Bfi Film 21st Century Literacy
Bfi Film 21st Century Literacy
21ST CENTURY
LITERACY
A strategy for film education across the UK
“WHEN I FIRST SAW
‘THE WIZARD OF OZ’ IT MADE
A WRITER OUT OF ME.”
SALMAN RUSHDIE
Foreword
From the Chairs of BFI, Film Club,
Film Education, First Light Movies,
UK Film Council and Skillset
We live in a world of moving In the same way that we take for granted that society has a responsibility
images. To participate fully to help children to read and write – to use and enjoy words – we should take
in our society and its culture it for granted that we help children and young people to use, enjoy and
means to be as confident in understand moving images; not just to be technically capable but to be
the use and understanding of culturally literate too.
moving images as of the
Britain already has what are probably some of the best film education
printed word. Both are
initiatives in the world. However, for most young people, if they experience
essential aspects of literacy film education at all it is as isolated episodes that lack coherence and
in the twenty-first century. consistency. We want to move film education on from being a series of
disconnected experiences to becoming an integral part of every young
person’s life – a systematic process in which confidence and articulacy grow
by having the opportunity to see a wide range of films, to gain a critical
understanding of film and to enjoy the creative activity of filmmaking. The
strategy set out in this document is a first step on the road.
We want to build a wide and growing partnership with others, working formally
within the education system and informally outside it; linking with the film
industry and other cultural partners. Initially we have young people as our
focus but with a longer-term ambition to reach anyone and everyone. We want
a society where a dynamic film and moving image culture is part of every
citizen’s enjoyment. We won’t achieve that in five years or ten years, but if we
start now, we may do it in a generation.
Greg Dyke, BFI Sir Michael Bichard, Film Club Barry Jenkins OBE, Film Education
Barbara Broccoli OBE, First Light Movies Stewart Till CBE, UK Film Council Clive Jones CBE, Skillset
What is
film education?
Film education:
Film is an essential and much-loved All this is widely acknowledged and yet every child and young person’s
part of the UK’s cultural heritage and media literacy and, more particularly, educational experience in England
one of the most widely enjoyed and film education are still on the margins and strengthen educational develop-
accessible forms of entertainment and of national and international policy ments in Scotland, Wales and
artistic expression in almost every agendas. By ‘film education’ we mean Northern Ireland.
country of the world. Part of its power providing children and young people
lies in the way it has interacted with with a structured, systematic oppor- Nor are we talking about yet another
and driven the creative evolution of tunity to watch films, to understand new initiative to be squeezed into an
other long-established art forms films and even to make films as part over-stuffed school curriculum: what
including storytelling, music and the of their overall preparation for adult we propose will make the existing
visual arts. It has extended its reach life. In the UK we are lucky enough to curriculum more relevant and
from the conventional cinema screen have some of the best and most engaging, and is based on what is
to a myriad of different platforms yet, imaginative film education initiatives in already happening in classrooms,
whatever the technology, the end the world, as well as a Charter for after school or outside school
product remains the same – stories Media Literacy, drawn up by the UK altogether.
told using sound and light that move Film Council and the main broad-
across a screen. casters, which has been adopted by Our agenda goes well beyond the
government and is already being used playground walls. There is widespread
What is remarkable is that, despite as the template for action at a concern about the lack of high-quality
these changes, cinema is still a European level. However despite this film and television content for children
central driving force and cinema stars leadership position, film education in and young people. But the solutions
command global recognition as never the UK remains disconnected and suggested in Parliament, the media
before. But the significance of audio- inconsistent – a bonus for some lucky and elsewhere are usually posed on
visual media is changing profoundly; it children and young people rather than the supply side of the debate. We
has grown from being a vehicle for art an opportunity and entitlement for all. start from the other side – demand –
and entertainment to become a core believing that the most effective way
part of how we communicate and do This document is intended as a first to extend what the industry offers is to
business. We live in an age when to step on the road to changing that help nurture a more demanding and
be literate means to be as familiar state of affairs. The organisations and discriminating audience.
