Unit name: Global Business Environment (5076)
Assignment 1 Brief
Student Name/ ID Number
Unit Number and Title Unit 25: Global Business Environment
Academic Year
Unit Tutor
Assignment Title Drivers and challenges for globalisation
Issue Date
Submission Date
Submission format
Format:
– This assignment is an Individual report and specifically.
– You must use font Times New Roman size 12, line spacing at 1.5, margins as MS Office defaults.
– You should use in text references and a list of all cited sources at the end of the essay by applying
Harvard referencing style.
– The recommended word limit is 3000-3500 words (+/-10%), excluding the tables, graphs, diagrams,
appendixes, and references. You will not be penalised for exceeding the total word limit.
– The cover page of the report must be the Assignment 1 Front Sheet.
Submission:
– Students are compulsory to submit the assignment in due date and in a way requested by the Tutor.
– The form of submission will be a soft copy posted on http://cms.btec.edu.vn/.
– Remember to convert the word file into PDF file before the submission on CMS.
Note:
– The individual Assignment must be your own work, and not copied by or from another student.
– If you use ideas, quotes, or data (such as diagrams) from books, journals or other sources, you must
reference your sources, using the Harvard style.
Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to comply this
requirement will result in a failed assignment.
Unit Learning Outcomes
LO1 Analyse the key factors which drive globalisation.
LO2 Determine the strategic complexities associated with operating in a Global Environment.
Transferable skills and competencies developed
– Define the different concepts and drivers of globalisation.
– Identify strategic challenges during the globalisation process.
1
– Evaluate these challenges in terms of risk, diversification, and supply chain flow.
– Critically evaluate the global business environment, including the opportunities and challenges.
Additionally, students will acquire:
– Searching and analytical skills to conduct own analysis to draw conclusions.
– The ability to provide information based on the collation, analysis, and interpretation of data.
– Creative thinking for presenting information and data in a simplified and informative manner.
– Effective communication in written form for delivering the information to the audiences.
Other skills:
– Independent learning skills
– Critical thinking/analysis skills
– Interpersonal skills
– Cultural awareness
Vocational scenario
The world has just gone through the years 2022 and 2023 with many changes, difficulties, and challenges. In
the context of fierce strategic competition between major powers, the trend of international relations changing
sharply, and the world economy weakening, the Industrial Revolution 4.0 has a profound impact on every
country and field of life, society, etc. The globalisation process is slowing down and making significant
adjustments. For multinational companies, participating in the globalisation process continues to expose
businesses to development opportunities and strategic challenges. Therefore, identifying the driving forces of
globalisation, as well as the strategic challenges of this process, is extremely important.
As an assistant to the CEO of a company, you are assigned the task of writing a report that analyses the
contents related to business globalisation to serve as a basis for the globalisation process of your company.
Assignment activity and guidance
General introduction: Main purposes and structure of the work.
Main contents of the report:
(1) Key factors which drive globalisation.
– Definition of globalisation.
– Define the concept of globalisation in terms of different dimensions.
+ Economic dimension
+ Political dimension
+ Cultural dimension
2
+ Social dimension
– Discuss the main driving factors affecting the globalisation process of organisations. Evidences should
be provided to justify your argumentation. (đưa ra ví dụ công ty thực tế)
+ Cost
+ Market
+ Competition
+ Macro environment (PESTLE) => tối thiểu 4 cái
– Analyse the impact of these main driving factors on the global business environment, specifically in
terms of opportunities and challenges.
(It is needed to apply to the business; there is no need to unify a business from start to finish)
(2) Strategic challenges when operating in the global business environment.
– Identify some strategic challenges faced by multinational enterprises (MNEs) when operating in the
global business environment.
+ Cultural challenges + Legal challenges
+ Political challenges + Social challenges
+ Geographical challenges + …
(Students can choose some (about 3-4) of the challenge groups suggested above to include in their work)
– Discuss the impacts of these challenges on MNEs, supported by specific examples.
– Explain and evaluate some ways in which MNEs may respond to these challenges.
+ Diversification
+ Global supply chain flow (including global sourcing, production, and distribution)
– Explain and evaluate how the global economy may impose more risks on multinational enterprises.
– Critically evaluate the global business environment, including the opportunities and challenges faced
by companies operating in a specific industry.
Recommended resources
(Please note that the resources listed are examples for you to use as a starting point in your
research – the list is not definitive)
Lecture Slides:
– Lecture 1: The Global Business Environment
– Lecture 2: Culture
– Lecture 3: The Organisation and Governance of Foreign Operations
– Lecture 4: Global Marketing
– Lecture 5: Global Production and Supply Chains
Textbooks:
Bartlett, C. and Beamish, P. (2018). Transnational Management: Texts, Cases, and Readings in Cross-Border
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Management. 8th Ed. Maidenhead: McGraw-Hill.
Daniels, J. D., Radebaugh, L. H. and Sullivan, D. P. (2018). International Business Environments and
Operations. 16th Ed. Harlow: Pearson.
Deresky, H. (2016). International Management: Managing Across Borders and Cultures. 9th Ed. Harlow:
Pearson.
Peng, M. (2016). Global Business. 4th Ed. Cengage Learning.
Optional reading:
– The Evolution of Supply Chain Management:
https://transportgeography.org/contents/chapter7/logistics-freight-distribution/evolution-supply-chain-
management/
– Which Strategic Complexities are Associated with Operating in a Global Environment?
https://iqualifyuk.com/which-strategic-complexities-are-associated-with-operating-in-a-global-environment/
#:~:text=Strategic%20complexities%20that%20managers%20face,complexity%20of%20global%20supply
%20chain.
Websites:
– Global Strategy: https://www.global-strategy.net
– World Business Culture (Country Profiles): https://www.worldbusinessculture.com
– World Trade Organisation (Document, Data and Resources): https://www.wto.org
– Velocity Global (Resources, Case Studies): https://www.velocityglobal.com
Video clips:
– Apple's iPhone Factory in China: https://www.youtube.com/watch?v=zaVc-vxdTWk
– What is globalisation? 4 drivers of globalisation: https://www.youtube.com/watch?v=Z9uj81Mng78
– FPT Globalisation: https://www.youtube.com/watch?v=6OME25RnODY
– FPT History: https://www.youtube.com/watch?v=PR5lEoecqMk
Learning Outcomes and Assessment Criteria (Assignment 1):
4
Learning Outcome Pass Merit Distinction
LO1 Analyse the key P1 Analyse key factors of M1 Critically analyse the LO1 and LO2
factors which drive cost, market, environment
impact that key factors D1 Critically evaluate the
globalisation. and competition that drive
global business
global commerce and trade. have on the global
environment, including the
business environment in opportunities and challenges
terms of opportunities faced by organisations.
and challenges.
LO2 Determine the P2 Examine the complexity M2 Evaluate strategic
strategic complexities of strategic challenges faced
challenges in context of
associated with operating by organisations when
in a global environment. operating in a global risk and diversification
environment, supported by and the supply chain flow.
specific examples.
