Open a business bank account

:
Entrepreneurs should open a separate bank account for their
business, which can help with tracking expenses and managing
cash flow.

o Obtain funding
 :
Access to capital can be a challenge for Ethiopian entrepreneurs,
but there are several options available, including government
programs, microfinance institutions, and angel investors.

o Hire employees

:
Entrepreneurs should carefully consider their staffing needs and
hire employees with the right skills and experience. They should
also comply with labor laws and regulations, such as minimum
wage and working hour requirements.
Starting a business in Ethiopia can be a complex process, but with the
right guidance and support, entrepreneurs can navigate the legal and
regulatory requirements and set their businesses up for success. It's
important to seek advice and mentorship from other entrepreneurs,
business associations, or government agencies to ensure compliance and
avoid common pitfalls.

4.[3.] Growing a Business in Ethiopia

Growing a Business in Ethiopia

Once a business is up and running, the next challenge is to grow it and

take it to the next level. Here are some strategies that Ethiopian
entrepreneurs can use to scale up their businesses:

o Expand to new markets

:
 Entrepreneurs should consider expanding their business to new
regions or markets within Ethiopia or even internationally. This
can involve adapting the product or service to meet local needs
and preferences.

o Introduce new products or services

:
Entrepreneurs can also consider expanding their business by
adding new products or services to their existing offerings. This
can help attract new customers and increase revenue.

o Build a strong team

:
As the business grows, entrepreneurs must ensure that they have
the right team in place to support their vision and goals. This may
involve hiring new employees or outsourcing certain tasks.

o Leverage technology

:
Technology can be a powerful tool for growth, from improving
efficiency and productivity to reaching new customers. Ethiopian
entrepreneurs should stay up-to-date on the latest tech trends
and consider investing in new tools and software.

o Seek funding

:
As the business grows, entrepreneurs may need additional capital
to fund expansion. This can come from a variety of sources, such
as venture capital firms, angel investors, or crowdfunding
platforms.
While scaling up a business can be challenging, it's important for
entrepreneurs to stay focused on their vision and goals. By leveraging
the right resources and networks, Ethiopian entrepreneurs can
overcome the challenges and unlock the potential for growth and
success.
Some examples of Ethiopian businesses that have successfully scaled up
include; • Kaldi's Coffee, which has grown from a small coffee shop to a
chain with multiple locations, and • Iceaddis, a co-working space and
 startup incubator that has helped launch several successful tech
startups. By following these strategies and staying focused on their
vision, Ethiopian entrepreneurs can build successful businesses that
make a positive impact on their communities and the wider economy.

Conclusion

Building a successful business in Ethiopia requires a combination of

factors, including a viable business idea, access to capital, a supportive
business environment, and a skilled workforce. While there are many
challenges to overcome, Ethiopian entrepreneurs have a great
opportunity to make a positive impact on their communities and the
country's economy.
In this article, we have explored the key factors that Ethiopian
entrepreneurs need to consider when building successful businesses. We
looked at the current business landscape in Ethiopia, discussed how to
develop a business idea, start a business, and grow it, and provided
practical tips and examples along the way.

To succeed as an entrepreneur in the ever-changing Ethiopian economic

environment, it's important to stay informed, be adaptable, and seek out
opportunities to learn and collaborate with others. By leveraging the
right resources and networks, Ethiopian entrepreneurs can unlock the
potential to build thriving businesses that create jobs, generate wealth,
and contribute to sustainable development. As Ethiopia continues to
grow and diversify its economy, there has never been a better time for
entrepreneurs to pursue their dreams and build successful businesses.
We encourage all Ethiopian entrepreneurs to take action toward their
goals and make a positive impact on their communities and the wider
world.

Entrepreneurship is the ability and readiness to develop, organize and run a

business enterprise, along with any of its uncertainties in order to make a
profit. The most prominent example of entrepreneurship is the starting of new
businesses.

Entrepreneurship is when an individual who has an idea acts on that idea,

usually to disrupt the current market with a new product or service.
Entrepreneurship usually starts as a small business but the long-term vision is
much greater, to seek high profits and capture market share with an innovative
new idea.

What are the four 4 types of entrepreneurship?

As you start a business and then work to build your start-up, often you will
hear about the four types of entrepreneurship: Small Business
Entrepreneurship, Scalable Start-up Entrepreneurship, Social
Entrepreneurship and Large Company Entrepreneurship.

