1) Which of the following is the correct

depiction of Digital Marketing?

a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above

2) __________ doesn't fall under the category of

digital marketing.

a. TV
b. Billboard
c. Radio
d. All of the above

3) Which of the following is incorrect about

digital marketing?

a. Digital marketing can only be done

offline
b. Digital marketing cannot be done
offline.
 c. Digital marketing requires electronic
devices for promoting goods and
services.
d. In general, digital marketing can be
understood as online marketing, web
marketing, and e-mail marketing.

4) How many types of pillars do we have in

digital marketing?

a. 1
b. 2
c. 3
d. 4

5) Which of the following is involved in the

digital marketing process?

a. RSA
b. Voice Broadcasting
c. Podcasting
d. All of the above
6) What is considered while creating a front
page of the website or homepage?

a. References of other websites

b. A brief elaboration about the company
c. Logos portraying the number of
awards won by the web designer
d. None of the above

7) What is the name of the process in which

marketing is achieved by incorporating tools,
techniques, electronic devices, technologies,
or systems?

a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing

8) Which of the following is not specifically

required by the search engines?

a. Poor user experience

b. Keyword stuffing
 c. Buying links
d. All of the above

9) Which of the following factors are

responsible for leaving an impact on the
Google PageRank?

a. The text depicting inbound links to a

page of a website.
b. A total number of inbound links to a
website's page.
c. The subject matter of the site
providing the inbound link to a page
of a website.
d. The number of outbound links on the
page that contains the inbound link to
a page of a website.

10) The full form of FFA page is __________.

a. Free for All Links

b. Free for Alexa
c. Free for Alternative Links
d. Free for All Search Engine
11) Which of the following is the correct
depiction of optimization strategy?

a. Orange Hat Techniques

b. Grey Hat Techniques
c. Shady Hat Techniques
d. Blue Hat Techniques

12) __________ is responsible for hamper the

search rankings.

a. Connecting to your own website from

any random website.
b. Utilizing the same colors of texts as
that of your background pages.
c. Integrating page templates into your
page template.
d. None of the above

13) Which of the following is the correct name

for Facebook's ranking algorithm?

a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank
14) Micro-blogging can be defined as
__________.

a. Mobile related blogs

b. Blogs posted by companies instead of
an individual
c. Blogs encompassing limited individual
posts, which are typically limited by
character count.
d. None of the above

15) Name the features offered by LinkedIn for

paid business accounts.

a. Facilitate posting pictures

b. Facilitate to connect directly and send
messages to people
c. Ability to post in Groups and create a
Group
d. Ability to block users

16) In what ways can site traffic help in

assessing the market value?
a. Overall site traffic can be followed, and
a general idea of marketing's impact can be
determined.
b. There is no association between the
site traffic and marketing
c. Ads can send receivers to a specific
landing page, which can be tracked
d. Product sales from the company
website can be attributed directly to
the marketing campaign

17) Creative marketing can be defined as

__________.

a. A marketing department entailing

several employees.
b. The brand value of an organization.
c. A set of schemes undertaken by the
organization for distributing the
marketing material.
d. The marketing content and its
inventive aspect.

18) Which of the following is the correct

abbreviation CMS?
a. Content Maintenance Site
b. Content Maintenance System
c. Content Management System
d. Content Marketing System

19) Which of the following doesn't define the

correct roles and responsibilities of content
marketing strategy?

a. A strategy that tries to appeal and

recall its target audience.
b. A marketing strategy approach.
c. Yet another name of social media
marketing.
d. A technique more focused on creating
and distributing valuable as well as
relevant content to its
users/audiences.

20) Which of the following practices are not

suggested for producing relevant content?

a. For creating notable content

recurrently, create hero "content for tent-
pole events".
 b. For creating valuable content
constantly, create a series of scheduled
hub" content."
c. For creating more content than your
competitors, create lots of articles that
are short, unsubstantial, or otherwise
lacking in helpful specifics.
d. For creating relevant content
consistently, create help" content to
answer queries."

