Case Studies – (Chapter -1)

Nature and Significance of Management

Q. 1. Dheerj is working as an operations Manager’ in Tifco Ltd. Name the managerial

level at which he is working. State any four functions he will perform as ‘Operations
Manager’ in this company.

Q. 2. Volvo Ltd’s target is to produce 10000 shirts per month at a cost of Rs. 100/- per
shirt. The Production Manager achieved this target at a cost of Rs. 90/- per shirt. Do
you think the ‘Production Manager’ is effective? Give one reason in support of your
answer.

Q. 3. Yash Ltd. is facing a lot of problems these days. It manufactures electronic goods
like washing machines, microwave ovens, refrigeration and air-conditioners. The
company’s margins are under pressure and the profits and market marketing
department blames production department for producing goods, which are not of
good quality to meet customers’ expectations. The finance department blames both
production and marketing departments for declining return on investment and bad
marketing.

a) What quality of management do you think the company is lacking? Justify your
answer.
b) State the importance of the concept identified in (a).

Q. 4. Aman, Ahmad and Ally are partners in a firm engaged in the distribution of dairy
products in Maharashtra state. Aman is a holder of Senior Secondary School Certificate
from Central Board of Secondary Education with Business Studies as one of his elective
subjects. Ahmad had done his post graduation in History and Ally in dairy
farming. One day there was a serious discussion between Ahmad and Ally regarding
the nature of management. Ahmad argued that management was a profession
whereas Ally argued against it saying that the legal and medical professions are the
only professions because they fulfill all the conditions of profession.

Aman on the basis of his knowledge of business studies explained the nature of
management as a profession to Ahmad and Ally. Explain, how Aman would have
satisfied both Ahmad and Ally.
Q. 5. To meet the objectives of the firm, the management of Bhavya Ltd. offers
employment to physically challenged persons. Identify the organizational objective it is
trying to achieve. Give reason in support of your answer

Q. 6. B Ltd. wants to modify its existing product, CD players in the market due to
decreasing sales. What decisions/steps should each level of management take to give
effort to these decisions?

Q. 7. Sonali is the manager of a large company manufacturing garments for kids. She
plans her winter collection in the month of August itself. Then, she ensures that there
is adequate workforce. She continuously monitors whether production is proceeding
according to plans. She asks the marketing department to prepare their promotional
and advertising campaigns also.

a) Identify and explain the concept of management explained in the above para.
b) What characteristic feature does the above para highlight? State.

Q. 8. H. Tech Ltd. is a company producing IT services. The company’s profits are

enough for the survival and growth. The management of the company believes that a
satisfied employee creates a satisfied customer, who in turn creates profits that lead to
satisfied shareholders. So, it pays competitive salaries and perks to its all
employees. All the employees are happy working in the organization because of
personal growth and development. The company has a strong sense of social
responsibility. It has set up an engineering college in which one-third of the students
are girls to whom the company gives 50% scholarship.

Is the management of H. Tech Ltd. fulfilling its objectives? Justify your answer by
giving reasons.

Q. 9. Govinda Ltd. is a highly reputed company. Different functions are performed by

different individuals in this company, who are bound together in a hierarchy of
relationships. Every individual in the hierarchy is responsible for successful completion
of a particular task. Mr. Gauranga is responsible for the welfare and survival of the
organization. He formulates overall organizational goals and strategies for their
achievement. MR. Nityanand ensures that quality of output is maintained, wastage of
materials is minimized and safety standards are maintained. Mr. Sanatan assigns
necessary duties and responsibilities to the personnel and motivates them to achieve
desired objectives

At what levels of management are MR. Gauranga, Mr. Nityanand and Mr. Sanatan
working in Govinda Ltd.? justify your answer. (3 marks)

Q. 10. The management of Vrinda Ltd. strongly believes that the members of an
organization should work towards fulfilling the common organizational goals. This
requires teamwork and integration of efforts of all individuals, departments and
specialists. This is because all the individuals and departments depend on each other
for information and resources to perform their respective activities. Managers need to
reconcile differences in approach, timing, effort or interest. At the same time it should
enable all its members to grow and develop. Thus, there is a need to harmonize
individual goals and organizational goals.

