PROPOSED SYLLABUS
Annexure: AAB-CD-01-(xii)
Course Title: OPERATIONS STRATEGY
Course Code: L T P/S SW/FW TOTAL
CREDIT
UNITS
Credit Units: 3
3 - - - 3
Course Objectives:
The objective is to develop understanding about the practical aspects of operations strategy, selection of process and infrastructure development.
The aim of this course is to make the students familiar with the changes required in the operational strategy with changing environment.
Pre-requisites: The student should have a preliminary understanding of Operations Management & Economic Analysis
Student Learning Outcomes:
On completion of the course, the students will be able to:
• Analyze operations processes and systems for making those more productive
• Identify operations strategy implementation in organization
• Apply operations management activities with better clarity of purpose
• Align “operation’s strategy” with the “company’s strategy”.
Course Contents/Syllabus:
Weightage (%)
Module I: Concept and Framework of Operations Strategy 15
Descriptors/Topics
1. Role and Objectives of Operations Strategy;
2. Operations Strategy Framework:
3. Incorporating Operations Strategy in the Corporate Strategy;
4. Operations performance essentials;
5. Competition, Competencies & Operations;
6. Defining a Operations Strategy in Overall Environment;
7. Process of Operations Strategy Formulation
Module II: Resource View of Operations Strategy 25
Descriptors/Topics
8. Principles and Concepts of Developing Operations Strategy;
9. Methodology of Developing Operations Strategy;
10. Capacity Strategy: Capacity Types, Flexibility & Consolidation, Capacity Timing & Expansion, Capacity
Sizing & Investment;
11. Facility Strategy & Globalization:
12. Infrastructure Development;
13. Supply Network Strategy:
14. Capacity Location,
15. Global Network & Off-shoring,
16. Strategic Sourcing,
17. Coordinating the Supply Chain
Module III: Process View of Operations Strategy 15
Descriptors/Topics
18. Process Technology Strategy:
19. Effect of Technology Advancement and Technology Management,
20. Integration of Operations Strategy Planning and Technology Planning,
21. Production Implications of Corporate Marketing Decisions;
22. Strategy Development and Practices; Improvement & Innovation;
23. New Product & New Service Development;
24. Product Variety Impact in Operations Strategy;
25. Operations Strategy Process – Sustainable Alignment
Module IV: Competency View of Operations Strategy 25
Descriptors/Topics
26. Implementation of Operations Strategy;
27. Business Implication of Process Choice:
28. Dynamics of process-product life cycles,
29. Product Profiling,
30. Improving Operations Process by Process Positioning; Cross-Cutting Capability;
31. Operations Strategy Process – Implementation;
32. Pre-requisites of Organized and Focused Operations Strategy & Unit;
33. Principles and Concepts of Factory-within-Factory; Involvement of Human Aspects
Module V: Redefining Operations Strategy 20
Descriptors/Topics
34. Operations Redefining & Restructuring;
35. Demand and Revenue Management;
36. Operations Strategy Process – Substitutes: BPR, TQM, Lean, Six Sigma:
37. Business Process Focused Strategies & Organization Development:
38. Quality Planning and Controlling System,
39. Improving Response Time with IT,
40. Operations Audit Approach;
41. Risk Management & Hedging: Accounting & Financial Perspectives and Operations System,
42. Business Continuity Planning, Disaster Recovery strategy
Pedagogy for Course Delivery:
The course pedagogy will include lectures, interactive class discussions, case study and analysis, and individual term paper assignment.
Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%) End Term
Examination
100 100
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment End Term
Examination
Components CT CPA-1 CPA-2 TP A EE
(Drop down)
Weightage (%) 10 05 05 05 05 70
Text & References:
• Beckman / Barry. Operations Strategy: competing in the 21st Century, McGraw-Hill Higher Ed,
• Brown / Lamming / Bessant / Jones. Strategic Operations Management, Elsevier-India (Butterworth-Heinemann)
• Deborah. Competitive Strategies for Service Businesses, New Delhi: Jaico
• Hayes / Pisano / Upton / Wheelwright. Operations, Strategy, and Technology: Pursuing the Competitive Edge, Wiley
• Lowson. Strategic Operations Management, Routledge (Taylor & Francis)
• Mieghem. Operations Strategy: Principles and Practice, Dynamic Ideas Llc, MA: Charlestown, USA
• Slack / Lewis. Operations Strategy, 2/e, Prentice Hall / Pearson Education
• Walters. Operations Strategy, Palgrave Macmillan -India
Any other Study Material:
• To be decided in class
