What are Core Values?
we perform work and conduct ourselves
Infact the members of any country believe, demonstrate & propagate the Values of the
organisation in their daily countries life & behaviour
They are the practices we use (or should be using) every day in everything we do.
Comparison between the core values of Pakistan and India
Religion:
India Pakistan
According to the 2011 census, 79.8% of the Religion of Pakistan. Almost all of the people
population of India practices Hinduism, of Pakistan are Muslims or at least follow
14.2% adheres to Islam, 2.3% adheres to Islamic traditions, and Islamic ideals .
Christianity, 1.72% adheres to Sikhism, 0.7%
adheres to Buddhism, and 0.37% adheres to
Jainism.
Say Nsamaste Say Assalam-u-alaikum
Believes in different gods related to their Believes only in Allah Almighty.
religious status. Perform prayers.
Perform pooja.
Message through adds
Pakistan India
Essar aik Ebadaat Jo dilon ko paas laayein, woh
(Surf Excel) #RangAchheHain
(Surf Excel India)
Madad ik Ibadaat Aik naya nazriya
(Surf Excel) Diy Cam
Marketer’s Perspective:
As Indian culture prevails in the country, so
For over a decade, Surf Excel's communication manager here will adopt such strategies
has been consistently building on its 'Purpose' of which make the consumer realize that the
developing values in children. This is expressed specific product fulfilling their basic needs
through the brand's point of view that if in doing by considering their religious values.
something good, children get dirty, then dirt is
good (Daag Achhe Hain). Manager will introduce such product which
relates to the diverse values to their lives
Manager should introduce such product which such as, Halal and Haram both Food items,
relates the Islamic values to their lives such as, Fesitival Collections on every religious
Abaya, Halal Food, etc function. etc.
Languages:
Pakistan India
Two official languages of communication The Official Language Act provides that the
Urdu and English Union government shall use both Hindi and
. • The regional languages of Pakistan are English.
Sindhi, Punjabi, Baluchi, Pushto, Saraiki, The regional languages are
Gojri and Hindku. Bangali, Gujrati, Kashmiri, Gujrati, Tamil
Telugu
Urdu is a National language of Pakistan English is National language of India.
Message through adds:
Pakistan India
Explore the information about the product Promoting their products by wrting taglines in
through the national language Urdu, so the Hindi.
people of Pakistan can understand easily.
Swaad zindighi ka
Be nazeer tasweer aur dil nasheen awaaz ke (Cabdury Dairy Milk)
lye toshibah television kharidhe.
(Toshibah) Kitanu se asardaar surakhsha
Duaon ke sath sath mali emdad bhi (Lifebuoy)
zaroori ha.
(Habib Bank Limited)
Marketer’s Perspective:
Here marketer see the regional language and according this introduce the new products in the
market and according to the language advertise the product
Marketers use their own language to promote their products. So the local public relate them with
that product.
Sports:
Pakistan India
Sport in Pakistan is a significant part of Popular sports in India are Cricket,
Pakistani culture. Cricket is the most popular badminton, football, shooting, wrestling,
sport in Pakistan, while field hockey, polo, boxing, tennis, squash, weightlifting,
and squash are also popular. Traditional gymnastics, athletics, table tennis, basketball,
sports like kabaddi and other well-known volleyball and cycling.
games are also played.
Hockey is the National sport of Pakistan Cricket is National language of India.
Message through adds:
Pakistan India
Promoting their products by doing marketing Promoting their sports by doing such
in cricket events. compaigns.
Pepsi, Made for Cricket AB BADLEGA GAME.
(Pepsi) (Pepsi)
Mauka mauka Add
(Star Sports )
Marketing Perspective:
Here marketer see the regional sports and according this introduce the products in new packaging
in the market and according to the sport advertise the product.
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Food And Cuisine:
Pakistan India
What kind of cuisine Pakistan has? Popular sports in India are Cricket,
Kabuli Palaw, chapli kabab, tika, and mutton badminton, football, shooting, wrestling,
karahi are the most famous dishes. Historical boxing, tennis, squash, weightlifting,
variations include Peshawari cuisine. The gymnastics, athletics, table tennis, basketball,
Pashtun and Balochi cuisines are traditionally volleyball and cycling.
non-spicy
Hockey is the National sport of Pakistan Cricket is National language of India.
Message through adds:
Pakistan India
Promoting their products by doing marketing Most of Indians are vegetarian . So they
such like people relate their branded products introduce their Veg Catogories of burger. So it
to Pakistani street food. will boost for their sales.
Ban Kabab Lajawab McAloo Tikki Burger
(McDonald’s) (Mcdonalds)
Zara Zara Khalis Sardar Bucks Coffee
(Shan Foods)
Marketing Perspective:
Here marketer see the regional food and according this introduce the products in new packaging
in the market and according to the food advertise the product.
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to
street food..
Clothing
Pakistan India
Shalwar kameez is the Pakistani national n many rural parts of India, traditional
dress that is worn in the Indian subcontinent. clothing is worn. Women wear a sari, a long
The Kameez is available in different styles sheet of colourful cloth, draped over a simple
depending on where it's worn. The attire or fancy blouse. ... Indo-western clothing is
includes a shalwar (buggy trouser) and a the fusion of Western and Subcontinental
kameez (long shirt). Pakistani women usually fashion
wear their shalwar kameez with a scarf.