a) Identify the concept of management discussed above.

b) State any three features of the concept identified in (a).
c) Identify and explain the characteristics of management which is reflected from
the above para. (6 marks)

Q. 11. Sanjana is the branch manager of ABC Handicrafts Pvt. The company’s objective
is to promote the sales of Indian handloom and handicraft products. Its sells fabrics,
furnishings, ready-mades and household items are made out of traditional Indian
fabrics. Sanjana decides quantities, variety, colour and texture of all the above items
and then allocates resources for their purchase form different suppliers. She appoints a
team of designers and craftspeople in the company, who developed some prints for
bed covers in bright colour on silk. Although they looked very impressive, they were
more expensive than they had planned to sell. Average customer could not afford to
buy it. Praising their effort, Sanjaja suggested that they should keep the silk bed covers
for special occasions like Diwali and Christmas and offer the cotton bed covers on a
regular basis to keep costs under control.

Identify the functions of management which Sanjaja performs by quoting the lines the
above para. (5 marks)
Q. 12. XYZ Power Ltd. set up a factory for manufacturing solar lanterns in a remote
village as there was no reliable supply of electricity in rural areas. The revenue earned
by the company was sufficient to cover the costs and the risks. The demand of lanterns
was increasing day by day, so the company decided to increase production to generate
higher sales. For this they decided to employ people from the nearby villages as very
few job opportunities were available in that area. The company also decided to open
schools and crèches for the children of its employees.

a) Identify and explain the objectives of management discussed above.

b) The company is fulfilling the organizational and social objectives of
management. (4 marks)

Q. 13. Nishtha is the marketing manager of a company selling laptops. She plans the
target sale of 2000 laptops per month. She allocates necessary resources to carry out
the plan. She has six salesmen working under her. She works with them, guiding and
motivating them to achieve the target sales. At the end of the month, after comparison
of actual sales with the target sales she found that actual sales exceeded the target
sales. She rewards the efficient employees to motivate them.

a) How does Nishtha prove the importance of management? Explain.

b) Also, state any two values which she wants to communicate to the society by her
behavior. (5 marks)

Q. 14. Sooraj works as a salesman in a company selling pet accessories and food. He
has been given a target of selling 1200 units of the food packets in a month by offering
a maximum of 10% discount to his customers. In order to meet his monthly sales
target, on the last two days of the months, he offers 15% discount to his customers.

In the context of the above case: Is Sooraj effective in his work? Explain by giving a
suitable reason in support of your answer.

Q. 15. Sujata works as a designer in n export house. As per the terms of an order
received by the export house, she has to get 100 units of denim jackets made in 15
days @ Rs. 2000 per jacket. She is able to complete her target production in 20 days
because in order to complete ithe order in 15 days she would have made the workers
work over time. As a result, the cost of production per jacket may have increased by
Rs. 100.

In the context of the above case: Is Sujata efficient in her work? Explain by giving a
suitable reason in support of your answer.

Q. 16. Anju and Manju are good friends. Considering the cast that the activities
involved in managing an enterprise are common to all organizations, after completing
their masters in business management, both of them take up a job at managerial level
in different organizations as per their individual areas of interest. Anju tales up a
marketing job in a retail company and strives to increase sales where as Manju joins an
NGO and works diligently to realize its objective related to providing employment to
specially abled persons. Both of them have to perform a series of continuous,
composite, but separate functions. On some days, Anju may spend more time in
planning a future display layout and on another day, she may spend time in sorting out
an employee’s problem. Both Anju and Manju make conscious efforts to build a
feeling of team spirit and coordination among diverse individuals with different needs
who work under them. The effect of their management is noticeable in their respective
departments as the targets are met according to plans, employees are happy and
satisfied, and there is orderliness in its functioning rather than chaos.