with images on a screen as with text agencies that have contributed to it
on a page and to be as confident with represent a broad partnership and We want to see the evolution of a
a camera or a keyboard as with a pen. want to see the partnership grow popular and dynamic film culture in
Literacy in the moving image has further. For reasons of equity, and the UK, building on the rich heritage
become an integral part of a wider practicality, we have chosen to focus of British and world cinema and
literacy for the twenty-first century; on children and young people under contributing to an even richer future in
children and young people need both 19 years of age in our first phase but the decades ahead. What we set out
to participate fully in society. the informed enjoyment of a wide here are the important first steps of
range of film should be the right and that longer journey.
expectation of everyone. We believe
that what we map out here can make
a positive and practical contribution to
the ‘youth cultural offer’ the govern-
ment proposes to make as part of
WE LIVE IN AN AGE WHEN TO BE
LITERATE MEANS TO BE AS FAMILIAR
WITH IMAGES ON A SCREEN AS WITH
TEXT ON A PAGE, AND TO BE AS
CONFIDENT WITH A CAMERA OR A
KEYBOARD AS WITH A PEN.
Film education: a snapshot
The UK already has a variety of organisations working in
the field of film education, most of them funded directly or
indirectly by the UK Film Council and together spending
around £12m a year. They include:
Film education is still on the and extend the learning experience language films from network
margins of their students. There is a similar television, children and young people
Although all four nations of the UK lack of systematic professional are unaware of the rich variety and
have space for the study of film and development for youth workers and extraordinary wealth of the UK’s film
the media as part of the curriculum media professionals who choose to heritage, even though we have the
for five to 14 year-olds, in practice work with children and young people most extensive film and television
very few children and young people on education-related projects whether archives in the world. Nor are most
benefit; fewer than one in ten of 14- in cinemas, production facilities or children and young people aware of
19 year-olds, for example choose to archives. the enormous wealth of films from
specialise in the study of film or other countries and in other
media. Many of the shortcomings of There are no agreed teaching languages, despite living in one of
present practice stem from the fact approaches for film education the most culturally diverse nations
that, despite the National Curriculum For the reasons suggested above, on earth.
in England and Wales, and positive there is little emphasis on offering
curricular developments and the children and young people sustained, At the same time, digital screen-
introduction of new curricula in coherent programmes of learning based technologies are opening up
Northern Ireland and Scotland, there with clear progression routes, and great new possibilities for film
is no embedded culture of entitle- no systematic means of using film education, as they are in every other
ment for children and young people to education to explore other, related area of learning, with online access
learn about film as part of their overall topics such as intellectual property to resources, the opportunity for
educational experience. The growing and respect for copyright. Often, film personalised interactive learning,
emphasis given to creativity and education is merely a disconnected much cheaper and more accessible
culture within these curricula, and the series of one-off experiences; distribution of classic and contem-
proposed ‘youth cultural offer’ in although there is a great deal of porary cinema and relatively
England, may begin to shift this activity around the country, there is inexpensive and simpler production
perception; part of our purpose in little shared understanding of what equipment allowing creative activity
developing this strategy now is to constitutes good practice or even of a sort previously unimaginable.
ensure that film education, as a good ideas in film education. As a
concept, is ready to play a significant consequence, there is a weak
and practical role in that process. evidential base for understanding the However, a number of recent
impact or reach of film education and government initiatives have begun
There is little professional no agreed measures for evaluating to change the possibilities for film
development for teachers and its quality. education:
other educators
A great deal of film education, in or Wider access to films Extended days and community-
out of the classroom, currently A related issue is the increasing focused schools
depends on the passion and commit- difficulty of getting access to a broad From 2008, many children and young
ment of individual teachers and other and varied range of films, especially people will be under the care and
educators. However great their for younger children. As cinemas and supervision of schools for more hours
enthusiasm, teachers may feel that a film distributors focus more and more in the day and will have access to a
lack of specialist expertise diminishes on commercially attractive films, and wider range of non-formal educational
their professional confidence and as competition for audiences drives all opportunities, including the proposals
therefore their ability to challenge but the most mainstream English- for the ‘Find Your Talent’ cultural offer
programme which the Government
has set out for young people in
England. Film is a cost-effective,
high quality and practical way of
delivering some of the objectives for
extended day provision for schools,
children and young people.
