Fuel Cells-Powerpoint Presentation
Fuel Cells-Powerpoint Presentation
Generation
A Comprehensive Analysis of Technology, Plant Construction, and
Marketing Strategy for Small Buildings
Technology Overview
Thu Nguyen
Technology Overview
Thu Nguyen
– Delivery
– Trial-period of one year
– Warranty period of two years 7OL
2<)&&
Fuel Cell Advantages
The OUFCC will fill the need of supplying a source
of electricity that has the following advantages:
– High efficiency and cogeneration applications
– Reliable
– Independent of a power grid
– Optionally dependent on fossil fuel
– Few maintenance costs
– Clean
7OL
2<)&&
The Market
Main customers: Most Probable Location:
– Hospitals – High No. of Businesses
– Banks – High Air Pollution Levels
– Post Offices – High Electricity Price
– Police Stations – Away from markets already
targeted
Future Goals:
Develop a niche market. Eventually, as fuel
cell technology becomes more widely
accepted, compete as a leading provider of
stationary fuel cells.
7OL
2<)&&
Presentation Outline
Business Overview and Market Analysis
Kristen Martinez
Technology Overview
Thu Nguyen
7OL
2<)&&
History of Fuel Cells
7OL
2<)&&
A Fuel Cell System
7OL
2<)&&
How Fuel Cells Work
Catalyst
Heat
Water
7OL
2<)&&
Electrochemical Reactions for Diff. Types of Fuel Cells
Molten Carbonate
Fuel Cell
7OL
2<)&&
Courtesy of DoDFuelCell-Library Resources
Presentation Outline
Business Overview and Market Analysis
Kristen Martinez
Technology Overview
Thu Nguyen
7OL
2<)&&
Fuel Cell Types
PHOSPHORIC ACID FUEL CELL (PAFC)
• Electrolyte: Concentrated Phosphoric Acid
• Most mature technology and widely diffused
• Supplied stationary power
for 10 yrs
• Dimensions: 5.5m X 3m X 3m
• Manufacturing Cost: $575,000
7OL
2<)&&
Fuel Cell Types
SOLID OXIDE FUEL CELL (SOFC)
• Electrolyte: solid metal oxide
• Excellent cogeneration capabilities
• Most desirable
• Dimensions: 6m X 3m X 3m
• Mfg. Cost: $524,800
7OL
2<)&&
Fuel Cell Types
PROTON EXCHANGE MEMBRANE FUEL CELL
(PEMFC)
• Electrolyte: solid perflurosulfonic acid polymer
• Newest technology
• Lower Operating Costs
• Quick Start-Up
• High Sensitivity to Fuel
• Dimensions: 5.4m X 3m X 3m
• Manufacturing Cost: $590,600
7OL
2<)&&
Fuel Cell Types
MOLTEN CARBONATE FUEL CELL
(MCFC)
• Electrolyte: liquid lithium-potassium
carbonate salt
• Electrode corrodes @ high temp.
• Currently in low demand
• Fuel and catalyst flexibility
7OL
2<)&&
Fuel Cell Analysis
Criteria Phosphoric Molten Solid Proton
Acid Carbonate Oxide Exchange
Efficiency 37% - 42% 50% - 55% 50% - 60% 50%
• Conservative Market
• Fuel Supply
7OL
2<)&&
Presentation Outline
Business Overview and Market Analysis
Kristen Martinez
Technology Overview
Thu Nguyen
Mathematical Model
Lola Soyebo
• Gasoline/Diesel
• Coal
• Biogas
• Electrolysis of H2O
• Methanol/Ethanol
• Natural Gas
7OL
2<)&&
Natural Gas Reforming
• Availability
• Mature Infrastructure
• Low Emissions
Halias Natural Gas Reformer
for 7.5 kW PEMFC,
ChevronTexaco
7OL
2<)&&
Steam Reforming Process
CH 4 + H 2O → CO + 3H 2
CO + H 2O → CO2 + H 2
• Purpose
– Center of reforming process convert CH4
to H2 using steam.
• Method
– High Temperature ~ 800 ºC
– Use H2O to push equilibrium towards
products
– Nickel Oxide 4 hole cylinders
7OL
2<)&&
The Problem of Carbon
Monoxide
CO + H 2O ↔ CO2 + H 2
• Purpose
– Convert Carbon Monoxide Byproduct of
Steam Reforming
• Method
– Two reactors with different…
• Temperatures (T1 ~ 450 °C, T2 ~ 225 °C)
• Catalysts (chromia promoted iron oxide
pellets, copper-zinc oxide pellets)
7OL
2<)&&
The Problem of Sulfur
(C2 H 5 )2 S + 2 H 2 → 2C2 H 6 + H 2 S
H 2 S + ZnO → ZnS + H 2O
• Purpose
– Reduce Sulfur content of gas
• Method
– Cobalt-Molybdenum extrudes
– ZnO spheres to remove H2S
– 300-400 °C
7OL
2<)&&
Fuel Cell Design Requirements
• SOFC
– Sulfur reduction to less than 1 ppm
• PAFC
– Sulfur to less than 50 ppm
– CO to less than 0.5 mole %
• PEMF
– Sulfur to less than 1 ppb
– CO to less than 10 ppm
7OL
2<)&&
To Build or Not to Build
9 Benefits Disadvantages
9 Lower Per Unit Cost Increased Capital
9 Opportunities for Investment
Process Integration Catalyst
9 Increased Design Regeneration and
Flexibility Handling
Diffuse Market
Focus
7OL
2<)&&
Potential Reformer Suppliers
• Ztek Corporation • ChevronTexaco
– East Coast – West Coast
– Flexible Fuel Stocks
• Gasoline
– Fuel Stocks
• Natural Gas • Natural Gas
– 4000 SCF H2 produced • Propane
per hour. – Currently under
– 2 m by 4 m by 2 m scaled
– Estimated cost of • Only 250 SCF H2
$125,000 based upon per hour
Department of Energy • 1.5 m by 1 m by 1 m
study.
