Winning

with
creative
What the Experts Say

Featuring insights from

 Winning with Creative What the Experts Say

Content
Introduction

02 Snapchat: Embracing the power

of sponsored creator content

01 Creative best practices:


What the experts sa 03 AppAgent: Creative testing
Playable ads drive quicker install methodology for mobile games:
UGC done right builds trus Test first on Met
UGC can also generate lots of creative Best practices for video ad
quickl creatives on Googl
Use generative AI for graphics & text: it’s Mobile ad iteration strateg
tim Case study: Clash of Clans

Test generative AI for speech localizatio

Leverage generative AI for creative 04 Metrics, formats, and KPI
ideatio Ad formats: top 500 app
Fight creative fatigue the easy wa Android ad size
Do crazy thing iOS ad size
Align influencers with your produc CPI, CTR, and IPM benchmarks

Build a creative testing process

How Singular can help

© Singular, written by John Koetsier 02

 Winning with Creative What the Experts Say

Introduction Tato Mikadze

Head of Gaming

Creative is literally the most important part

of your paid user acquisition campaigns.

Sara El Bachri

Gaming Growth
The guide showcases a full creative testing Consultant and CEO

Good creative gives you a shot at high methodology from AppAgent. This includes
click-through rates, good conversion rates, insight on how to test your creative, where to
kick off campaigns, how to use insight from one
Paolo Vergani

and positive return on ad spend. Bad Director of Creative

Production
creative disqualifies you immediately as platform on others, and how to iterate towards
people ignore your ads and keep right on success. 

scrolling.
Metrics, dimensions, KPIs
Sara Neill

CEO and Founder

We’ve added key metrics, dimensions, and
benchmark KPIs that will help you contextualize
and calibrate your results.

We’ve also included a contribution directly from

Doug Manson

Chief Creative Officer

Snapchat about what works best there, focusing In this guide, we’re going to share examples of
on the power of sponsored creator content, and creative done right, straight from the
how Snapchatters, especially millennials and experts. We’ve collected insights from the Gökçe Oğuz

Gen-Xers, respond to it. following experts CEO

Hannah Parvaz

Growth Consultant

and CEO

03
 01
Creative best
practices
What the Experts Say
In advertising, everything is important:
bids, budgets, targeting, calls to
action, optimization. But it all pales in
comparison with creative, which is
absolutely critical to nail to achieve
lower costs, higher click-through rates,
and ultimately, higher return on ad
spend. Here’s what the experts are
saying
 Winning with Creative What the Experts Say

Playable Ads Playable ads fight that trend. In a

Craftsman+ study, DraftKings playable ads
If you’re not doing playables now, adding
them to your ad asset inventory could
drive quicker drove 72% faster time to install than video or
static ads. When someone’s excited about
result in a major boost in performance.

installs an app, they’re more likely to open it right

away and not delay. That delay is a killer for
Plus, there’s good news: it’s easier to
make playable ads than ever before,
intent and engagement, so the more speed thanks to generative AI. Sometimes you
you can inject into your conversions, the can generate the action, but at this
Have you ever better. And it’s not hard to do playables stage it’s more likely that you’ll be
these days: generating the elements.
downloaded an app
only to discover a month
There's a lot of great platforms out there If we want to create these assets by
later that you haven’t
that allow in-house graphics teams to hand, it would take days to make the
opened it yet, and create playable ads without engineers. animation and to create all these assets.
you’re kinda wondering It can be done in hours, not weeks.

But with the help of AI, we made it easily

why you downloaded it in a day, and we created the ad totally
Doug Manson
using AI for all the assets.

in the first place? Chief Creative Officer

Gökçe Oğuz

CEO

05
 Winning with Creative What the Experts Say

UGC done right 26% 49% When we asked marketers what their best-
performing format was in 2023, UGC was the
builds trust Better impressions to More installs in a
answer:

install in a dating gaming app

campaign What do you think was the top
84% of consumers are more performing ad format in 2023?
likely to trust a brand that
That’s impressive.Sometimes cheesy works.
markets with UGC, Sometimes the most bargain-basement Interstitials Playables Long form video
according to a study by production budget is best. Test and optimize to 3 10 17
find what works for your app and brand.
loyalty platform Entribe. Banners
And that trust isn’t just There are a lot of benefits to
2

abstract: it results in better implementing UGC. It helps create

outcomes, according to social proof by showing real users. It
allows you to home in on demographic
Liftoff. User
or emotional appeal. And finally, it helps generated Short

content form video

combat creative fatigue.

