© Millena Limited. All rights reserved. Confidential.
About Us
Photography @Millena
Hello, we’re Millena.
WE’VE CREATED THE AGENCY WE WISHED EXISTED
We excel at growing luxury DTC brands…
by putting creative, strategy & performance
at the heart of your media approach
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ABOUT US
Luxury DTC performance
With 50+ years combined
experience, when we say we
understand luxury &
performance, we mean it
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WE HAVE WORKED
With incredible brands
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CLIENTS AND EXPERIENCE
Here is what they had to say
“Steered and maintained our growth trajectory.
Incredible expertise and passion for driving
brand initiatives and performance marketing.”
DR. BARBARA STURM
Founder & CEO, Dr. Barbara Sturm
“This is the best partnership!”
LESLEY CROWTHER
SVP Global Marketing, La Mer
“An extension of our team, always bringing
consumer-centric impactful ideas and
executing with excellence.”
AMELIE SALAS
Founder, The Underdays
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OUR MAGIC FORMULA
What makes us different
Performance & LUXURY STRATEGY &
ACCOUNTABILITY AT
Creative & Brand
Brand Media THE CORE Innovation
Outcome: Accelerated Growth
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OUR VALUES
Designed to translate into better service for our clients
Take pride Shake it up Speak the truth Run with it
WE LOVE WHAT WE DO AND WIRED TO INNOVATE AND HONEST AND PROACTIVELY DELIVERING
ARE CONTINUALLY DRIVEN EXPERIMENT HELPING TO TRANSPARENT, EARNING ON YOUR BEHALF,
TO DO OUR BEST WORK ACCELERATE YOUR THE TRUST NEEDED TO BECOMING YOUR MOST
GROWTH TRANSFORM YOUR RELIABLE MARKETING
MARKETING STRATEGY PARTNER
AT MILLENA, WE THRIVE ON PUSHING BOUNDARIES AND EMBRACING INNOVATION.
OUR CULTURE IS WIRED TO FOSTER BREAKTHROUGH THINKING AND FUEL CUTTING-EDGE SOLUTIONS.
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Our Services
OUR SERVICES
A suite of services
Strateg Performance Creative
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OUR SERVICES
A suite of services
Strateg Performance Creative
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OUR SERVICES
Strategy
Five-step process to delivering marketing transformation
Define Build tailored strategy Build your Step-change Transform
the ambition / model dream team activation capabilities
DEFINE AMBITION ESTABLISH AND PRIORITISE DEFINE OPERATING MODEL - DRIVE IMMEDIATE MARKETING TRANSFORMATION
“JOBS TO BE DONE” TEAM AND AGENCY IMPROVEMENT IN RESULTS PROJECTS
ESTABLISH BUSINESS AND RESOURCES
MARKETING OBJECTIVES BUILD STRATEGY MATERIALS STREAMLINE ACTIVATION RE-CALIBRATE MEASUREMENT
AND GROWTH ROADMAP ESTABLISH WAYS OF WORKING
CONTEXTUALISE AGAINST BUILD EXPERIMENTATION BUILD ‘TOOL-KIT FOR GROWTH’
CURRENT PERFORMANCE AND ESTABLISH ENABLERS PROGRAMME
MARKETING WORKSHOPS
CAPABILITIES
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OUR SERVICES
Marketing transformation case studies
~£480M unlocked ~6.7x DTC growth Launch strategy
GLOBAL FRAGRANCE BRAND LIFESTYLE BRAND LUXURY SUPPLEMENTS START-UP
- Global go-to-market strategy - Full marketing audit - Audience definition
- Sizing of commercial opportunity - Growth scenario modelling - Communication and marketing model
- Consumer research - Objectives and Key Results framework - Consumer journey map
- Definition of marketing growth model - Marketing and channel roadmaps - Objectives and Key Results framework
- Frameworks for working with celebrities - Capability build - Marketing launch critical path
- Objectives and Key Results framework - Promotional strategy - Operating model - Team, Tech, Tools and
- Measurement overhaul Processes
- Capability and governance frameworks
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OUR SERVICES
Performance
DATA, SIGNALS AND BRAND
CONSUMER MARKETING
Cross-channel media
planning integrated with
wider marketing strategy
GROWTH
UX AND MEDIA PLANNING
STRATEGY AND PERFORMANCE
CRO &PLANNING
BUYING MARKETING - Media audits and channel upgrades
- Client specific golden-rules
- Creative briefing for paid media
- Media buying and optimisation
- Testing strategy and toolkit
- Measurement frameworks
ANALYTICS AND CREATIVE
REPORTING STRATEGY
OVER-INDEX ON FACE-TO-FACE TIME TO DRIVE INTEGRATION
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PERFORMANCE CASE STUDY
Dr Barbara Sturm: The power of a 360
cross channel campaign
+20%
BRAND DEMAND
Uplift during campaign duration
+15%
REVENUE
Uplift during campaign duration
+25%
ADDED VALUE
Additional placements negotiated
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PERFORMANCE CASE STUDY
The Underdays: How TikTok growth
propelled the brand to new heights
+40%
FOLLOWER GROWTH
Acquired vs benchmark and target
with no drop-off 6 months on
2x
POP-UP VISITOR INCREASE
With a high propensity of visitors
mentioning TikTok the reason for
their visit
SCOPE
Media strategy, buying planning and “Underdays is all about community and so is TikTok. Working
optimisation, creative concepting & art alongside our media agency, Millena, we were able to utilise TikTok
to start conversations with our target audience and generate new
direction, influencer partnership, testing &
leads. TikTok has provided us with the opportunity to showcase our
experimentation brand through a new lens and is now a core channel for us.”
