A Sample Private Tutoring Business PlanTemplate

Why Start a Private Tutorial Business?

Some parents who have wards in schools are willing to go the extra mile to ensure that
theirwards are sound academically- hence the need for extra coaching – private tutorial services.
So,if you are an academician or someone who is interested in the teaching industry and you
don’thave the capacity to start a standard school, then you should look towards starting your
own private tutorial business.The demand for private tutorial services is driven by the fact that
most schools cannot meet theeducational criteria for all the students, and also the need to ensure
that students meet up witheducational standards nationally and internationally as well as get their
grades up, this is wherethe private tutorial services come in.If you are sure that this type
of business is what you truly want to do after you must haveconducted your market research
and feasibility studies, then the next step to follow is to write agood business plan. Below is a
sample private tutorial services company business plan templatethat will help you successfully
launch your own business;
A Sample Private Tutoring Business Plan Template

Industry Overview
Tutoring is a craft that is as old as man, from when man passed on the knowledge acquired
frommaking fire, preserving cultures, to modern day classroom learning. Tutoring can be
informal(from parents to children) or formal (from an instructor to others) and can happen in any
setting,the homes, offices, and schools. This is to say that even though schools might
be considered theonly place serious tutoring takes place, it isn’t the only place.Apart from
academics, there is skilled based tutoring- this is where an individual or a group istutored on
skills such as dance, singing, and sports and so on. This guide will focus on school- based
tutoring. Earlier, the myth had been that only slow learners needed tutoring, but this isn’ttrue as
even bright students still get tutoring that is aimed at helping them further improve onwhat they
know, thereby brightening their grades more.Private tutoring has become so popular due to the
fact that both parents now work, having littleor no time to tutor their children, as against
previously where only one worked and the otherhelped tutor the child. Apart from having no
time, parents aren’t equipped to handle newinformation and knowledge that is the prerogative of
a tutor or teacher, to use in teaching theirchildren.
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Due to this fact, there has been a tremendous demand for private tutors therefore creating
athriving tutoring industry. Most tutors are freelancers, making this industry a good one
forentrepreneurs to set up. Entrepreneurs who want to set up a tutorial school do not need to
be professional teachers, but have to know where to source for clients in this case students, and
howto give them a quality service so much so that they become a source of reference in
bringingother clients.Tutors are people employed to educate others, either individually, in small
groups or in a largegroup. The key attributes needed to be able to start a private tutorial services
are patience,enthusiasm, passion about the specific subjects to be tutored, and constant
positivity.Also needed are planning, preparation, and certain other organizational skills.
Entrepreneurs whowant to open or start a private tutorial service – either online, private, or a
large school – willhave to know the requirements needed – either for the school itself, or the
tutors that would needto be employed – by the locality, city, state, and association or trade body
where they intend tooperate from.In Hong Kong, the Census and Statistics Department pegs the
tutoring industry as worthHK$400 million, $6.4 billion in India, and $12 billion in Japan. In
California alone in the UnitedStates, there are over 34,000 registered tutors. In fact, an
educational market research andconsulting firm states that revenue from tutoring, test preparation
services, and supplementalcontent industry for kindergarten through 12th grade grew 6% in 2004
to 2005, rose and reached$21.9 billion.For high and middle school students, online tutoring had
revenue of $115 million. In Pakistanalone, parents spent an average of $3.40 a month in 2011,
while in India it was about $2 permonth. Whilst in South Korea, 90% of students receive extra
tutoring from tutorial schools, inHong Kong; the rate is 85% of students,Even though this might
seem like a saturated field, it isn’t as there is always a constant demandfor private tutors –
especially as traditional schools keep taking in new students’ intake thatmight require an upgrade
of their grades through taking extra tutoring lessons from tutorialschools.The incentives in
venturing into or starting a tutorial school are having an impact on studentswho are struggling
academically, or students who want their grades to remain up. Another thingis the available
market for tutors either home based tutors, online tutors, or large tutorial schools.Private
Tutoring Business Plan – Executive SummaryBrainers® Private Tutors Services is registered
private tutorial services business that will belocated in a well – populated residential estate in
Los Angeles – California, United States ofAmerica. We standard private tutorial services
providers that are set to handle all high schoolrelated subjects for both teenagers and adults
who would want to enroll for adult education. Wewill engage in home tutors – we will go to the
homes of our students as demanded by their parents.
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Brainers® Private Tutors Services is a client-focused and result driven private tutorial
servicesthat provides broad-based learning approaches and experience at an affordable fee that
won’t inany way put a hole in the pocket of our clients (students and parents alike).We will offer
standard and professional teaching services to all to our students (high schoolstudents and those
that enroll in adult education classes). We will ensure that we work hard tomeet and surpass all
our students’ expectations and educational goals whenever they hire ourservices.At Brainers®
Private Tutors Services, our students’ overall best interest would always comefirst, and
everything we do is guided by our values and professional ethics. We will ensure thatwe hire
professional teachers in various subjects who are well experienced and passionate inimparting
knowledge to students at various learning ladder.Brainers® Private Tutors Services will at all-
time demonstrate her commitment to sustainability, both individually and as an educational
organization, by actively participating in ourcommunities and integrating sustainable business
practices wherever possible.We will ensure that we hold ourselves accountable to the highest
standards by meeting ourstudents’ needs precisely and completely. We will cultivate a working
environment that providesa human, sustainable approach to earning a living, and living in our
world, for our partners,employees and for our students.Our overall business goal is to position
our private tutorial services to become the leading privatetutorial brand in the educational
industry in the whole of Los Angeles – California, and also to beamongst the top 10 private
tutorial services business in the United States of America within thefirst 5 years of
operations.This might look too tall a dream but we are optimistic that this will surely come to
pass becausewe have done our research and feasibility studies and we are enthusiastic
and confident that LosAngeles – California is the right place to launch our private tutorial
services business.Brainers® Private Tutors Services is founded by Tommy Dyer, Zoe Johnson
and Julius Fox. Allthe members of the team can comfortably boast of having a solid education
background and haveworked with various students at different level of learning. All the founding
members have equalstake in the business and they will be actively involved in running the
private tutorial services business.