59 50

Paolo Vergani

Director, Creative Production

42% say UGC was their top-performing ad

creative, while one 12.1% said playables was the
top performer.
06
 Winning with Creative What the Experts Say

UGC can also Sara Neill, CEO and founder of the fashion app
Mys Tyler, needed creative quickly for a TikTok

generate lots of campaign but didn’t have TikTok expertise in-

house. She brought in 10 interns, walked them

creative quickly through a 10-week mini-MBA in growing a

mobile app business, and asked each of them to
create TikTok ads for Mys Tyler. She then put
some resources behind the intern's ads, some of
which generated over a million views. The result,
is lots of creatives. Also: better CPAs.

At the beginning, we had a cost per

install of $2.93, and by the end, we were
down to $0.76 cost per install.

Sara Neill

CEO and founder

You can scale this strategy even more by

incentivizing your best users to make mini-ads or
testimonials. Some will highlight things you never
even thought of. Some will totally fail. A few
84%
might just turn out to be unicorn creatives that Consumers are more likely to trust a
do incredibly well. brand that markets with UGC

07
 Winning with Creative What the Experts Say

Use Generative It's taking away that repetitive work to

focus more on creative production, and Are you using AI for ad creatives?
AI for graphics
 also iteration: being able to create more
with less time. Obviously, it is a big
& text: it’s time advantage that AI is giving us. And our Yes, Regularly
83
Just starting to test
58
team has fully embraced it.

Just under half of mobile Sara Neill

marketers are using AI for CEO and founder

ad creatives, but everyone

should be experimenting AI can obviously help with both image
generation, text creation, and ideation. Most
with it. marketers are using AI as an input to their
Not yet

creative process, not as the final output, though

44
this may change over time.

One exception is when designers give AI a static

2D image and ask it to create a more immersive
3D experience. Liftoff used that strategy to make The results are surprisingly good for text as well.

static images more eye-catching and Not all text from generative AI apps will be
appealing, boosting attention and click-through instantly useful, but it will likely give your writers
rate. some launchpads for their creativity.

08
 Winning with Creative What the Experts Say

We provided AI with a description of the

game, what users like about the game,
and actually gave us some interesting
copy alternatives that outperformed the
control created with that zombie
apocalypse text.

Paolo Vergani

Director of Creative Production

The big impact generative AI for ad creative can

have: fighting ad fatigue for high-volume
campaigns and advertisers. One advertiser,
SHEIN, was found to be using no fewer than
50,000 creatives, according to Mikadze.

You’re not doing that without some serious

automation, and generative AI can play a big
role in that.

AI Banners — Image and copy iteration From static: 2D to immersive 3D

09
 Winning with Creative What the Experts Say

Test generative AI Count me as astonished as anyone else, but

marketers are successfully using generative AI for
for speech speech localization. While this sounds like it
could have international branding incident
localization written all over it, it’s literally working in
production right now.
中国人

Français

German

Not only can it translate text, but we're and more...

using it for localizing the actual voice of
the actors and creators that you're using
in different languages, and lip-syncing
also according to the new language.

English

Paolo Vergani

Director of Creative Production

“This is honestly so impressive. The quality and

how accurate these tools are is actually scary.”

Gen AI for UGC localization

10
 Winning with Creative What the Experts Say

Leverage It’s hard to come up with creative new concepts

for the 997th time. Really, really hard. But not for

Generative AI AI, which doesn’t care if it has to do the same

task 10,000 times.

for creative In other words, it does what people can’t.

ideation
And it saves time while doing so.

ChatGPT, everyone's familiar with that,

is a great source of inspiration and
ideation, as well as roughing out copy.
We have copywriters internally that will
finesse, finagle, and kind of take it to
that next level, but it's a great starting
point. It saves time.

Doug Manson

Chief Creative Officer

11
 Winning with Creative What the Experts Say

Fight creative A typical challenging problem for mobile marketers

is deciding how many assets to upload and how
This is a simple data-driven way to know when
you need to refresh your creative. It is important
fatigue the often to refresh them. Creative fatigue is real, and
decaying performance wastes money. But how do
to remember that creative decay can differ per
campaign, per country, and per ad partner or

easy way you know when your creative assets are losing
punch because people are seeing them too often?
platform.