7OL
2<)&&
Presentation Outline
Business Overview and Market Analysis
Kristen Martinez
Technology Overview
Thu Nguyen
Metal Forming
ELECTROLYTE,
CATHODE, AND ANODE
INTERCONNECT
TAPE
BALL CASTING
MILLING Brazing
SCREEN PRINTING
7OL
PEN AND
INTERCONNECT
2<)&&
Diagram of the Unit Cell
7OL
2<)&&
Process Cost Break-Down
Interconnect
15%
Layer
Anode, Assembly
Cathode, 52%
Electrolyte
33%
$300,000
Vacuum Leak Test Fabrication Inspection Machine
$500,000
Continuous Sinter Fabrication Sintering Furnace
Anode, Cathode,
Milling Ball Mill, Roll Mills $22,000
Electrolyte
Courtesy of Department of Energy-Federal Energy Technology Center
7OL
Total SOFC Equipment Cost = $2.4 million 2<)&&
Presentation Outline
Business Overview and Market Analysis
Kristen Martinez
Technology Overview
Thu Nguyen
7OL
2<)&&
Labor & Tax Analysis
Labor
• Number of Employees
• Annual Salaries by Position
• 3 Shifts per Day / 341 Days per year
Taxes
• State Corporate Income Tax
• Federal Corporate Income Tax
• Sales Tax
• Property Tax
7OL
2<)&&
Transportation Analysis
Two options – American Freight Company or
The OUFCC fleet
If AFC is contracted:
• We will be Packing, Crating and Addressing
the Shipments
• $1.45 for each mile traveled
• Flat Fee - $668 per delivery
• Large City Surcharge of $100
7OL
2<)&&
Transportation Analysis
If The OUFCC purchases own fleet:
Technology Overview
Thu Nguyen
7OL
2<)&&
Mathematical Model -GAMS
• Goal:
– Determine plant and market locations
– Determine annual production rate of
each type
– Maximize our objective function: NPW
• Types: Deterministic and Stochastic
7OL
2<)&&
Deterministic Model
• Input • Output
– Raw Materials – Production rate
– Utilities costs – Increase production
– Transportation – Revenue
– Taxes – Cash Flow
– Market demands – FCI,TCI
– Maximum capacity – Objective Function: NPW
– Selling price of fuel
cells
7OL
2<)&&
Deterministic Model
• Constraints
–Decision variable for plant
location
–Maximum Capacity
–Market demand
7OL
2<)&&
Parameters
• Locations: 13
– AZ, CA,FL,MA,MO,NE,NV,NY,OH,OK,TX,WA, WY
• Labor: 71 workers
• Operating Period: 341 days/yr; 24 hrs/day
• Project Life:10 years
• Selling Price: Varies over time
– $1.0 million for PAFC
– $1.1 million for SOFC
– $1.2 million for PEMFC
7OL
2<)&&
Selling Price
1,400,000
Selling Price ($)
1,200,000
1,000,000
800,000 PAFC
SOFC
600,000 PEMFC
400,000
200,000
0
09
11
06
07
08
10
12
13
14
15
20
20
20
20
20
20
20
20
20
20
7OL
Project Lifetime 2<)&&
Mathematical Equations
• FCI
FCI i = FxCost i ,t + ∑ α *AddProd i ,k ,t
k
• Revenue
Re vi ,t = ∑ ( Sell ( k ) * x (i, j , k , t ) − TOC i ,t )
j
• Cashflow
CFi ,t = [Re vi ,t − (Re vi ,t − Dep * FCIi ) * Taxi ] − TOCi ,t
300
250
200 PEMFC
SOFC
PAFC
150
100
50
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
7OL
Project Lifetime 2<)&&
Projected Sales
200
Number of Fuel Cells
180
160
140
120
PEMFC
100 SOFC
PAFC
80
60
40
20
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
20.00
10.00
0.00
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
-10.00
-20.00
-30.00
-40.00 TCI
-50.00
7OL
Project Lifetime 2<)&&
Breakeven Chart
160
Cumulative Cashflow (million $)
140
120
100
80
60
40
20
0
TCI Breakeven Point
-20
-40
-60
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
7OL
Time
2<)&&
Deterministic Model Results
• Plant Location: Wyoming
• Plan to increase production other year
• FCI: $35,789,500
• TCI: $41,157,930
• NPW: $83,154,900
• ROI: 23%
7OL
2<)&&
Presentation Outline
Business Overview and Market Analysis
Kristen Martinez
Technology Overview
Thu Nguyen
Examined 3 Scenarios
0.6
High
0.5 Medium
Low
0.4
0.3
0.2
0.1
0
-2.E+08 -1.E+08 0.E+00 1.E+08 2.E+08 3.E+08 4.E+08 5.E+08 6.E+08
7OL
2<)&&
Stochastic Analysis
100.00%
90.00%
80.00%
70.00%
Probability
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
.00%
-24807863.3 273573.48 121063714 139592458 184526327 201564245 342581655 357054225 389039274 483837044
7OL
2<)&&
Process Equipment
7OL
2<)&&
Courtesy of Global Thermoelectric Inc.
Manufacturing
Process for
PEMFC
7OL
2<)&&
Raw Materials for PEMFC
Hardware 187,500
Electrode 17,400
Catalyst 2,700
200
150
100
50
0
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015