Business Group work

Assignment Cover
Sheet
STUDENT DETAILS
Assignment: Individual Assignment:
Assignment: yes
Name & Student ID: Tameka Taylor Name & Student ID: Rosh
20234705 20226262
Name & Student ID: Deandrea Dennis Name & Student ID: Brian
20234634 & Shiphania Rowe 20235
Name & Student ID: Keana Massias Peer review:
20235025
COURSE DETAILS
Course Code: BUS102 Course Title: Introduction to
Administration

Programme: School of Business, Department:

Management and Entrepreneurship.
Choose a Department
Campus: kingston Lecturer: Kadeen Dennie

ASSIGNMENT DETAILS
Assignment title: )

. In your assigned group, select a company and prepare a

maximum 20 pages (not including UCC cover page, tab
and reference page).

(Example of company: Grace Kennedy, Red Strip

JWN/Campari, Lasco Distribution, Digicel, Flow
Guardian Life, BNS, NCB, FCIB, ATL Automotiv
UWI, JTB, FedEx, PriceSmart, or any other com
choice).

The project should use referenced scholarly articles to s

points.
The questions below are merely a guide to the content ex
report. It is not intended that the group will be using a
question/answer format for the report.

1. Describe the firm: How old is the business? W

the firm active in?
What products or services does it offer? Describe
market. Who are its principal competitors? Is it
internationally? The form of the business (sole p
[CLO 1]

2. What do the firm’s stated mission, values, and

the business? [CLO 1]

3. Describe the basic organizational structure of

1]

4. Describe the nature of the business environme

business operates. What are the firm’s strengths a
What are the opportunities and threats? [CLO 1]

5. What is the firm's approach to management? D

relate to Scientific Management or any other the
learned in the course? [CLO 1]

6. Who is the CEO? How long has s/he been in t

What has been the career track of the CEO? Com
prevailing leadership style. Describe the culture
organization. [CLO 2]

7. How important is the Planning function and w

in Strategic Planning undertaken by the firm? [C

8. Provide at least two (2) examples of how the C

performed the basic tasks of management—strat
planning, organizing, controlling, developing, an
organization. [CLO 1/CLO 2]

9. Contrast the firm’s style with the four (4) way

decisions. [CLO 1]

10. Can you find any evidence that managers at t

might have made any significant planning or dec
errors? Briefly describe the main methods top m
control the organization. Suggest any change in c
for the organization. [CLO 1]

11. What is the organization’s approach to Corpo

Responsibility and Ethical Practices? Discuss the
engaging in such practices, supported by relevan
6]

12. Briefly describe the company’s approach to W

Diversity. [CLO 3]

13. Comment briefly on the firm’s accounting an

situation and outcome. [CLO 1]

14. Summarize your findings and indicate wheth

team thinks this is a successful company and just
conclusion. [CLO 1/CLO 2/CLO 3/CLO 4]

Word Count/Length: (N/A) Submission Due: (2/4/2024

DECLARATION:
I certify that I have read and understood the implications of the Ac
Copyright guidelines on my Course Outline.
I certify that the assignment submitted is my own work and that all
reference sources have been fully acknowledged.
For Instructors Only
Course Learning Outcomes (CLO)
Question # CLO CLO CLO CLO CLO CLO Lecturer’
1 2 3 4 5 6 Total

Total
Lecturer’s/Examiner’s Comments: Comments: 2nd Marke
Vetter: [ ]

Name: Name:
Signature: Signature:
Date:

2024 Business

Report

Done by: Group 6

TABLE OF CONTENT
Title

Executive Summary………………………………………

Introduction………………………………………………

Body………………………………………………………

10

Conclusion………………………………………………

Recommendations………………………………………

References………………………………………………

13-14

Appendices………………………………………………

Executive Summary

Digicel provides a vast range of communication like

SMS, internet, and home entertainment such as TV

services. Digicel's strength lies in its services, fast

technology, and the fact that there is one competitor.