Simple: the data will tell you. Here’s one easy way So track this relationship for each major ad
to track creative fatigue partner that you’re using.

01 02 03
Pick a key indicator such as
Track that metric Also track the age of
CTR or IPM that you want to
over time. your creative.
make sure you are hitting.

04 05 06
When your KPI starts to decline When it drops below the
Correlate the two
in correlation with the age — threshold you’re able to
metrics in a single chart.
your creative is fatiguing. accept, refresh your creative.

12
 Winning with Creative What the Experts Say

Do crazy things! It is easy for your creative to fall into a rut:

familiar topics, themes, and images. But when
Imagine a playable so fun
people stay playing it and don’t
your creative falls into a rut, it’s easy for your go back to the game they’re
Ever wondered why all car target audience to stop paying attention. Think
actually in. Imagine UGC so
back to humans as hunter-gatherers: people
commercials look the same? pay attention to new, to different, to unfamiliar,
lame it goes viral. Imagine
Cars, empty roads, beautiful to strange, because that’s where both danger creative so thumb stopping it
and opportunity lie.

demands a click.
landscapes... you can see it right
now, right? Same with beer So do some crazy things. Shake it up.

commercials: friends, ice, beer,

Do some things you’re certain will fail. Ask
smiles, beach or sports... people who have never made an ad to make an
ad. Ask a parent. Ask a kid. Ask your users. Ask
ChatGPT. Find some way of telling compelling
stories in new and different ways with your
creative.

13
 Winning with Creative What the Experts Say

Align influencers But influencer marketing only works well when

there’s alignment between your app and who
with your product the influencers are, and what their audience is
interested in.

173K
It’s easy to think you’ll go live We had tried out something with one
kind of famous influencer for one
with an influencer marketing product that the company has, and we
campaign, get dozens or were like, cool, it’s working with this one
hundreds of influencers to product. So... it will work with the other
products.

endorse your app or game,

and all will work out great. Hanna Parvaz

Growth Consultant and CEO

“So we then sprung for an expensive deal with

this creator for the other product … that didn’t
work... we learned that... align this creator with
this product, not this one.”

14
 Winning with Creative What the Experts Say

Build a creative But while that’s something that might work on a

bespoke level, it doesn’t scale.

A creative process is about reliably and

efficiently generating industry-beating creative
testing process time and time again. Without process, you’re
down to luck and individual talent, and if you
You’d be surprised how many big
don’t have a complete rockstar on the team
Sometimes you just want gaming studios don’t have an efficient who just hits it out of the park every single time,
UA creative process. Why? Because
to put the creative people there are so many people involved. Also,
you’re going to eventually fall flat on your face.

in a box, shake it around, a lot of times you need someone to

open it up, and have come in to organize... and to lead.

Creatives

wonderful, amazing, Sara El Bachri

14 February 2022 - 14 February 2022

performant images, copy, Gaming Growth Consultant and CEO

Creative Cluster Type Format Impressions Clicks Installs Cost CTR CVR

and ideas pop out.

Video APP_AD 416,927 118,090 2,643 $ 10,633.76 12.58% 0.61%

15
 02

Snapchat
Embracing the
power of sponsored
creator content

Contributed by Snapchat
 Winning with Creative What the Experts Say

In the ever-evolving world

of social media, content
Brands should collaborate with creators who
genuinely connect with their audience and
reflect the brand's values. It's the resonance, not
87% +16%
Are receptive to Snapchatters are
creators are now more just the reach, that counts.

brands sponsoring more receptive than

influential than ever.

creator content Non-Snapchatters

With influencer marketing expected to

reach a staggering $6 billion by 2024, Receptivity to brand sponsored creator content, % very of somewhat open
Snapchat joined forces with IPG
Magna to explore how users perceive
and engage with creator content.

