HANEEN AHMED

Marketing plans -Event management- Digital Marketing

00966555605387
[Link]@[Link] · LinkedIn: haneeen-ahmeed ·

PERSONAL PROFILE
Highly motivated, respected and creative marketing professional with a Master
degree in Marketing from the University of business and technology, and fifteen
years’ experience in the industry. I possess valuable experience working as
Marketing Executive in a number of holding companies. In my previous roles I was
involved in planning, launching and analyzing campaigns, curating content for a
range of clients, social media management marketing. As a positive, enthusiastic
and energetic individual, with excellent communication skills – both written and
verbal, I strongly believe that I would be an asset to your team.

EXPERIENCE

ANDALUSEH GROP
REGIONAL MARKETING PARTNERSHIP MANAGER 2023

• Build and leverage strong working relationships with key stakeholders – GCP Sales teams,
Merchant Services, Risk, Product and Compliance to drive successful initiatives aimed at securing
new clients
• Manages development of annual and quarterly s marketing plans including, but not limited to,
advertising, marketing, digital marketing, promotions, community relations, special events,
sponsorships, physician relations, philanthropy and customer service
• Works with marketing leadership team to develop strategic vision and oversee execution of
s/community marketing campaigns that meets established branding, preference and volume
goals
• Identifies goals and objectives of region marketing and programming and develops integrated s
marketing strategies to support objectives
• Identifies and analyzes proposals from potential s prospects across each region
• Proactively makes recommendations and brings innovative solutions to the development of
appropriate marketing strategies in s to drive business growth and brand equity
• Manages market research projects related to s/community partners and actively monitors
fandom
• Responsible for tracking ROI of all s/community initiatives and establishing tracking mechanisms
• Must have experience and hands-on working knowledge of marketing and branding with a focus
and understanding of how branding is impacted through s marketing and community partnerships
• Ability to manage a budget effectively, create and implement business analysis and ROI reporting
related to each s and community strategic partnership
AL IZDIHAR & AL RAFAH TRADING CO. LTD.
FOOD AND BEVERAGE MANAGING 2018 - 2023
MARKETING MANGER, QUALITY ASSURANCE MANAGER
QUALITY CONTROL
• Perform quality control checks and generate QC reports for incoming and outgoing products to
ensure that they meet quality and safety standards in accordance to SFA's regulations
• Perform sensory evaluation for incoming raw materials to ensure consistent quality and for
product improvement
• Conduct QC inspection for customer feedbacks
• Provide technical and quality related assistance to other departments, assist in marketing
department’s recipe, videos and photo shoot when required
• Perform regular internal and external product quality control and monitor their quality so as to
provide timely feedback to category/supplier for improvement
• Compile/archive QC report related documents
• Assist to maintain, source and purchase QC equipment and consumables when required
• Assist in product development or product improvement sensory evaluation preparations when
required
• Assist sales or other departments with product specification, certification and quality related
document requests
MARKETING
• Developing and executing business strategies to achieve short and long-term goals.
• Reporting to the CEO, providing market insights and strategic advice.
• Understanding and developing budgets and finance, including expenditures, return on.
• Developing and implementing business plans.
• Supervising all of a company's marketing operations with Group subsidiaries and external clients,
from developing new goals to pinpointing strategies to meet those goals and tracking progress.
• providing direction, guidance, and leadership to all departments (Digital Marketing, CSR,
Branding, Corporate Communications, Production & Sales).
• Overseeing the corporate communications, digital presence & brand image of Alizdehar and its
subsidiaries.
• Established group marketing department including KPIs and Policy & Procedures
• Developed corporate business strategy.
• Created group marketing & communication strategies.
• Creating Brand Identity.
• Organizing events and participating in exhibitions
• Cooperation B2B business
• E-commerce
• Created corporate identity for 4 brands.
• Building & maintaining positive corporate brand image
• Developed and implemented re-branding strategy for the company.
• Dealing with governmental authorities like GEA & MOC for entertainment events and branding.
• Developed marketing communication campaigns.
• Oversees corporate communication and branding in various online and print platforms.
• Developed, implemented & adhered to department budget.
• Managed company’s PR & CSR campaigns.
• Developing & implementing sales and marketing strategies
• Creating creative marketing campaigns for each season.

2
 • Creating and monitoring CRM system for the company

BMC - Batterjee Medical College 2015- 2017

BUSINESS & DEVELOPMENT DEPARTMENT.
• Identifying new selling channels.
• Identifying & recommending new opportunities and improvements in terms of profits and
losses by identifying prospects.
• Developing & implementing sales and marketing strategies
• Creating creative marketing campaigns for each season.
• Organizing and overseeing advertising/ communication campaigns
• (Social media, TV, Radio etc.), exhibitions and promotional events
• Working with in-house designers to produce materials of visual impact.
• and within brand guidelines
• Developing and implementing branding strategies and guideline to the
• brand and sub-brands.
• Setting & monitoring sales targets and objectives
• Supporting & helping sales executives to close deals if needed
• Liaising with media, printers and publishers as required and managing.
• the production of marketing materials such as leaflets, flyers, posters
• and newsletters.
• Conducting market research and analysis to evaluate trends, brand awareness and
competition ventures.
• Sourcing and securing sponsorship deals.
• Identifying new education opportunities and seeking external accreditations in the
programs

CPC - Construction Products Holding Company (SBG) 2006 – 2014

MARKETING & ADVERTISING
Mid-senior level
• Marketing plan.
• Monitor, review and report on the marketing activities and results.
• Deliver the marketing activity within agreed budget.
• Managing the production of marketing materials, including leaflets, posters, flyers &
media.
• Organizing photo shoots.
• Organizing and manage events such as conferences, receptions and exhibitions.
• Reporting directly to the marketing manager
• Organizing and implementing cross promotion marketing campaigns with 3rd party.
• Identifying and managing social media strategy
• Identifying and managing marketing budgets

3
Fitaihi holding Group 2004 – 2005
KEY ACCOUNT
- Collaborating with social media team for developing digital campaigns.
- managing VIP accounts.

EDUCATION
JUL 2013
MASTER IN BUSINESS ADMINISTRATION,
UNIVERSITY OF BUSINESS &TECHNOLOGY (UBT), JEDDAH

JUN 2003
BACHELOR DEGREE IN HOME ECONOMICS ,
KING ABDUL-AZIZ UNIVERSITY, JEDDAH

CERTIFICATIONS & PROGRAMES

- WOMEN LEADERS PROGRAMME 2020

- INSEAD BUSINESS SCHOOL OF WORLD 2020
- DIPLOMA CERTIFICATE OFFICE APPLICATIONS 2010
- PROFESSIONAL DIGITAL MARKETER SKILLS 2019
- CREATIVE THINKING 2018

4
SKILLS
Management skills
• Strategic planning
• Team leader
• Time management
• Project management (PMP)
• Communicate skills
• Etiquette for dialogue
• Crisis Management
• Effectively manage business meetings
• Motivate and inspire the team to achieve better
results
• Improve Office Working Environment
Marketing Capabilities
• Performance Index (KPIs)
• Set Smart Marketing Goals
• Digital Marketing
• Cooperation B2B
• E-commerce
• Marketing plans
• Advertising campaigns
• Writing Company Profile
• Preparing sales reports
• Digital Marketing

ACTIVITIES
• Member of the Renaissance Association
• supporting small business projects with marketing plans and ides
• Member of the Ta'awish ma’ana
• I offer courses in entrepreneurship