Community Colleges of the Philippines - CCP, Inc.

301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

TAKE IT CHEESY

A Business Plan
Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

A BUSINESS PLAN FOR

TAKE IT CHEESY

Submitted in
Partial Fulfillment of the Requirements
for the Course ENTREPRENEURSHIP - Business Plan Preparation

Second Semester
Academic Year 2023-2024

Submitted by:
Jhon Luis Gregorio
Reliza Natividad
Yasmine Joy Galvez
Miko Francisco
John David Bryan Marcelo
Crissha Ina Dela Cruz
Lorrea Marie Sebastian

February 2023
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

I. EXECUTIVE SUMMARY

Take it cheesy offers a tasty and affordable snack you can eat anytime and
anywhere! We, Group 2 of 12-Blanchard, put a lot of extra caution preparing the products
for the customers to enjoy. We make these products in the kitchen. The product we serve is
clean, tasty and is worth a try!

Our product Take it cheesy is affordable and tasty to eat. Take it cheesy is a tasty
dish that may be eaten as a starter, a main course or snack. It is delicious with a real potato
smashed and cheese. The taste is best when eaten hot and dipped in a banana catsup!

Take it cheesy cost 20 pesos for 3 pieces of Take it cheesy, which is affordable and
worth your purchase! Our target consumers are the students and teachers of Community
Collage of the Philippines. Because students and teachers who are hungry will find it
difficult to concentrate on their classes.

We will advertise our product by using social media. Over time, social media has
become less of a nice to have adore of business necessity. This platform allows us to
actively inform, attract and engage with our customers.

You can find us in Community Collage of the Philippines, which is located in 301
Mabini street, Cabanatuan Cit, 3100 Mabini Street Extension, Cabanatuan City, 3100
Nueva Ecija. We're open in business during weekdays and the time range of 12pm -5pm.

We Group 2, are students at Community Collage of the Philippines, and we are in

Grade 12 at Blanchard section. We constantly try our best to please the customers and
make sure they have a good day. And we are eager to provide the best service possible to
our customers.

II. THE BUSINESS

2.1 The Ideation Process

The idea of Take it Cheesy is to have a snack that can fulfill the hungry students and teachers
inside of the Community Colleges of the Philippines. We aim to serve the people with a quick,
tasty, yet fulfilling meal that can fuel them through the day.

2.2 Vision and Mission

Vision To be known as a quality food vendor in the Community Colleges of the

 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

Philippines, selling good yet affordable snacks while delivering outstanding

service.
Mission To be able to get a nice network of customers that enjoys our food, while
giving a tough competition against our competitors.

2.3 Objectives

The goals of the business are to:

• To grow and expand our business.

• To maintain a healthy and satisfied customer base.
• To improve the products and implement further projects.

III. MARKET ANALYSIS, STRATEGY AND IMPLEMENTATION PLAN

3.1 Description of the Market or Study

Different demographics, lifestyles, environments, etc. will make up the business
market. In-depth insights into competitors’ audiences, campaigns, keywords, will allow
the business to shape or refine the plans for success.

3.2 Market Segmentation

Take it Cheesy categorizes its’ offerings into different customer segments to more
effectively meet the needs of the marketplace, also to wares effectively and devise a
corporate strategy that gears the products towards the right audience.

Demographics: The people at the Community Colleges of the Philippines consists of

students ranging from 7-25 while teachers at 20-30. According to the internet and our
personal research, our potato cheese balls can sell easily due to its cheese-like flavor while
being aesthetically pleasing to the eye, making the Community Colleges of the Philippines
a good place to sell our products.

Behavioral: The students at the Community Colleges of the Philippines prefer saltier and
umami flavors making our product a good combination of those two. The color orange and
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

brown of our product can also be a bonus since those two colors combined is known to look
very appetizing.

Geographic: In the Philippines, Potatoes has been a popular ingredient in many cuisines.
While being very diverse, our spin on using potatoes has been to roll them up with a
cheese-like interior to give Filipinos the cheesy thing their palate has wanted.

3.3 Target Market Segment strategy

3.3.1 Market Needs – Potato cheese balls is a very well-rounded snack

because it is easy to eat and it is readily available. Some of the market needs includes:

Quick and convenient snack: Consumers are looking for snacks that are easy and quick to
prepare, especially in today's fast-paced lifestyle. Potato cheese balls can satisfy this need
as they are ready-to-eat and can be prepared in just a few minutes.