In context of the above case:

Identify the various features of management highlighted in the above paragraph by

quoting lines form it.

Q. 17. Real Alliance Ltd. is a well-known cement company in India. It is able to earn
adequate revenues to cover costs. Its capital base, number of employees and
production turnover has increased manifolds over the years. The rate of profitability of
the business is also creditable. The employees of the company are happy and satisfied
with their remuneration, working conditions, promotion policy etc. as a part of its
moral obligation, the company has taken many initiatives for providing employment to
specially abled persons and promoting literacy in the villages adopted by it.

In the context of the above case:

 a) Identify and explain the various types of objectives of management being fulfilled
by Real Alliance Ltd by quoting lines from the paragraph.
b) List any two values that real Alliance Ltd. wants to communicate to the society.

Q. 18. Esha works as the cost and risk management head of a company in power
sector. As a result of her excellent managerial competence, the company is able to
reduce costs and increase productivity. The company belongs to infrastructure sector,
where is regular amendments are made in the government regulations and
policies. She holds regular meetings to ensure that people in her department are not
only aware of the related changes but are also able to adapt to these changes
effectively. This helps the company to maintain its competitive edge. She motivates
and leads her team in such a manner that individual members are able to achieve
personal goals while contributing to the overall organizational objective. In the process
of fulfilling her duties for the growth of the organization, she helps in providing
competitive services, adopting new technology, creating more employment
opportunities etc. for the greater good of the people at large.

In context of the above case: Identify the various reasons that have made
management so important by quoting lines from the paragraph.

Q. 19. Ramarjuna joins an IT from as a system analyst after completing his masters in
Computer Science. As the nature of his work demands he has to work in very close
coordination with all the departmental head sin the firm, very soon Ramarjuna realizes
that each departmental head has own individual style of working. They differ greatly in
their day-to-day approach to work. They tend to deal with a given situation, an issue
or a problem through a combination of their own experience, creativity, imagination,
initiative and innovation.

In the context of the above case: Identify and explain the nature of management
highlighted in the above case.

Q. 20. Dharam is a well-known businessman in the field of publishing. He owes the

success of his business to his own education in business management and his team of
certified management consultants. Therefore, he decides to send both his children
Danush and Damini abroad to acquire a degree in business management in their
individual area of expertise. He feels that all over the world there is marked growth in
management s a discipline, but still it is not considered to be a full-fledged profession
for certain reasons.

In the context of the above case:

a) Explain the reasons because of which Dharam considers management as a

discipline.
b) Critically examine the various reasons because of which management is not
considered to be a full-fledged profession.

Q. 21. Kartik joins a garment factory as a plant supervisor in Lucknow. He observes that
the output of some workers is very low as compared to the standards set for their
performance. On analyzing the reasons for the same, he finds out that a lot of time of
the workers is wasted in getting the requisite materials issued form the store. Whereas
on asking, the store keeper complains that there is no harmony in the working of the
production department as a whole. Every day the workers approach him at the least
minute to procure different kinds of threads, laces, mirrors, buttons etc. if it is not
available in the store then he has to place an order with the purchase officer. As a
result, a lot of time of the workers is wasted. So, in order to integrate the various
production activities, henceforth, Kartik ensures that the store keeper is informed well
three days in advance about the requisite materials. Consequently, the store keeper is
able to keep the materials ready for the workers every morning in accordance with
their requirements.

In context of the above case:

a) Identify and explain the quality of management that Kartik has introduced in the
working of the production department as a corrective measure to control the
output of the workers.
b) State briefly and two points highlighting the importance of quality of
management identified in part (a).

Q. 22. Sridhar’s father is working as a section in-charge in a government office. Identify

the level of management at which he is working? State any five functions that he has
to perform at this level.
Q. 23. Geetika is working in a private sector bank. One of her key function relates to
the formulation of the overall organizational goals and strategies of the bank. Identify
the level of management at which she is working? State any three other functions that
she has to perform at this level.

