STUDY REGULATION for

Media and
Communication

[Link].

Version: 4
Valid per 1 september 2023

ROSKILDE UNIVERSITY
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Table of contents

1. Study Regulation
1.1 The programme's name
1.2 Scope of the regulation
1.3 Title
2. The programme's objective, employment and competency profile
2.1 Objective
2.2 Employment
2.3 Competency profile
3. Language
4. Admission requirements
5. ECTS rating and duration
6. Board of Studies, Corps of External Examiners and Main area affiliation
6.1 Board of Studies
6.2 Corps of External Examiners
6.3 Main area affiliation
7. The programme's structure
7.1 Schematic structure of the programme
7.2 First semester
7.3 Second semester
7.4 Third semester
7.5 Fourth semester - Master Thesis
7.6 Transitional rules
7.7 Overall description of study activities
8. Approval
8.1 Approved by the Board of Studies
8.2 Approved by the Dean and the Vice-Dean
8.3 Approved by the Rector

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1. Study Regulation

1.1 The programme's name

Master programme in Media and Communication

1.2 Scope of the regulation

This study regulation is determined pursuant to The University Programme Order No. 2285 of 1 December 2021 on
Bachelor and Master's (Candidatus) Programmes at Universities with any subsequent amendments and Roskilde
University’s common education regulations of 1 September 2022 with any subsequent amendments. The study
regulation will become effective on 1 September 2023 and applies to all students.

Rules and Regulations concerning registration and de-registration for courses, projects, thesis and examination and
regulations concerning start-of-studies examination, dispensations, mobility, credit transfer and pre-approval of credit
transfer are specified in RUC´s common education regulations.

1.3 Title

Graduates of the programme are awarded with the degree: Master of Arts (MA) in Communication Studies

Graduates of the programme are awarded with the Danish title: [Link].

2. The programme's objective, employment and competency profile

2.1 Objective

The MA programme in Media and Communication teaches students the theoretical, methodological, and practical
competencies needed to assess the digital devices, platforms, and systems that people and organizations use to
communicate around the world. It trains students how to anticipate the possibilities and challenges of mediated
engagement that accompany the ongoing development of communication technologies, providing the strategic and
ethical foundations to address key issues and concerns around stakeholder relations, organizational reputation, social
diversity, and communicative equity.

As a result, the programme instils the professional aptitudes and awareness needed to evaluate and administer the role
of media within communication practices. It trains students to be proficient in a diverse pallette of theoretical and
methodological approaches, as well as teaching them how to conduct problem-oriented, problem-based communication
analyses. By mastering these crucial understandings of the organizational and institutional impacts associated with the
digitalization and datafication of contemporary societies, graduates will be able to manage and plan for the local
conditions and global power dynamics that influence contemporary communication practices.

The MA programme provides the student with competencies that are applicable across different national and cultural
contexts, providing a critical perspective on global developments in media technology, datafication, and platform
societies. The programme offers the opportunity for profiling in one of two areas in the second semester:

• Corporate Communication
• Global Communication

2.2 Employment

The programme qualifies students for jobs that demand an ability to design, undertake, and interpret digitalized
communication, its strategic and ethical considerations, as well as the associated economic, sociocultural, and
democratic implications of these practices. To this end, students learn how to systematically evaluate people’s uses and
experiences of media technologies – as consumers, citizens or publics – and assess the associated media strategies of
organizations ranging from smaller start-ups, to NGOs, governmental institutions, and international corporations. The

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program is designed to qualify for work in a range of media and communication-focused jobs, relating to career profiles
in areas such as:

• Communication Management, e.g., Social media strategist, Communications officer, and Public relations
• Media Analysis, e.g., Market research analyst, Media buyer, and User analytics
• Project Development and Services, e.g., Project developer/manager, Public outreach officer, and Digital
consultant
• Diversity and Change Management, e.g., Diversity and inclusion manager, Community relations specialist, and
Human resources

Special attention is given to the Danish international labour market consisting of international Danish companies,
multinational corporations and organizations, and consultancy firms with a global reach.

2.3 Competency profile

Through problem-oriented and interdisciplinary work, the student will gain competencies to be able to independently
define and investigate complex issues within communication, with special focus on the role of digital media
technologies. Through participant-led and exemplary studies, the student is given the opportunity to develop knowledge
of current mediated communication practices, devices, and infrastructures, as well as the ability to select and apply
research-based media and communication theories and methods in a critical and reflective manner.

Upon completion, the student is expected to be able to independently plan, implement, analyse, and manage mediated
communication efforts in organizations, such as private corporations, public authorities, and civil society actors, with
particular attention to their impact on varied individuals, stakeholders, and publics.

Knowledge and understanding

Upon graduation, the student will be able to:

• Demonstrate research-based knowledge of theories, concepts, and methods within media and communication
studies, and discuss and evaluate their different applications and relevance in relation to the concrete
communication practices of organizations, publics, and individuals.

• Identify areas of scholarly debate within media and communication studies, with particular attention to how
processes of digitalization, datafication, and mediatization impact corporate communication or
communicative diversity and inclusion.

• Demonstrate knowledge of the conditions and contexts impacting the innovation, organization, management,
and value creation of digital media platforms, devices, and infrastructures, within different types of private,
public, and civil society organizations.