Shalwaar qameez is the National dress of Dhoti and Saree is National dress of India.
Pakistan
Message through adds:
Pakistan India
Promoting their products by doing compaigns Promoting their own cultural dresses in an
on their festival like Eid-ul-Adha Collection new way to market their audience.
and Eid-ul-Fitar collection. Special Collectiions for their festival like Holi,
Nvarati, Rakhi bandhan, Dewali.
Tradition .in every stitch Live with Traditions
( Salai) (Bharatsthali)
Marketing Perspective:
Here marketer see the regional clothing and according this introduce the products in new
packaging in the market but the cloths are traditional. and according to the food advertise the
product.
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to
national cloths
Value Of time:
Pakistan India
Pakistan is an Islamic country. So it based on Most of the people in India are Hindus.
all Islamic laws. Muslims must be conscious According to the Hindu theory of creation,
of time in all that they do, particularly when it time (Sanskrit 'kal') is a manifestation of God.
comes to prayers, zakat, and fasting. When
duties and good deeds aren't performed on
time
Message through adds:
Pakistan India
Promoting their products by doing compaign. Promoting their products by doing compaign.
Because they know Time is very important, Because they know Time is very important,
and they also want to aware their country. and they also want to aware their country by
doing such compaigns.
Always on time. Total 10 (Kya tumhara sabun slow ha)
( Habib Bank Limited|) (Lifebuoy)
Badle Zindighi Asaani se Instant noodles in 02 minutes
( Easy paisa) (Nestle)
Marketing Perspective:
Here marketer see an problem in market. and try to give an solution by their add compaigns..
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to do
work fast and save their time.
Humainty
Pakistan India
Pakistan has a dual system of civil and sharia Though India is an emerging world power
law. The Constitution of Pakistan recognizes with a flourishing economy, 30% of its
equality between men and women ."There population still lives below the poverty line
shall be no discrimination on the basis of sex" and major economic and social disparities
exist between its different states. People with
disabilities face discrimination and exclusion
from care systems
Message through adds:
Pakistan India
Promoting their products by doing compaign. Promoting their products by doing compaign.
Because they know Humainty is very Because they know Humanity is very
important and basuc neceissty of life, and they important, and they also want to aware their
also want to aware their country. country by doing such compaigns.
Ayo Jama kre, Insaniat ke lye Total 10 (Kya tumhara sabun slow ha)
( Coca Colla) (Lifebuoy)
Ayo Roshni pehlaye Instant noodles in 02 minutes
( Pepsi) (Nestle)
Marketing Perspective:
Here marketer see an problem in market. and try to give an solution by their add compaigns..
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to do
work fast and save their time.
Greeting:
Pakistan India
The most common greeting among Pakistanis In many parts of India and during formal
is “As-Salamu-Alaykum” ('Peace be upon occasions, it is common for people to greet
you'). Elders are greeted first out of respect. with the traditional Hindu greeting of
Well-acquainted men may hug each other “Namaste” (‘I greet the divine within you’).
upon greeting. This is accompanied with a nod of the head or
a bow depending on the status of the person
you are greeting.
Message through adds:
Pakistan India
Promoting their products by doing compaign. Promoting their products by doing compaign.
Because they know greeting is very important Because they know greeting is very important,
and it is the basic part of our culture and our and they also want to aware their country by
life, and they also want to aware their country. doing such compaigns.
Sahara An old age home The sweetest way to say Thankyou
(Surf Excel ) (Cadbury)
Marketing Perspective:
Here marketer see an problem in market. and try to give an solution by their add compaigns..
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to do
work fast and save their time.
Unity:
Pakistan India
Faith, Unity, Discipline is the national motto India is called ""land of unity in diversity "
of Pakistan. It is regarded as the guiding because ;⇒India consists of various religion
principle of Pakistan's nationhood. Upon the people and all of them live together happily in
independence of Pakistan, it was introduced the land of India. ⇒India has different forms
and adopted as the national motto by the of language , dresses, food but still our Indian
country's founder Muhammad Ali Jinnah. live unite.
Message through adds:
Pakistan India
Promoting their products by doing compaign. Promoting their products by doing compaign.
Because they know unity is very important Because they know unity is very important,
and it is the basic part of our culture and our and they also want to aware their country by
life, and they also want to aware their country. doing such compaigns.
Hamari National Tea United in one Bar.
(Tapal) (Cadbury)
Marketing Perspective:
Here marketer see an problem in market. and try to give an solution by their add compaigns..
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to do
work fast and save their time.
Respect of Parents:
Pakistan India
Parents are those who brought us in this Parents are those who brought us in this
world. So, when they become old we should world. So, when they become old we should
take care of them we should be kind to them take care of them we should be kind to them
and not to take them to old age home.. and not to take them to old age home..
Message through adds:
Pakistan India
Promoting their products by doing compaign. Promoting their products by doing compaign.
Because they know unity is very important Because they know unity is very important,
and it is the basic part of our culture and our and they also want to aware their country by
life, and they also want to aware their country. doing such compaigns.
Mamta Ek Jazba Celebrating the love of Moms all around us
(McDonald’s) (Mom’s Magic)
Marketing Perspective:
Here marketer see an problem in market. and try to give an solution by their add compaigns..
Marketers use slogans and taglines in region, so that consumers can understand the concept
conveyed in advertising.
Promoting their products by doing marketing such like people relate their branded products to do
work fast and save their time.
