EXECUTIVE PROGRAM
IN DIGITAL MARKETING
76+ 3 14+
Industry
Hours of Core
Recognized
Learning Modules
Certifications
MODULE 1
Basics of Microsoft
Products
Duration - 06 Hours
Learn Microsoft Office basics in this concise course module for productivity success
Text Basics
Formatting Text
Tables
Quick Access Toolbar
Inserting Illustrations
Proofing Features
File Conversions
Layout settings
Basic Formulas
MODULE 2
Introduction to Digital
Marketing
Duration - 02 Hours
Discover the Foundations of Digital Marketing
What is Digital Marketing
Advantages of Digital Marketing
Difference Between Traditional and Digital Marketing
Understanding each component in Digital Marketing
Key Performance Indicators in Digital Marketing
Career Opportunities in Digital Marketing
MODULE 3
WordPress + Blog
Creation & Management
Duration - 04 Hours
Website Planning, Creation & Blog Management
Introduction to Domain, Hosting & CMS Blog Management
1. Difference between a Blog and a Website
Understanding the Dashboard 2. How to integrate Blog Section withWebsite
3. Choosing the Right Niche
Publishing Content on the website
4. Auto-posting blog content to multiple social
1. Text vs Visual Editor media platforms
2. What are Permalinks 5. Analysing Revenue Opportunities
3. Adding Images toContent
4. Embed YouTube Videos on the website
5. Adding Featured Image to content
6. Scheduling content for website / blog
Adding structure to the Website
1. Adding a Navigation bar
2. Defining the look and feel using themes
3. Adding sections to the website
4. Utilising the Sidebar & Footer areas of
the websites
How to convert Website Traffic to Leads or Social Media Followers
Adding a Carousel to the website
Techniques to organise content
Generate User Access to the website
MODULE 4
Landing Page Design
using Elementor
Duration - 02 Hours
Website Planning, Creation & Blog Management
What is Page Builder
Installing Elementor
Using elementor to design landing page
MODULE 5
Search Engine
Optimization (SEO) +
Webmasters tools
Duration - 14 Hours
Introduction To SEO
Content Strategy
What is SEO & its importance 1. Main Pillars of Content
2. Content for users Vs Content forBots
How do bots discover a new website?
No-index; No-follow tag
How to submit a website to Google Search Console
Canonical Tags
On-page SEO Meta Tags
Top Level Domain Introduction to Meta Tags
Website Navigation Meta Tag Creation Techniques
Breadcrumbs Keywords
Domain Authority / MR / Page Authority using MOZ Bar 1. Types of Keyword
2. Keyword Research Methodology
Technical SEO 3. Manual Method & Automatic method of Keyword
1. Secure Sockets Layer - SSL Certificate Research
2. Robots.txt Heading Tags (H1 to H6)
3. Types of Sitemap
4. Limitations of a Sitemap Image Optimisation using Title & Alt
5. Sitemaps Creation and Submission
tags Internal Linking
URL Optimisation
1. Define URL Structure Implementation of On-page Factors on Website
2. Defining Hierarchy for theURLs
3. URL Structure for Static & DynamicPages Mobile Friendly Test
Page Load Time & Page Speed Suggestions Off-page SEO:
Redirection Tags Introduction to Off-page SEO
1. Types of Links
Schema Structured Data Creation & Implementation
2. Follow Vs No-follow
Website Analysis & Audit Mechanism Search Engine Submissions
SEO for Ecommerce Websites 1. Introduction to Bing Webmasters
2. How to submit website to Bing Webmasters
Google Webmasters Search Engine Submissions
1. Introduction to webmasters
1. Directory Submissions
2. How to submit a new website
2. Social Bookmarking
3. Search Appearance ReportAnalysis
3. PDF, PPT Submission
4. HTML Improvements
4. Press Release Submission
5. Search Traffic Report Analytics
5. Article Submission
6. International Targeting
6. Image, Video Submission
7. Manual Actions
7. Forum Submission like Quora.com
8. Mobile Usability
8. BlogCommenting&Guest Blogging
9. Removing Indexed URLs
10. Crawl Errors andStats Local Business Listing
11. Robots.txt tester 1. Submission to Classified Sites
12. Sitemap url submission 2. Google Business Listing
13. Webtools
14. Backlink Analysis Business Review Site Submission