Affordable snack: Consumers are always looking for snacks that are affordable and
provide good value for their money. Potato cheese balls can fulfill this need as they are
made from simple ingredients that are easily accessible and affordable.

Flavorful snack: Consumers are looking for snacks that are packed with flavor and taste
great. Potato cheese balls can meet this need as they can be made with a variety of
seasonings, herbs, and spices, making them a flavorful snack option.

3.3.2 Market Trends

3.4 Analysis of Competitions/Competitive Edge
Our business aims to provide high-quality and delicious potato cheese balls to
customers who are looking for a quick, convenient, and satisfying snack. Our edge lies in
our commitment to using only the finest ingredients, creating a unique and flavorful
product, and providing excellent customer service.
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

We aim to differentiate ourselves from competitors by offering a healthier version of

potato cheese balls that are made with fresh, natural ingredients, and are baked instead of
fried. We also aim to offer a range of flavors and varieties, such as sweet potato and
cauliflower cheese balls, to cater to different dietary requirements and taste preferences.

Our business edge also lies in our focus on sustainability and social responsibility. We
aim to source our ingredients from local suppliers and farmers to reduce our carbon
footprint and support the local economy. Additionally, we aim to donate a portion of our
profits to organizations that support food security and sustainability initiatives.

Finally, we aim to provide an exceptional customer experience by offering prompt and

efficient service, delivering high-quality and consistent products, and creating a
welcoming and friendly atmosphere for our customers. We believe that by focusing on
these aims and edges, we can establish ourselves as a leading provider of potato cheese
balls and earn the loyalty and trust of our customers.

SWOT ANALYSIS

STRENGTH WEAKNESS

• Potato cheese balls are a delicious • Our business is relatively expensive

and satisfying snack that can be to run, we might need additional
enjoyed by a wide range of funding to keep it running later on.
consumers. Additionally, they can • Potatoes require a long time to
be made with a variety of prepare, it is our main ingredient, so
ingredients and flavors to cater to we must prepare it at its maximum
Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

different dietary requirements and efficiency.

taste preferences.
• Some of us has experience in being a
vendor, we are open to hear
customer feedback in order to
improve our products.
OPPORTUNITIES THREATS

• Sooner or later we could bundle it • The preparation time of the food and
with other drinks, while also its cost, we might run into a deficit if
including different condiments. we run the business recklessly.
• More sizes and flavor options to • The consumers might find the other
cater to everyone wanting different competitors better run for their
stuff than the norm. money, leading to fewer sales and
losses.

TABLE 1: SWOT ANALYSIS

COMPETITORS PRODUCTS LOCATION DIRECT/

OFFERED INDIRECT
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

School Canteen Many varieties Direct

of snacks and
drinks.

Many varieties
of food, snacks,
Tambayan Cafe And drinks. Indirect

TABLE 2: COMPETITORS ANALYSIS

3.5 Marketing Strategy

3.5.1 Product
The consistency of the product offered is surely good to serve and eat. The
intention is not only to make revenue but also make sure the healthy margin for
consumer benefits. Customers nowadays also want to try new foods to widen their
horizons.

PRODUCT NAME AND DESCRIPTION PRODUCT PACKAGING

 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

Product name:

Potato cheese balls

Product description:

Potato cheese balls are a popular and delicious

snack made from mashed potatoes, cheese, and a
variety of different flavors. The ingredients are
combined to form a dough that is then rolled into
small balls and either baked or fried until golden
brown. The result is a crispy exterior with a soft
and creamy interior that is packed with flavor.
Potato cheese balls can be enjoyed on their own or
paired with a dipping sauce, such as ketchup,
aioli, or salsa. They are a versatile snack that can
be eaten as a savory snack, appetizer, or even as a
side dish.

TABLE 3: PRODUCT ANALYSIS

CHOW DOWN
PROJECTED DEMAND

DESCRIPTION SELLING PRODUCT

PRICE
WEEKLY MONTHLY YEARLY
SALES
SALES SALES

Potato Cheese Balls 20 80pcs 320pcs 3,840pcs

TABLE 4: PROJECTED DEMAND

3.5.2 Pricing

PRODUCT DESCRIPTION SELLING PRICE

Our Potato cheese balls is made by We sell our potato cheese balls
frying a cheese coated with for 20 pesos per pack.
mashed potato and flour in oil,
rolled into a ball with ketchup.
TABLE 5: PRODUCT PRICING
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

3.5.3 Place
We are in the Community Colleges of the Philippines. This school is in Mabini St., Quezon
dst. near Paulino J. Garcia Memorial Research and Medical Center, in front of the
Tambayan café.