KSA
96%
On Snapchat, transparency is non- AU
88%
negotiable. Users demand clarity when
it comes to sponsored content, and US
87%
clearly labeling partnerships boosts
trust, keeping our community feeling UK
85%
authentic and respected. FR 78%
0 50% 100%

Source: Snapchat

Base: Global social media users n = 5,214; USA n = 1,179; UK n = 1,003; KSA n = 1,005; AU n = 1,022; Base: Snapchatters n = 3,652; Non-Snapchatters n = 1,562; Survey Q: How open are
you to seeing sponsored content from influencers? Brand- sponsored content: Sponsored content is where influencers promote or endorse product or brands in exchange for
compensation. *Difference statistically significant at 90% Confidence level

17
 Winning with Creative What the Experts Say

This openness spans Users want to know when content is sponsored, brand-sponsored content, making them +13%
and Snapchatters are 25% more likely to more receptive than their non-Snapchatter
generations and markets, appreciate clear labels like hashtags for peers. Similarly, 87% of Millennials and 82% of
with a particular fondness sponsored posts. Honesty is not just Gen Xers on Snapchat are more open to
appreciated; it’s expected.

sponsored content than those on other

for how-to videos and platforms, with Millennials and Gen X
product reviews.

When it comes to targeting different age groups, Snapchatters being +15% and +16% more
91% of Gen Z Snapchatters are receptive to receptive, respectively.

Users want to know when content is

sponsored, and Snapchatters are 25%
more likely to appreciate clear labels like
hashtags for sponsored posts. Honesty is
GEN Z MILLENIAL GEN X
not just appreciated; it’s expected.

91% 87% 82%

Base: Global social media users n = 1,149; Millenial social media users n
= 3,070; Gen X social media users n = 995; Gen Z Snapchatters n = 993;
Gen Z Non-Snapchatters n = 156; Millenial Snapchatters n = 2,141;
Millenial Non-Snapchatters n = 929; Gen X Snapchatters n = 518; Gen X
Non-Snapchatters n = 477. Survey Q: How open are you to seeing
sponsored content from influencers? Brand-sponsored content:
Sponsored content is where influencers promote or endorse products ARE RECEPTIVE ARE RECEPTIVE ARE RECEPTIVE
or brands in exchange for compensation. *Difference statistically
significant at 90% Confidence level
Source: Snapchat
18
 Winning with Creative What the Experts Say

Authenticity, Creators who embody these traits drive higher

engagement. Snapchatters, in particular, value
honesty, and realness, which in turn fuels their excitement and
interest in brands. Snapchat is cherished for its

expertise are key personal touch, with users favoring creators who
share personal experiences and everyday
moments. This authenticity makes Snapchat
content feel more genuine and trustworthy
compared to other platforms.

In sum, creator content is a powerhouse in

modern marketing strategies, especially for
reaching Gen Z and Millennials.

Prioritizing transparency,
authenticity, and strategic
alignment with platform
strengths is essential for
maximizing the impact of creator
collaborations.

Source: Snapchat
19
 03

Creative
testing
methodology
for mobile
games

Contributed by AppAgent
 Winning with Creative What the Experts Say

Test first on Meta Creative testing is always an additional

operational expense. The following is how we
suggest that you test it to make it lean and

AppAgent shared their effective. 

super-successful creative
Meta Ads serves as our main platform for
testing methodology with evaluating creative performance. Prior to
launching ads on other channels and iOS, we
us for this guide.

prioritize conducting pre-tests on Meta Ads.

It’s an excerpt from AppAgent’s full The main idea behind this setup is to help Meta
Creative Testing Guide. AppAgent define the “Good” Audience (to avoid dramatic
suggests testing your creative on Meta losses) and “pre-condition” the ads with a
before moving to Google. substantial volume of impressions before
transferring them to the BAU campaigns, iOS &
other channels.

21
 Winning with Creative What the Experts Say
Creative testing suggestions

Setup Item Channel OS Account Structure Campaign Type Campaign Geos

Suggestion Meta Ads Android Main ad account Regular app 

Advantage Campaign T2 or T3 countries 

campaign Budget = ON 

for the business
Spend Limit is set on the Ad
Group level 

One Ad Concept

(including iterations) per
Ad Group 

We suggest testing 4-5 ads

at a time

Reasons Wide selection of Deterministic Separate creative Full control over Balance between the We always suggest trying
placements (Feeds, data with no testing campaign 
delivery.
delivery control and the to pre-test the ads in a
Stories, Reels, delays. CPM. 

leaner fashion. From what

and Audience Full control over Full data we’ve learned - the
Network) similar to delivery
availability. 

results of the creative test

those you’ll Ease of management
NOTE: ABO + Max Daily Budget mix done in some T2 or T3
encounter in other NOTE: If your Meta Ads
ensures that you can spot the countries could be a nice
winners sooner, as Meta will choose
channels. Minimizing the impact account is updated and you its favorites rather quickly. proxy to your core
on the overall have access to the markets. We often see
performance demographic data on the
similar trends in the ads’
AACs → try AACs instead.
performance when they
are later moved to the
core campaigns.

