LEADERSHIP ACADEMY 2
MODULE THREE
KEEP NETWORK ACTIVE
Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
INTRODUCTION
LEADERSHIP ACADEMY 1 · MODULE ONE
2 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
LEADERSHIP ACADEMY 2
DIRECTORS MODULES
Module 1
Director’s role and
responsibilities
Module 2
Leadership
development
Module 3 Module 4
Keep network Train the
active trainers
3 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
GOAL OF MODULE 3
KEEP NETWORK ACTIVE
Learn how to keep your network active
4 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
HOW TO WORK
WITH YOUR NETWORK
How to reach fulltime income on Build your
Gold Director level dream business
Recruit and
Keep network
Core principles Develop leadership
active
Develop core Communication,
Prospect
Main activities and recruit team and coach trainings
and events
5 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
KEEP THE GROWTH
AND ACTIVITY IN PG
Keep network
active
Trainings Follow up Catalogue launch
Communication
on in-actives and events
6 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
IMPORTANT PRINCIPLES OF
NETWORK MARKETING
7 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
THREE INSEPARABLE PARTS OF
THE NETWORK MARKETING
BUSINESS
Building
customers’
Data base Leading
new
consultants
Developing
downline
8 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
UNDERSTANDING THREE MAIN
BUSINESS METRICS
GOOD BAD
Business >7,500 BP <3000
Volume in PG
Activity % of PGs 75% 25%
Recruitment 10-15% 5%
9 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WHY IS IT SO CRUCIAL TO
HAVE GOOD FUNDAMENTAL
METRICS?
10 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
25% RETENTION
YOUR ORGANIZATION
1ST YEAR
11 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
25% RETENTION
1 YEAR
ST You lose 3/4 of
your managers
2 YEAR
ND
Only 1 re-qualifies and stays
12 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
25% RETENTION
2 YEAR
ND
NEW
NEW
NEW NEW NEW
To grow, you need to replace 3 and bring 1 new
13 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
75% RETENTION
1 YEAR
ST
14 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
75% RETENTION
1 YEAR
ST
You lose 1/4 of
your leaders
2 YEAR
ND
NEW NEW NEW NEW
3 re-qualify and stay
15 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
HOW TO WORK
WITH YOUR NETWORK
How to reach fulltime income on Build your
Gold Director level dream business
Recruit and
Keep network
Core principles develop
active
leadership
Communication,
Prospect Develop core
Main activities and recruit
trainings
team and coach
and events
16 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
AGENDA
• Communication
• Trainings and events
• Follow up
17 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
COMMUNICATION
WHEN YOU BECOME AN EFFECTIVE COMMUNICATOR
YOU WILL GAIN A LEVEL OF CONFIDENCE TO BUILD
YOUR BUSINESS THAT YOU NEVER THOUGHT POSSIBLE!
