Customer Avatar Creation
*This is a template, customize it
based on your business and
Category Information Details Your customer industry.
Demographics Age Age range or specific age group 30
Gender Male, female, other Female
Geographic area, specific
city/state/country, or environment (urban,
Location rural, suburban) London
Income Income range or specific income level 30000$
Education Level of education achieved bachelor's degree
Occupation Job title or industry teacher
What is important to them (e.g., family,
Psychographics Values sustainability, innovation) Family, volonteering
Interests Hobbies, activities, and passions hiking, painting, gardening
Introverted/extroverted, The life of the party, friendly, chatty, and
Personality organized/relaxed, risk-taker/cautious relaxed
How do they spend their time (e.g.,
Lifestyle active, social, homebody) Spends her time with family
What are they striving for (e.g., financial Keeping a healthy lifestyle for her and her
Goals security, personal growth, travel) family and traveling.
Lacks the time for traditional gym visits and
she’s having a hard time motivating herself to
Challenges Pain points and frustrations workout at home.
Comfort level with technology and online
Behavioral Tech Savvy platforms Good with technology
Preferred sources of information and
entertainment (e.g., social media, news Likes to spend her time on Instagram and
Media Consumption websites, podcasts) watching the latest news on YouTube
Where and how they make purchases (e. Likes to shop online but still likes the idea of
Shopping Habits g., online, brick-and-mortar stores) traditional shopping
It’s important to Sarah to make thorough
How they research and choose decisions as they affect not only her but her
Decision-Making products/services family
Brand Preferences Existing brand loyalties or preferences Doesn't have
Give your CA portrait a name to
Additional Information Name personalize it Sarah
What would they say about your
Quote product/service?
Optional visual representation (photo,
Image illustration)
30
Female
London
approximately 30000$
Bachelor's degree.
A teacher
Family, volonteering
Hiking, painting, and gardening
The life of the party, friendly, chatty, and
relaxed
Spends her time with her family at home or in
nature.
Keeping a healthy lifestyle for her and her
family and traveling.
Lacks the time for traditional gym visits and
she’s having a hard time motivating herself to
workout at home.
Good with technology
Likes to spend her time on Instagram and
watching the latest news on YouTube
Likes to shop online but still likes the idea of
traditional shopping
It’s important to Sarah to make thorough
decisions as they affect not only her but her
family
Doesn't have any brand preferences
Sarah