Digicel only has one main competitor. This can be

both a disadvantage and an advantage, it can

overwhelm the market and cause pressure within the

business environment but it can also help to gain

more profit, help attract customers, and maintain

brand loyalty. The role of this company is to deliver

the best service to customers and to enhance

customers' phones, homes, and business

environments. In addition to its core services, Digicel

continues to innovate and expand its offerings to

meet the needs of its customer base. With a focus on

technological advancements and customer

satisfaction, Digicel strives to stay ahead of the curve

in providing communication solutions. Digicel

remains dedicated to delivering value to its customers

while driving growth and sustainability in an

increasingly competitive market landscape.

Furthermore, Digicel's commitment to corporate

social responsibility plays a vital role in its

operations. Digicel aims to foster a more connected,

empowered, and sustainable future for individuals

and societies across its operating regions. Ways for

Digicel to improve are to improve its marketing

strategies, hop onto recent trends, improve

financially, and advance its technological services.

Introduction
In today's fast-paced and competitive

telecommunications environment, the ability to make

informed judgments is fundamental to success. This

report attempts to uncover opportunities for Digicel.

Digicel is a Jamaican-based mobile phone network

and home entertainment company that has grown to

become one of the largest mobile network operators in

the Caribbean. With a strong focus on innovation and

customer satisfaction, Digicel has built a reputation

for providing reliable and affordable communication

services. Overall, Digicel plays a pivotal role in the

telecommunications industry, offering essential

connectivity services to millions of customers across

multiple countries and territories, but like every

organization, there is always competition. Flow, also a

Caribbean connection provider based in Jamaica, is

Digical's biggest competitor. Flow is Digicel's biggest

competitor primarily due to its comprehensive range

of telecommunications services, spanning mobile,

broadband, and digital TV, which directly challenges

Digicel's dominance in these markets. However, given

Digicel’s poor operating and financial performance

over the past years, Digicel is not able to access the

funding it would like at reasonable rates in global

capital markets. As a result, Digicel has resorted to

both asset sales and cuts in capital expenditure over

the past few years, which is counterproductive as

continuous investment in capital is required to remain

relevant and competitive in the telecommunications

sector. Digicel operates in a capital-intensive industry

in markets where competition is fierce. Jamaica is

Digicel’s largest market in terms of revenue share and

has seen regulators introducing number portability

which has led to mobile subscribers numbers falling

by over 120,000 in the 12 months ended September

2019. Further erosion of Digicel’s operating

performance is not out of the question given the need

for capital investment to stay competitive but the lack

of access to

funding for capital projects, optimization, and

improvement by examining the processes and

strategies that drive Digicel's decision-making

machinery.

Background
Digicel was established by The Irish entrepreneur,

Denis O’Brien Digicel .It was first launched in

Jamaica in 2001 when Jamaica had opened its phone

market for competition with its biggest competitor

Flow. Digicel began its operations as a

telecommunication company before branching out to

home entertainment which is now recognized as

Digicel Play. After its commercial launch in Jamaica,

Digicel expanded through the Caribbean in places

such as St. Lucia, St. Vincent, Grenada, and Barbados.

Digicel provides innovative technology to enrich our

customer's mobile, home, and business experiences

with an unmatched network and services and is active

locally throughout the Caribbean.

Mission Statement
“Working through the sharing of information,

expertise and coordinating efforts to facilitate the

provision of quality telecommunications services for

regional, economic, social and cultural development

for the Caribbean.”

Body
Market Segmentation
Digicel's customer base is divided into two primary

categories: personal and business. Additionally, users

can be further classified as prepaid or postpaid. Prepay

customers pay for their services in advance using

credit vouchers or top-ups. This group currently

makes up the largest portion of the customer base,

accounting for 69% of the St. Lucian mobile market,

while postpaid customers pay their bills at the end of

each month(Unknown, n.d.).

Digicel strengths, weaknesses, opportunities, and

threats.

DIGICEL SWOT ANALYSIS by

(Prezi, n.d.)

Strengths
Technology

➢ Fiber optic cables in their services such as

internet connections.

Duopoly

➢ One competitor

➢ Strong control of price setting

Services

➢ Data plans

➢ Call rates

Weaknesses
➢ Sales

➢ Financial structure

Opportunities
New technological advancements

➢ Fiber optics

Expansions

➢ Landline services

Threats
Intense competition

➢ Bmobile

➢ Advertising Wars

Intel Competition

➢ Price knowledge from competitors

➢ Similar prices between both companies

Digicel is governed by the board of directors and its

three committees -the Audit, Remuneration, and

Nomination committees-as well as the Board of

Directors who oversee the Digicel Group(Investor

Relations | Our Team, n.d.).