• Identify and evaluate current forms and practices of mediated communication, across platforms and systems,
and discuss the strategic and ethical issues in working with them in international and/or intercultural
contexts.

Skills

Upon graduation, the student will be able to:

• Plan, prepare, and assess mediated communication efforts in a professional context.

• Identify and account for how particular international and/or intercultural contexts influence mediated
communication practices and strategies.

• Assess, select, and synthesize relevant scientific theories and methods for empirical studies of mediated
communication.

• Analyse the development, innovation, organization, and management of digital communication technologies.

• Formulate and present mediated communication problem and solution proposals in a professionally precise
and clear way, with the use of appropriate forms of communication.

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Competencies

Upon graduation, the student will be able to:

• Independently, as well as in collaboration with others, plan, implement, and evaluate mediated
communication efforts by using the latest knowledge and understanding of the subject area and established
theories, methods, and practices.

• Translate case-based analyses of organizations’ mediated communication into actionable suggestions for
change and innovation within the respective field of operation.

• Independently take responsibility for organizing, managing, and completing complex, and creative mediated
communication processes that require new solutions.

• Actively participate in and contribute to project management (planning, execution, and completion) as part of
a team.

• Work ethically, responsibly, and inclusively in multicultural and multilingual environments.

• Systematically and critically familiarize themselves with the state of the art on key issues in media and
communication studies and thereby independently take responsibility for their own professional development
and specialization.

3. Language

The programme is offered in English.

The examination language is identical to the teaching language.

4. Admission requirements

The Board of Studies specifies the admission requirements following the Ministerial Order on Admission to and
Enrolment on Master’s Degree Programmes at Universities.
On the university’s website, the admission requirements are published as an appendix to the study regulation.
Changes in admission requirements are announced at least one year before the commencement of studies.

5. ECTS rating and duration

The programme is a full-time programme corresponding to 120 ECTS and planned in preparation for a two years full-
time study.

6. Board of Studies, Corps of External Examiners and Main area

affiliation

6.1 Board of Studies

The programme falls under Board of Studies for the Communication Programmes

6.2 Corps of External Examiners

The programme falls under Communication and Experience Design

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6.3 Main area affiliation

The programme falls under the main subject area humanities

7. The programme's structure

7.1 Schematic structure of the programme

7.2 First semester

Objective

The first semester offers students the theoretical and methodological competencies needed to understand, identify, and
research how digital media impact communication processes. In the project work, the students are trained to
conceptualize and assess the realization of concrete mediated communication efforts, from their initiation, to realization
in a product, to reception, taking into account the broader context. The semester accordingly trains students how to be
alert to and analyse the impact of media affordances, platforms, and infrastructures on public policies, organizational
communication strategies, and individual attitudes.

Study activities
• Digital Media Theory (course, 10 ECTS)
• Mixed Methods in Media and Communication Research (course, 10 ECTS)
• Media Platforms and Communication Practices (project, 10 ECTS)

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7.3 Second semester

Objective

The second semester provides students with the opportunity to gain in-depth knowledge of research-based discussions
of key issues of a particular subject area within media and communication studies. The students work with theories,
concepts, and models that are relevant to the subject area in question, including the work tasks and key debates
associated with it. In the project work, the students work independently with the development, execution, and
evaluation of concrete mediated communication efforts. The semester thus focuses on the entire mediated
communication process from situation and context analysis, through planning and concept development, to
implementation and evaluation. Students can choose between the following subject areas (profiles):

• Corporate Communication
• Global Communication

Profile: Corporate Communication In order to navigate the contemporary media saturated and dynamic market,
organizations (from private companies, to NGOs, to governmental bodies) need a strategic, integrated, and stakeholder-
oriented approach to their external and internal communication activities. This profile provides students with an
advanced understanding of the core aspects of corporate communication related to the strategic management and
planning of reputation and branding activities, focusing on mediated communication with internal and external
stakeholders. The theoretical, methodological, and practical competencies acquired during the semester enable students
to analyse, prepare, implement, evaluate, and discuss corporate communication activities. The profile thus provides
relevant qualifications within strategic communication, corporate branding, and stakeholder relations management.

Study activities:

• Communication Strategy and Management (course, 10 ECTS)

• Corporate Communication: Reputation and Stakeholders (project, 20 ECTS)

Profile: Global Communication Under current global conditions of complex interconnectivity, solving pervasive
inequalities is an increasingly urgent organizational and societal challenge. This profile trains students to identify
opportunities for individual empowerment, organizational development, and societal growth as they appear in
mediatized contexts of global, intercultural, and local communication. It addresses issues of diversity and inclusion, and
how these arise at the intersection of technological and societal developments, enabling and constraining specific
mediated communicative processes. The profile offers students the theoretical and practical competencies needed to
analyse, prepare, implement, evaluate, and discuss inclusive communicative initiatives and organizational practices
required to mitigate social exclusion and facilitate productive collaboration. The profile thus provides relevant
qualifications within participatory communication, public outreach and engagement, and diversity and change
management.