In economics, a cycle of poverty or poverty trap is caused by self-reinforcing

mechanisms that cause poverty, once it exists, to persist unless there is
outside intervention. It can persist across generations, and when applied to
developing countries, is also known as a development trap.

What are the stages of poverty?

Poverty is a condition or state that describes a lack of financial means to either
meet one's basic needs or attain a quality of life much beyond basic needs.
There are four kinds of poverty typically discussed: absolute, relative,
situational, and generational.

How to sustain started business ( Business growth strategy)

Owning a startup, in and of itself, is challenging. Having the monetary capacity

and knowledge to get a business off the ground is one thing; surviving the
fierce competition, volatile economy, as well as the oftentimes changing and
unpredictable marketplace is another. Steps have to be taken, even tiny ones
and the demands of the company will need to be met one at a time.
To really survive, there are some rules which matter more than others. Most
who manage and own large businesses, who, at one time, were struggling in
their own start-ups, will inform you there are definitely some steps and
strategies you need to hang on to, to reach your goal.
Here are 9 non-negotiable principles to which all startups should adhere in
order to become success stories and also for business growth:
Leverage free or inexpensive marketing and advertising strategies or tools
Because your business is just beginning its way to making good money, it is
practical that you rethink expensive choices to get individuals to notice your
services or products. Don’t ruin your odds of getting the ROI you’ve set your
eyes on, merely because you spent more than you ought to for that
advertisement or sponsorship. As you embrace social media, you’ll know that
exposing your brand to a broad section of your marketplace without having to
go beyond your budget is possible.
Remain relevant
If your service or product is deemed less of a necessity or has disappeared from
the list of today's trends, it’ll be difficult to get your business back on the
radar. Don't wait for tragedy to happen. Remain on top of what others want
and need, and be relevant in what other people are saying about your service
or product. Be certain you reinvent if needed. Move ahead and expand. Provide
something fresh on top of any existing services, or develop a new service
altogether. Either way, pay close attention to how relevant you ought to be.
As it comes to customer service, don’t compromise
It’ll take lots of effort to get your clients to trust you; however, make one error
and you'll lose them all prior to even being able to explain. Irrespective of your
reinvention, expansion, or growth, high quality customer service needs to be
permanent. Your people ought to have the ability to do their job. Be certain
they’re highly trained to offer your customers with the help needed as they
conduct business for you.
Embrace the proper technology
Startups today are actively pursuing innovations and technologies which assist
in easing many of the operational activities. From automated finance
management tools to phone systems, learn how and when to take advantage of
these innovations.
Do not be frightened of taking risks
Always attempt to bring something fresh to the table. There will be enough
startups out there taking the road of least resistance; therefore, by doing things
somewhat differently you may discover an entirely new, exciting niche within
your field.
Do not be frightened of failing
The path to success is mostly paved by failure. It’s nearly impossible to
succeed without having to fail first. It’s possible to learn as much from your
failed project as you’re able to from a successful project, yet the most
important thing you can learn in regard to failure is how to get back up on
your feet and keep on trying.
Pick the proper people
With serious expansion will come serious job opportunities. Be certain not to
take this lightly. One important business growth strategy isn’t to hire those you
need desperately for only today, yet neglect to employ those you need for
tomorrow. Take all of the resources and time needed to discover the ideal
match for each role.
Keep on doing what is working
If it isn’t broke, don't fix it. Expansion happens as you are fulfilling a need. If
your startup is expanding, it means individuals require and like what you are
doing. To alter your approach now might be to change what it currently is that
makes you a success.
Cease doing what doesn't work, immediately
Once you’ve identified what is working, start to trim the fat. Identify all
expenditures in the business which are not generating results and reallocate
these resources to what’s working, or to a different project.

If you’ve got entrepreneurial ambitions, here are some tips to help you get
started.

1. Be prepared for hard work – lots of it

Forget your social life. In the early days at least, you’ll need to devote pretty
much all your time and energy to the business. The pay-off, though, is that if
things go to plan, nothing beats the rewards and satisfaction of creating a
successful business from scratch.

2. Plan your route to success

Draw up a solid business plan. Make sure it includes goals that are SMART:
specific, measurable, appropriate, realistic and timely. It doesn't guarantee you
success, but it makes it more likely. It can give you a benchmark to measure
your performance against and helps to keep your focused.