22
 Winning with Creative What the Experts Say
Creative testing suggestions

Setup Item Audience Targeting Optimization Run Time Min Daily Budget per Ad Group

Suggestion Interest or Broad targeting 

Events or Installs 4-7 days 
X events or installs / ad group

No Demographic restrictions 
*expected CPA or CPI / 7 days
No Placement restrictions 
Avoid running
Advantage Detailed
the test for less
Targeting = ON than 4 days

We want to give Given the open targeting, we want to ensure that we provide To avoid potential Example of the
Meta enough space the network with some “quality” signal. 
weekly seasonal event-optimized
to find new users. ity and risk of campaign.
EVENTS
 prematurely Minimum N of
Get 50 events / concept. Early-funnel event optimization (e.g. pausing. events = 50

tutorial finish). 

Reasons “Attribution window” = 1 day click and view (for faster

Expected CPA = $5 

optimization). Strongly recommended by Meta itself. 

50 * $5 / 7 = $35 / d
INSTALLS

Get 100 installs / concept. Depending on the
product, acquiring events might still be expensive and time-
consuming. Installs are a decent choice in this case. 

Get 10,000 impressions / concept. An option recommended

only for smaller games and (or) rapid tests. If you are serious
on the budget, you can focus primarily on the impressions.
This is the leanest way to precondition the ads on Meta, yet
you risk providing too little data to the algorithm.

23
 Winning with Creative What the Experts Say

Best practices 01 02

for video ad Use navigating hands 

Connect with viewers 

creatives on Featuring an app in use helps consumers

understand its value. By showing hands
After the opening sequence of your
video ad, add emotions, show a plot,
Google navigating the app, viewers can understand
exactly what's happening. The same
and develop the story to hook your
audience. The twist should come early,
principle applies to augmented visuals, before you lose the majority of viewers.
The Google checklist where you can, for example, add graphical
labels to describe functional benefits.
overlaps in many ways with
the tips above.

However, it's worth sharing a few fresh 03 04

points to integrate into your ads, such as a
recommendation to zoom in on key Design to be seen 

Add a strong ending and a

elements of the app or game interface
Zoom into the app or game, enlarge key
direct call to action 

and leverage emotions.

elements of the app UI, clear the gameplay
Every game ad must have a strong plot
of unnecessary elements, and increase the
twist, use humor, include a specific TA,C
contrast.
and leverage a favorite in game
-

character.

24
 Winning with Creative What the Experts Say

Mobile ad Iteration strategy

iteration strategy We’ve designed a 3-step strategy that is built on a high volume of Hook and Basic Iterations that creates a solid
performance base. We then combine this with similar volumes of more advanced iterations that have more
significant changes from the original creative but allow us explore further creative angles
We've designed a three-
step strategy that is built
on a high volume of Hook Hook Basic Advanced
and Basic Iterations, which
create a solid performance
base.

01 02 03
Hook Iterations
Basic Iterations
Advanced Iterations

We then combine this with smaller

The first 5 seconds of the Basic iterations involve Advanced iterations involve
volumes of more advanced iterations
creative and often the mainaining the structural changing the structural
that feature significant changes from
most important, and sequence but changing sequencing, altering new
the original creative and also allow us to
therefore, iterations on the one asset (e.g. swapping elements, and/or mixing
explore further creative angles. 

hook should form the basis one character for another with other high-performing
of your iteration strategy. or altering a gameplay creatives while retaining the
sequence, such as 100 core element.
enemies vs. 1,000 enemies).

25
 Winning with Creative What the Experts Say

Example

Clash of Clans
Once in a while, as
marketers, we stumble
upon exciting opportunities
that, at first glance, might
seem a bit counterintuitive.

That’s exactly how we discovered a truly

game-changing creative breakthrough
for Supercell’s Clash of Clans. Study full
case study here.

FULL CASE STUDY

 04
Metrics,
formats,
and KPIs
Top Ad formats, Top 500 apps, CPI,
CTR, and IPM benchmarks
 Winning with Creative What the Experts Say

Ad formats
Video is huge on both iOS and Android. Nearly Video is definitely king!