Off-page SEO implementation for businesses using
Digital Marketing Agency Template
Off-page Competitor Analysis Hands-on Practical Training On Following Tools
1. Competitor Backlinks Analysis
2. Competitor Traffic Sources
3. Competitor Blog Analysis
Google Disavow Tools
Google Updates & Algorithms
1. Payday
2. EMD
3. Panda
4. Pirate
5. Penguin
6. Pigeon
7. Hummingbird
8. Mobilegeddon
9. Rank Brain
10. Possum
11. Fred
MODULE 6
Google Analytics 4 +
Google Tag Manager
Duration - 04 Hours
Introduction to Google Analytics Key Performance Metrics In Google Analytics
1. Understanding importance of Analytics for business 1. Hit Vs Dispatch
2. How Analytics Works 2. Session
3. Data Collection, Processing &Reporting 3. Visits & Users
4. Average Time On Page
Setting Up Google Analytics
5. Bounce Rate
1. Hierarchy in Google Analytics 6. Exit Rate
2. Account Setup
Audience Report
3. Property Setup
4. View Setup 1. Segments
5. Integration with website using JavaScript Tracking 2. Dimension Vs Metrics
Code 3. Data Representation Formats - Bar Graph, Pie Chart,
Comparison
Admin Panel Navigation
4. Primary Vs Secondary Dimension
1. User management at account, property & view level 5. Advance Filter
2. Internal Traffic Filter Setup 6. Demographic Report Analysis
3. Google Adwords linking 7. Geographic Report Analysis
4. Auto-tagging 8. Affinity & In-market Interest Report Analysis
5. Goal / conversion setup 9. Technology Report Analysis
6. Goal Funnel for Ecommerce 10. Mobile Report Analysis
Google Analytics Layout
1. Navigating Google Analytics
2. How to create Custom Reports
3. How to share / downloadreports
4. Auto-emailing reports
Acquisition Report
1. Monitor Various Marketing Channels
2. Tracking the Source and the Type of website traffic
3. Source / Medium tracking using UTM parameters
4. SEO Traffic Analysis
5. Adwords Traffic Analysis
6. Social Media Traffic Analysis
7. Campaigns Report Analysis
Admin Panel Navigation
1. Understanding User’s Navigation Patternusing
Behaviour Flow
2. Site Content Performance
3. Site Speed & Suggestions
4. Event Tracking
Conversion Report
1. Ecommerce Reporting
2. Multi Channel Funnel Report
3. Assisted Conversions Report
4. Top Conversion Path Report
5. Time Lag Report
6. Path Length Report
7. Attribution
MODULE 7
Search Engine Marketing
(SEM)
Duration - 14 Hours
Level 1 : Google AdWords for Beginners Level 2: Google Adwords Intermediate Level
Introduction To Google Ads Creating PPC Ad Campaigns
Search Ads
Understanding SERP Structure Paid Marketing Key
1. Introduction to Search Ads
Terminologies 2. Exploring Google Search Network
1. Campaign 3. Search Campaign Creation
2. Budget 4. Understanding Automated Bidding Strategies
3. Bid & Various BidStrategies & their application
4. Impressions 5. Location & Radius Targeting
5. Clicks 6. Ad Extensions and their impact on CTR
6. Click Through Rate (CTR) Google Keyword Planner Tool
7. Conversion
1. Keyword selection process
8. Conversion Rate
2. Ad-group creation
9. Real-time-bidding
3. Estimating keyword performance and bid
Introduction to Google My Client Center Account 4. Keywordmatchtypes&exclusions
1. Creating a new Google Ads account Ad-copy creation techniques
2. Linking an existing Google Ads account
1. Text Ads
Adwords Billing & Payments 2. Call-only Ads
Hierarchy in Google Ads Quality Score & its impact on Ad Rank
1. Campaigns Conversion Tracking
2. Ad-groups
Display Ads
3. Keywords
4. Ad-copy 1. Targeting & Combination Techniques
2. Frequency Capping Methodology
3. Responsive Ads in Display Campaign
Video Ads
1. In-stream Ads, Video Discovery Ads & Bumper Ads
2. Targeting & Combination Techniques
Universal App Campaign
Shopping Ads
1. Exploring Google Merchant Center Account
2. Listing Product details in MerchantCenter
3. Targeting in Shopping Ads
Level 3 : Google AdWords Advance Level
LIVE Campaign / Project Implementation With Actual Budgets
Remarketing & Remarketing Strategies
Dynamic Keyword Insertion Techniques
Dynamic Search Ads
Linking Google Analytics
Advance Bidding Strategy on Location, Schedule& Devices
Live Campaign Performance Report Analysis