Q. 24. Arundhati has been promoted to the post of Marketing Division Head of a soft
drink company. Identify the level of management at which she will be working
henceforth. State any four functions that she will have to perform at this level.

Q. 25. Bhuvan argues that management is required in all kinds of organizations where
as Piyush feels that management is not required in non-business organizations such as
school, club, hospitals, etc. who is correct?

Q. 26. Mohan has retired from the post of a foreman in a factory. At what level of
management is he working?

Q. 27. ‘Sonu Nigam’ the famous playback singer always spends time for practice and
adds his creativity in his singing.

Like Sonu Nigam, Mr. Rajiv, manager of Headlines Ltd. uses his creativity and practice
management principles under different situations to manage the business. The
employees are happy and satisfied as he every day reward employees for their
punctuality and efficiency.

a) Identify the nature of management highlighted above.

b) Name other two aspects of nature of management.

Q. 28. Bhuvan Ltd., a garment manufacturing Company set the target production of 100
garments per month at the estimated cost of Rs. 200 per garment. Mohan, a worker
worked double shift and manufactured around 150 garments but at the estimated cost
of Rs. 230 per garment. On the other hand, Ravi another worker focus on cost and
handled resources very carefully so the manufactured 90 garments but at the estimated
cost of Rs. 190 per garment. Third worker maintained the balance and achieved target
of 100 garment at the estimated cost of Rs. 200 per garment.

a) Identify the quality possessed by Ravi, Mohan and what they are lacking.
b) What quality is possessed by third worker?
c) Which worker is preferred by management?
Q. 29. Management of Alpha Ltd. has installed a special recycling plant to recycle the
waste instead of dumping the waste in ground. It is also providing employment
opportunities to local residents. Company started a school nearby for the children of
their employees.

a) Identify the objectives company is fulfilling.

b) Quote the lines from the above para which indicate those objective.

Q. 30. Directors of Bhuvan Ltd. assigned the task of implementing the plans and
policies framed by the board to all the departmental heads. Departmental head
appointed supervisors, superintendent, executives, etc. so that work can be assigned to
workers as per the plan supervisors kept a check on workers as per the plan.

Identify the feature of management highlighted in above para. Explain that feature.

Q. 31. Alpha Ltd. is a Company that manufactures mobile phones and accessories. Its
profits are declining nowadays. The sales department blames production department
for low quality, the production department blames purchase department for not
supplying good quality parts.

a) What quality of management is lacking in the above case?

b) Explain the nature of the concept.

Q. 32. A group of people believes that management is a systematic body of knowledge

that explain certain general truth and is based on logical observation.

Identify and explain the nature of management discussed in above case.

Q. 33. Unique enterprises is able to achieve the target production of 5,000 units within
the prescribed time; however to achieve this target they hired extra workers on adhoc
and spent around is 40,000 extra to pay the adhoc workers sot that target production
can be achieved on time.

a) Do you think unique enterprise is effective or efficient?

b) Was their decision to hire adhoc workers to achieve the target was correct?
c) Explain the concept of management highlighted above.
Q. 34. In an organization sales department wants to increase the sale by 20% so sales
department planned to offer extra discounts to customers. Finance department raised
objection on it as they sat it will result in loss of revenue and company may face
liquidity problem.

a) Name the importance of coordination referred here.

b) State other two importance of coordination.

Q. 35. Mr. Rajiv and Arun are responsible for welfare of the whole organization. Their
job is very complex they have to develop long term objectives, policies and review the
work of different heads at different level. Mr. John and Mr. Singh are responsible for
the working of department they are heading, they formulate short term departmental
objectives in accordance with organizational objectives.

Mr. Philip, Mrs. Archana, Mrs. Kamlesh and Mrs. Kavita are in direct contact with the
workforce consisting of various employees and workers. They are responsible for
quality of work and providing good working conditions to workers.

a) State the three level of management.

b) Name the persons who are involved in different level from the above para.