18 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
FUNDAMENTALS SKILLS OF
EFFECTIVE COMMUNICATOR
• Effective questioning
• Active listening
• Summarizing and highlighting s
• Duplicable
19 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WHAT NEEDS TO BE
COMMUNICATED TO
CONSULTANTS
• General information
– Values, vision, mission, history of company etc
• The Structure ‘s events, rules, values,
traditions
– Structure’s time table
– Core team principles, rules
– Success achievements of consultants
• Products
– product stories
– new products
– Special offers
• News from the company
– Sales and recruitment campaigns
– Special programs for consultants
LEADERSHIP ACADEMY 1 · MODULE ONE
20 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
COMMUNICATION CHANNELS
DIRECTORS WEEKLY MEETINGS ONLINE TOOLS AND EVENTS BUSINESS PLANNING SESSION
For all consultants For all consultants For Managers
LEADERSHIP ACADEMY 1 · MODULE ONE
21 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
TARGETED
AUDIENCE IN PG
• Consultants
– Newcomers
– Buying Buyers for themselves
– Sellers
• Core team
– Consultants
– Managers
LEADERSHIP ACADEMY 1 · MODULE ONE
22 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
COMMUNICATION SCHEDULE
1st week 2nd week 3rd week
1. Greeting 1. Reminder WP
Newcomers 2. Catalogue and WP information
CONSULTANTS
2. Invitation to Catalogue
3 .Product stories launch meeting
4. Network events schedule
Buying for 1. Catalogue highlights 1. Invitation to
2. Product stories Catalogue launch
themselves
3. Loyalty program reminder meeting
1. Recognition of the previous catalogue results 1. Premier club reminder
Sellers 2 Catalogue highlights 1. Invitation to
2. next catalogue
3. Product stories. Catalogue launch
actions, special offers,
4. Premier club meeting
new products
1. Recognition of the previous catalogue
CORE TEAM
Recruiters results 1. Invitation to
2. OOM schedule Catalogue launch
3. Agreed targets on recruits and next level meeting
4. Hero product story
Managers 1. BPS BPS BPS
2. Catalogue focus Individual contact Individual contact
3. Hero product story
23 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
COMMUNICATION LINE
Director delivers
DIRECTOR information to the
core people
MANAGERS Core people
AND CORE communicates
to consultants
TEAMS
CONSULTANTS
24 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
TIPS FOR EFFECTIVE
COMMUNICATION
• Build your message simple and duplicable
• Adapt your message for consultants needs
– highlight benefits for them,
– talk their “language”
• Communicate positive information to your down line structure, negative – to
the up line
• Highlight important things
• Delegate to communicate information to managers
• Follow up
– Ask questions to check how people understood and interpreted information
”Effective communication is 20% what you know and
80% how you feel about what you know”
– Jim Rohn
LEADERSHIP ACADEMY 1 · MODULE ONE
25 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
HOW WE CAN MEASURE
EFFECTIVENESS OF COMMUNICATION
• Follow up through feedback session
• Sales results (activity, productivity,
recruitment rate)
• General reaction and interpretation of
information from consultants
26 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
TRAININGS AND EVENTS
• Oriflame academy review
• Weekly Directors meeting
• Catalogue launch
27 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
PURPOSE OF TRAININGS
AND EVENTS SYSTEM
• Deliver values, mission and vision
• Develop essential skills and competences
• Drive dreams, ambition and recognize achievements
• Create community
28 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
TOOLS AND EVENTS
TOOLS EVENTS
Oriflame academy trainings: • Part of weekly Directors
• How to make money today, meeting,
Develop skills and • How to start building business • Catalogue launch,
create competence today, • OOM, BPS,
• OOM, • Quarterly trainings for
• Beauty and Wellness academy managers
• Weekly structure’s events,
Drive dreams, • Catalogue launches,
• Recognition of results
ambitious and achievers of, • Big motivational meetings of
recognize • Testimonials up line sponsors,
achievements • Company events
• Leaders speeches, • Weekly structure’s events,
Mission, vision, testimonials, • Big motivational meetings of
• Your own and leaders up line sponsors,
values delivery example • Company events
Create community Structure’s events, traditions
29 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
DELIVERING MISSION,
VISION, VALUES
• Include the information about
vision, mission in every
structure’s events
• Share values through leaders
testimonials, both your own and
your up line sponsors success
stories
30 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
MOTIVATE AND RECOGNIZE
• Recognize achievers
– Success plan
– Sales and recruitment
– First results
– Personal cases
• Show success
–Testimonials, success stories
• Drive dreams and ambitious
31 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
DEVELOP SKILLS AND
CREATE COMPETENCE
How to earn How to How to
money prospect and develop future How to
Product info immediately recruit leaders conduct OOM
OA. Step 2 How
Getting started, OA. Step 1 Make
Newcomers catalogue launch money today
to start building
business today
Buying for Catalogue launch,
themselves Wellness club
Catalogue launch, OA. Step 2 How
Sellers OA. Step 1 Make
Beauty academy, to start building
money today
Wellness academy business today
Business Getting started, OA. Step 1 Make
Step 2, OOM, feed-
back session after
builders catalogue launch money today
OOM
LA1. Managers LA1. Managers LA1. Managers
Managers modules modules modules
32 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
DEVELOP SKILLS AND
CREATE COMPETENCE
ORIFLAME OPPORTUNITY MEETING
• Based on leaders wishes
• Global TOP 15 took part in
development
• New brand promise
• Adjustable for individual needs
33 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
ATTRACTIVE IMAGES
34 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
USER FRIENDLY
35 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
EASY ADJUSTABLE FOR YOUR
NEEDS
Add your personal stories
36 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
JOIN NOW!