Our Services Oferings
Brainers® Private Tutors Services is going to teach varieties of subjects within the scope of
theeducation board in the United States of America. Our intention of starting our private
tutorialservices is to soundly educate people in various subjects and of course to make profits
from theeducation industry and we will do all that is permitted by the law in the US to achieve
our aimand business goal.
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Our service offerings are listed below;


Ofering Home tutor services (teaching various subjects to students at diferent learning levels)

Retailing o educaonal books and materials
Our Vision Statement
Our vision is to build a highly competitive private tutorial services business that will become
thenumber one choice for both parents and students in the whole of Los Angeles. Our vision
reflectsour values: integrity, service, excellence and teamwork.

Our Mission Statement
Our mission is to provide professional home tutorial services to students. Our overall
businessgoal is to position our private tutorial services to become the leading private tutorial
brand in theeducational industry in the whole of Los Angeles – California, and also to
be amongst the top 10 private tutorial services business in the United States of America within
the first 5 years ofoperations.

Our Business Structure
We are quite aware that the success of any business lies in the foundation on which the
businessis built on, which is why we have decided to build our private tutorial services business
on theright business foundation.As a matter of fact, we are set out to build a private tutorial
services business that will be astandard for the private tutorial services line of business in the
United States of America. Wewant to build a business of dedicated workforce who will go all the
way to ensure that ourstudents are satisfied and they get value for their money.In other to achieve
this, we aware that it takes a business with the right employees and structureto achieve all what
we have set to achieve, which is why will be putting structures and processesin place that will
help us deliver excellent tutorial services and run the business on auto pilot.The success of our
private tutorial services business will be anchored on the team not on anyindividual.With the
wide range of our subjects that we teach and the locations we intend covering, we areonly
expected to employ more than it is required to run a conventional private tutorial
services business. Definitely, we will have various teachers to man the various subjects offering
ofBrainers® Private Tutors Services.Brainers® Private Tutors Services will employ
professionals and skilled people to occupy thefollowing position;

