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Matasanos Pharmacy SWOT & Objectives

This document presents a SWOT analysis of the "Matasanos" pharmacy, identifying its strengths such as quality of customer service and its weaknesses such as manual processes and unreliable personnel. It also describes opportunities such as promoting online offers and threats such as unfair competition. The general objective is to design an information system to improve customer service and sales control through modules such as inventories, chat, web portal, digital billing and online sales.

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34 views5 pages

Matasanos Pharmacy SWOT & Objectives

This document presents a SWOT analysis of the "Matasanos" pharmacy, identifying its strengths such as quality of customer service and its weaknesses such as manual processes and unreliable personnel. It also describes opportunities such as promoting online offers and threats such as unfair competition. The general objective is to design an information system to improve customer service and sales control through modules such as inventories, chat, web portal, digital billing and online sales.

Uploaded by

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Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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“MATASANOS” PHARMACY PROJECT

1. SWOT ANALYSIS
STRENGTHS WEAKNESSES

 POTENTIAL NUMBER OF  MANUAL PROCESSES


CUSTOMERS  DEFECTIVE CONTROL OF
 QUALITY AND GUARANTEE IN MEDICATIONS
ITS PRODUCTS  ECONOMIC LOSS DUE TO
 QUALITY OF CUSTOMER PRODUCT EXPIRATION
SERVICE  LESS COMPETENT AND
 ADVERTISING THROUGH MOTIVATED EMPLOYEES
BROCHURES  MEDICATION SHORTAGES
 HAVING MEDICINES THAT ARE  UNRELIABLE STAFF
NOT FOUND ON THE MARKET  POOR CUSTOMER SERVICE
 DOES NOT HAVE RESOURCES
 HIGH PRICES
 HIGH DEPENDENCE ON
HUMAN RESOURCES

OPPORTUNITIES THREATS

 PROMOTE OFFERS, THROUGH  LITTLE ECONOMIC STABILITY IN


WEB PLATFORM THE AREA
 PROPOSE AN INVENTORY  UNFAIR COMPETITION
MODULE (ECONOMIC) AROUND THE
 PROVIDE REAL-TIME PHARMACY
NOTIFICATIONS WHEN  BAD LOCATION OF THE
PRODUCTS ARE OUT OF STOCK ESTABLISHMENT
 PROVIDE NOTIFICATIONS  PROBLEMS WITH TAXES
WHEN THE PRODUCTS ARE  IT DOES NOT HAVE
ABOUT TO REACH THEIR TECHNOLOGICAL EQUIPMENT
EXPIRATION DATE.  ILLEGAL MEDICINES ON THE
 PROPOSE A DIGITAL BILLING MARKET
MODULE
 AUTOMATION OF MANUAL
PROCESSES
 PROPOSE AN AUTOMATED
SALES MODULE
 EMPLOYEE CONTROL MODULE
 FINANCIAL MANAGEMENT
MODULE
 OPTION TO ADD BRANCHES
 PROPOSE A MODULE OF
MEDICINES TO PURCHASE
 ATTRACT NEW POTENTIAL
CUSTOMERS
 PRESTIGE OF THE PHARMACY
 AGREEMENTS WITH NEARBY
HOSPITALS SO THAT
PRODUCTS CAN BE OFFERED
AT A DIFFERENTIATED PRICE
 CAPACITY FOR
RESTRUCTURING AND
ADAPTATION TO THE NEW
NEEDS OF SOCIETY
 SERVICE OPEN 24 HOURS
 IMPLEMENT A DELIBERY
SERVICE
 PROPOSE A VIRTUAL
PHARMACY

2. PROBLEM TREE (FIRST VERSION)


2.1 (FIRST VERSION)
2.2 (SECOND VERSION)

3. Goal Tree
3.1 Objective Tree (First iteration)
3.2 Objective Tree (2 iteration)

4. General objective
Design a sales information system, product control, customer
loyalty to improve customer service and have effective sales
control in the “Matasanos” pharmacy.
5. Specific objectives

 Propose an inventory module to have better control of


medications in the “matasanos” pharmacy
 Propose a chat module, online complaints to know the
performance of employees in the “matasanos” pharmacy
 Propose the design of a web portal to have an efficient
advertising campaign on the Matasanos pharmacy server
 Design a personnel module to have efficient personnel
control in the Matasanos pharmacy.
 Propose a digital billing module in accordance with
current regulations to have correct behavior when
delivering invoices to the “matasanos” pharmacy.
 Propose a sales module for efficient control of income
and expenses in the Matasanos pharmacy
 Propose an online sales service to obtain the greatest
number of customers at the Matasanos pharmacy
 Propose the creation of a database that allows the
records to be properly stored and organized in the
Matasanos pharmacy.

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