introduction to
“Product Development in Industry”
Sharing Session – Ossie Andromedha Bangun
June 2021
“Product development is the complete process of
delivering a new product or improving an existing one for
customers”. The customers can be external or internal
within a company. And it can support many different types
01
of products from software to hardware, to consumer goods
Product
and services. Development
“New product development is described broadly as the
transformation of a market opportunity into a product
available for sale”
A dictionary of business and management (5th ed.). Oxford [England]: Oxford University Press 2009. ISBN 9780199234899. OCLC 277068142
• New Tooling
• New Design
Grade A • New “Species”
• Transfer Tooling
• New Design
Grade B • Major Development 02
Grade of
• New Feature Product
• New Specification Development
Grade C • Quality Improvement
• Face Lift Development
• Adjusted Specification
Grade D • Cost Innovation
Product Development
Product Planning
• Market research
• Product design
• Concept planning
Research & Development
• Product verification
• Engineering Trial
04
• Standard & certification
compliance
High Level
Process
Product Manufacturing
• Production & mfg
Marketing & Sales Mapping
• Marketing & Promotion
• Quality Control
• Product Launching
• Standard & Certification
• Sales Activity
Compliance
Customer Satisfaction
• Quality Assurance
• After Sales Service
• Customer Loyalty Program
Design Verification:
Product Review &
Product Trial 05
- Engineering
Market Research: Concept Planning:
- Specification
Review
Verification
sample
Mass Production
- First mass
Product
- First Prototype
- Customer
Research
- Product Design
- Product
- Material Selection (Dummy)
- Tooling &
- Trial & Test
- Quality &
production Development
- Technical Review - Quality
- Customer Needs
- Buy Ability
Positioning
- 3C Analysis
- Financial Review
Machinery Performance
review
improvement Phase
- Certification - After sales service
- Tooling & compliance - Customer feel &
Machinery design opinion review
Engineering check point:
1. Customer needs vs customer wants
2. Fundamental concept of product design
3. Product positioning – price vs feature
4. Company vs competitor
5. Material Development
6. Optimal manufacturing process
Concept Planning: Design Verification:
Product Review &
Product Trial 05
- Engineering
Market Research: - Product Design - Specification
Review
Verification
sample
Mass Production
- First mass
Product
- Product - First Prototype
- Customer
Research Positioning - Material Selection (Dummy)
- Tooling &
- Trial & Test
- Quality &
production Development
- Technical Review - Quality
- Customer Needs
- Buy Ability
- 3C (customer,
company, - Financial Review
Machinery Performance
review
improvement Phase
competitor) - Certification - After sales service
- Tooling & compliance - Customer feel &
Analysis Machinery design opinion review
Engineering check point:
1. Minimum quality, performance, and safety
certification
2. Product cost (material, processing, profit)
3. Customer behavior, customer review
4. Maintain the quality improvement (Continuous
improvement)
Concept Planning: Design Verification: Product Review & Product Trial 05
Verification - Engineering
Market Research: - Product Design - Specification
Review - First Prototype sample
Mass Production
- First mass
Product
- Product
- Customer
Research Positioning - Material Selection
(Dummy)
- Tooling &
- Trial & Test
- Quality &
production Development
- Technical Review Machinery - Quality
- Customer Needs
- Buy Ability
- 3C (customer,
company, - Financial Review - Certification
Performance
review
improvement Phase
competitor) - Tooling & compliance - After sales service
Analysis - Customer feel &
Machinery design - Product cost opinion review
Thank You!
Let’s Have A Discussion