3.5.3.1 SUPPLY SOURCE LOCATION

We get our supplies from Waltermart Cabanatuan City Supermarket, it is on Maharlika highway
between Green House Lumber and Hardware and Ema Industrial Supply.

3.5.4 Promotion
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

❖ Personal Marketing
We will promote our business through word of mouth and personal
talks. We will also withhold friendly contests, so people get involved
while having fun.

❖ Content Marketing
We will run a Facebook page to monitor and promote our business by
posting photos and videos of our products, that way, people can see
what they’re getting to be created from its basic materials.
We will post appetizing pictures to encourage purchases.

IV. TECHNICAL OR PRODUCTION PLAN

4.1 Product /Service Description

We offer potato cheese balls in small cups that can be easily carried by hand. To accompany
our product, we will be including condiments like ketchups and burger dressing.

4.2 Product Cost/ Costing

The table below shows the total unit cost of the products:

RAW QUANTITY UNIT MARKET UNIT

MATERIALS PRICE COST

Cheese 1 1 55 55

Cornstarch 1 1 35 35

Flour 1 1 15 15

Mayonnaise 1 1 20 20

Ketchup 1 1 15 15

Potato 7 1kg 60 60
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

Oil 1 1 30 30

Total 230

TABLE 6: PRODUCT COSTING

4.3 Production/Business Operation Schedule

The business's work schedule, along with the owner's obligations and duties, are
displayed in the table below.

DAY TIME ACTIVITIES

Monday-Friday 8:00AM-10:00AM Purchase the ingredients

needed to make the products.

Monday-Friday 10:00AM-12:00PM Cook and prepare the

products.

Monday-Friday 12:00PM-5:00PM Sell the products to the

customer and ensure the
products are quality.

TABLE 7: PRODUCTION/BUSINESS SCHEDULE

4.4 Production/Business Process

1.In a mixing bowl, combine the mashed potatoes, grated cheese, all-purpose flour, and salt. Mix
well until all the ingredients are evenly distributed.
2.Take a small amount of the mixture and shape it into small balls. Repeat until all the mixture is
used up.
3.Roll each ball in flour to lightly coat them.
4.Heat the oil in a deep-frying pan over medium-high heat. Once the oil is hot, add the potato
cheese balls in batches, taking care not to overcrowd the pan.
5.Fry the potato cheese balls for about 3-4 minutes, or until they are golden brown and crispy. Use
a slotted spoon or spatula to remove them from the oil and place them on a paper towel-lined plate
to drain excess oil.
6.Serve hot with your favorite dipping sauce.

Enjoy your delicious homemade potato cheese balls!

4.5 Tools and Equipment

 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

ITEM DESCRIPTION QTY IMAGE

Cutting Board Cutting boards are often 1
made of wood, plastic or
cork. Glass cutting boards
are also available, and
although easy to clean, may
dull or damage a knife
during use.
Frying Pan A frying pan is used for 1
frying foods over moderate
to high heat so they should
be thick enough to conduct
heat evenly.
Tongs Arguably the most widely 2
used and versatile type
utility tongs are suitable for
flipping or turning foods
during cooking, removing
cooked foods from boiling
water and handling hot
foods from the oven or grill.
Plates The plate is broad. mainly 3
flat vessel on which food
can be served.

Knife A utensil that has a handle 1

and a blade that may or may
not be sharp-edged.
Available in a wide variety
of different types and sizes,
a knife is used for cutting,
chopping, dicing, slicing,
mincing, peeling,
separating, and other
kitchen tasks where the thin
metal shaft of a blade is of
value for food preparation.
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

Bowl A round, deep dish or basin 3

used for food or liquid.

Spatula A spatula is a hand-held tool 2

that is used for lifting,
flipping, or spreading.

Steel Grater A tool that has a rough 1

metal surface with small
holes and is used to cut food
into small pieces.

Stove An apparatus for cooking or 1

heating that operates by
burning fuel or using
electricity.