ORIA MACKENZIE
CO-FOUNDER, UNDERDAYS
WORK THAT INSPIRED
A TIKTOK CASE STUDY!
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OUR SERVICES
A suite of services
Strateg Performance Creative
© Millena Limited. All rights reserved. Confidential. 17
MILLENA CREATIVE
What we offer
Creator
Campaign Inject Optimise
Studio
END TO END CONSULT, ADVISE, ONE STOP TALENT CROSS CHANNEL
CREATIVE SOLUTION PLUG IN CONTENT SOLUTION TRANSCREATION
360 cross-channel creative Plugging into your existing teams Combining talent with creative Transcreation with creative
solution from brief to creative or incumbents to enhance the platform excellence to ensure the intelligence developing assets built
rollout taking your unique brief creative output at any stage in the greatest return from your creator for audience and platform, not just
and developing your bespoke process campaigns to spec
campaign concept, messaging, and
production built to deliver results
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The Work
CAMPAIGN
Starbucks
CHALLENGE
Audience reaction to Starbucks and cold coffee poor
in key territories
Low taste and quality perception
SOLUTION
Developed the ‘coffee porn’ visual concept bringing
Starbucks coffee to the fore cross channel
Hypnotic and satisfying visuals to engage our
audiences and drive appetite whilst cementing
Starbucks’ coffee credentials
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SECTION TITLE
Starbucks
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CAMPAIGN
CHALLENGE
Create a locally relevant brand
campaign capturing the essence of La
Mer’s skincare line whilst heroing their
makeup line
SOLUTION
Full end-to-end production of a local
brand campaign, inclusive of video
content, stills, GIFs and social BTS in all
formats needed to execute a 360
campaign
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SECTION
CAMPAIGNTITLE
Slide Title
M·A·C
CHALLENGE
Global look and feel not meeting the mark for
local UK market
Time pressures on substantial booked media plan
with no red thread or creative concept
SOLUTION
Consistent UK tone visual developed and rolled
out across channels with content strategy
including bespoke social and non trad OOH
placements for maximum impact
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SECTION TITLE
Slide Title
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SECTION+ TITLE
INJECT OPTIMISE
Slide Title
Pullman
CHALLENGE
Short window for content production across digital
touch points
Production crew already onboarded but limited
understanding of content strategy and cultural /
platform nuance
SOLUTION
We concepted and directed the shoot from casting
to boards and oversaw the production, finally
taking on full post production to see the vision
through to creative delivery
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SECTION TITLE
Slide Title
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SECTION+ TITLE
INJECT OPTIMISE
Slide Title
o
Festival N 6
CHALLENGE
Brand partnership with no content approach and strategy
between FN6 and Virgin Trains- the lead travel sponsor of
the festival
SOLUTION
We defined a bespoke social content strategy, and
executed content in real time on site including production,
post and copy- deployed at key social usage times to
ensure the maximum impact and engagement
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SECTION TITLE
Slide Title
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SECTION TITLE
CREATOR STUDIO
Slide Title
Stoneleigh
CHALLENGE
Low quality perception for the products, and a lack
of awareness around sustainability credentials
SOLUTION
Partnership with Clodagh McKenna- a key influence
in the food & drink and sustainable farming space-
and created a content plan to communicate the
message through her lens cross channel
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31
OPTIMISE
CHALLENGE
Disconnect between master brand
assets and campaign creative needs
Imminent campaign launch with no
implementable creative for digital
and social
SOLUTION
Bespoke creative structure,
messaging, and content strategy
executed in less than 1 week to meet
live dates and KPI smashing results
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OPTIMISE
CHALLENGE
Beautiful lifestyle product imagery not
performing due to lack of pricing visibility and
understanding of how to find specific products
featured in the scenes
SOLUTION
We built a bespoke social suite of assets
utilising native creative techniques and
placements bringing the home scenes to life
with product details, prices and linking to the
relevant product ranges on site for minimal user
journey friction
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OPTIMISE
CHALLENGE
Limited content in the form of 1x
3min YouTube video portraying
the product set and finishes
achievable with the DoubleWear
range
SOLUTION
Reimagined their asset into
multiple bespoke social with
clear content strategy including
a full funnel Instant Experience
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Photography @Millena
We’d love to
hear from you
CORALINE MILLENA HENRY ARKELL MICHAEL CROCKETT
Co Founder Co Founder Executive Creative Director
+44 7875 160660 +44 7872 969187 +44 7788 545800
[email protected] [email protected] [email protected]© Millena Limited. All rights reserved. Confidential. 35
