Innovation Process
Introduction & Overview
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Pre-requisites for this course
Fundamentals of Entrepreneurship
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Aims of this course
• Most problems in the world are defined as "wicked problems" - hard to define and pin down.
• This module will build upon design thinking process by exploring the use of creative
techniques/approaches, iteration, experimentation and reflection to provide novel solutions that
impacts people and makes business sense.
• This module will also provide the knowledge required by the entrepreneurs/technopreneurs i.e.,
from customer discovery, to value proposition, competitive analysis, business model innovation,
product development and financial resources required.
• This module aims to equip students with the ability to develop a business model for their
ideas/innovations.
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Course Learning outcomes, CLOs
▪ At the end of this course, YOU should be able to:
• Present a design prototype using innovation process. (A2, PLO10)
• Propose a business model using relevant tools. (C3, PLO2)
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Mapping of CLOs with MOEs Domain
• CLO 1: Knowledge
• CLO 2: Communication Skills
• CLO 3: Social skills, teamwork & responsibility
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MQF and MOE Domains
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Assessment Methods
• Group Reflection Journal (vlog) 30%
• Group Assignment (project) 70%
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Student Learning Time (SLT)
• Course Credit Value: 2
• Total Learning Hours: 80
➢ Lecture: 14 hours
➢ Tutorial: 14 hours
➢ Self Learning: 28 hours
➢ Independent Learning Time: 56 hours
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Outcomes Based Education (OBE)
• OBE is education based on producing particular educational outcomes that:
➢ Focus on what students can actually do after they are taught
➢ Expect all learners / students to successfully achieve particular (sometimes minimum) level of
knowledge and abilities.
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So…What is OBE?
It’s
NOT
What we want to teach,
It’s
What You should learn
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Course Content Outline
• Recap on effectuation & Design Thinking
• Brainstorming – Generate ideas integration IT elements in the solutions
• Prototyping – Types and testing
• Keep iterating
• Market segmentation
• Market access
• Product strategy
• Business model
• Financial strategy
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Recap – Effectuation & Design Thinking
• Effectuation – the nature of entrepreneurs, recognition of opportunities and successful exploitation of
valuable opportunities.
• It provides useful design principles for transforming environment into future in the face of ambiguous
goals.
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Design Thinking
• An iterative process to understand the user, challenge assumption, and redefine problems in an
attempt to identify alternative strategies and solutions, as well as work through ambiguity and
uncertainty to innovate
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Reading list
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What we will cover next
Idea Generation for Creative Problem Solving
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Project Grouping (6-7 pax)
• By 2050 we will need to reconcile the growing food demands of an ever-increasing global population
with an expanding global middle class and rapidly shifting, more intense climate change. In this
volatile environment, a future that includes a resilient food system needs four building blocks:
– Efficient agricultural production that takes advantage of innovative technologies and practices
– Tailored trade and investment approaches
– Well-functioning domestic markets
– Strategic reserves of food and water
• Get more recommendations on creating a well-fed planet into the future in "From liability to
opportunity: How to build food security and nourish growth":
➢ Source to be referred:
http://www.mckinsey.com/insights/Food_Agriculture/From_liability_to_opportunity_How_to_build_food_security_an
d_nourish_growth
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Tasks – Group Activities
(Begin to blog it once the online forum is ready)
• Food mapping for each group – infographic
• Mapping in relation to geographical location – within infographic
• What are the 3 favourite food and why?
• What are the 3 popular food during cultural festivals?
• What are the 3 food that dislike and why?
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