3. Cash is king

As an accountant, cash flow and financial forecasting should be one of your

strong points. But you can’t be complacent. The corporate graveyard is full of
businesses that took their eye of the finances. So keep your forecasts up to
date – and use them to guide your strategy. Having up-to-date figures at your
fingertips makes it easier to spot problems and react promptly.
4. Get comfortable with risk

Entrepreneurs must be prepared to take measured risks. This doesn’t mean

throwing your accounting and finance training down the drain, but you need to
get used to the idea of taking a few chances – and learning from the outcomes,
good or bad. After all, one of the best ways to succeed is to learn from your
mistakes and move on. Colonel Sanders, the iconic founder of KFC, was a
failed lamp manufacturer before hitting on his fried chicken secret recipe.

5. New isn’t necessarily better

‘New’ business doesn’t necessarily mean ‘new’ idea. Some of the most
successful businesses simply take an existing idea and do it better. Just look
at Apple. They didn’t invent the personal computer or the MP3 player – they
just improved them. So don’t be put off if your idea has been done before.
Instead, think about how you can improve it by doing it differently.

6. Become a people person

As the saying goes, ‘people do business with people’. So you need to get out
there and talk to people. Networking is a relatively cheap way to market your
business – and one of the most effective.

Do you have any top tips for starting your own business? Or perhaps you’re
already a successful entrepreneur? Join the discussion on Twitter by including
#ACCA in your tweets.
4 Methods to Sustain Long Term Business Growth

Every business owner has a vision of continuing to grow, however not everyone
has a business development strategy in place to ensure long term success. As
with all companies, eventually they will reach their peak and enter into the
stability phase of their business life cycle.

Having business extensions as part of your long term growth strategy is the key
for thriving overtime and is one of the simple fundamentals which can help
your business consistently ensure it remains relevant.

Create Supporting Products

All businesses are formed on the concept of a product or service which aim to
satisfy consumer needs. Methods to expand your business are always present
as long as the products/services are needed by consumers.

A fast and effective method to sustain business growth is by introducing

supporting products. As the name suggests, supporting products are new
products which are created with the intention to ‘support’ your existing line of
offerings.

The supporting products must be compatible with your main products. This
allows your business to promote the new product in an easier fashion and the
marketing aspect becomes straight forward.

For example, a business which primarily sells ‘fresh milk’ as their product can
diversify their product line by introducing new flavours in different packaging
sizes. Overtime, this can be further expanded by utilising different forms of
milk such as almond per flavor.

The business growth strategy for supporting products doesn’t end there. There
are many other growth opportunities available, especially when businesses can
merge current trends into their products.
 For example, sustainability is currently a large trend and many consumers are
making their purchase decisions based on products’ environmental impact.
Continuing on from the same example, the business can introduce sustainable
packaging and milk sources (e.g. oat) into their product line.

Further down the track, the business can debut healthier versions of its
original product to expand the supporting product range.

These forms of supporting products give a great indication of consumer

demand, enable business growth and allow you to be fluid by adapting
products according to trends.

Rebranding
Rebranding gives businesses the potential to completely refresh their image
and is the equivalent of a reset button.

An advantage of rebranding is that businesses increasing their ability to reach

new customers. Rebranding typically comes with several changes across a
business which can range from changes products, design, manufacturing
processes and more, which all ultimately create a new memorable impression
on the market.

Rebranding can also occur in the situation where a business engages in the
merging or acquisition of other businesses. If this occurs with businesses that
are overseas or share very similar products, then focusing on your brand
messaging and revaluating visual identity will be of great importance.

Overall, rebranding your business at the appropriate time is a great method to

maintain business growth and should be part of your long term business
development strategy.

Analysing Market Demand

Knowing what your consumers want and what is stopping consumers from
purchasing from your business is powerful information and is perhaps the
most important data which can lead to business growth.

Once your business has reached the stability phase, conducting a thorough
analysis will save time and money as opposed to experimenting without
direction. The stability phase marks a milestone where the business isn’t
necessarily growing but is staying in a safe zone, and creating changes without
data is too risky.

Create surveys for your consumers which asks key questions:

 What do they like about your brand?

 What’s their favourite product?
 What’s their least favourite product?
 Are there any new features or changes they would like to see in your products?
 Do they like your branding? Why/why not?
 Have they recommended your business to others? Why/ why not?
These are some general questions which can be asked to build an
understanding of your consumers. Offer simple incentives to encourage your
consumer base to complete the survey and offer further small incentives if your
consumers successfully ask non-customers to fill the survey.

To ensure business growth, this should be done at least once a year to grasp
all the knowledge on market demand and this should be a staple in your
business growth strategy.

Recognise the Cost Behind Business Growth

As with everything, resources are necessary to induce growth. To grow a
business function and sustain this overtime, the cost to your business will also
increase.