Get started today and live
the life of your dreams.
YOUR DREAMS – OUR INSPIRATION TM
37 Copyright ©2013 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
DEVELOP SKILLS AND CREATE
COMPETENCE
TRAININGS FOR CONSULTANTS. STEP 1 AND
STEP 2
• Modern methods and tools
• Based of the best practice
of successful leaders in the
World of Oriflame
• Fresh images
• Online methods incorporated
• Connection with OOM
38 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
HOW TO MAKE MONEY TODAY
STEP 1
39 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
HOW TO START BUILDING
A BUSINESS TODAY
STEP 2
40 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
DEVELOP SKILLS AND
CREATE COMPETENCE
BEAUTY ACADEMY
41 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
DEVELOP SKILLS AND
CREATE COMPETENCE
WELLNESS ACADEMY
42 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS’
MEETING PURPOSE
Develop
Drive
skills and dreams and
competence ambitions and
recognize
achieves
Create
community
Weekly Directors meeting
43 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS MEETING
AUDIENCE SCHEDULE
• All consultants and • One time per week
guests
CONTENT ORGANIZATION
• Directors OOM • Core team
• Training part
• Informational part
• Recognition part
44 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS MEETING
AGENDA
1st week
• Big OOM
• Recognition results of previous catalogue
• Training part
• Testimonials
• Focus of new catalogue
2nd week
• Big OOM
• Training part
• Beauty master classes
• Testimonials
3rd week
• Big OOM
• Training part
• Testimonials
• Launch of the new catalogue
LEADERSHIP ACADEMY 1 · MODULE ONE
45 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS MEETING
PLANNING MEETING WITH MANAGERS
• Outline Agenda
• Appoint Leads
• Everyone Takes Notes
• Delegate and Get Commitment
• Motivate and Inspire
46 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS MEETING
CONDUCTING MEETING’S ESSENTIALS
• Start on time
• Always open and close meeting yourself
• Include min 2-3 testimonials
• Introduce your Core team
• Use visuals aids (PPTs, products display)
• Use right motivational music
• Delegate presentation and demonstration to
managers
47 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS MEETING
CONDUCTING MEETING ESSENTIALS
DELEGATION
BEFORE DURING AFTER
• Discuss Tasks • Monitor • Recognize/Reward
• Get Agreement • Praise / Reprimand
• Set Check Points
”The first rule of management is delegation.
Don’t try and do everything yourself because you can’t.”
–AntheaTurner
48 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
WEEKLY DIRECTORS MEETING
FEEDBACK SESSION AFTER MEETING
• Spend 30 min after meeting for a
feedback session with your
managers
• Use corporate coaching model
conducting feedback session
• Give motivation and inspiration
49 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
TIPS
EVERY TIME WHEN YOU ORGANIZE AN EVENT
ASK YOURSELF THREE QUESTIONS:
• What is the target audience?
• What is outcome of the meeting?
• What is the difference from other events?
