Semester internship report in

DATAPRO CONSULTANCY SERVICES, VISAKHAPATNAM

A project report submitted in accordance with the requirement for the award of Degree of

BACHELORE OF BUSINESS ADMINISTRATION

Submitted By

N.V.V.K.SAI GOPAL

Regd.no.2021-2209121

Under the guidance

Dr. ASHOK BOTTA

Assistant Professor

Department of Management studies

GAYATRI COLLEGE FOR DEGREE AND PG COURSES (AUTONOMOUS)
AFFILIATED TO ANDHRA UNIVERSITY
Gayatri valley, Rushikonda
Campus, Visakapatnam -

530045.
(2021-2024).
 LONG TERM INTERSHIP

Name of the student: N.V.V.K.SAI GOPAL

Name of the College: Gayatri Vidya Parishad College for PG and Degree
Courses (A).Rushikonda

Registration Number: 2021-2209121

Period of Internship: DECEMBER15,2023 to

APRIL15, 2024

Name & address of the Intern organization:

#9-14-1, Flat No.301 & 302 2nd Floor, Kotu Empire, Sampath Vinayaka Temple
Road, VIP Rd, Siripuram, Visakhapatnam, Andhra Pradesh 530003

ANDHRA UNIVERSITY
2021-24
 DECLARATION

I, N.V.V.K.SAIGOPAL, a student of the Bachelor of Business

Administration Programme , Reg.No. 2021-2209121 of the Department of
Management Studies, Gayatri Vidya Parishad College for Degree and P.G.
courses, do hereby hereby declare that I have completed the mandatory
internship from 15/12/2023 to 15/04/2024 in DATAPRO
CONSULTANCY SERVICES,
Visakhapatnam under the Faculty Guide ship of Dr.ASHOK BOTTA ,
Department of Management Studies, Gayatri Vidya Parishad College for
Degree and P.G. courses.

Place: VISAKAPATNAM

Date: N.V.V.K.SAI GOPAL

Regd.no.2021-2209121
 OFFICIAL CERTIFICATION
This is to certify that N.V.V.K.SAI GOPAL, Reg.No. 2021-2209121 has
completed Internship at DATAPRO CONSULTANCY SERVICES,
Visakhapatnam on Semester Internship under my supervision as a part of the
partial fulfillment of the requirement for the Degree of Bachelor of Business
Administration in the Department of Management Studies, Gayatri Vidya
Parishad College for Degree and P.G. Courses.

This is accepted for evaluation.

Place: Visakhapatnam Dr. Ashok Botta

Date:
Internship Guide

ENDORSEMENTS:

BBA Head of the Department:

Dr.K.V.NAGARAJ

Principal:

Prof.K.S.BOSE
 ACKNOWLEDGEMENT

I would like to express my profound gratitude to everyone who has been influential
in the preparation of this report. The internship is the outcome of wholehearted
cooperation from many people with whose guidance and support I could complete
this internship successfully.

I would like to express my sincere gratitude to Prof.K.S.BOSE, Principal,

Gayatri Vidya Parishad College for Degree and PG Courses (Autonomous),
Rushikonda, Visakhapatnam for her encouragement throughout the academic
period.

I take this opportunity to express my sincere thanks to Dr K.V.NAGARAJ, Head of

the Department BBA, for giving me permission to do the project and for the
constant support and guidance.

I take this opportunity to express my sincere thanks to Dr ASHOK BOTTA,

Internship guide, for giving me permission to do the Intern and for the constant
support and guidance throughout the whole process.

I take this opportunity to extend my profound thanks and deep sense of gratitude to
Mr.SANTOSH, HR Manager of DATAPRO CONSULTANCY SERVICES
Visakhapatnam for giving me the opportunity to undertake this internship in their
esteemed organization.

I take this opportunity to extend my profound thanks and deep sense of gratitude to
Mr.ISHAK, OF DATAPRO CONSULTANCY SERVICES for guiding me and
giving in outs throughout the period of internship.