Q. 36. The manager of Alpha Ltd. is very efficient and effective and makes sure all the
employees and workers in his team perform the task on time with minimum cost. His
main focus is on cost cutting so he never listens to the demand of workers for
increasing wages. He even gives no opportunity to worker for promotion. As a result
workers started becoming frustrated and disheartened all the time.

a) Which objective of management could not be achieved by the manager.

b) State other two objectives of management.

Q. 37. The management of Amaira Ltd. strongly believes that the members of the
organization should work toward fulfilled the common organizational goals. This
requires team work and integration of efforts of all individuals departments and
specialists. This is because all the individuals and departments depend on each other
for information and resources to perform their respective activities. Manager needs to
reconcile differences in approach, timing, efforts and interest. At the same time it
should enable all its members to grow and develop. Thus, there is a need to harmonize
individual goals and organizational goals.

a) Stat the concept of management discussed above.

b) State any three features of the concept identified in above para.

Q. 38. Mega Ltd. manufactured water-heaters. In the first year of its operations, the
revenue earned by the company was just sufficient to meet its cost. To increase the
revenue, the company analysed the reasons behind the less revenues. After analysis,
the company decided:

 To reduce the labour cost by shifting the manufacturing unit to a backward area
where labour was available at a very low rate.
 To start manufacturing solar water-heaters and reduce the production of electric
water-heaters slowly.
 This will not only help in covering the risks but also help in meting other
objectives.
a) Identify and explain the objectives of management discussed above.
b) State any two values which the company wanted to communicate to society.

Q. 39. Ritu is the manager of the northern division of a large corporate house. At what
level does she work in the organization? What are he basic functions?

Q. 40. Mr. Nitin Singhania’s father has a good business of iron and steel. He wants to
go to the USA for his MBA but his father thinks that he should join the business. On
the basis of emerging trends, do you think that Mr. Singhania should send his son to
the USA? Give any three reasons in support of your answer.

41. Jayant is working as Head Relationship Manager in the wealth management division
of a private sector bank. He has created an internal environment which is conducive to
an effective and efficient performance of his team of ten relationship management
executives. A typical day at work in Jayant’s life consists of a series of interrelated and
continuous functions. He decides the targets for his department which are in line with
the objectives of the organizaitonas a whole. The future course of action for his team
members is laid out well in advance. The various resources required by the relationship
managers like an Paid with GPS system, account opening forms, brochures, details of
account holders etc. are made readily available to them. The executives are given
sufficient authority to carry out the work assigned to them. Jayant works in close
coordination with the human Resource Manager in order to ensure that he is able to
create and maintain a satisfactory and satisfied work force in his department. Through
constant guidance and motivation, Jayant inspires them to realize their full
potential. He offers them various types of incentives from time to time keeping in view
their diverse individual needs. Moreover, he keeps a close watch on their individual
performances in order to ensure that they are in accordance with the standards set and
takes corrective actions whenever needed.

In context of the above case:

a) Identify the concept being referred to in the following line, “He created an
internal environment which is conducive to an effective and efficient performance
of his team of ten relationship management executives.”
b) Identify and describe the various functions of the concept as identified in part (a)
of the question by quoting liens from the paragraph.

Q. 42. Ajay and Sanjay are childhood friends. Sanjay had lost his right hand in an
accident in childhood. They meet after a long time in a restaurant. On being asked,
Sanjay tells Ajay that he feels very discounted in managing his family business after the
death of his father as it doesn’t match his areas of interest. Ajay knows that Sanjay
possesses extraordinary skills in management although he hasn’t acquired any
professional degree in management. Therefore, he asks Sanjay to wind up his business
in India and join him in his hotel business in Dubai as an Assistant Manager in Sales
and Marketing Division.

In the context of the above case:

Can Sanjay be deployed at the post of Assistant Manager in Sales and Marketing
Division though he hasn’t acquired any professional degree in management? Explain
by giving suitable justifications in support of your answer.
 ANSWERS

Ans 1 . Dheeraj is working at middle level management.

