COGNITIVE DRIVERS: EXPLORING THE INFLUENCE OF

PSYCHOLOGICAL FACTORS ON CONSUMER PURCHASING

BEHAVIOR OCCUPATION: ( ) Working Student ( ) Full-time Student

Dear respondent, MONTHLY INCOME (For working): ( ) below 5,000 ( ) 5,001 –10,000
( ) 10,001 – 15,000 ( ) above 15,000
Greetings!
MONTHLY ALLOWANCE (For students): ( ) below 1,000
We are junior Management students from Silliman University College of Business ( ) 1,001 – 5,000 ( ) 5,000 – 10,000 ( ) above 10,000
Administration, currently enrolled in BA32C Business Research, one of our
subjects this 2nd semester S.Y. 2023-2024. We are conducting a study entitled, INSTRUCTION: Rate the following statements by putting a checkmark on the
“Cognitive Drivers: Exploring the influence of Psychological Factors on Consumer right column where your answer corresponds to. Check only one (5 being strongly
Purchasing Behavior’’. agree and 1 being strongly disagree).

We humbly ask for your time to participate in our survey. Using the standardized (5) STRONGLY AGREE (4) AGREE (3) NEUTRAL (2) DISAGREE
likert scale (1 to 5), to assess the four psychological factors by rating the (1) STRONGLY DISAGREE
statements. Your input is invaluable to our research and contributes significantly to
the depth of understanding in our field of study.

Rest assured that all personal information gathered from this survey will be treated Motivation 5 4 3 2 1
with utmost confidentiality. This is in compliance with the Data Privacy Act of
2012 (RA 10173), any personal and/or sensitive information collected from the I buy things that are considered my necessities as a
questionnaire will be solely utilized for the study’s purposes. student (food, school supplies, transportation, rent,
etc)
Thank you and God bless!
I buy things that are considered my wants to gain
satisfaction (e.g. to increase self-esteem; and make
Respectfully yours,
myself happy)
Guerrero, Mary Klair I am motivated to buy whenever I receive an
Gutos, Kier Reuben allowance or income
Saludar, Luke Grant
Tabaranza, Zyna Charisse I buy things that only fit my current economic
Trayvilla, Lyza Mae situation
Tubilla, Klint
I buy things to relieve stress

NAME (OPTIONAL): __________________________ I buy things when I feel sad

SEX: ( ) Male ( ) Female I buy things when I feel happy

AGE: ( ) 18 – 23 ( ) 23 – 28 ( ) above 28 I am motivated to buy a product when it’s on sale

Perception 5 4 3 2 1 I buy this product because of its recommendations

I buy things based on the brand I buy products upon discovering that they offer
upgrades and updates
I buy things based on price (most valuable)
Beliefs and attitudes 5 4 3 2 1
I buy things with better, more visually appealing
packaging I buy things to satisfy my ideal self (How I would
like to be perceived by others)
Advertisements are effective in making me buy a
product I believe that I should buy things when I’m capable
of purchasing them
I pay attention to the details about the products I buy
(e.g. design, ingredients, nutritional value, etc.) I take into account my usage patterns and needs
before deciding to purchase a product
I consider the seller’s responsiveness to inquiries in
purchasing a product I am influenced by the organic or eco-friendly nature
of a product (Sustainability)
I buy products based on functionality or practicality
I only buy products when it is on sale
I buy things that has better quality even though it's
expensive
I buy products that align with my ethical beliefs or
Learning 5 4 3 2 1 social causes that I support

I choose to buy products based on the understanding I make purchases with the expectation and belief that
that they positively contribute to my life. they will provide future benefits

I take the time to research products before purchasing I buy products that align with my personal value
to ensure they align with my needs.
--------------------------------------NOTHING FOLLOWS -------------------------------
I choose to buy a product based on the positive
experiences I've had using it.

I buy things because the products have good reviews

and feedback (online reviews or word of mouth)
Thank you for your cooperation!
I do not buy products if there are negative comments
about it

I buy a product because of my good experience