Finally, I am greatly indebted to one and all that incidentally helped me throughout
the Intern with their valued guidance, cooperation and support during the course of
my project

N.V.V.K.SAI GOPAL
2021-2209121
PREFACE CONTENTS Pg.No
 Introduction
 Learning Objectives
CHAPTER-1  Learning Outcomes 1-11
EXECUTIVE SUMMARY  Overview of Digital
Marketing Industry in
India
 Summary of Activities Done
 Industry Profile
 Mission and Vision
 Organizational Structure
 Activities & 12-19
CHAPTER-2
Responsibilities of the
OVERVIEW OF THE ORGANIZATION Intern
 Performance of the
Organization
 Working Conditions
 Weekly Work Schedule
CHAPTER-3  Equipment used
 Tasks Performed 20-26
INTERNSHIP PART
 Skills Acquired

CHAPTER-4  Log Book 27-57

ACTIVITY

LOG
 Work Environment
Experienced
CHAPTER-5  Real time Technical Skills 58-65
Acquired
OUTCOMES DESCRIPTION  Managerial Skills Acquired

CHAPTER-6  Student Self Evaluation 66-67

 Evaluation by Superior
EVALUATION
 CHAPTER 1

EXECUTIVE SUMMARY
 EXECUTIVE SUMMARY

1.1 INTRODUCTION
According to Edwin B Flippo, “Human Resource Management is the planning,
organizing, directing and controlling of the procurement, development, compensation,
integration, significance and separation of Human Resources, so that individual, organizational
and social objectives are achieved.” Human Resource Management is the strategic approach to
nurturing and supporting employees and ensuring a positive workplace environment. It is the
art of utilization of the existing human resources of the organization in the right way at the
right time in the right place. It is to get and develop the best output from the human resources.

Importance of Human Resource Management:

In the current global work environment, all global companies are focused on retaining the
talent and knowledge held by the workforce. All companies are focused on lowering the
employee turnover and preserving knowledge. New hiring not only entails a high cost but also
increases the risk of the newcomer not being able to replace the person who was working in
that position before. HR departments also strive to offer benefits that will appeal to workers,
thus reducing the risk of losing knowledge. Human Resource Management is mainly
concerned with how people are managed within organizations, focusing on policies and
systems.HR departments and units in organizations are typically responsible for a number of
activities such as

i) Recruitment and selection

ii) Training and development

iii) Performance appraisal

iv) Rewarding

v) Industrial relations

Appraisal is the evolution of worth, quality or merit. In the organization context,

performance appraisal is a systematic evaluation of personnel by superiors or others familiar
with their performance. Performance appraisal is also described as merit rating in which one
individual ranked as better or worse in Comparison 10 others. The basic purpose in this merit
ranking is to ascertain an employee’s eligibility for promotion. “The performance appraisal is
the process of evolution the performance and qualification of the employees in terms of the
requirements of the job for which he is employed, for the purpose of administration including
placement, selection for promotion providing financial rewards and other action which require
differential treatment among members of group as distinguished from actions affecting all
members equally.

1.2 NEED FOR THE STUDY

 The field of Human Resources (HR) is undergoing significant transformation as
organizations strive to adapt to rapidly changing business environments, technological
advancements, and evolving workforce expectations.
An internship in HR provides a unique opportunity to gain practical experience and insights into
these changes, enabling a deeper understanding of HR practices and their impact on
organizational success.
The need for this study arises from several critical factors that highlight the importance of hands-
on learning and analysis in the HR domain.
Bridging the Gap Between Theory and Practice
Understanding Organizational Dynamics
Enhancing HR Skills and Competencies
The need for this study is rooted in the critical role that practical experience plays in the
development of effective HR professionals. By engaging in an HR internship, one can gain a
comprehensive understanding of organizational dynamics, enhance essential HR skills, adapt to
technological advancements, and address contemporary HR challenges.

1.3 OBJECTIVES OF THE STUDY

1.Understanding HR Functions: Gain a comprehensive understanding of the

different functions within the HR department, including recruitment, training and
development, performance management, employee relations, and compliance.

2.Practical Experience: Acquire hands-on experience by assisting HR

professionals in their daily tasks and projects. This could involve participating in
recruitment processes, conducting training sessions, administering employee
surveys, or assisting with HRIS data entry.

3.Learning HR Processes: Learn about the processes and procedures involved in

HR operations, such as employee onb oarding, payroll processing, benefits
administration, and performance appraisal systems.