The newly appointed CEO of Digicel Jamaica Stephen

Murad 2023-2024, throughout the years he found time

to give back to the community by serving as a very

active member of the Digicel Jamaica Foundation

board. Stephen Murad, a longtime Digicel leader, has

taken over as CEO of Digicel Jamaica. Murad has

been with the Digicel family in the Caribbean for

eight years, having held several senior commercial

roles for the Group based in Jamaica and has held

CEO roles for Digicel at the regional level, in the

Turks & Caicos Islands, and most recently in Bermuda

(Scott, 2023).

Digicel’s mission, goals, and values play a huge role

in growing the company to further success. In

addition, they provide good customer service and fiber

fast internet to users locally, creating a good

relationship between the company and the different

Caribbean countries.

Strategic Planning
In order to accomplish their mission, The Ceo uses the

Strategic Planning Technique.

Strategic planning is a process through which business

managers map out their vision for their organization’s

growth and how they’re going to get there. This

planning process informs your

organization’s decisions, growth, and goals. Planning

is important in a business firm because it helps to keep

a business on track for both short term and long term

goals.

The use of strategic planning allows the company

Digicel to concentrate its resources on optimal

opportunities with the goals of increasing sales,

driving revenue, profit, service levels, achieving a

sustainable competitive advantage and maintaining its

position as market leader. The marketing strategy

seeks to create customer awareness regarding the

products and services that they offer, develop the

customer base, and work toward building customer

loyalty and referrals.

The strategic planning process involves 6

steps;

1. State organizational objectives

2. list alternative ways to achieve the

objective

3. develop premises upon which each

alternative is based

4. choose the best alternative for

reaching objectives

5. Develop plans to pursue chosen

alternatives

6. Put the plans into action.

In a letter written to many public and private sector

stakeholders on Wednesday afternoon, Digicel

Jamaica CEO Stephen Murad reassured customers

about the company's health in light of

recent developments affecting its parent. Murad states

that practically speaking, nothing will change on a

day-to-day basis and that Digicel employees will

continue to be employed and

receive their salaries and benefits as usual(Campbell,

2023).Stephen Murad’s leadership style is fun yet

empowering and influential with a goal-driven attitude

toward the company.

However,by keeping the same implementations of the

past CEO Kayumov, Scott (2023) November 2020,

this can make the working environment likely to not

develop and remain static because a company needs to

be up to date with the new trends and technology for

the success of the business.

The Business Environment

Mobile private networks are networks that offer speed,

privacy, and connectivity for people, machines,

objects, interests of things, and clever solutions in

particular locations. Mobile private networks enable

us to detect events in microseconds and trigger alerts.

They also enhance and improve efficiency within

these locations to increase productivity and safety, and

allow users to perform daily tasks in an unhindered

network environment. This creates an environment

where speed is not just important, but critical to

operations and potentially even life-saving(Digicel

Business - Brochure 2023, 2023). Digicel aims to

cultivate the working environment with respect to

diversity creating a safe, accepting, and healthy

environment for all.

Corporate Social Responsibility &

Ethical Practices
Digicel’s incredibly diligent, hardworking

management team constantly finds amazing ideas to

give back to the community. Partnerships are an

effective way to address pressing development needs

and are especially important in developing nations

with limited resources.

Government, business, and non-governmental

organizations are increasingly collaborating to identify

and develop appropriate solutions for significant

social and infrastructure challenges. The communities

and citizens are taking control of their development

needs thanks to these alliances.

The accomplishments of the Digicel Foundation over

the last five years are a testament to the outstanding

collaborations they have built with individuals,

groups, and communities throughout Jamaica, each of

whom contributes unique concepts, abilities, and

resources to the initiatives(Digicel Foundation, n.d).

Creating good ethical practices by being open-minded

and honest to their peers while also abiding by the

rules and regulations of the government.

This practice of approach corresponds to the Scientific

management approach and the Behavioral approach in

management by taking into consideration how each

individual's emotions and ideas of employees, by