The Charter for Media Literacy In the same way that media literacy Progression – a learning journey
was drawn up in 2005 by the UK Film is not simply a matter of private We want to provide opportunities for
Council and its partners on the Media benefit but an essential ingredient of children and young people to exper-
Literacy Task Force, the BBC, Channel the public good, so we believe that ience as wide a range of films as
4 and Skillset. It suggested three ways film education is not just about possible, to continually develop their
in which a fully active and participating extending the private enjoyment and critical and cultural understanding. In
citizen would to be able to engage understanding of individuals, but has addition, we want to encourage an
with media. Although film education a clear public value, making a real interest in, and engagement with,
has a specific emphasis different from contribution to our sense of cultural filmmaking.
a broader and all-inclusive approach identity, emotional articulacy and to
to media literacy, the ‘three Cs’ of the the UK’s future as an open, tolerant Evaluation – what works best?
Charter for Media Literacy underpin society built on the foundation of a We want to develop a more syste-
both. knowledge economy. matic and integrated approach to film
education. To support this, we want
They are: The ‘three Cs’ do not belong in to disseminate good practice and
isolation from each other but need to develop first class teaching resources
Cultural Access be brought together in an integrated and learning tools. Most importantly,
The opportunity to choose from a approach to film education. Each we wish to establish recognised and
broad range of films and so get a element, while hugely beneficial in its accepted common criteria for
better understanding of our and other own right, is made more valuable and evaluating the impact and reach of
people’s culture, way of life and more accessible by its integration with our work.
history. the other two. If children and young
people are to get substantial benefit Professional development – how
Critical Understanding from film education they should do we do it better?
The confidence to look behind the experience all three areas and under- Linked to the identification and spread
surface of the screen, to understand stand the relationship between them. of good practice and recognised
a film’s intentions, techniques and systems of evaluation, we will commit
qualities. In addition, we believe that there are to improving and expanding pro-
four essential principles that give fessional development for teachers
Creative Activity substance to this approach: and for other related workers. We wish
The opportunity to make film and to explore the development of an
moving image, to have some under- Participation – everyone involved approach which balances creativity,
standing of the technical and creative Film watching and filmmaking are critical ability and craft when we are
process that allows the effective both group activities. This collective dealing with children and young
expression of a story, a mood or an experience of watching and making people.
idea. can bind together children and young
people to give a sense of common We have now set out the challenges,
purpose and community, qualities opportunities and principles behind
which we believe must be highlighted our thinking. In the next section we lay
in all our future work. out what we are going to do.
Aims of the strategy
Our vision is to ensure that all young people in the UK have the
opportunity to learn about film in all its richness and creative
possibilities. To achieve this, we have set ourselves two
strategic aims, one structural, the other focusing on innovation.
Enhancing Innovative
current activity new activity
We will consolidate existing To develop and sustain innovative activities for learning about
film education activity into a film that ensure exciting opportunities are created for ever
coherent and unified approach more diverse audiences. This will involve both filling important
that is advocated, comm- gaps in current provision and also initiating complementary
unicated and evaluated. activities that extend the range of film education into
previously unexplored areas.
Ensure that the priorities of film Develop an infrastructure that Run regular advocacy campaigns
organisations in the public sector are enables children and young people to aimed at employers, the film industry,
aligned with the principles of film access a wider range of film content, general public, policy makers,
education. in school, in cinemas and via other broadcasters and education providers
platforms. to persuade them of the value of film
Create a UK-wide network of key education. Such campaigns will be
providers of film education to share Invest in an expansion of online high impact and will start in 2008 with
best practice, promote knowledge learning resources, especially those Film and Video Nation, a UK-wide
and ideas, advocate and promote film that introduce young people to the initiative to promote participatory
education. The network will maintain UK’s film archive heritage, and to new filmmaking around the Olympics.
an open access database of edu- films made with public money in the
cation providers throughout the UK. UK. Work with all four UK Governments to
Additionally, a national conference will incorporate film education in the
be organised for the network to meet Establish a coherent and curricula of their initial teacher
and exchange ideas in early 2009 and comprehensive programme of training education programmes.
will meet on a regular basis after that. and development for those involved in
film education, accredited by Skillset Long term success for this strategy will
Create new regional partnerships of and others. The programme will be require sustained communication,
film education providers that will managed through the regional and regular monitoring, and credible
enable significant new investment into national partnerships, and there will evaluation of the outputs, public value
film education. be a national framework to ensure and success of its various elements.
quality of provision. The evidence base generated by all
the partners will then be a key tool for
Use new learning routes as oppor- advocacy across public, private
tunities for expanding film education sectors and Government.