Head o the Private Tutorial Services / School Administrator

Tutors or Various Subjects
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
Accountant / Bursar

Client Service Execuve / Front Desk Ocer
Roles and ResponsibilitiesHead of the Private Tutorial Services / School Administrator:

Responsible or providing direcon or the business

Responsible or xing prices and signing business deals and payment o salaries

Responsible or signing checks and documents on behal o the company

Evaluates the success o the organizaon

Responsible or managing the daily acvies in the organizaon

Prepares budget and reports or the organizaon

Denes job posions or recruitment and managing interviewing process

Carries out staf inducon or new team members

Responsible or overseeing the smooth running o HR and administrave tasks or
theorganizaon

Designs job descripons with KPI to drive perormance management or all employees

Regularly hold meengs with key stakeholders (clients and member o  the board) to review
theefecveness o the business Policies, Procedures and Processes

Maintains oce supplies by checking stocks; placing and expeding orders; evaluang
newproducts.

Denes job posions or recruitment and managing interviewing process

Carries out staf inducon or new team members

Responsible or training, evaluaon and assessment o employees

Oversee the smooth running o the daily acvies o organizaon.
Tutors for Various Subjects

Efecvely teach subject / subjects as assigned by the school coordinator

Accesses the progress o students under their care

Ensures that students abide by the rules and regulaons o the private tutorial services

Contributes his / her quota towards growing the private tutorial services

Receives complaints rom parents and channel it to the appropriate quarters

Handles any other duty as assigned by the school coordinator.
Marketing Executive

Idenes, priorizes, and reaches out to new students, and business opportunies et al

Idenes development opportunies; ollows up on development leads and
contacts;parcipates in the structuring and nancing o  projects; assures the comple on o 
developmentprojects.

Writes winning proposal documents, negoate ees and rates in line with organiza ons’
policy

Responsible or handling business research, market surveys and easibility studies or
clients

Responsible or supervising implementaon, advocate or the customer’s needs,
andcommunicate with clients

Develops, execute and evaluates new plans or expanding increase sales
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
Documents all customer contact and inormaon

Represents the company in strategic meengs

Helps to increase sales and growth or the company
Accountant / Bursar

Responsible or preparing nancial reports, budgets, and nancial statements or
theorganizaon

Provides managements with nancial analyses, development budgets, and accoun ng
reports;analyzes nancial easibility or the most complex proposed projects; conducts
market researchto orecast trends and business condions.

Responsible or nancial orecasng and risks analysis.

Perorms cash management, general ledger accounng, and nancial repor ng or one
or moreproperes.

Responsible or developing and managing nancial systems and policies

Responsible or administering payrolls

Ensures compliance with taxaon legislaon

Handles all nancial transacons or the tutorial college

Serves as internal auditor or the tutorial college
Client Service Executive

Welcomes students and visitors by greeng them in person or on the telephone; answering
ordirecng inquiries.

Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the
clientwith a personalized customer service experience o the highest level

Through interacon with students on the phone, uses every opportunity to build client’s
interestin the company’s products and services

Manages administrave dues assigned by the school coordinator in an efec ve and
melymanner

Consistently stays abreast o any new inormaon on the schools’
products, promoonalcampaigns etc. to ensure accurate and helpul inorma on is supplied
to students when theymake enquiries

Receives parcels / documents or Brainers® Private Tutors Services and distribute mails in
theorganizaon

Handles any other dues as assigned by the Manager.
Private Tutoring Business Plan – SWOT Analysis
We are quite aware that there are several private tutorial services businesses all over Los
Angelesand even in the same location where we intend locating ours, which is why we are
following thedue process of establishing a business.We know that if a proper SWOT analysis is
conducted for our business, we will be able to position our business to maximize our strength,
leverage on the opportunities that will beavailable to us, mitigate our risks and be welled
equipped to confront our threats.
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The Perfect Tutors Educational Center engaged the services of a core professional in the
area of business consulting and structuring to assist our tutorial school in building a well –
structurededucational business that can favorably compete in the highly competitive education
industry.Part of what the team of business consultant did was to work with the management of
ourorganization in conducting a SWOT analysis for Brainers® Private Tutors Services. Here is
asummary from the result of the SWOT analysis that was conducted on behalf of
Brainers®Private Tutors Services;