Functions: The main task of Dheeraj is to carry out the plans formulated by the top
managers. For this he need to:

Interest the policies framed by top management,

Ensure that his department has the necessary personnel, assign necessary duties and
responsibilities to them.

Motivate them for higher productivity to achieve desired objectives, and

Cooperate with other departments for smooth functioning of the organization.

Ans 2 . Yes, the Prodcution Manager is effective because he has completed the task
and achieved the goal of producing 10000 shirts. He is efficient also as he has
achieved the target at a lower cost.

Ans 3 .

Coordination: because production, marketing and finance departmental efforts are not
coordinated for achieving organizational objectives harmoniously. As a result, the
company’s profits and market share are declining.

Importance of Coordination

Growth in size:

Functional differentiation:

Specialization:

Ans 4 . Aman would have satisfied both Ahmad and Ally by giving the following
explanation:

Management is a profession. However, it is not a full-fledged profession like legal,

accounting or medical professions because it does not meet the exact criteria of a
profession.

The application of the features of a profession to management is examined below:

Ell-defined body of knowledge:

Restricted Entry:

Professional Association:

Ethical code of conduct:

Service motive:

Ans 5 . Growth, since number of employees is increasing, it leads to increase in

production and hence growth of the company.

Ans 6 . The company wants to modify its existing product, CD players in the market
because of today’s dynamic business environment. For this, each level of management
must divide its task.

Functions of top management:

They must plan the technique of modification/modernization of the product. They may
plan to manufacture DVD players or Blue raw players, etc. to modernize the product.

They must organize and assemble necessary resources and coordinate the efforts of all
the departments towards modernization.

Functions of middle management:

They must implement the plans laid down by top management in their respective
departments or divisions.

They must interpret the plan and policies to their subordinates.

Functions of operational/supervisory management:

They must assign the tasks to workforce and supervise that the task is carried on in the
right direction.

They must maintain the quality of work and r educe the wastage by improving the
motivation and loyalty of workers.
Ans 7.

Coordination

It is the force that binds all the functions of management.It is the common thread that
runs through all activities such as purchase, production, sales, finance, etc. to ensure
continuity in the working of the organization.

Coordination is not a separate function of management.It is the essence of

management.It is implicit and inherent in all functions of management.

Top management plans for the entire organization.

According to these plans, the organizational structure is developed and staffed.

In order to ensure that these plans are executed according to plans, directing is
requires.

Any deviation between the actual and the standard performance is corrected at the
stage of controlling.

2. Coordination is a continuous process. It begins at the planning stage and continues

till controlling.

Ans 8 . Yes, the management of H. Tech Ltd. is fulfilling all the objectives –
organizational objectives, social objectives and personal objectives.

Organizational objectives

Social objectives

Personal objectives

Ans 9 .

Mr. Gauranga is working at the top level management.

He is responsible for the welfare and survival of the organization.He formulates overall
organizational goals and strategies for their achievement.

Mr. Nityanand is working at the lower level management.

He ensures that quality of output is maintained, wastage of materials is minimized and
safety standards are maintained.

Mr. Sanatan is working at the middle level management.

He assigns necessary duties and responsibilities to the personnel and motivates them
to achieve desired Objectives.

Ans 10 .

Coordination

Features of coordination:

Coordination integrates group efforts by unifying diverse interest.

Coordination ensures unity of action by acting as a binding force between

departments.

Coordination is a continuous process as it begins at planning stage and continues till

controlling.

Management is a group activity.

An organization is a group of different individuals who work together with team spirit
and coordination to achieve the goals of the organization.

Ans 11 .

Planning: ‘Sanjana decides quantities, variety, colour and texture of all the above
items…’

Organizing:’…allocates resources for their purchase form different suppliers.’

Staffing: ‘She appoints a team of designers and crafts people in the company…’

Directing: ‘Praising their effort, Sanjana suggested that they should keep the silk bed
covers for special occasions like Diwali and christman…’
Controlling: ‘…offer the cotton bed covers on a regular basis to keep costs under
control.’