Study activities:

• Communicating Diversity and Inclusion (course, 10 ECTS)

• Global Communication: Equity and Ethics (project, 20 ECTS)

7.4 Third semester

Objective

The third semester provides the students with the opportunity for further immersion and professional development
within media and communication studies. Emphasis for those taking elective courses or a study exchange is placed on a
deeper treatment of already known concepts, theories, and methods, and on a broader knowledge of other areas and
approaches to media and communication studies. Students opting for the internship will have an opportunity to apply
and advance their knowledge and skills in a real-word professional environment, working in connection with the
analysis and/or organization and assessment of mediated communication processes and products.

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Study activities
• Project-oriented Internship (30 ECTS) or
• Elective courses (3 x 10 ECTS)

7.5 Fourth semester - Master Thesis

Objective

The aim of the thesis is that the student independently identifies, defines, and investigates a relevant, self-chosen
communication subject with the use of current scientific theories and methods. Through the thesis, the student must
demonstrate extensive and in-depth knowledge of research-based media and communication issues and be able to select
and apply relevant concepts, theories, and methods in connection with analysis and/or planning and assessment of one
or more mediated communication efforts. As part of the thesis, the student may choose to plan and (in whole or in part)
carry out one or more communication initiatives.

Study activities
• Master thesis (30 ECTS)

7.6 Transitional rules

7.7 Overall description of study activities

Title Digital Media Theory

Type of activity Course

Mandatory or elective Mandatory

ECTS-rating 10 ECTS

Teaching language English

The course Digital Media Theory introduces students to theoretical

perspectives on how digital media technologies impact communication.
From social media platforms, to messaging apps, search engines,
smartphones, self-tracking devices, big data, the cloud, machine-learning
algorithms and beyond, the changing media ecology from an era of mass
to networked communication reconfigures how institutions and
organizations communicate, as well as how people encounter and engage
with information. Accordingly, the course teaches students to identify
Overall objective and analyze the sociocultural and political implications of digital media
technologies. It presents them with research-based examples of how the
relationships between citizens/governments, consumers/companies, and
civil society/publics are impacted by the development of global media
platforms that transcend borders. The course trains them to understand,
compare and apply theories, models, and concepts in this
interdisciplinary field, including, but not limited to, media and
communication studies, digital culture, internet studies, and critical

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 theory, supporting the semester’s project work and preparing students to
choose between the different subject profiles on the second semester.

At the end of the course, the student is able to:

• Demonstrate knowledge of central theories and analytical

approaches to study the impact of digital media technologies
on communication.

• Identify and interrelate the different levels of mediated

communication practice, from individual uses, to
organizational strategies and governance, and national and
international regulation.

Overall learning outcomes • Define and compare media technologies in terms of their
technological and communicative affordances.

• Analyse and evaluate the risks, problems, and potentials

associated with different media infrastructures, platforms, and
devices at the levels of the individual user, public and private
organizations.

• Critically reflect on key theoretical frameworks and concepts

introduced in the course and be able to communicate this in a
manner that is academically accurate and clear.

Type of exam
Individual oral exam with time for preparation

Time for preparation including time to pick a question by

drawing lots: 20 minutes.
Time allowed for exam including time used for assessment: 20
minutes.

Type of exam Permitted support and preparation materials: All (only notes
written during the preparation may be brought into the exam).

Assessment: 7-point grading scale.

Moderation: Internal co-assessor.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Mixed Methods in Media and Communication

Title Research

Type of activity Course

Mandatory or elective Mandatory

ECTS-rating 10 ECTS

Teaching language English

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 The course Mixed Methods in Media and Communication Research
introduces students to methodological designs that combine qualitative
and quantitative approaches to investigate different aspects of mediated
communication practices, using diverse platforms, devices,
infrastructures, software, and systems.

The aim is to teach students how to design and implement different

research strategies appropriate to micro-, meso-, and macro-level
analyses of media use. Students will be taught methodological tools for
gathering digital traces of communication (e.g., data scraping), as well as
qualitative (e.g., digital ethnography), and quantitative approaches (e.g.,
surveys) for researching media practices and their reception amongst
different target groups, publics, and stakeholders. Students will be
introduced to common analytical approaches that match the different
methods for gathering and generating empirical data (e.g., grounded
Overall objective theory, descriptive statistics) as well as learning to triangulate different
methodological instruments. Ethical guidelines and principles behind
conducting digital media research will be emphasized.

Students will wholly or partially demonstrate their methodological

learning during the course by developing products based on real-life
mediated communication practices, preferences, and experiences. This
could include exercises such as: participant observation of an online
community, surveys of a particular sample of the population, scraping
social media, walkthrough methods of a digital app or platform,
interviews of a particular target group, creative, arts-based methods into
personal experiences, or the creation of ethical research guidelines.

This purpose of the course is to enable students to learn systematic and

rigorous scholarly methods, preparing students for the project work in
the first semester and subject profiles in the second semester.

At the end of the course, the student is able to:

• Demonstrate knowledge and overview of central methods,

analytical designs, and tools for collecting and analysing data
from digital media.

• Understand and discuss the strengths and limitations of

different quantitative and qualitative methods, as well as the
possibilities and limitations from combining different
methodological instruments and datasets.