Top 500 apps

40% of the ads for the top 500 apps are video
ads. But then ad formats diverge a bit Tato Mikadze

Head of Gaming
iOS uses more interstitial
Android uses more image ad The good news: you can usually use the same
iOS uses slightly more rewarded ad video on both major platforms, although you
iOS uses twice as many banner ads as may have to adapt the dimensions a little
Android
depending on your ad partners’ specifications.

Ad Creative Format Distribution on iOS Ad Creative Format Distribution on Android

Image Interstitial Image Interstitial

10.6% 27.1% 24.1% 19.8%

Rewarded Rewarded
14.2% 10.1%
Video Banner Video Banner
40.2% 6.6% 40.9% 2.7%

28
 Winning with Creative What the Experts Say

Dimensions Obviously you want to know which ad

dimensions work well. For app install campaigns
The most popular dimension on Google Play
that we saw was 600 by 600, which pretty
matter
on Android, 600 x 600 is the king. The second
most-common: 360 x 640.
much barely made it into the top 10 for
iOS... you definitely need to experiment with
Android ad sizes different dimensions to see what is working
the best for you and the thing that works on
iOS doesn't necessarily work on Android.

Tato Mikadze

Head of Gaming

Most popular ad sizes on Android

600×600

360×640

720×1280

1080×1080

640×360

240×426

549×976

1200×1200

300×250

720×900
0 100K 200K 300K 400K

29
 Winning with Creative What the Experts Say

Dimensions If you’re also advertising for your iOS app, this is

a big difference. Essentially there are two ad
You definitely need to experiment with
different dimensions to see what is
matter
sizes that cover most of your ad slot options. 

working the best for you... and also

remember: what works on iOS doesn't
iOS ad sizes The most popular ad dimension is 375 x 667. In
close pursuit there’s also 667 x 375, but after that
necessarily work on Android.

all the other sizes are fairly rare. That said, your
Tato Mikadze

mileage may vary.

Head of Gaming

Most popular ad sizes on iOS

375×667

667×375

720×1280

320×50

360×640

568×320

320×568

300×250

600×600

640×360
0 50K 100K 150K 200K 250K 300K 350K

30
 Winning with Creative What the Experts Say

CPI, CTR, Android games Android apps

and IPM
Global CPI $0.73 $0.12 Global CPI $0.43 $0.07
benchmarks
Global CTR 3.23% 0.58 Global CTR 3.07% 0.11

Global IPM 3.54 1.55 Global IPM 4.31 0.35

As you can find in our Q1
2024 Singular Quarterly
Trends Report, cost per
iOS games iOS apps
install (CPI), click-through
rate (CTR), and installs per
Global CPI $2.74 $0.51 Global CPI $0.81 $0.11
mille, or thousand ad
Global CTR 4.08% 0.20 Global CTR 3.11% 0.44
impressions, are constantly
Global IPM 0.80 0.31 Global IPM 3.6 0.33
changing.

Here’s what we’re seeing on average,

along with how each metric has
For specific metrics broken down by country or by app/game category,
changed since the previous quarter

check the full Quarterly Trends Report

31
How Singular Singular offers visual reporting, so you can see
your ad assets side by side with performance
[With Singular,] Every artist has
access to all the performance
can help metrics. You’ll be able to analyze the results of
your A/B tests at deeper granularity than ever data, knows how to read and
before, and by focusing their ad dollars on
Driving growth via paid user acquisition creatives that win, we’ve seen clients achieve a
understand it, works in total
campaigns is hard work. Doing your 2X optimization on ad results.

collaboration with their

homework in advance, getting more data out
of black boxes than you would by default,
respective UA team and
It starts with collecting data from all your ad
and getting creative tips from experts are all platforms to get side-by-side comparisons of understands what they do,
ways you can tilt the odds in your favor. what creative elements are working where … how they work and what the
even inside black box platforms.

UA goals are.
We use image recognition technology to find
the same creative across different platforms,
reducing your workload, then allow you to build Arthur Cordier Lassalle

customized reporting to segment, aggregate, Global Creative Team Director

and structure the insight you need for your

specific KPIs.

Thanks to built-in data governance tools and

automatic organization by your chosen
categorizations, Singular helps you distill
actionable insight out of gigabytes of data from
different sources in different formats.
Start testing your creatives today!

If you’d like to see how Singular can help you drive better growth than your competition,
book a demo. Customers like DraftKings, Gameloft, Rovio, Airbnb, Nike, Lyft, Lessmore, and
Doordash are on the Singular platform for a reason. You should be too!

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