‘…they were more expensive than they had planned to sell.’

Ans 12 .

The company is fulfilling the organizational and social objectives of management.

Organizational objectives include survival, profit and growth.

In order to survive, XYZ Power Ltd. earns enough revenues.

Company’s profits are sufficient to the cover the costs and the risks.

Since demand for lanterns was increasing day by day and so the company decided to
increase production to generate higher sales, it implies that the company exploits fully
its growth potential.

Social objectives involve the creation of benefits for the society.

The company decided to employ people from the nearby villages as very few job
opportunities were available in that area.It also decided to open schools and crèches
for the children of its employees.’

Values:

Providing employment opportunities in rural areas

Concern for the environment

Socially responsible behaviour

Community development by opening schools and crèches for children (any two)

Ans 13 .

The marketing manager, Nishtha helps in:

Achieving the group goals by giving a common direction to the individual effort of her
subordinates in achieving the target sale of 2000 laptops in a month.

Increasing efficiency of employees by rewarding them.

She performs all the functions of management.

She plans the target sale of 2000 laptops per months’ – Planning

She allocates necessary resources to carry out the plan’ – Organizing

She works with them, guiding and motivating them to achieve the target sales’ –
Directing

At the end of the month, after comparison of actual sales with the target sales she
found than actual sales exceeded the target sales’ - Controlling

Values:

Sense of achievement

Loyalty

Belongingness (any two)

Ans 14 . Yes, Sooraj is effective in his work as he has been able to meet his monthly
sales target of selling 1200 units of the food packets.

Ans 15 . Yes, Sujata is efficient in her work as she has been able to get 1000 units of
denim jackets made @ Rs. 2000 per jacket.

Ans 16 . The various features of management highlighted in the above paragraph are
stated below:

Management is all pervasive:

Management is a goal-oriented process:

Management is a continuous process:

Management is a group activity:

Management is an intangible force:

Ans 17 . The various objectives of management being fulfilled by Real Alliance Ltd are
stated below:
Organizational objectives:

Survival:

Growth:

Profit:

Personal objectives:

Social objectives:

The two value that Real Alliance Ltd. wants to communicate to the society are:

Social welfare

Respect for their employees

Ans 18 . The various reasons mentioned in the above paragraph that have made
management so important are stated below:

Management increases efficiency as it leads to reduction in costs due to optimum

utilization of resources.

“As a result of her excellent managerial competence the company is able to reduce
costs and increase productivity.”

Management creates a dynamic organization so that it is able to incorporate the

corresponding changes in its working with any change in its business environment.

“The company belongs to infrastructure sector, wherein regular amendments are made
in the government regulations and policies.She holds regular meetings to ensure that
people in her department are not only aware of the related changes but are also able
to adapt to these changes effectively.This helps the company to maintain its
competitive edge.”

Management helps in achieving personal objectives of the employees in the

organization.

“She motivates and leads her team in such a manner that individual members are able
to achieve personal goals while contributing to the overall organizational objective.”
Management helps in the development of society by contributing effectively towards it
is multiple ways.

“In the process of fulfilling her duties for the growth of the organization, she helps in
providing competitive services, adopting new technology, creating more employment
opportunities etc. for the greater good of the people at large.

Ans 19 . In the above case, management is being considered as an art.

Art is the skillful and personal application of existing knowledge to achieve desired
results. The evaluation of management as an art is given below:

Existence of theoretical knowledge:

Personalized applications:

Based on practice and creativity:

Ans 20 .

Dharam considers management as a discipline because there exist a number of

theories and principles on management which have been formulated by various
management experts. It is taught in various schools and colleges, all over the world, as
a separate subject of study.

Management is not considered to be a full-fledged profession because of the following

reasons:

Restricted entry:

Professional association:

Ans 21 .

Coordination is the quality of management that Kartik has introduced in the working of
the production department as a corrective measure to control the output of the
workers.
Coordination is the process which helps to integrate the efforts of different individuals
with diverse needs to secure a unity of action in the pursuit of common goals.