21) Which of the following are essentially

required to make a business case for content
marketing?

a. Industry best practices.

b. Objectives and KPIs.
c. Impacts and challenges.
d. All of the above

22) Which of the following is incorrect?

a. If you know about your target
audience's intent, you can easily focus on
creating valuable content.
b. You should compare the value of
Content Marketing with that of other
marketing strategies carried out by
competitors.
c. Both (a) and (b) are true
d. Both (a) and (b) are false

23) Which of the following metric is used for

tracking the status of email marketing?

a. Conversion Rate
b. Open Rate
c. Bounce Rate
d. All of the above

24) Which of the following features

corresponds to the role of the lead nurturing
platform?

a. A/B Testing
b. Campaigning
 c. Landing Page Creation
d. All of the above

25) In the email campaign, __________ delivers

the advertisements into the group of targeted
customers.

a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming

26) What will happen if white space is

repeatedly used around the object?

a. It will reduce the readability

b. It will create a border
c. It will make it more appealing by
augmenting the object
d. All of the above

27) __________ plays a vital role in persuading

the open rates.

a. Word choice
 b. Industry
c. Personalization
d. None of the above

28) Which of the following is the most

common delivery channel in terms of mobile
marketing?

a. Graphic
b. Text
c. Voice call
d. Search engine marketing

29) In mobile marketing, the full form of LBS is

__________.

a. Location-based service
b. List-based service
c. Lead-based service
d. None of the above

30) What is meant by Impression Share?

a. The percentage of times your ad was
displayed divided by all possible
impressions for that search term.
b. The percentage of times your ad was
displayed when it was eligible to be
displayed.
c. The percentage of times your ad was
displayed higher than your primary
competitor.
d. The percentage of impressions you
lost due to a low ad rank.

31) In order to assess the maximum revenue

generated by an Ad on the app, which of the
following metrics is chosen by the developer?

a. eCPI
b. eCOM
c. eCPA
d. None of the above

32) Which of the following options can help

monetize a free app?

a. In-App Purchase
 b. Ad Revenue
c. Both (a) and (b)
d. None of the above

33) Which of the following formulas is used by

Pay-per-click?

a. Ads clicked (#) / Advertising cost ($)

b. Advertising cost ($) + Ads clicked (#)
c. Advertising cost ($) / Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)

34) Which of the following factors leads to a

Successful PPC Advertisement?

a. Selecting Relevant Keywords

b. Improved Landing Page Quality
c. Quality Score
d. All of the above

35) The correct formula for determining an

actual CPC as when an advertisement is
clicked can be mathematically derived as
__________.
a. Position * QS
b. Impressions * Clicks
c. Clicks / Impressions
d. QS * Max CPC (bid)

36) The affinity audience can be defined as

__________.

a. A user similar to that of your

remarketing list
b. A marketing user who is willing to
make a purchase
c. A user showing a continuous interest
in the matter
d. A user similar to that of your customer
list

37) In which case the conversion rate

optimization results in diminishing returns?

a. When the conversion rate is 30%

b. In 5 years
c. When you don't notice any dramatic
increase in results
 d. Never

38) Which of the following correctly defines

the main concept behind Conversion
Optimization?

a. Rapidly making significant changes to

check which one possesses the fastest
results
b. Making insignificant incremental
changes over time to check which one
possesses the best results
c. Making numerous changes on your
website to check the result
d. Frequently changing the website's
layout to see if it appeals to more
audience

39) In what ways can you beat your

customer's expectations?

a. By making your product more

appealing
 b. By providing unique services to your
customer
c. By providing great deals in terms of
discounts to your customer
d. By getting appropriate and relevant
reviews from your customers on your
website

40) The user session can be identified by the

__________.

a. Authenticate users
b. IP Address
c. User Agent
d. All of the above

41) What is the need to analyze digital

analytics?

a. For making better decisions related to

the business
b. For generating higher revenue from
the website
 c. To define genuine customers for your
business
d. For appealing more users to drive
more traffic

42) Google Analytics can never recognize

returning users on mobile apps.

a. True
b. False
c. Can be true or false
d. Not defined

43) Which of the following option will

correctly give the success rate of the latest
Facebook post?

a. Click-through and pageviews

b. Impressions and click-through
c. Likes and Impressions
d. Reach and engagement

44) The hyperlink refers to a __________.

a. Inbound link
 b. Outbound link
c. IFTTT link
d. KPI link

45) What is the correct abbreviation of SERP?

a. Search Engine Result Page

b. System Engine Random Page
c. Search Estimate Result Page
d. System Estimate Random Page

46) The main advantage of online

advertisement is __________.

a. Low-cost promotional strategy

b. Online advertising is promotional as
well as informational
c. Trackable
d. All of the above

Explanation: Following are the main

advantages of online advertisement:

o More interactive
 o Low-risk factor
o Increased product and service
exposure to the market
o Easy to collect the data
o Using electronic media has reduced
the automation cost
o Universally accessible

47) Where do we use keywords?

a. Tags
b. Title
c. Description
d. All of the above

48) How many lines are essentially required to

write in the description box of a channel?

a. 5
b. 2
c. 3
d. 1
49) The correct abbreviation of ROI is
__________.

a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment

50) __________ falls under the A/B testing tools.

a. Google Content Experiments

b. Visual Website Optimizer
c. Both (a) and (b)
d. None of the above