TABLE 7: TOOLS AND EQUIPMENT

4.8 Supplies

ITEM QTY UNIT COST

MONTHLY ANNUAL
EXPENSE EXPENSE
Paminta 10 10 200 2,400
Cup 16 40 800 9,600
TOTAL 26 50 1000 12,000
TABLE 10: MATERIALS AND SUPPLIES

4.9 Utilities
Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

ITEM MONTHLY EXPENSE ANNUAL EXPENSE

Electricity 500 6,000
Water 150 1,800
TOTAL 650 7,800
TABLE 11: UTILITIES

4.10 Salaries and Wages

POSITION MONTHLY ANNUAL

Seller 4,000 48,000
TOTAL 4,000 48,000
TABLE 12: SALARIES AND WAGES

4.11 Business Layout

This shows the physical arrangement of all resources that consume space
within the business facility.

4.12 Location/Map
We are located in the Community Colleges of the
Philippines.
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

V. MANAGEMENT PLAN
5.1 Form of Ownership
Take it Cheesy was founded and created by the Group 2, 12-Blanchard students. Jhon Luis C.
Gregorio leading the group, Lorrea Marie P. Sebastian being the main cook, Yasmine Joy S.
Galvez as the assistant cook. Reliza V. Natividad as the manager, and Crissha Ina DC. Bautista,
John David Bryan Bumatay and Miko L. Francisco as the vendors.

1.2 Organizational Structure

A general partnership is an organizational structure under which the patners in a business have
unlimited personal liability for the obligations of the entity.

1.3 Required Personnel and Qualifications/Competencies

We require our personnel to have these qualities.
- Leadership
- Team work
- Responsibility
- Communication
- Integrity
- Problem Solving
- Organizational Competency

5.4 Areas for Improvement

- Customer Service
We aim to run a Facebook page so that people can put up their suggestions and FAQ.
- Products and Services
We plan to expand to more flavors and a diversified range of snacks and drinks.
- Financial
Our capital is the one hindering our growth.
- Quality
We just started making this, Im sure the food quality will improve along the way.
VI. FINANCIAL PLAN
6.1 Projected Cost

Cheese 55
Cornstarch 35
Flour 15
Mayonnaise 20
Ketchup 15
Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

Potato 60
Oil 30
Total 230
TABLE 13: PROJECTED COST

PRODUCTION COST
YEAR 1 – 3

DESCRIPTION UNIT QUANTITY TOTAL

COST COGMS
WEEKLY MONTHLY YEARLY
SALES
SALES SALES

Cheese 55 275 1,100 14,300 15,730

Cornstarch 35 175 700 9,100 10,010

Flour 15 75 300 3,900 4,290

Mayonnaise 20 100 400 5,200 5,720

Ketchup 15 75 300 3,900 4,290

Potato 60 300 1,200 15,600 17,160

Oil 30 150 600 7,800 8,580

Total 230 1150 4,600 59,800 65,780

TABLE 14.1: PROJECTED PRODUCTION COST

PRODUCTION COST
YEAR 1 – 3

YEAR 1 YEAR 2 YEAR 3

65,780 131,560 197,340

TABLE 14.2: PROJECTED PRODUCTION COST

 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

PROJECTED SALES
YEAR 1 – 3

DESCRIPTION SELLING QUANTITY TOTAL

PRICE SALES
WEEKLY MONTHLY ANUUAL

SALES SALES SALES

Take It Cheesy 20 1,500 6,000 78,000 85,500

TOTAL 85,500

TABLE 15.1: PROJECTED PRODUCTION SALES

PROJECTED SALES
YEAR 1 – 3

YEAR 1 YEAR 2 YEAR 3

78,000 156,000 234,000

TABLE 15.1: PROJECTED PRODUCTION SALES

6.2 Sources of Funds

Our main source of funds is our school allowance, instead of spending them, we save them to
invest it in our business. Our parents sometimes give us extra funds to help run our business too.
Some of us also work externally to get some extra funds.

VII. APPENDICES
A. Product/Service Survey Testing and Evaluation
We wanted to sell cheese sticks at CCP, but it was under accomplished. We still need to have
someone test the ingredients we will use to make the cheese stick. So, we carefully prepared the
product and went to school. We gave some students and teachers a free taste of our product. to get
comments from the students about if it is good or if something needs to be added to the product we
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

are going to sell. so, once they officially sell the product. Customers will buy and give good
feedback on our product.

B. Promotional Materials
We will run a dedicated business page in Facebook, there we will advertise our product
while keeping in touch with our customers. Word of mouth can also promote us using our
built-in connections with people.
C. Documentation Pictures
 Community Colleges of the Philippines - CCP, Inc.
301 Mabini St. Quezon District, Cabanatuan City

Tel. no. (044) 600-1487 E-mail: [email protected]

D. Curriculum Vitae