Getting started
with LinkedIn Learning
Quick tips and tricks to help administrators launch
and get the most out of on-demand training
Welcome to
LinkedIn Learning
You’re one step closer to helping your organization
achieve more through transformative learning.
With access to over 13,000 high-quality on-demand
courses and unique insights from the LinkedIn network,
you can deliver personalized learning to every employee.
This guide is designed to help you get up and running with
LinkedIn Learning. It also shares tips and best practices to
make sure you’re getting the most out of your experience.
Happy learning,
The LinkedIn Learning Team
©2016 LinkedIn Corporation. All Rights Reserved 2
Table of contents
04
Product overview & benefits
05
3 simple steps to get started
Step 1: Manage learners
Step 2: Curate & recommend content
Step 3: Measure adoption & engagement
10
Templates
11
Additional resources
©2016
©2016LinkedIn
LinkedInCorporation.
Corporation.All
AllRights
RightsReserved.
Reserved 3
Pro tip: Use this page
to socialize and educate
LinkedIn Learning stakeholders on the benefits
and key features of LinkedIn
Learning. See page 13 for
Develop, retain and transform your talent with a unique mix of: a shareable version.
Content Curation Convenience
• High-quality, expert-led courses • Personalized course recommendations • Available anytime,
• Broad and deep content across for every employee anywhere—online or offline
business, technology and • Data-driven admin curation, with • Learning content that’s surfaced
creative topics insights from the world’s largest on LinkedIn.com to help you
• Constantly refreshed content, professional network keep learning top of mind
with more than 70 new courses • Competency- and role-based Learning • At-a-glance analytics and reports
added each week Paths for engaging learners with to easily measure impact
relevant content
©2016 LinkedIn Corporation. All Rights Reserved. 4
3 simple steps to get started
1 Manage your learners
• Add learners
• Create groups
2 Curate & recommend content
• Find relevant content
• Create Learning Paths
• Track recommendations
3 Measure your impact
• View at-a-glance analytics
• Download reports
©2016
©2016LinkedIn
LinkedInCorporation.
Corporation.All
AllRights
RightsReserved.
Reserved 5
Pro tip: Before you add learners to
LinkedIn Learning, send an announcement
Manage your learners email to communicate its benefits
and to let your learners know that an
activation email is coming soon. See
pages 14 and 15 for email examples.
Add learners conveniently:
• One by one: Easily add learners by
providing their names and email
addresses, then assigning them a role
(admin or learner).
• Bulk upload via CSV: Quickly add or edit
multiple learners at once. Check out our
guide “Uploading Learners using a CSV file”
for more information.
• Single sign-on: If your organization uses
a third party identity provider (e.g., Okta),
you can set up single sign-on (SSO) for
your learners. Click the Settings tab to
begin SSO setup, or view our guide for
more information.
©2016 LinkedIn Corporation. All Rights Reserved. 6
Pro tip: Groups can help
you stay on top of your
Manage your learners recommendations. Select
any group and click the
Recommendations tab
Create groups to see any courses you
previously recommended
to that group.
Groups are a great way to organize
your learners so you can easily
recommend relevant content to
multiple individuals at once
To create a group:
• Select People in the navigation bar
• Select the Groups Tab
• Select Create new group
To add learners to a group:
• Select a learner (or multiple learners)
at the Learners tab. Then select “...”
and Add to Group.
• From the Groups tab, select “...”, then
Add learners. Type in a learner’s
name and add it to the group.
• Automatically add learners to groups
using CSV upload or single sign-on.
©2016 LinkedIn Corporation. All Rights Reserved. 7
Pro tip: Get managers
involved in recommending
Curate & recommend content courses to their teams. Any
learner can share a course
directly with one of their
Find relevant content by job function LinkedIn connections.
On the Explore tab, you
can quickly find popular
courses for any given job
function thanks to insights
from the LinkedIn network.
Simply select a title from
the dropdown menu
after Recommended for
and you’ll immediately
receive popular courses
for those learners.
©2016 LinkedIn Corporation. All Rights Reserved. 8
Pro tip: When recommending a
course, you can include a custom
Curate & recommend content message or assign a due date.
Edit and recommend a Learning Path
A Learning Path is a role- or competency-based
series of courses that helps prepare learners
for a specific job or to stay up to date with
skills needed to excel in a current position.
LinkedIn Learning provides a set of
Learning Paths specifically curated by
our content team. View them at the
bottom portion of the Explore tab.
To edit an existing Learning Path:
• Select Content in the navigation bar
• Select the Explore tab
• Click one of the Learning Paths at the
bottom of the page
• Select Duplicate
To create a new Learning Path:
• Select Content in the navigation bar
• Select the Learning Paths tab
• Select Create new Learning Path
• Select Add courses and search for
a course of interest
©2016 LinkedIn Corporation. All Rights Reserved. 9
Pro tip: Creating a communication
and marketing plan can be a
Curate & recommend content great way to ensure your learners
are engaging with content. See
page 18 for a sample marketing
Recommendation history and communication plan.
After recommending content,
leverage the Recommendation
History tab to see how learners
are engaging with the content.
