1.

Age Group of the Respondents

Age No of respondents
18-25 39
25-32 18
32-39 11
39 & above 32
Total 100

Interpretation:

Out of the surveyed 100 respondents, 39 % respondents belong to the age

group 18-25 years; 18 % respondents belong to the age group of 25-32 years; and
11 % respondents belong to the age group of 32-39; 32 % of them belong to 39 &
Above.
 1. Bar Graph representing Age Group of the Respondents

Age of Respondents
45

40 39

35
32
30

25 No of respondents

20 18

15
11
10

0
18-25 25-32 32-39 39 & above
 2. Gender of the respondents
Gender No of respondents

Male 76

Female 24

Total 100

Interpretation:
The above study shows that out of the surveyed 100 respondents of Honda
Activa 76% of the users were male and the rest 24% of them were female. This
reveals that male users are more in number but there are also females who too use
Activa.
2. Pie Chart representing Gender of the respondents

Gender of the Respondents

Female
24%

Male
76%
 3. Recommendation of Activa to others
Recommendation No of respondents
Yes 87
No 13
Total 100

Interpretation:
The above study reveals that the 87% of the respondents would like to
recommend Honda Activa to others. And 13% of the respondents told that they
would not recommend Activa, as they would get a bike for the same cost.
3. Bar Chart representing Recommendation of Activa to others

Recommendations of Activa to others

100
90 87

80
70
60
No of respondents
50
40
30
20
13
10
0
Yes No
 4. Ratings for Activa in term of Comfort
Ratings No of respondents
Excellent 52
Good 24
Average 23
Poor 1
Total 100

Interpretation:
The study shows that the respondents ratings for Comfort. 52% of them told
that it was excellent, 24% told that it was good, 23% told that it was average and
1% of them told that it was poor.
 4. Ratings for Activai in term of Comfort

Rating in term of Comfort

60
52

50

40
No of respondents
30 24 23

20

10
1
0
Excellent Good Average Poor
 5. How did you come to know about Honda Activa?

SOURCE NO OF RESPONDENTS PERCENTAGE

SALESMAN 6 6%
ADVERTISING 58 58%
FRIENDS/RELATIVES 34 34%
OTHERSOURCES 2 2%
TOTAL 100 100%

Interpretation:

From the table it is inferred that 58% of the customers are influenced by
advertising, 34% are influenced by friends/relatives, 6% are motivated by salesman, 1%
influenced by other sources and it is observed that most of the customers are influenced
by advertisement in purchasing Honda vehicle.
5. Cone Chart representing the mode of awareness on Honda Activa

Mode of awareness
58%
60%

50%
34%
40%

30%
PERCENTAGE
20%
6%
10% 2%

0%
ES S
AN NG CE
SM IT SI TIV R
LE R LA OU
SA DVE /RE ERS
A DS H
IEN OT
FR
 6. Are you satisfied with the decision of Buying Honda Activa?

LEVEL OF NO OF RESPONDENTS PERCENTAGE

SATISFACTION
FULLY SATISFIED 34 34%
PARTLY SATISFIED 10 10%
SATISFIED 56 56%
NOT SATISFIED 34 0%
TOTAL 100 100%

Interpretation:
From the above table it is inferred that 56% of the respondents are satisfied in
terms of buying of the product, 34% are fully satisfied & 10% are partly satisfied. It is
also found that 56% are satisfied in buying decision of a product.
 6. Bar Chart representation with the decision of Buying Honda Activa

Satisfaction level on Decision of Buying

60%
56%

50%

40%
34%
PERCENTAGE
30%

20%

10%
10%

0%
0%
FULLY SATISFIED PARTLY SATISFIED SATISFIED NOT SATISFIED
 7. How do you perceive this brand?

OPINION NO.OF % OF RESPONDENTS

RESPONDENTS
EXCELLENT 38 38%
STRONG 44 44%
MODERATE 16 16%
WEAK 2 2%
TOTAL 100 100

Interpretation:

From the above table it is inferred that 44% of the respondents are feeling strong,
38% are excellent, 16% are feeling moderate, & 2% are feeling weak terms of perceives
of the brand.
 7. Cylindrical charts representing perceiveness of brand?