4.Developing HR Skills: Develop essential HR skills such as communication,

interpersonal skills, problem-solving, attention to detail, time management, and
the ability to work in a team.

5.Recruitment and Selection: Understand the recruitment lifecycle, from job

posting and candidate sourcing to interviewing, selection, and onboarding. Learn
about effective sourcing strategies, resume screening techniques, and interview
best practices.

7.Employee Engagement: Explore initiatives aimed at enhancing employee

engagement and satisfaction, such as employee recognition programs, wellness
initiatives, and feedback mechanisms.

8.Performance Management: Gain insights into performance appraisal

processes, goal setting, feedback mechanisms, and performance improvement
plans. Understand the importance of regular performance evaluations in driving
employee development and organizational growth.

9.Professional Networking: Build relationships with HR professionals, mentors,

and colleagues within the organization. Attend networking events, seminars, and
workshops to expand your professional network and gain industry insights.

Overall, the objectives of an HR internship are to provide a practical learning

experience that complements academic knowledge, prepares interns for a career
in human resources, and contributes to their personal and professional growth

1.4 OUTCOMES ACHIEVED

The outcomes achieved from an HR internship can vary based on the specific
goals of the internship, the duration of the program, and the tasks assigned.
However, some common outcomes typically include:
1. Practical Experience: Interns gain hands-on experience in various aspects of
human resources management, such as recruitment, training, employee relations,
and HR administration.

2. Skill Development: Interns develop essential HR skills, including

communication, interpersonal skills, problem-solving, time management, and
attention to detail.

3. Understanding of HR Processes: Interns gain a deeper understanding of HR

processes and procedures, including recruitment, onboarding, performance
management, and compliance with labor laws and regulations.

4.Application of Academic Knowledge: Interns apply theoretical knowledge

gained from academic studies to real-world HR situations, enhancing their
understanding of HR concepts and principles.

5.Contribution to Projects and Initiatives: Interns may contribute to HR-

related projects and initiatives, such as diversity and inclusion programs, talent
management projects, or process improvement initiatives, providing them with
valuable project management and teamwork experience.

6.Feedback and Evaluation: Interns receive feedback from supervisors and

mentors on their performance and areas for improvement, allowing them to
reflect on their experiences and continue to develop their skills and
competencies.

7.Personal and Professional Growth: Through the internship experience,

interns gain confidence, self-awareness, and a clearer sense of their career goals
and aspirations, contributing to their personal and professional growth.

Overall, the outcomes achieved from an HR internship are aimed at preparing

interns for a career in human resources, equipping them with the knowledge,
skills, and experience needed to succeed in the field
1.5 INDUSTRY PROFILE

The healthcare industry (also called the medical industry or health economy) is an
aggregation and integration of sectors within the economic system that provides goods and
services to treat patients with curative, preventive, rehabilitative, and palliative care. It includes
the generation and commercialization of goods and services lending themselves to maintaining
and re-establishing health. The modern healthcare industry includes three essential branches
which are services, products, and finance, and may be divided into many sectors and categories
and depends on the interdisciplinary teams of trained professionals and paraprofessionals to meet
the health needs of individuals and populations. The healthcare industry is one of the world's
largest and fastest-growing industries. Consuming over 10 percent of gross domestic
product (GDP) of most developed nations, health care can form an enormous part of a country's
economy. U.S. healthcare spending grew 2.7 percent in 2021, reaching $4.3 trillion or $12,914
per person. As a share of the nation's Gross Domestic Product, health spending accounted for
18.3 percent. The per capita expenditure on health and pharmaceuticals in OECD countries has
steadily grown from a couple of hundred in the 1970s to an average of US $4,000 per year in
current purchasing power parities.

BACKGROUND:

For the purpose of finance and management, the healthcare industry is typically divided into
several areas. As a basic framework for defining the sector, the United Nations International
Standard Industrial Classification (ISIC) categorizes the healthcare industry as generally
consisting of:

1. Hospital activities;

2. Medical and dental practice activities;

3. "Other human health activities".