• Design a mixed-method research project combing quantitative

Overall learning outcomes
and qualitative approaches, reflecting on a given research
strategy’s strengths, limitations, feasibility, reliability, and
validity.

• Collect and analyse data from social media via API as well as
other possibilities for collection techniques for analysis of
online data.

• Conduct, in an ethical manner, scholarly research that meets

established academic criteria for collecting and analysing data
on an empirical phenomenon, topic, or case.

Type of exam

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 Type of exam
Individual portfolio exam

The character limit of the portfolio is 24,000-48,000

characters, including spaces. Examples of written products are
exercise responses, talking points for presentations, written
feedback, reflections, written assignments. The preparation of
the products may be subject to time limits.
The character limits include the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The portfolio is written completely or partially during the

course.

The entire portfolio must be handed in at the same time

(uploaded to [Link]). Handing in the portfolio or parts
of the portfolio to the supervisor for feedback, cannot replace
the upload to [Link].

Assessment: 7-point grading scale.

Reexam
Individual portfolio exam

The character limit of the portfolio is 24,000-48,000

characters, including spaces. Examples of written products are
exercise responses, talking points for presentations, written
feedback, reflections, written assignments. The preparation of
the products may be subject to time limits.
The character limits include the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The portfolio is written after the course has ended.

The entire portfolio must be handed in at the same time

(uploaded to [Link]). Handing in the portfolio or parts
of the portfolio to the supervisor for feedback, cannot replace
the upload to [Link].

Assessment: 7-point grading scale.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Media Platforms and Communication Practices

Type of activity Project

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Mandatory or elective Mandatory

ECTS-rating 10 ECTS

Teaching language English

The project Media Platforms and Communication Practices is a problem-

oriented, exemplary, participant-driven, and group-based activity, where
the student develops and documents knowledge, skills, and competencies
to work with a defined, self-chosen, professional problem with a focus on
media practices associated with a specific organization. The project
focuses on understanding the development and realization of a mediated
communication process from its initiation at an organizational level, to
its actualization as a mediated communication product, to its reception,
taking into account the broader context in which it is disseminated.
Students can choose to prioritize one or more of these elements in the
Overall objective project. The project must include a detailed and systematic synthesis of
relevant scientific literature within the chosen issue and can choose to
employ a mixed- or multi-method design as part of its analysis, alert to
the ethics of digital media research. The aim of the project is to use a
real-life case to investigate how the media ecology impacts
communicative affordances and choices; the project may possibly
consider the associated experiences and interpretation of relevant users,
target groups, publics, and/or stakeholders, potentially across a variety
of media platforms and devices, depending the given focus and emphasis
of their research question(s). The project report must be based on
relevant, academic literature of at least 500 pages.

At the end of the project work, the student is able to:

• Demonstrate research-based knowledge and understanding of

the theoretical and practical problems and opportunities
associated with mediated communication in and from
organizations and associations to stakeholders.

• Understand and discuss research-based concepts, theories, and

methods with a particular focus on organizational
communication practices and the associated influence of digital
media technologies.

• Identify relevant empirical phenomena and establishing

problem-oriented research questions.

• Search out, identify, and synthesize relevant academic research

Overall learning outcomes
literature around a well-defined topic in digital media and
communication studies.

• Design and implement a research project, potentially using a

multi- or mixed methods design, explain the strengths and
limitations of its analysis, and produce and present research-
based solutions to identified problems.

• Independently initiate and complete a media and

communication project and enter into professional
collaborations with others.

• Take responsibility for one’s own professional development

and specialization in the field of media and communication
studies.

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 Type of exam
Oral project exam in groups with individual assessment

Permitted group size: 2-6 students.

The character limits of the project report are:

For 2 students: 48,000-57,600 characters, including spaces.
For 3 students: 52,800-62,400 characters, including spaces.
For 4 students: 57,600-67,400 characters, including spaces.
For 5 students: 62,400-72,000 characters, including spaces.
For 6 students: 67,200-76,800 characters, including spaces.
The character limits include the cover, table of contents,
summary, bibliography, figures and other illustrations, but
exclude any appendices.

The project report must include a summary, that is part of the

assessment. The summary can either be written in English or
Danish.

Type of exam
Time allowed for exam including time used for assessment is
for:
2 students: 60 minutes.
3 students: 75 minutes.
4 students: 90 minutes.
5 students: 105 minutes.
6 students: 120 minutes.

Writing and spelling skills in the project report are part of the
assessment.

Permitted support and preparation materials at the oral exam:

All

Assessment: 7-point grading scale

Moderation: External examiner.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Communication Strategy and Management

Type of activity Course

Elective

Mandatory or elective The activity can be taken as an elective course if it is not included as a
mandatory course in the student's chosen profile.

ECTS-rating 10 ECTS

Teaching language English

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 The course Communication Strategy and Management focuses on how
organizations strategically manage their internal and external
communication. The aim of the course is to enable students to identify
the opportunities and challenges associated with the management of
strategic communication in specific organizational contexts. During the
course, students are introduced to key theories, models and concepts
Overall objective within corporate communication, brand management, marketing, and
organizational culture. The purpose of the course is to enable students to
understand, reflect upon and analyse the strategic communication and
communicative challenges of organizations and other actors, identify the
roles and commitment of stakeholders, and recommend strategic
communication initiatives. The course prepares and supports the project
work in the 2nd semester.