(including such pathways as Creative
& Media Diploma, the Welsh BAC,
Youth Arts Award, Moving Image Arts).
What happens next?
This strategy brings together the work of many organisations,
all of us convinced that by working together in a more
integrated way we can transform the impact and value of film
education for children and young people in every part of the UK.
In this first phase of the To devise and implement a pro- This document grows out of the work
strategy, we propose to focus fessional development programme of a wide-ranging Strategy Action
our energies on achieving five for teachers and other film Group, brought together under the
main tasks, which are: education practitioners to raise auspices of the UK Film Council and
standards of delivery and quality consisting of representatives from the
of engagement for children and BFI, Film Education, Film Club, First
young people. Light Movies, Skillset and the national
and regional Screen Agencies. We
To develop online resources that recognise that, as well as these
give educational access to the organisations, many of which are
UK’s film archives (in association funded directly or indirectly by the
with the UK Screen Heritage UKFC, there are many small
strategy). community-based and locally funded
organisations which are the life-blood
To create online resources to of film education provision. Most
accompany every appropriate significantly, the 35,000 primary and
publicly funded British film. secondary schools and colleges in the
UK are all our partners or potential
To build a UK-wide network of partners. In going forward it is our
school-based film clubs. intention to work with, and support
the work of, as many of them as
To pilot a new kind of partnership possible.
between the film and education
sectors: one at a national level (in Although the Action Group initially
Wales) and three in English regions came together to provide a context
(in the East Midlands, Yorkshire for the drafting of this document, our
and the North East). In the second expectation is that it will continue to
and third years we will extend meet on a quarterly basis to provide
these pilot projects to encompass feedback and guidance as the strategy
the other nations and regions. is implemented and developed.
Sara Clowes Northwest Vision & Media Christine James BFI Paul Harris University of Abertay Dundee
Carol Comley UK Film Council Toby Jackson Clare Harwood BFI
Sybil Crouch Ffilm Wales Andrew Gallagher Moving Image Ken Hay Scottish Screen
Scott Donaldson Scottish Screen Education Project Leader Antonia Hazlerigg UK Film Council
Corinna Downing BAFTA Jenny Grahame English & Media Centre Mark Higham Film Club
Wendy Earle BFI Rachel Grant UK Film Council Anneli Jones Arts Council Wales
Pip Eldridge First Light Movies Julie Green Film Education Alison Kirwan BFI
Karen Langston Skillset Clive Myer University of Glamorgan Kate O’Connor Skillset
Clare Lewis First Light Movies Caroline Nagle UK Film Council Peter Packer
Bill Lucas The Bill Lucas Partnership Amanda Nevil BFI Becky Parry
Bernard McCloskey Northern John Newbigin UK Film Council Lorna Partington
Ireland Screen Caroline Norbury South West Screen Patrick Phillips Principal & Chief
Martin Melarkey The Nerve Centre, Derry Nicky North BFI Examiner for A Level Film Studies
Sarah-Jane Meredith South West Screen Claire O’Brien BFI Rebekah Polding Film London
Heather Rabbatts UK Film Council Anne Threlkeld UK Film Council Gethin While Cardiff University
Derek Ray-Hill Film Education Ana Tovey Amanda White
Mark Reid BFI Sam Wainstein Film Club Richard Williams Northern Ireland Screen
Paul Richardson UK Film Council Nick Walker Film Education Debbie Williams EM Media
Trish Sheil MOVies Geraldine Walker MOVies / Showroom John Woodward UK Film Council
Heather Stewart BFI Cinema Adrian Wootton Film London
Dan Thomas Film Agency for Wales Ian Wall Film Education
With thanks to
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