Strength:
Our core strength lies in the power of our team; our workforce. We have a team that
hassuccessfully run a standard tutorial college, a team with excellent qualifications and
experiencein education. Trust and competence are key factors in this line of business and we can
boast ofhaving healthy dose of both.We are well positioned in a community with the right
demography and we know we will attractloads of students from the first day we open our doors
for business.

Weakness:
As a new private tutorial services provider in Los Angeles – California, it might take some
timefor our organization to break into the market and gain acceptance in the already saturated
tutorial/ education industry; that is perhaps our major weakness.

Opportunies:
The opportunities in the tutorial / education industry is massive considering the number
of parents who would want their wards to perform excellently well in their education and
alsoadults who would want to learn how to read and write and also obtain high school diplomas.
As astandard private tutorial services provider, we are ready to take advantage of
any opportunity thatcomes our way.

Threat:
Every business faces a threat or challenge at any part of the life cycle of the business.
Thesethreats can be external or internal. This shows the importance of a business plan, because
mostthreats or challenges are to be anticipated and plans put in place to cushion what effect
theymight bring to the tutorial school.Some of the threats that we are likely going to face as
a private tutorial services provideroperating in the United States of America are unfavorable
government policies that might affecttutorial services, the arrival of a competitor within our
location of operations and globaleconomic downturn which usually affects spending / purchasing
power. There is hardly anythingwe can do as regards these threats other than to be optimistic that
things will continue to work for our good.
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Private Tutoring Business Plan – MARKET ANALYSIS

Market Trends
The trend in the private tutorial line of business is that the keys to attracting students is
theeducational performance and the pass rate of their students in national exams. Any
privatetutorial services provider that has good records will always thrive.The demand for private
tutorial services is driven by the fact that most schools cannot meet theeducational criteria for all
the students, and also the need to ensure that students meet up witheducational standards
nationally and internationally as well as get their grades up, this is where private tutorial services
providers come in.The economic downturn hasn’t really affected this industry, especially
in countries that believein the efficacy of education. The areas you would need to spend heavily
on is in ensuring thatyour teachers are well paid, their teaching style is up to standard, your
advertisements, andinsurance.

Our Target Market
Even though Brainers® Private Tutors Services will initially serve high school students andthose
enrolling for adult education and later grow the tutorial school to accommodate middleschool
students As a standard private tutorial services provider, Brainers® Private TutorsServices offers
a wide range of tutorial services hence we are well trained and equipped toservices a wide range
of students (adults and elderly inclusive).Our target market as a private tutorial services provider
cuts across people of different class and people from all walks of life. We are coming into the
tutorial / education industry with a businessconcept that will enable us work with the students at
different learning stages.Below is a list of the students that we have specifically design our
tutorial services for;

