Origin of Balenciaga
Cristobal Balenciaga Eizagirre founder of
fashion house
Balenciaga was born in Guetaria, on 21st
January 1895.
He was a very famous fashion designer as
well
In as the
1919, he opened a shop in Donostia and some
most famous
years later, Spanish couturier of the history.
HeMadrid
in was also
and Barcelona too.
an entrepeneur.
When the Civil War started, he closed his shops
and he went
Helive
to designed a lot of dresses and here are some
to Paris.
of them:
Strength
S
Produces high-quality and
W
O
innovative designs.
Longtime history as a
couture
Weakness
house.Style that stands out Reliant on influencer or celebrity
from traditional
couture brands. T marketing.
Social media users hesitant to
engage.
Weakened reputation amongst
consumers.
Opportunities
a Threats
n
Rising support for independent businesses
and designers. - Customized products, designs, or Partnerships suspended or “up in the
Personalization
experiences
Innovative retail concepts-pop up stores, air"
a
concept stores. Competitors with a stronger luxury
association.
Growing sentiments to boycott.
Reasons to Believe •
1. A forward thinker in
pop culture
that goes beyond
fashion.
2. High-quality
craftsmanship backed
by sustainable practices.
3. Balenciaga is known for
subverting
traditional fashion rules.
4. Rich legacy, fashion authority
and strong
influence on trends and styles.
Problem we have to
overcome
Balenciaga, which was inundated by a social media mob in 2022 after a poorly
judged holiday ad campaign caused some people to allege that the brand was
promoting child pornography.
Balenciaga faced criticism for two ad campaigns accused of “sexualizing children.”
In response, the luxury fashion brand apologized and filed a $25 million lawsuit
against its production company, North Six Inc. One campaign depicted children
posing with plush teddy bear bags featuring bondage-themed elements
Our Purpose
Recently, people's confidence in Balenciaga's
character has
wavered and they are hesitant to engage with
the brand.
Balenciaga plans to reassure people's belief that they are
still an
inventive, high-quality fashion giant at the industry's
forefront.
Revitalize Balenciaga's brand image by drawing attention
towards
its core principles: quality, authenticity, and innovation.