The two points highlighting the importance of coordination are stated below:

Growth in the size:

Functional differentiation:

Ans 22. Sridhar’s father is working as a section in-charge in a government office. He is

working at the lower level of management.

He has to perform the following functions at this level of management:

He has to directly oversee the efforts of the workforce.

He has to serve as a link between the workers and middle level managers.

He has to ensure sufficient availability of resources and good quality of output.

He has to provide guidance and training to workers.

He has to ensure that good working conditions are provided to the workers.

Ans 23 . Geetika is working at the top level of management in the private sector
bank. The three other functions that she has to perform at this level are outlined
below:

She is responsible for the success and failure of the organization.

She is responsible for all the business activities and its impact on society.

She has to coordinate the activities of different departments in pursuit of common

goals.

Ans 24. Henceforth, Arundhati will be working at middle level of management.

The four functions that she will have to perform at this level are stated below:

She had to ensure that her department has the necessary staff.

She has to assign duties and responsibilities to the people in her department.
She has to motivate the people in her department to achieve the desired objectives.

She has to co-operate with the other departments for ensuring smooth functioning of
the organization.

Ans 25. Bhuvan, because management is pervasive.

Ans 26. Supervisory or operational level.

Ans 27.

Nature of management highlighted above is “Management as an Art”

The other two aspects of nature of management are:

Management as Science.

Management as Profession.

Values:

Motivating employees for discipline and punctuality.

Good and responsible behavior by rewarding employees.

Ans 28.

Mohan is effective but he lacks efficiency.

Ravi is efficient but he lacks effectiveness.

Third worker is effective as well as efficient.

Management prefer third worker as management always insist on achievement of goal

effectively as well as efficiently.

Ans 29.

Social and personal objectives

“Installed a recycle plant”:Social objective.

“Started a school for children of their employees”. Personal objectives.

Ans. 30. The feature highlighted in above para is “management is a group activity.”

Ans. 31 (a) Coordination.

Ans 32. Management as a Science.

Ans 33.

Unique enterprise is effective but not efficient.

No, the decision to hire adhoc workers and spending extra is not correct, this will
reduce the efficiency of enterprise.

The concept referred in this case is “Balance between effectiveness and efficiency.”

Ans 34.

“Functional differentiation”

Other two importance:

Size (b) Specialization.

Ans 35.

Top level, middle level, supervisory level.

Top level – Mr. Rajiv and Arun

Middle level – Mr. John and Singh

Supervisory level – Mr. Philip, Mrs. Archana, Kamlesh and Kavita.

Ans 36.

Personal/Human or individual objective.

(i) Economic 9iik) Social

Value of humanity, Care.

Ans 37.

Coordination.
Give features of coordination.

Value of Harmony between employees and management.

Ans 38.

The objectives of management discussed above are:

Organizational objectives:

Social Objectives:

The two values that the company wanted to communicate to the society are:

Rural development

Environment sustainability

Ans 39. Ritu / grandfather / Deepak’s father / Deeraj / Rajat, all of them are working at
the middle level of management.

Ans 40. Yes, according to me, Mr. Singhania should send his son to USA for his MBA
because management is being recognized as a profession to a great extent because of
the following reasons:

Well defined body of knowledge:

Ethical code of conduct:

Service motive:

Ans 41.

The concept of management is being referred to in the following line, “He has created
an internal environment which is conducive to an effective and efficient performance of
his team of ten relationship management executives.”

The various functions of the management concept mentioned in the above paragraph
are listed below:

Planning:

Organizing:
Staffing:

Directing:

Controlling:

Ans 42.

Yes, Sanjay can be deployed at the post of Assistant Manager in Sales and Marketing
Division although he hasn’t acquired any professional degree in management as
management is not considered to be a full-fledged profession because of the following
reasons:

Restricted entry:

Professional association:

The two values that are reflected in this act of Ajay are:

Compassion

Responsibility