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Understanding Social Cognitive Theory

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danialshaifulanuar
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30 views1 page

Understanding Social Cognitive Theory

note

Uploaded by

danialshaifulanuar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

WHAT IS IT?

BASIC PROCESS IN
OBSERVATIONAL FACTORS THAT ENHANCE
- Albert Bandura and Walters introduced the PERFORMANCE :
LEARNING :
principles of social learning in early 1960s
1. Attentional process 1. Vicarious reinforcement
- People learn and by watching and copying
others. 2. Retention process 2. Direct reinforcement

- Learners can acquire new behaviors and 3. Production process 3. Self efficacy
knowledge through models - Enactive experiences
4. Motivational process
- Vicarious experiences
- Verbal persuasion
- Physiological state
CHARACTERISTICS OF THE MODEL :
SOCIAL COGNITIVE
THEORY
- More effective to have a model that is
similar in sex or age or attitude with the
observer
CHARACTERISTICS OF THE
RELAPSE MODEL
OBSERVER : RELAPSE MODEL
RELAPSE PREVENTATION
- Need to be able to process the information FACTORS :
STAGES (BROWNELL &
and retain the imformation effectively
- Individual and intrapersonal COLLEAGUES, 1986) :
CHARACTERISTICS OF THE factors
1. Motivation and commitment
MODELLING PRESENTATION :
- Social and environment
2. Initial behavior change
- Live models are more effective than factors
symbolic models 3. Maintenance as a trainer
- Physiological factors

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