50 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
ROLE PLAY
• Prepare questions and structure of feedback
session with managers after weekly Director’s
meeting
• Prepare the agenda of Director’s weekly meeting
for the 1st week of upcoming catalogue
51 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
CATALOGUE
LAUNCH EVENT
PURPOSE:
TO KEEP NETWORK ACTIVE THROUGH:
• Giving information about
upcoming catalogue in an
inspirational way
• Focusing on new products and
high profitable products
52 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
CATALOGUE
LAUNCH EVENT
• Part of Directors meeting of the 3rd
week
• Content – new products and
catalogue launch
• Includes presentation, video,
demonstration and testimonial parts
• Conducted by leader, his managers’
and core team
53 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
ONLINE EVENTS AND TOOLS
• Holding events – OOM, BPS, Directors meetings
• Communication
• Oriflame Academy trainings
54 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
NETWORK WEBSITE
MY NETWORK AT A GLANCE!
• Three ways to transform your life
• Picture of my network success
• My personal & network story
• How WE Look Great
• How WE Make Money
• How WE Have Fun
• How YOU can do the same
– Join now!
– Back Office Training Centre
55 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
PURPOSE OF THE DIRECTOR’S
NETWORK WEBSITE
• The Director’s online office latest schedule and news updates –
meetings/trainings – for the whole network.
• Personal group takes to learn about the network
• Conducting network trainings and events
• Conducting L3 meetings and webinars with the manager’s team and
their Core Teams
• Displaying for testimonies and motivating experiences
• Teaching your manager team how to build their Core Teams
LEADERSHIP ACADEMY 1 · MODULE ONE
56 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
CREATE
COMMUNITY
• Network traditions
• Team building
• Special occasions’ events
• Party, beauty and wellness events
57 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
TOP LEADER SPEAKS
“Training and event system is the key element
of successful growing structure”
Conducting events and trainings on regular base I get
so many benefits as:
• High level of motivation and energy
• Show success stories
• Right attractive atmosphere for newcomers and guests
• Great experience to team work
• Opportunity to involve newcomers and find out among
them potential leaders. “Test on leadership”
Tips:
• Conducts events on regular base
• Create own traditions for your network
• Recognize people on each event
• Delegate and involve your Core team
Anna Akhumian,
Senior President Director, Russia
LEADERSHIP ACADEMY 1 · MODULE ONE
58 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
FOLLOW UP SYSTEM
FOLLOW UP CONTACT GROW
LEADERSHIP ACADEMY 1 · MODULE ONE
59 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
FOLLOW UP SYSTEM
• Active consultants – keep them active
• Inactive consultants – reactivate and keep active
60 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
FOLLOW UP WITH
INACTIVE CONSULTANTS
Availability of
Description current catalogue When contact
Those were active in previ-
Inactive 1 ous catalogue,but still
YES On 3rd week of catalogue
catalogue didn’t place an order in
current catalogue
Inactive 2 Those were active last time
NO On 1st week of catalogue
two catalogues ago
catalogues
Inactive 3 Who was active last time On 2nd week of catalogue
NO
catalogues two catalogues ago
61 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
FOLLOW UP TOOLS
• A&N
• Personal Group development
report (PGD report)
• Email
LEADERSHIP ACADEMY 1 · MODULE ONE
62 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
ALERT & NOTIFICATION REPORTS
63 LEADERSHIP ACADEMY 2 · MODULE THREE
PERSONAL GROUP DEVELOPMENT
REPORT
64 LEADERSHIP ACADEMY 2 · MODULE THREE
3 MAIN CONCLUSIONS
Keep network active through:
– Set up constant communication process
– Conduct weekly Director’s meetings
– Hold Oriflame academy trainings
Follow up inactive and keep have activity rate not less
than 70%
Use online tools for communication and follow up
LEADERSHIP ACADEMY 1 · MODULE ONE
65 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
CONGRATULATION!
See you on next Module
-Train to trainers
66 Copyright ©2014 by Oriflame Cosmetics SA LEADERSHIP ACADEMY 2 · MODULE THREE
LEADERSHIP ACADEMY 2 · MODULE THREE
