BTS Services informatiques aux organisations 1re année

ANGLAIS
Évaluation 1 écrit
Corrigé type

Épreuve Type 1 2

Aide à la compréhension

■■ Exercice 1
V F
1. Morrisons is the most popular supermarket in Great Britain. 
Justify: It is the fourth most popular supermarket in Great Britain after Tesco, Asda and Sainsbury’s.

2. Morrisons has increased its profit in the last 12 months. 

Justify: Morrisons has made poor progress in the last year. There has been a 2.1 percent loss in sales and a 7.2
percent drop in pre-tax profit.

3. There are no online grocery retailers apart from Ocado in Britain. 

Justify: Morrisons is the only leading supermarket in Britain not to have online presence.

4. Morrisons will begin its online service before the end of 2013. 
Justify: They will start selling food online by January 2014.

5. Morrisons is keeping its online-sales plan a secret. 

Justify: They said the details of the online grocery plan are “sensitive data” and refused to share it.

6. The partnership with Ocado is a strong possibility but not a certainty. 

Justify: The online business plan does not depend on the tie-up with Ocado. It is only one option.

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■■ Exercice 2
1. The chief executive, Mr Philips explained that before 2013 there had been doubts whether Morrisons could
make a profit from online sales. They had to come up with a specific strategy to their “differences” in
comparison to the other supermarkets. According to Mr Philips, the major specificities they need to stress
are food quality, provenance and customer trust.
2. The internet grocer Ocado already has years of experience and knowledge of online retailing. They have
enough technology for Morissons to benefit from while gaining themselves from the notoriety of the fifty-two-
year-old “brick and mortar” supermarket.
Ocado is making more and more profits and shares have increased, especially since news of the partnership
was heard. This seems to foretell a positive outcome for both companies and more importantly for Morissons
which has been lagging behind other supermarkets.

■■ Exercice 3

English Français

a one-off reward une prime exceptionnelle

to lag behind être à la traîne

a convenience store un magasin de proximité

a tie-up (British English) un partenariat

to take a stake in something investir dans quelque chase

like-for-like comparable/semblable

pc pourcent

shareholders actionnaires

pre-tax profit bénéfices avant impôt

Exemple de compte rendu écrit en français du dossier documentaire écrit en LVE

Cet article évoque le projet de développement en ligne des supermarchés britanniques Morrisons. Jusqu’à
présent, la quatrième enseigne de grande distribution du Royaume Uni n’avait pas de site d’achat en ligne
comme les autres grandes surfaces que sont Tesco ou Asda. Selon le journaliste Graham Ruddick, ce manque
d’initiative en matière d’innovation explique en partie les difficultés qu’a connues le groupe l’année dernière.
Il affichait en effet une baisse des ventes d’environ deux pourcent et de sept pourcent pour les bénéfices avant
impôt.
Le Directeur Général M. Philips a annoncé que cette absence de projet entre 2010 et 2013 était en fait liée à un
réel désir de trouver une stratégie permettant à Morrisons de se démarquer des autres distributeurs tout en
valorisant leur gamme d’aliments frais qui sont leurs produits phares.
Les rumeurs d’un partenariat avec le commerçant en ligne Ocado ont donné une nouvelle impulsion à la
popularité de la chaîne et a eu un impact fort sur la valeur des actions des deux entreprises depuis le mois
de février. Bien que cette collaboration demeure encore à l’état d’hypothèse et non un fait accompli selon
la direction de Morissons, il n’en demeure pas moins qu’Ocado continue d’accroître son activité et a même
récemment ouvert un deuxième entrepôt en Angleterre. Morrisons devrait également ressentir prochainement
les bénéfices de leur récent projet de développer le commerce de proximité, terrain qu’ils n’avaient pas occupé
jusqu’à ce jour.
(236 mots)

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 Épreuve Type 1 2 Travail à réaliser 2

Exemple de courriel en anglais

To : ehodge@[Link]
From : l-james@[Link]
Subject : Morrisons web design project

Dear Mrs Hodge,

Thank you for your interest in our work. We guarantee 100% personalized offers and a thorough investigation
and analysis of your needs.
Now, let me go through the standard requirements for efficient online grocery webpages. A portal must be
customer-friendly. The reason why people shop online is that they don’t want the stressful, time-consuming
traditional environment that a shop offers. That’s why a simple navigation structure and homepage has got to be
your main objective. Time is precious and heavy pages slow the buyer down. So, you have to keep to the basics.
If your page is slow, the customers will give up and never return. The first impression is crucial.
In extension to that idea, you must be aware that any vital information should stand out on the page, for instance
at the top or in the middle of the portal. A predominant position is best for flash or last-minute information such
as free shipping or special offers for a limited number of items. It’s always good to emphasize discounts because
that is what keeps people coming back. For instance, rotating images are a simple and effective solution to
advertise several products while being spatially economic for the page.
Time should also be gained by enabling customers to log in or check in quickly thanks to a pop-up registration
box for instance. This is just a possibility of course. Being able to check the payment methods as soon as
they enter the online shop is also very important in time-saving. These methods avoid unnecessary searching
around the site and unwelcome stress.
Buyer-friendly solutions also include online shopping-list features that can be stored in customer information.
This way shopping carts can be programmed in advance and automatically shipped out at the agreed time of
delivery. For people with tight budgets, you can also add a total dial that indicates how much has been spent on
the cart.
Obviously, items should be organized in well thought-out sections depending on simple criteria making it easier
and faster for customers to buy their favorite articles so as to limit the frustration they want to avoid in those
noisy supermarkets.
There are, of course, many options available to make your business as competitive as you want it to be. Many
online stores now have the wish-list feature so that customers can access birthday or Christmas lists of presents
their friends and family have submitted. This again is just an example.
If you wish to get a full assessment of your needs and the possibilities available, please contact me at this email
address to decide upon a suitable meeting time.
A fully comprehensive analysis of the situation and the web design will cost between £2000 and £3600.
Best regards,

[Link], webdesigner, Prismdesigns Ltd.

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