Perceivance of Brand
44%
45%
38%
40%
35%
30%
25%
20% 16%

15%
10%
2%
5%
0%
EXCELLENT STRONG MODERATE WEAK

% OF RESPONDENTS
 8. What do you think the best specialty of the brand?

BEST FACTOR NO OF RESPONDENTS % OF RESPONDENTS

FUEL EFFICIENCY 52 52%
PRICE 14 14%
STYLE AND LOOK 18 18%
LOW MAINTAINANCE 16 16%
TOTAL 100 100%

Interpretation:

From the above table 52% are thinking fuel efficiency is the best specialty ,14% as
price,18% as style and look , 16% as low maintenance.
 8. Bar Chart representing the best specialty of the brand

Speciality of this brand

60%
52%
50%

40%

30%
% OF RESPONDENTS
20% 18% 16%
14%
10%

0%
CY E K E
IC O NC
IEN PR LO A
FIC ND A IN
EF A NT
EL YL
E AI
FU ST M
W
LO
 9.How do you rate the brand against its competitor’s brand?

PERCEPTIVENESS NO OF RESPONDENTS % OF RESPONDENTS

EXCELLENT 34 34%
VERY GOOD 46 46%
GOOD 18 18%
AVERAGE 2 2%
TOTAL 100 100%

Interpretation:
From the above table it is inferred that the 46% of the respondents rated the Brand
is very good against its competitor's, 34% as excellent,18% as good & 2% as average.
 9. How do you rate the brand against its competitor’s brand?

Rating against the Competitors Brands

50% 46%
45%
40% 34%
35%
30% % OF RESPONDENTS
25%
18%
20%
15%
10%
2%
5%
0%
EXCELLENT VERY GOOD GOOD AVERAGE
 10. Do you think the company is strongly standing on its image?

PARAMETRES NO.OFRESPONDENTS %OF RESPONDENTS

YES 98 98%

NO 2 2%

TOTAL 100 100%

Interpretation:

From the above table it is cleared 98% of respondents are saying company is
standing on its image,2% are saying not standing on its image.
10. Pie Chart representing the standard of image is strong or not

Wheather the Company is on its Image

YES NO
2%

98%
 11. Which company brand do you think is competitive with your brand?

BRAND NAME ON OF RESPONDENTS % OF RESPONDENTS

Hero 16 16%

TVS 10 10%

Bajaj 46 46%

Mahindra 28 28%

TOTAL 100 100%

Interpretation:

From the above table it is found that 46% Respondents think Bajaj is the
competitive with their brand, 16% think as Hero, 24% as TVS & 10% as Mahindra.
11. Bar Chart representing the competitive brand with Honda Activa?

Competitive brand with Honda Activa

50%
45%
40%
35%
30% % OF RESPONDENTS
25%
20%
15%
10%
5%
0%
Hero TVS Bajaj Mahindra
 12. On what basis did you purchase the product?

BASIS NO OF RESPONDENTS % OF RESPONDENTS

STRONGLY BRAND 24 24%

IMAGE
MODE OF 2 2%
TRANSPLANTATION
PRICE 26 26%

OTHERS 48 48%

TOTAL 100 100%

Interpretation:

From the above table it is inferred that 48% of the respondents are purchasing due
to other reason, 26% due to price,12 on brand image & 2% on mode of transplantation.
 12. On what basis did you purchase the product?

Purchase Decision made on

48%
50%
45%
40%
35% 24% 26%
30%
25%
20%
15%
10% 2%
5%
0%
E N E S
AG IO IC ER
T PR H
D
IM TA OT
AN LAN
R P
LY
B
A NS
G R
N FT
RO EO
ST D
O
M % OF RESPONDENTS
 13. Does Honda advertisements motivate to buy the product?

PARAMETRES NO OF % OF
RESPONDENTS RESPONDENTS
YES 68 68%

NO 32 32%

Interpretation:

From the above graph we considered that 68% suggest this brand to others, 32%
suggest as no.
13. Pie Chart representing advertisements motivation to buy the product

Do advertisements motivate to buy Ac-

tiva

32%
YES
NO

68%