Before exploring any growth options across your business functions,

understand the immediate and long term cost implications. Any growth will
eventually require more staff, equipment and the necessary resources which
create the product or service you provide.

Having cash allocated towards quality control, your systems, technology,

software, outsourcing and other factors is also a consideration which must be
taken before delving into business growth.

A long term business growth strategy must having a blueprint in place for
changes in operational cost if expansion were to occur, as growing without
planning this will hinder business growth and may even create a backwards
step.

Which Growth Strategy Should my Business Use?

Overall, creating supporting products, rebranding, analyzing market demand
and having a plan for costs associated with growth are the most common
business growth strategies. Selecting which business growth strategy to employ
is interdependent on several operational factors and on your current situation,
which is why often times implementing a combination of these strategies is a
powerful solution.

Regardless of the path chosen, the most important point to remember is that
business owners must always carefully plan the strategy and no impulsive
 decisions should be made without considering short term and long term
implications.

Chasing constant business growth is overly idealised, however there are often
times where remaining in the stability phase and thoroughly planning is the
smarter choice.

7 Ways to Achieve Sustainable Growth For Your Business

 1. Create a powerful brand

 2. Partnerships and collaborations
 3. Customer retention and satisfaction
 4. Repeatable sales and retainers
 5. Have a brilliant team
 6. Keep analysing and revising your strategies
 7. Align your sales and marketing
 Conclusion

When it comes to having a business, it could go one of three ways:

1. You could grow very quickly, which sounds great, but then you could
incur into the problem of how to fund this rapid growth and how to find the
resources to support it.
2. You could grow too slowly and stagnate.
3. You could be losing sales and eventually go into bankruptcy.

Sustainable growth is the realistically attainable growth that a company could

maintain without running into problems and generate a healthy profit. There
are a few tips and tricks you could follow in order to achieve that with your
company. Let's explore them together.

1. Create a powerful brand

As Fast Company states, a powerful brand comes from its ability to develop a
personal connection with its customers. In order to get them to return to you
and build your brand, you need to really focus on developing and sustaining
these relationships over time.

First of all, you need to identify your niche. As quoted in a previous article:

"If you try and sell everything to everybody, you successfully sell nothing to
anybody."
David Finch, Purple Frog MD"

Secondly, you need to really identify who your buyer persona is, what their
pain points are and show them how you can help them. The trick here is
to educate and inform your customers, not interrupt them with ads. So
reaching out to them individually on social media with ad hoc posts, or writing
very informative blog posts/white papers/guides that cater directly to their
needs, is the best way to nurture a relationship with strangers and be found by
more potential customers.

If you want to learn more about this technique of educating not interrupting
your prospects and customers, download this free ebook that will tell you
everything you need to know to grow your business through running inbound
campaigns

2. Partnerships and collaborations

We all love growing our businesses, but if it comes down to the scenario one
described in the intro, where the growth is too quick, you should always be
prepared. One of the big issues that is holding back companies in the UK from
growing is the lack of internal resources, but if you know where to find them
externally when in need and have good working relationships with freelancers
or other similar companies to yours, then you can be confident that you will be
able to handle any kind of job that comes your way.

Another great way you can leverage collaborations with other businesses is by
starting to refer customers to them and asking them to refer some to you in
return. In that way you will have a very solid network of referrals and a
continuous stream of new clients coming in.

3. Customer retention and satisfaction

We are sometimes so engrossed with finding and nurturing relationships with

new prospects and leads, that we often forget about our customers. As Emmet
and Mark Murphy write in their book Leading on the Edge of Chaos, acquiring
new customers can cost an organization around five times more than retaining
current ones. In fact, a 2% increase in customer retention can have the same
effect as decreasing a company’s costs by 10%.

If you start considering customers as more than just a sale, but you introduce
the possibility of them coming back time and time again, that will increase
their lifetime value to you. For instance, if you can work out that the average
customer makes a annual purchase of £10k and you manage to get them to
stay with your company for around 3 consecutive years (instead of 1),
their lifetime value to you will be £30k. If you can get the relationship going for
more than one year, then, that is effectively £20k in new business.

That is why your business should have a marketing plan and budget for 'new
business from old customers', and you should start treating your client base as
leads and prospects.

By delighting your customers, not only will they be returning, but they will also
become promoters of your business, bringing in more customers in turn.