At the end of the course, the student is able to:

• Demonstrate research-based knowledge and understanding of

theoretical perspectives and methodological approaches that
can help to understand the conditions for organizations’
management of strategic communication, including
stakeholder typologies and theories

• Understand and discuss the complex problems and challenges

associated with the planning, implementation, and assessment
of strategic communication in an ever-changing and global
media landscape
Overall learning outcomes
• Select and use relevant theoretical and methodological
approaches to analyse the management of strategic
communication in organizations

• Detect communication problems, identify stakeholders, and

describe the nature, intensity, and scope of the problems, as
well as explain the causes of these issues and identify possible
communicative solutions

• Critically reflect on key theoretical frameworks and concepts

introduced in the course, and be able to communicate this in a
manner that is academically accurate and clear

Type of exam
Individual written take-home assignment

The character limit of the assignment is: 28,800-36,000

characters, including spaces.
The character limit includes the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
Type of exam appendices.

The duration of the take-home assignment is 10 days and may

include weekends and public holidays.

The assignment must document that the student possesses a

confident mastery of written English, including grammar and
linguistic correctness.

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 Assessment: 7-point grading scale.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Corporate Communication: Reputation and

Title Stakeholders

Type of activity Project

Mandatory
Mandatory or elective
Course for the profile: Corporate Communication

ECTS-rating 20 ECTS

Teaching language English

The project Corporate Communication: Reputation and Stakeholders is a

problem-oriented, exemplary, participant-driven, and group-based
activity, where the student develops and documents knowledge, skills,
and competencies to work with a defined, self-chosen, professional
problem with a focus on corporate communication, defined as the
strategic management of organizations’ integrated communication with
their stakeholders.

The project aims to provide the student with the theoretical,

methodological, and practical and practical knowledge, skills, and
competencies within strategic communication and corporate branding,
including issue, reputation, and stakeholder relations management.
These qualifications enable the student to analyse, prepare, implement,
evaluate, and discuss corporate communication activities. The project
Overall objective must include a concrete digital communication product developed by the
student, as well as a theoretically based account of the strategic and
practical considerations in connection with its planning and preparation.
Emphasis is placed on the fact that the linguistic and visual presentation
corresponds to the purpose and choice of media, including compliance
with normal formal requirements with regard to grammar and spelling.

The project work is supported by guidance and a number of activities

that introduce and train the student in developing corporate
communication strategies, as well as managing and designing concrete
communication initiatives alert to stakeholder and reputation
management.

The project report must be based on relevant, academic literature of at

least 1000 pages.

At the end of the project work, the student is able to:

• Demonstrate knowledge of various research-based approaches

Overall learning outcomes
to corporate communication as an academic discipline and an
organizational practice

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 • Understand and discuss the ethical challenges and societal
impact of corporate communication, such as, but not limited
to, CSR, sustainability, and diversity

• Identify relevant empirical phenomena, establish problem-

oriented research questions, and apply relevant methods to
analyse corporate communication, stakeholder relations,
issues, reputation, and corporate branding practices.

• Plan, implement, and evaluate different dimensions within

corporate communication.

• Present a mediated communication problem and solution to

both peers and non-specialists in a professionally precise and
clear way, with the use of well-chosen forms of communication.

• Take responsibility for your own professional development and

engage professionally in interdisciplinary collaboration with
others, including any practitioners.

• Independently initiate and manage complex, project-based

production and collaboration processes.

Type of exam
Oral project exam in groups with individual assessment

Permitted group size: 2-6 students.

The character limits of the project report are:

For 2 students: 84,000-108,000 characters, including spaces.
For 3 students: 96,000-120,000 characters, including spaces.
For 4 students: 108,000-132,000 characters, including spaces.
For 5 students: 120,000-144,000 characters, including spaces.
For 6 students: 132,000-156,000 characters, including spaces.
The character limits include the cover, table of contents,
summary, bibliography, figures and other illustrations, but
exclude any appendices.

Type of exam The project report must include a summary and a

communication product or documentation hereof. The
summary and the communication product are part of the
assessment.

Time allowed for exam including time used for assessment is

for:
2 students: 60 minutes.
3 students: 75 minutes.
4 students: 90 minutes.
5 students: 105 minutes.
6 students: 120 minutes.

Writing and spelling skills in the project report are part of the
assessment.

Permitted support and preparation materials at the oral exam:

16
 All

Assessment: 7-point grading scale.

Moderation: Internal co-assessor.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Global Communication: Equity and Ethics

Type of activity Project

Mandatory
Mandatory or elective
Course for the profile: Global Communication

ECTS-rating 20 ECTS

Teaching language English

The project Global Communication: Equity and Ethics is problem-

oriented, exemplary, participant-driven, and group-based activity, where
the student develops and documents knowledge, skills, and competencies
to work with a defined, self-chosen, professional problem that focuses on
identifying, explaining, and solving specific challenges relating to
diversity and inclusion in global, intercultural, or local contexts,
including professional organizations and interpersonal relations.