Clicking on Total # learners will
give you a more detailed view of
which learners have completed
or not yet started the course.
©2016 LinkedIn Corporation. All Rights Reserved. 10
Pro tip: Set clear objectives
before launching LinkedIn
Measure adoption and engagement Learning, and be sure to
gain alignment with key
stakeholders. Check out
an example customer
success plan on page 17.
The Reports tab helps you easily
measure learner adoption and
engagement with:
• At-a-glance analytics. Quickly see
how adoption and engagement are
trending. Use the filters to see the data
by specific time periods.
• Downloadable reports. Export more
detailed information into Microsoft
Excel, so you can easily share reporting
data with key stakeholders.
©2016 LinkedIn Corporation. All Rights Reserved. 11
Templates
©2016 LinkedIn Corporation. All Rights Reserved. 12
LinkedIn Learning
Develop, retain and transform your talent with a unique mix of:
Content Curation Convenience
• High-quality, expert-led courses • Personalized course recommendations • Available anytime, anywhere—
• Broad and deep content across for every employee online or offline
business, technology and • Data-driven admin curation, with • Learning content that’s surfaced
creative topics insights from the world’s largest on LinkedIn.com to help you
• Constantly refreshed content, professional network keep learning top of mind
with more than 25 new courses • Competency- and role-based Learning • At-a-glance analytics and reports
added each week Paths for engaging learners with to easily measure impact
relevant content
©2016 LinkedIn Corporation. All Rights Reserved. 13
Pre-invitation, informational email to employees
Tips and tricks:
✓ Send messages to
Subject: targeted distribution lists
<Company Name> wants to help you build professional skills with LinkedIn Learning from key influencers, i.e.
department heads.
Message body: ✓ Customize messaging to
We’re excited to announce that you will soon have access to LinkedIn Learning, an on- match the tone and style of
demand learning solution designed to help you gain new skills and advance your career. the sender as necessary.
You’ll receive an activation email from LinkedIn shortly. ✓ Send approximately one
week before official launch
When that email arrives, log in to your LinkedIn.com account for a customized learning so employees have a heads-
experience that features instructional content relevant to your professional interests and goals. up and a buzz is created.
With LinkedIn Learning, you get:
• Unlimited access. Choose from more than 5,000 video tutorials covering business, creative
and technology topics.
• Personalized recommendations. Explore the most in-demand skills based on your experience.
• Expert instructors. Learn from industry leaders, all in one place.
• Convenient learning. Access courses on your schedule, from any desktop or mobile device.
• Helpful resources. Reinforce new knowledge with quizzes, exercise files and coding practice windows.
Don’t hesitate to let me know if you have any questions. I look forward to your feedback. Happy learning!
Best regards,
<Your Name>
©2016 LinkedIn Corporation. All Rights Reserved. 14
Launch email to employees
Tips and tricks:
✓ Send messages to
Subject: targeted distribution lists
[Option 1] You now have access to LinkedIn Learning from key influencers, i.e.
[Option 2] Start building professional skills today with LinkedIn Learning department heads.
✓ Customize messaging to
Message body: match the tone and style
As I shared previously, <Company Name> has provided you with of the sender as necessary.
LinkedIn Learning, an on-demand learning solution designed
to help you gain new skills and advance your career. ✓ Send the day of your
official launch so
You should have received an email from LinkedIn inviting you to log employees spot the email
in and activate your account. Start exploring courses today. For a from LinkedIn and activate
great overview, watch the How to Use LinkedIn Learning course. their learning accounts.
Best regards,
<Your Name>
©2016 LinkedIn Corporation. All Rights Reserved. 15
Additional Resources
©2016 LinkedIn Corporation. All Rights Reserved. 16
LinkedIn Learning customer success plan
Example
Objective: Introduce LinkedIn Learning and ensure that learners are aware of the new on-
demand learning resource available to them. Increase the level of self-directed learning.
Goals Strategies Metrics
1. Sign up 20% = 40 employees by March 1 • Plan a continuous launch campaign to • Review signup rates and logins of new
2. Encourage learners to revisit the site. keep learning top-of-mind and encourage and active users on a monthly basis.
Target is around 40% of users monthly. employees to take courses. • Hold strategic quarterly planning sessions.
3. Conduct an Impact Review with all active • Identify high-profile senior leadership • Review communication plan vs. signup
users on April 1 to collect qualitative stakeholders or influencers as rates and activity levels.
feedback and learner success stories. supportive sponsors.
• Review top course rankings and rankings
• Implement a month-on-month of promoted courses.
communication plan to provide
regular reminders. • Review resources internally and decide
who will be accountable for specific goals
• Align LinkedIn Learning content to training and metrics.
curriculum or performance-related initiatives.
• Plan and execute Impact Review in May with
active users, and gather qualitative feedback.
©2016 LinkedIn Corporation. All Rights Reserved. 17
Sample marketing & communication plan
Pre-launch Launch Post-launch
1-3 weeks week ongoing
Emails
Posters & flyers
Intranet & LMS
Learning Paths
Face-to-face
& webinars
Functional
leader sessions
Competitions
Champions &
power users
©2016 LinkedIn Corporation. All Rights Reserved. 18