The issue with this is that, as James Allen from Bain says, 80% of companies,
when asked, believe they deliver a superior proposition to their customers, but
if you ask the customers of those companies, in only 8% of cases do they agree.
They refer to this as a delivery gap, the difference between what you think
you’re doing and the reality of how customers perceive you.

Try and integrating surveys and net promoter scores into your business,
asking your customers to give you feedback after every interaction. In that way
you will have an objective view on customer satisfaction and will know what
areas you need to improve in.

4. Repeatable sales and retainers

You know you have achieved this when you have a sales conversion rate and
revenue that you can consistently forecast. This can be done by implementing
repeatable models and processes that will save you planning time and assure
you success every time and with every customer.
Another great idea is to try and hook your clients and prospects into a retainer
model, rather than getting them to pay on an individual sale basis, so that you
have some predictable, fixed income every month.

5. Have a brilliant team

Having engaged employees often means having happier and more loyal
customers, getting from them a higher level of productivity and work quality
and spending less in recruitment costs. In order to keep your employees
engaged and motivated, create a positive environment, reward high-performing
teams and recruit the right staff that will fit in your company culture.

6. Keep analysing and revising your strategies

In business, it's never a case of discovering a model or strategy that works and
sticking to it for decades. The world changes quickly, and you need to be able
to adapt. Keep analysing all your strategies on a regular basis (and that is more
than once every year) to identify what works, what needs tweaking and what
isn't working and therefore it's best to concentrate your resources elsewhere.

According to Forbes research, companies able to analyse and successfully

exploit the information they hold outperform their peers by up to 20%.

7. Align your sales and marketing

This is something that we constantly repeat to our customers. Bringing your

sales and marketing team together by making them focused on the same
revenue goals is absolutely crucial for a company to be able to grow. In fact,
your sales team will know a lot better the issues that customers have, and
marketing can build campaigns around them, but this will only work if there is
complete collaboration between the two. In this way, the marketing team will
be able to generate more qualified leads that your sales team will then turn into
customers. More customers = more sustainable revenue.

Conclusion

These are quite a few tips, and you can either go for all of them, or choose to
really focus on one and measure whether it's giving you the growth you want or
not. In any case, always analyse the effects of any strategy you implement in
your business, in order to ensure you are on the right path for success.
ኢንተርፕርነር ሺፕ ማለት ምን ማለት ነው?

ኢንተርፕርነር ሺፕ /የስራ ፈጠራ / ፅንሰ ሀሳብ የተጀመረው ለ 18 ኛው ክፍለ ዘመን (1700 ዎቹ ) ሲሆን
ከዚያን ጊዜ አንስቶ ይህ ቢዝነስ አስተሳሰብ ሲቀነቀን እስከ አሁን እስካለንበት የ 21 ኛው ክ/ዘመን ደርሷል፡፡
ብዙዎች ይህንን ፅንሰ ሃሳብ ከግል ስራ ፈጠራ (በግል ስራ መጀመር) ጋር የሚያያይዙት ሲሆን የምጣኔ ሀብት
ባለሙያዎች ደግሞ ከዚህ ባለፈ ተጨማሪ ትርጉም እና ትንታኔ ይሠጡታል፡፡
 አንድ አንድ የምጣኔ ሀብት ባለሙያዎች ኢንተርፕርነር (ስራ ፈጣሪ) ማለት ከዚህ በፊት ያልተጀመሩ
/ ያተሞከሩ/ ትርፋማ ስራዎች ለመጀመር የሚደፍር እና ሊከተሉ ለሚችሉ ኪሳራዎች ሃላፊነት
ለመውሰድ የሚደፍር ነው ይላሉ፡፡ ሌሎች ደግሞ ልዩ ልዩ የፈጠራ ስራዎች ወደ ገበያ የሚቀርብን
ሰው ስራ ፈጣሪ /ኢንተርፕረነር) በማለት ይበይናሉ ፡፡ አንድ አንድ ግለሰብ ኢንተርፕረነር ነው
የሚያስብለው አዳዲስ ምርቶች እና ምርት ሂደቶችን በማስተዋወቅ ሰፊ የገበያ ድርሻን ለማግኘት
የሚሞክር ነው ሲሉ በርካታ የመስኩ ምሁራን ይገልፃሉ፡፡
 ይህ በእንዲህ እያለ በርካታ የምጣኔ ሀብት ባለሙያዎች በመሰረታዊነት በአንድ ነገር ላይ ይስማማሉ፤
አንድ ሀገር ምጣኔ ሃብት ለማሳደግ እንዲሁም በርካታ የስራ ዕድሎችን ለመፍጠር ሁነኛው መንገድ
የስራ ፈጠራ (ኢንተርፕርነርሺፕ) መሆኑን። ከእንደኛ ዓይነት ሀገራት ( እያደጉ ባሉ ሀገራት) አዳዲስ
እና ጀማሪ የስራ ዘርፎች በስራ እድል ፈጠራ፣ በገቢ እድገት እንዲሁም በድህነት ቅነሳ በኩል ለሃገሪቱ
የሚያበረክቱት አስተዋፅኦ ከፍተኛ በመሆኑ በእነዚህ ሀገራት ያሉ መንግስታት ለእነዚህ አዳዲስ የስራ
ዘርች ድጋፍ ሊያደርጉ ይገባል፡፡