The project aims to provide the student with the theoretical,

methodological, and practical knowledge, skills, and competencies within
global communication, with an emphasis on equity and ethics. These
qualifications enable the student to analyse, prepare, implement,
evaluate and discuss communication activities and the role of digital
media in representing and reinforcing issues of public concern. Students
will become familiar with and able to choose between various research
methods, thus establishing robust research designs for the study of
Overall objective
empirical challenges, gaining proficiency in offering research-based
communicative solutions to such issues. The project must include a
concrete digital communication product developed by the student, as
well as a theoretically based account of the ethical and practical
considerations in connection with its planning and preparation.
Emphasis is placed on the fact that the linguistic and visual presentation
corresponds to the purpose and choice of media, including compliance
with normal formal requirements with regard to grammar and spelling.

The project work is supported by guidance and a number of activities

that introduce and train the student in developing global communication
practices, as well as managing and designing concrete communication
initiatives alert to questions of diversity, inclusion, and exclusion.

The project report must be based on relevant, academic literature of at

least 1000 pages.

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 At the end of the project work, the student is able to:

• Knowledge and overview of methodological perspectives on

individual, organizational and societal diversity

• Knowledge about select empirical issues of diversity and

inclusion in (inter)personal, organizational, societal and/or
global processes of communication

• Skills in identifying relevant empirical phenomena and

establishing problem-oriented research questions

• Skills in designing research projects, selecting relevant

theoretical perspectives and methodological approaches
Overall learning outcomes
• Skills in producing and presenting research-based solutions to
identified problems

• Present a mediated communication problem and solution to

both peers and non-specialists in a professionally precise and
clear way, with the use of well-chosen forms of communication.

• Take responsibility for your own professional development and

engage professionally in interdisciplinary collaboration with
others, including any practitioners.

• Independently initiate and manage complex, project-based

production and collaboration processes.

Type of exam
Oral project exam in groups with individual assessment

Permitted group size: 2-6 students.

The character limits of the project report are:

For 2 students: 84,000-108,000 characters, including spaces.
For 3 students: 96,000-120,000 characters, including spaces.
For 4 students: 108,000-132,000 characters, including spaces.
For 5 students: 120,000-144,000 characters, including spaces.
For 6 students: 132,000-156,000 characters, including spaces.
The character limits include the cover, table of contents,
summary, bibliography, figures and other illustrations, but
Type of exam
exclude any appendices.

The project report must include a summary and a

communication product or documentation hereof. The
summary and the communication product are part of the
assessment.

Time allowed for exam including time used for assessment is

for:
2 students: 60 minutes.
3 students: 75 minutes.
4 students: 90 minutes.
5 students: 105 minutes.
6 students: 120 minutes.

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 Writing and spelling skills in the project report are part of the
assessment.

Permitted support and preparation materials at the oral exam:

All

Assessment: 7-point grading scale.

Moderation: Internal co-assessor.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Communicating Diversity and Inclusion

Type of activity Course

Elective

Mandatory or elective The activity can be taken as an elective course if it is not included as a
mandatory course in the student's chosen profile.

ECTS-rating 10 ECTS

Teaching language English

The course Communicating Diversity and Inclusion introduces students

to theoretical perspectives on issues of representation and participation
in media and communication. The aim of the course is to enable students
to apply and critically reflect upon different explanatory frameworks that
offer varying diagnoses of current conditions of social justice, locally and
globally, and to analyse the role of digital media in resolving or
Overall objective perpetuating concerns around communicative diversity. Students are
taught how to identify and analyse the dynamic interrelations of various
dimensions of social in- and exclusion, with particular attention placed
on practices of participatory communication, internal and external
engagement, community outreach, and relations management. Finally,
the course introduces and offers training in practical interventions aimed
at promoting equity and inclusion in organizations and societies.

At the end of the course, the student is able to:

• Demonstrate knowledge of theoretical perspectives on

individual, organizational and societal diversity

• Understand and discuss societal developments at the

Overall learning outcomes intersection of globalization and technology

• Analyse and evaluate issues of diversity and inclusion in

communication processes and the role of digital media in these
practices

• Design and facilitate processes of inclusive communication

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 • Critically reflect on the possibilities and challenges
surrounding collaborative work in diverse teams and contexts

Type of exam
Individual written take-home assignment

The character limit of the assignment is: 28,800-36,000

characters, including spaces.
The character limit includes the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The duration of the take-home assignment is 10 days and may

Type of exam include weekends and public holidays.

The assignment must document that the student possesses a

confident mastery of written English, including grammar and
linguistic correctness.

Assessment: 7-point grading scale.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Project-oriented Internship

Type of activity Project oriented internship

Mandatory or elective Elective

ECTS-rating 30 ECTS

Teaching language English

The project-oriented internship is designed to provide the student with

first-hand knowledge of the field of practice of the program, including
theoretical and practical insights, skills, and experience with analysing
an organizations' conditions, uses of media, and communicative
practices.

The course includes completion of a media and communication-relevant

internship, corresponding to 600-800 hours of work, as well as
participation in internship-supporting activities.
Overall objective
The student chooses an internship on the basis of professional interest
and labour market relevance. Before the course can begin, the student
must have an internship agreement approved by the study board. The
intern’s main activities must be described in the application, and be
within the scope of the programme’s academic field of study.