This third class involves activities of, or under the supervision of, nurses, midwives,
physiotherapists, scientific or diagnostic laboratories, pathology clinics, residential

A multi-specialty hospital is a healthcare facility that offers a wide range of medical services,
treatments, and specialties under one roof. Unlike single-specialty hospitals that focus on specific
medical fields or conditions, multi-specialty hospitals provide comprehensive care across various
disciplines, catering to diverse healthcare needs. Here's a brief description of a multi-specialty
hospital:
Comprehensive Medical Services: Multi-specialty hospitals provide a comprehensive range of
medical services, covering various specialties and subspecialties. These may include:
- Internal Medicine
- Surgery (General Surgery, Orthopedic Surgery, Neurosurgery, Cardiothoracic Surgery,
etc.)
- Pediatrics
- Obstetrics and Gynecology
- Oncology
- Cardiology
- Neurology
 - Gastroenterology
- Nephrology
- Pulmonology
- Ophthalmology
- Dermatology
- Psychiatry
- Rehabilitation Services (Physical Therapy, Occupational Therapy, Speech Therapy)
- Radiology and Imaging
- Laboratory Services
- Emergency Medicine

State-of-the-Art Facilities: Multi-specialty hospitals are equipped with state-of-the-art medical

equipment, facilities, and technology to support diagnosis, treatment, and patient care. This may
include advanced imaging modalities (MRI, CT scan, X-ray), operating theaters, intensive care
units (ICUs), cardiac catheterization labs, endoscopy suites, and labor and delivery rooms.

Expert Medical Team: Multi-specialty hospitals employ a diverse team of highly skilled and
experienced healthcare professionals, including:
- Physicians (Specialists and Subspecialists)
- Surgeons
- Nurses
- Allied Health Professionals (Physical Therapists, Occupational Therapists, Respiratory
Therapists, Dietitians, etc.)
- Technicians and Technologists
- Support Staff (Administrative Staff, Housekeeping, Security, etc.)

Integrated Care Coordination: Multi-specialty hospitals provide integrated care coordination

and collaboration among different medical specialties. This interdisciplinary approach ensures
comprehensive evaluation, treatment planning, and management of complex medical conditions.
Patients benefit from coordinated care delivery, streamlined communication among healthcare
providers, and continuity of care throughout their healthcare journey.

Patient-Centered Care: Multi-specialty hospitals prioritize patient-centered care, focusing on

meeting the unique needs and preferences of individual patients. This includes personalized
treatment plans, compassionate bedside manner, patient education, and support services to
enhance the overall patient experience and promote optimal health outcomes.

Community Engagement and Outreach: Multi-specialty hospitals often engage with the
community through health education programs, preventive screenings, health fairs, and outreach
initiatives. They play an active role in promoting public health, raising awareness about
preventive measures, and addressing healthcare disparities within the community they serve.

Overall, multi-specialty hospitals play a crucial role in delivering comprehensive, high-quality

healthcare services across a wide range of medical specialties and conditions, ensuring that
patients receive the care they need in a coordinated and compassionate manner.
1.6 SUMMARY OF THE ACTIVITIES

As an intern while working at Apollo Hospitals during the time frame of 16-04-2023 to 12-
06-2023 for 180 hours in total in the Human Resource Department, the works done and observed
by an intern in that organization can be summarized as:

⮚ The frequent recruitment and selection of employees mostly nurses as they have frequent
demand for the nursing staff as medicover is quite a big hospital with constant demand for
more staff.
⮚ Managing the employee details and portfolio in both formats i.e., paper filing and e-filing.

⮚ Activities organized and conducted for the welfare of employees and to create more
interactions and bonding between the organization and the staff.
⮚ The continuous induction and training's given to the employees.

⮚ Constant appraisals that were conducted to measure the employees capabilities and
capacities. The appraisals were conducted on quarterly basis or after the training period
comes to an end.
⮚ Maintaining the employees daily attendance and monthly payroll details.

⮚ Documentation and filing, scanning and forwarding documents.

⮚ Observed grievance redressal process.

1.7 LIMITATIONS OF THE STUDY

⮚ The study is limited to 30 days only

⮚ In depth analysis was not made due to the limited time frame

⮚ The present study is confined to a sample of employees

⮚ In the process of data collection some respondents have expressed difficulty in answering the
schedule
⮚ The study thus conducted is restricted to the “Medicover Hospita, HEALTHCITY
VISAKHAPATNAM” only
⮚ The study is mostly based on secondary data.