SUBMITTED BY:
Erica Calma Ryla Farinas
Josef Palomado Shania Langit
Daisy Marie Abanador Mikael Dela Cruz
Vher Anton Zapaterpo John Paul Fallorina
SWOT Analysis
STRENGTH
High quality coffee (coffee brand served)
High quality coffee (the way the coffee is prepared)
Unique coffee recipes and flavors
High customer service levels
Effective sales and service culture (good at cross-selling)
Good team culture
Highly motivated staff
Team-based culture
Clear value proposition
Close to the customer (strong customer relationships and rapport)
Effective niche marketer (unique coffee menu and selective target market)
High share of target markets
Strong net promoter scores = high customer satisfaction and customer referrals
Strong share-of-customer (customers buy most of their coffee at this store)
High quality products (other menu items, such as food choices)
Attractive store design and layout (known as servicescape in marketing terms)
Customer-centric strategy = focused on the customers’ needs and preferences
Able to charge a price premium
Consumer “love” for the brand = good referrals, WOM, and online reviews
Positive attitudes to the brand
High ratings on review websites
Good location (high traffic, convenience, near a large business, easy parking)
Flexible ordering options
Busy, energetic atmosphere = always full of customers
WEAKNESSES
Operates a single store model = limited sales area coverage
Weak financial reserves
Poor location
High cost location
High overall costs relative to average customer sales
Reliance on regular customers only = and a lack of new customers
Reliance on manual systems = no apps, QR menus, or automation
Limited access to marketplace data = no insight to customer needs
Difficult to access to capital and funding
Limited market share
Difficult to generate publicity in local media
Reliant on one main channel = in-store only, no delivery options
Low brand awareness
Limited social media success
No company app (for menu and ordering)
Static website
Weak bargaining power with suppliers = resulting in higher costs
Broad competitive set
Cost disadvantage (with a one store model)
Low barriers to entry to the market
Many substitute competitive products
Strong existing competitors
Limited cross-selling by staff
Small number of online reviews
OPPORTUNITIES
Grow customer loyalty/retention
Develop and implement a loyalty program
Add more product line extensions = more coffee choices
Introduce or broaden food menu
Develop a customer relationship culture = learn names and orders
Build stronger customer relationships
Develop an innovation culture = lots of new ideas
Expand our number of stores/outlets
Move to a franchisee model
Broaden our geographic reach = delivery, more stores
Pursue co-branding opportunities
Attract new customers through special offers
Improve the overall customer experience
Enhance the look/feel of the store
Tap into the demand for home delivery services
Partner with Uber Eats (or similar)
Increase margins across-the-board = higher prices
Add increased product augmentation = service, fun, information, events
Broaden our product range to target new segments = dietary, kids
Build our brand awareness with local promotion
Create/build “consumer love” for our brand
Develop relationships with online “influencers”
Introduce an app or QR menu for ordering
Hold events in quiet hours (or days)
THREATS
Increasing coffee prices
Buying non-Fair Trade coffee brands
Limited ability to meet cash flow requirements
Limited profit levels
Consumers becoming more price sensitive
Poor ratings on review websites
Increase in supplier costs – rental and staff costs
Staff turnover issues
Weak bargaining power abused by suppliers
Being under-priced by more efficient competitors
Competitors providing more “value add”
Competitors targeting our key customers/segments
More aggressive competitor behavior
New competition
Tend away from coffee to other beverages
Need to be seen as socially active or environmentally focused
Health and cleanliness concerns
MARKETING &SALES STRATEGIES
Printing flyers is still a common and effective marketing tool. But it is one that costs money right (design, printing,
distributing)? So it’s important then, that you use and distribute them in a way that is going to get you the best return on those
marketing dollars. Here are my tips with the best ways to distribute flyers and make the most out of your investment.
Handing flyers out on the street, at the markets, at local events, in letterbox drops is still a great way to promote something
local. Whether your’s is a business near by or a home-grown startup, getting the word out to those around you can still be best
done the old-fashioned way.
1. Low expense of advertising
Unlike other forms of advertising, you don’t need to have a huge budget
for flyer distributions
2. Speedy lead generation
How much time does it really take to distribute flyers? And if you are
doing it at the right time and at the right place, flyer distribution is
probably the best way to generate leads.
3. Immediate reply and reaching across to the correct target audience
With flyer advertising, you won’t need to sit and wait patiently for a long time to get
a response. Reply is almost instant. Also, searching for and reaching you target
audience is simpler than any other medium. All you
need to do is set up your flyer distribution at a place near your target audience.
4. It’s creative
There are very few limitations, if any, when it comes to flyer advertising. You have
all the creative freedom to try out whatever you want.
5. Old-school is cool
You just cannot deny this, can you? One of the major reasons why flyer advertising
still appeals to customers is because it reminds them of the good old days. Also, with
flyers, there is a strange kind of curiosity. Unlike emails, people are not in a hurry to
trash it, which automatically ups the chances of your flyer getting read.
6.Flyers Create A Lasting Impact
Marketing necessitates a lot of mental effort. Advertisements require a great deal of
creativity and planning, and as a result are time-consuming to create. Although flyer
printing also requires some effort, it is relatively low and has a high impact on the
audience, effectively attracting them to your brand.
7.Flyers Are Useful For Keeping Track Of A Marketing Campaign
Although flyers appear to be a traditional marketing strategy that have been around
for a long time, they have constantly evolved. You can still track the success of your
campaign by counting the number of enquiries after a distribution is completed.
BUSINESS PLAN CONCLUSION
We planned and started our business with a lot of expectation.
Our business is running soon.For a successful planning,we are
getting profit from our business. Though it is small but we are
hopeful that our sell and profit will be increased more in future.
From the experience of our business we can say,for a successful
business, planning is very important.MIMASAUR’S BREWS
got a high rating in the market survey, for the Taste & Quality of
their products. If they work on this aspect, there is huge
potential for them to attract customers, just based on the taste
and quality of products. This is also helped by the fact that they
grow their own coffee beans, and this provides an important
base for future expansion and growth.Barista has an extremely
strong brand image, but they need to work hard on improving
their customer perception of being and expensive
brand brand expensivebrand brand.
SAMPLE FLYERS