At the completion of the internship the student is responsible for

delivering a portfolio.

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 At the end of the project-oriented internship, the student is able to:

• Demonstrate knowledge of and understanding of the work in

organizations, including reflective insight into internal and
external matters of importance to organizations’
communication practices, as well as their strategic and ethical
considerations around media.

• Apply and discuss key theories and methods in media and

communication studies.

• Translate theoretical and methodological knowledge into

Overall learning outcomes practical media and communication work.

• Work analytically with collected empirical data and produce

new knowledge in relation to organizational practices and
issues.

• Critically reflect on specific organizational working conditions

and mediated communication practices, including one’s own
role, work endeavours, and learning outcomes.

• Independently take responsibility for engaging constructively

and reflectively in complex, creative, and unpredictable media,
communication, and work processes.

Type of exam
Project oriented internship with a written product

The character limit of the written product is: 60,000-84,000

characters, including spaces.
The character limits include the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
Type of exam appendices.

Assessment: 7-point grading scale.

Moderation: Internal co-assessor.

Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Elective Course

Type of activity Course

Mandatory or elective Elective

ECTS-rating 10 ECTS

Teaching language English

The course contains presentation and critical discussion as well as

Overall objective testing knowledge of a defined media and communication subject area/
field of activity, including presentation and discussion of current

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 concepts, theories, and research methods, possibly in collaboration with
practitioners within the field.

At the end of the course, the student is able to:

• Demonstrate in-depth knowledge of a defined subject area/

field of activity within media and communication, including
nuanced knowledge of current forms of practice in relation to
the subject area.

• Identify and account for current theories of relevance to the

subject area/field of activity, including understanding of
important communication professional concepts.
Overall learning outcomes
• Identify and account for current methods used to study the
subject area/field of activity and its central communication
professional issues.

• independently and reflectively translate theoretical

perspectives and methodological approaches into a concrete
communication professional practice

• Independently take responsibility for one's own professional

development.

Type of exam 1
Individual written take-home assignment

The character limit of the assignment is: 28,800-36,000

characters, including spaces.
The character limit includes the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The duration of the take-home assignment is 14 days and may

include weekends and public holidays.

The assignment must document that the student possesses a

confident mastery of written English, including grammar and
linguistic correctness.
Type of exam
Assessment: 7-point grading scale.

Type of exam 2
Individual oral exam without time for preparation

Time allowed for exam including time used for assessment: 20

minutes.

Permitted support and preparation materials: All.

Assessment: 7-point grading scale.

Moderation: Internal co-assessor.

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 Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Production- and Project-oriented Elective Course

Type of activity Course

Mandatory or elective Elective

ECTS-rating 10 ECTS

Teaching language English

The course contains presentation and critical discussion as well as

testing knowledge of a defined media and communication subject area/
Overall objective field of activity, including presentation and discussion of current
concepts, theories, and research methods, possibly in collaboration with
practitioners within the field.

At the end of the course, the student is able to:

• Demonstrate in-depth knowledge of a defined subject area/

field of activity within media and communication, including
nuanced knowledge of common production and project work
methods in relation to the subject area.

• Identify and account for current theories of relevance to the

subject area/field of activity, including understanding of
significant communication professional issues.
Overall learning outcomes
• Develop, organize and present a specific communication
production or project relevant to the subject area/field of
activity.

• Independently and reflectively translate theoretical

perspectives and methodological approaches into a concrete
communication professional practice.

• Independently take responsibility for one's own professional

development.

Type of exam 1
Oral project exam in groups with individual assessment

Permitted group size: 2-6 students.

The character limits of the project report are:

Type of exam
For 2 students: 43,200-52,800 characters, including spaces.
For 3 students: 48,000-57,600 characters, including spaces.
For 4 students: 52,800-62,400 characters, including spaces.
For 5 students: 57,600-64,800 characters, including spaces.
For 6 students: 60,000-72,000 characters, including spaces.
The character limits include the cover, table of contents,
summary, bibliography, figures and other illustrations, but

23
exclude any appendices.

The project report must include a summary in English, that is

part of the assessment.

Time allowed for exam including time used for assessment is

for:
2 students: 60 minutes.
3 students: 75 minutes.
4 students: 90 minutes.
5 students: 105 minutes.
6 students: 120 minutes.

Writing and spelling skills in the project report are part of the
assessment.

Permitted support and preparation materials at the oral exam:

All

Assessment: 7-point grading scale.

Moderation: Internal co-assessor.

Type of exam 2
The course is passed through active, regular attendance and
satisfactory participation.

Active participation is defined as:

The student must participate in course related activities (e.g.
workshops, seminars, field excursions, process study groups,
working conferences, supervision groups, feedback sessions).

Regular attendance is defined as:

- The student must be present for minimum 80 percent of the
lessons.

Satisfactory participation is defined as:

- e.g. oral presentations (individually or in a group), peer
reviews, mini projects, test, planning of a course session .

Assessment: Pass/Fail.

Reexam 2
Individual written take-home assignment

The character limit of the assignment is: 28,800-36,000

characters, including spaces.
The character limit includes the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The duration of the take-home assignment is 10 days and may

24
include weekends and public holidays.