High school students

Adults and Elderly who would want to enroll or adult educaon

Middle school students
Our Competitive Advantage
This field is a highly intense one because of the level of quality service offerings by home
tutorsand tutorial schools, who are more pressured to deliver better services, lifting the pressure
offtraditional schools. Due to this pressure, there is a jostling amongst the different home tutors
andtutorial schools to get more students, thereby increasing their earnings as well.Hence, schools
are besieged by requests to offer home tutorials to the students. It is for thatreason that tutorial
schools have had to step up on advertisements and publicity to retain an edgeover competitors.
Home tutors aren’t left out of this competition as well.
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We are quite aware that to be highly competitive in the tutorial / education industry means
thatyou should be able to deliver consistent quality service, your students should be able
toexperience remarkable difference and improvement and you should be able to meet
theexpectations of both students and parents alike.Brainers® Private Tutors Services might be a
new entrant into the tutorial / education industry inthe United States of America, but the
management staffs and owners of the business areconsidered gurus. They are people who are
core professionals, licensed and highly qualifiededucationist at various levels of learning in the
United States. These are part of what will countas a competitive advantage for us.Lastly, our
employees (tutors) will be well taken care of, and their welfare package will beamong the best
within our category (startups home tutors / tutorial centers in the United States)in the industry
meaning that they will be more than willing to build the business with us and helpdeliver our set
goals and achieve all our business aims and objectives.
Private Tutoring Business Plan – SALES AND MARKETING STRATEGY
We are mindful of the fact that there are stiffer competitions amongst private tutorial
services provider in the United States of America, hence we have been able to hire some of the
bestmarketing experts to handle our sales and marketing.Our sales and marketing team will be
recruited base on their vast experience in the industry andthey will be trained on a regular basis
so as to be well equipped to meet their targets and theoverall goal of Brainers® Private Tutors
Services. We will also ensure that our students’excellent results from national exams and other
exams speaks for us in the market place; we wantto build a standard and first – class
private tutorial services business that will leverage on wordof mouth advertisement from
satisfied clients (both individuals and corporate organizations).Our goal is to grow our private
tutorial services business to become one of the top 10 privatetutorial business in the United
States of America which is why we have mapped out strategy thatwill help us take advantage of
the available market and grow to become a major force to reckonwith not only in Los Angeles –
California but also in other cities in the United States of America.Brainers® Private Tutors
Services is set to make use of the following marketing and salesstrategies to attract clients;

Introduce our private tutorial services by sending introductory le ers alongside our brochure
toschools, parents / household and key stake holders in Los Angeles – Caliornia

Print out iers and business cards and strategically drop them in schools, libraries and
evenstudent organizaons.

Creang a website, allows parents to be able to look you up, and also allows you to post
generalstudy ps, giving you an added advantage.

Use riends and amily to spread word about your private tutorial business

Introduce yoursel to learning specialists, school coaches, school administrators,
teachers,guidance counselors especially as they are with students everyday

Call up schools – either private or public – and inmate them o our services
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
Post inormaon about your private tutorial services on bullen boards in places like
schools,libraries, and local cofee shops.

Placing a small or classied adversement in the newspaper, or local publica on about
ourprivate tutorial services

Using tutorial reerral networks such as agencies that will help match students with our
privatetutorial services.

Joining relevant associaon or body that will enable us network and meet others in
sameindustry.

Adversing online by using an adversing plaorm such as Google Adwords, that will allow
usplace text adversements alongside on websites with related contents, and along results
romsearch engines.

Adverse our private tutorial business in relevant educaonal magazines, newspapers,
TVstaons, and radio staon.

Aend relevant educaonal expos, seminars, and business airs et al

Engage direct markeng approach

Encourage word o mouth markeng rom loyal and sased clients (students)
Sources of Income
Brainers® Private Tutors Services is established with the aim of maximizing profits in thetutorial
/ education industry and we are going to go all the way to ensure that we do all it takes toattract
students on a regular basis. Brainers® Private Tutors Services will generate income byoffering
the following tutorial services;

Ofering Home tutor services (teaching various subjects to students at diferent learning levels)

Retailing o educaonal books and materials
Sales Forecast
One thing is certain, there would always be parents and students who would need that
extracoaching or push in their education to be able to achieve their educational goals and as such
theservices of tutorial centers / home tutors will always be needed.We are well positioned to take
on the available market in Los Angeles – California and we arequite optimistic that we will meet
our set target of generating enough income / profits from thefirst six month of operations and
grow the private tutorial business and our student base.We have been able to critically examine
the tutorial / education market and we have analyzed our chances in the industry and we have
been able to come up with the following sales forecast. Thesales projections are based on
information gathered on the field and some assumptions that are peculiar to similar startups in
Los Angeles – California.Below are the sales projections for Brainers® Private Tutors Services,
it is based on the locationof our private tutorial business and of course the wide range of subjects
that we will be offering;

First Fiscal Year-:
$75,000

Second Fiscal Year-:
$150,000
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