አንዳንድ ግለሰብ ስራ ፈጣሪ የሚያሰኙት መሰረታዊ ባህሪያት

በአለማችን ላይ የሚገኙ ስራ ፈጣሪዎች ከተለያየ ይህ ህብረተሰብ ክፍል የተገኙ፣ የተለያዩ ዘር፣
እምነት፣ሃይማኖት፣ ፆታ እና የእድሜ ክልል ቢኖራቸውም እነዚህን መሰረታዊ ባህሪያት ግን ይጋሯቸዋል፡፡
 1. የፈጠራ ችሎታ
አዳዲስ ምርቶችን አገልግሎቶች እና የአሰራር ስልቶችን ማስተዋወቅን የሚያካትት ሲሆን የፈጠራ ችሎታ
በስራ ላይ ለሚገኙ ምርቶች እና አገልግሎቶች መሻሻል አስተዋፅኦ ከፍተኛ ነው፡፡ ይህ ባህሪ በመጠየቅ፣
በመማር እና ምርምር ከማድረግ ማዳበር ይቻላል፡፡

2. ቁርጠኝነት፡-
ይህ የስራ ፈጣሪዎች ባህሪ በተለየ ሁኔታ እንዲሰሩ የሚያደርጋቸው ባህሪ ነው፡፡ ስራ ፈጣሪዎች ከሌላው
በበለጠ ጠንካራ ሰራተኞች ናቸው ሃሳቦቻቸው እና የአሰራር እቅዳቸው ከተግባር ጋር ሲጣመር ቁርጠኝነት
ይባላል፡፡
3. ፅናት፡-
ጠንካራ ፍላጎትና አላማን ይዞ እስከ ስኬት መዝለቅ የፅኑ ሰዎች መለያ ነው፡፡ ይህም ሲባል በጥንካሬ
ያለማቋረጥ ላስቀመጡት ዓላማ በትጋት መስራት እና ለአስቸጋሪ ሁኔታዎች እጅ አለመስጠት ማለት ነው፡፡
በርካታ ሙከራዎች ባይሳኩ እንኳን እስኪሳካ መማርና ለስኬት መድረስ የስራ ፈጣሪዎች ዋነኛ መገለጫ ባህሪ
ነው፡፡
4. ለለውጥ ዝግጁነት
ገበያው በሚፈልገው መልኩ አካሄድን በማድረግ እና ለአዳዲስ ሃሳቦች አዕምሮን ክፍት ማድረግ ማለት ነው፡፡
የገበያውን እውነታዎች በመረዳት ተለዋዋጭ የገበያ እቅዶችን ማዘጋጀት ተገቢ ነው፡፡ ይህም ለአንድ አዲስ
የስራ ፈጣሪ ወሳኝ ባህሪ ነው፡፡
5. መሪነት
ተገዢ የሚሆኑበት ሕግ በማዘጋጀትና እና ግልጽ የሆነ ግብን በማስቀመጥ ወደ ስኬት የሚያደርስ ልዩ ክህሎት
ነው፡፡
6. ጠንካራ ፍላጎት፡-
ይህ ባህሪ የአንድን ስራ ፈጣሪ እስከ መጨረሻው እንዲፀና የሚደርገው ሲሆን ሌሎችንም በስራው ለማሳመን
የሚረዳ ነው፡፡
7. በራስ መተማመን ፡-
ይህ የእርግጠኝነት ባህሪ ሲሆን ጥርጣሬን ከሕሊና በማስወገድ አንድ ፈጣሪ ሙሉ አቅሙን ስራው ላይ ብቻ
እንዲያው ያስችለዋል፡፡ በራስ መተማመን የሌሎች ሠዎችን ትችት እና አስተያየት ያለምንም የአቋም ለውጥ
ለመቀበል ያስችላል፡፡