The assignment must document that the student possesses a

confident mastery of written English, including grammar and
linguistic correctness.

Assessment: Pass/Fail.

Type of exam 3
Individual portfolio exam

The character limit of the portfolio is 24,000-48,000

characters, including spaces. Examples of written products are
exercise responses, talking points for presentations, written
feedback, reflections, written assignments. The preparation of
the products may be subject to time limits.
The character limits include the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The portfolio is written completely or partially during the

course.

The entire portfolio must be handed in at the same time

(uploaded to [Link]). Handing in the portfolio or parts
of the portfolio to the supervisor for feedback, cannot replace
the upload to [Link].

Assessment: Pass/Fail.

Reexam 3
Individual portfolio exam

The character limit of the portfolio is 24,000-48,000

characters, including spaces. Examples of written products are
exercise responses, talking points for presentations, written
feedback, reflections, written assignments. The preparation of
the products may be subject to time limits.
The character limits include the cover, table of contents,
bibliography, figures and other illustrations, but exclude any
appendices.

The portfolio is written after the course has ended.

The entire portfolio must be handed in at the same time

(uploaded to [Link]). Handing in the portfolio or parts
of the portfolio to the supervisor for feedback, cannot replace
the upload to [Link].

Assessment: Pass/Fail.

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 Each semester the Board of Studies will choose the exam type if more
than one is listed.

Title Master’s Thesis in Media and Communication

Type of activity Master Thesis

Mandatory or elective Mandatory

ECTS-rating 30 ECTS

Teaching language English

The thesis is a problem-oriented, exemplary, and participant-driven

course, where the student develops and documents knowledge, skills,
and competencies to work with a defined, self-chosen, academic research
question. The course includes a written dissertation and an oral defence.

Communication article: In connection with the dissertation, the

student(s) must prepare a communication assignment in which the
thesis' research questions and findings (or parts thereof) are
communicated to a specific target group. The dissemination article must
be designed in a genre and for a medium that is well chosen in relation to
the target group and relevant to the content in question. It is
recommended that the dissemination article has a length of 2-4 standard
pages. The dissemination article is placed immediately after the
Overall objective summary and is included in the overall length requirements.

Product: If there is a mediated communication product that is the

result of the student(s)' independent efforts, the dissertation must
contain an account of the theoretical and practical considerations in
connection with planning, organization, and assessment of the
production/process, and for the experiences that are gained. Emphasis is
given that the form of presentation corresponds to the content and
purpose of the communication, including the target group's preferences
and background, and that it relates to current conventions and formal
requirements within the genre.

The dissertation must be based on relevant, academic literature of at

least 1500 pages.

At the end of the master's thesis, the student is able to:

• Identify, account for and discuss relevant research-based

knowledge within the field of study of the program.

• Understand and discuss the position of one’s own thesis within

the academic field.

Overall learning outcomes • Apply and master scientific theories and methods while
working on a limited, academics, and relevant research
question.

• Identify relevant scientific research questions.

• Be critical of and select scientific sources, literature, theory and

methods.

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 • Analyze, categorize, discuss, argue, reflect, and evaluate on a
scientific basis and in a way that is part of an existing academic
discussion.

• Write in accordance with academic norms and with a view to

an academic target group.

• Independently initiate, manage, and implement a long-term

academic research and writing process.

• Reflect on and take responsibility for one’s own professional

and written language development and topical specialization.

Type of exam
Master thesis exam based on the written product and the oral
exam

The master thesis can be written individually or in a group.

Permitted group size: 2-4 students.

The oral exam is individual for students that have written the
thesis alone or students that have requested an individual exam.
All other oral master thesis exams are conducted as group
exams.

The assessment is individual and based on the student's

individual performance.
The assessment is an assessment of the master thesis and the
oral performance.

The character limits of the master thesis are:

For 1 student: 144,000-192,000 characters, including spaces.
For 2 students: 153,600-216,000 characters, including spaces.
For 3 students: 168,000-230,400 characters, including spaces.
Type of exam
For 4 students: 180,000-264,000 characters, including spaces.

The character limits include the cover, table of contents,

summary, bibliography, figures and other illustrations, but
exclude any appendices.

The master thesis must include a summary.

The summary can either be written in English or Danish.
The master´s thesis must include a dissemination article. The
summary and the dissemination article are part of the
assessment.

Time allowed for exam including time used for assessment for:
1 student: 30 minutes.
2 students: 60 minutes.
3 students: 75 minutes.
4 students: 90 minutes.

Writing and spelling skills in the thesis are part of the

assessment.

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 Permitted support and preparation materials at the oral exam:
All.

Assessment: 7-point grading scale

Moderation: External examiner

Each semester the Board of Studies will choose the exam type if more
than one is listed.

8. Approval

8.1 Approved by the Board of Studies

Studienævn for Kommunikationsfagene on 14 December 2022.

The chairperson for external examiners and the panel of employer representatives are informed about major
amendments before the study regulation comes into force.

8.2 Approved by the Dean and the Vice-Dean

Approved by the Dean and the Vice-Dean ofDepartment of Communication and Arts on

13. april 2023

8.3 Approved by the Rector

Approved by Rector Hanne Leth Andersen on 17 April 2023.

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