Campaign Optimization & ROI Improvement Techniques
MODULE 8
Google Adsense +
Display Adservers
Duration - 02 Hours
Creating goggle adsense account
Creating ad units
Using block control
Using reports
How to check payment information
Introduction to Ad servers
Exploring Ad server practically
MODULE 9
Content Writing +
Content Creation Tools
Duration - 04 Hours
Architecture of content
Forms of content
Main pillars of content
Basic editing of images , infographics
Infographics
Animated walk – through videos
MODULE 10
Creative Designing
(Canva + Adobe Express)
Duration - 04 Hours
Selecting a Template
Editing a Template
Adding Text
Using Fonts, Colors and More
Uploading a picture
Adding photos
Adding Elements
MODULE 11
Social Media Marketing
Duration - 18 Hours
Social Media Marketing Overview 5. Ad-copy Creation Techniques
6. Practicals on VariousCampaigns
Introduction To Facebook Page
7. Conversion Tracking on FB
1. Choosing the right CTA for your Page 8. FB LIVE Project /Campaign
2. Techniques for FB Post creation & promotion
3. Hashtag Strategy Twitter Advertising
4. Understanding FB Audience Insights 1. Understanding Twitter Advertising
5. How to drive website traffic from FBGroups 2. Twitter Business PageCreation
6. FB Event creation 3. Introduction to Twitter AdManager
7. Increasing FB Page Functionality with Apps 4. Ads Manager Structure
8. FB Open Graph Tags 5. Targeting Techniques
9. Analysing Competitors Social Media Profile 6. Audience Manager
7. Bidding Types
Introduction To Facebook Ads Manager
8. Tailored Audiences
1. FB Ads Manager Structure
9. Twitter Ad Campaign Types
2. Key Terminologies
10. Conversion Tracking for Twitter
3. Bid & Bid Strategies
11. Twitter Analytics
4. Introduction to FB Pixel
LinkedIn Advertising
Introduction To Facebook Business Manager
1. Creation&Promotionof aLinkedInBusinessPage
1. FB Page Creation
2. LinkedIn Product ShowcasePage
2. Create FB Ads Manager Account
3. Different between Product showcase page and
3. Billing & Payments
LinkedIn Business Page
4. Linking Instagram Account to Business Manager
4. Introduction to LinkedIn AdsManager
5. User Access in Business Manager
5. Campaign Types in LinkedIn
FB Advertising 6. Bidding Types
1. Ad Types 7. Conversion Tracking inLinkedIn
2. Audience Classification & Targeting 8. Campaign Performance Tracking
3. Remarketing Techniques 9. Analytics and Reporting
4. Ad Placements
MODULE 12
Social Media Automation
Duration - 02 Hours
Social Media Automation
Introduction to Hootsuite
Linking social media platforms to Hootsuite
Posting simultaneously on multiple social media
Understanding tabs & streams
Technique for social listening
MODULE 13
Online Reputation
Management (ORM)
Duration - 02 Hours
Introduction to Online Reputation Management
Crisis Management
Brand Protection
Setting Brand Alerts
Reputation Management with YouTube
Social Listening
MODULE 14
Email Marketing +
Webchat Process
Duration - 04 Hours
Email Marketing Webchat Process
Importance & Benefits of Email Marketing How to start with chatbot
Different types of mailers Getting started with Zopim chatbot
Limitations of ISP Generating leads/enquiries through chatbot
Benefits of Email Service Providers (Bulk Email Integrating chatbot code with website
Marketing Tools) Tracking visitors through GA
The Do's and Don'ts of Email Etiquette ConversationBuildingthroughwebchat
Creating an email marketing content strategy Setting up responsetemplates
Creating an Email Marketing List (Manual and sign- Visitor engagement & conversation management
up form method) Setting up Triggers
Email Campaign Creation Webchat Analytics
Email Personalisation
Email Scheduling
Generating & Analysing Email Campaign Reports
SPAM Detection
Start Rewarding Career with
MCTA’S DIGITAL
MARKETING PROGRAMS
Shedule a Couselling Session
With Our Experts
Or visit any of our below-mentioned
training centers
GHATKOPAR VASHI
602, G Square, Jawahar Road Plot No. 39, Haware Infotech
Above Kalyan Jewellers Nr. Park, 707, Near, Vashi Railway
Ghatkopar Station, Ghatkopar Station Rd, Sector 30A, Vashi,
East, Mumbai, Maharashtra Navi Mumbai, Maharashtra
400077 400703
