ACKNOWLEDGEMENT
It gives me immense pleasure to present this report on “internship
in Digital Marketing for National Industries ”. The internship project
has brought out signification of sincere efforts, teamwork, guidance
and support that makes a project successful.
I take opportunity to acknowledge the guidance and
encouragements of all those with whom I have interacted during the
course of this project.
I would like to thank my project guide Dr. Amit Kumar Sinha sir for
his valuable suggestions during the project work. I would also like to
thank our director and my colleagues for their support.
I perceive as this opportunity for my future career development,
used gained skills and knowledge in the best possible way, and I
hope to continue to work for better improvement in the future.
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DECLARATION
I, the undersigned, hereby declared that the Summer Internship
project report titled “Digital Marketing for National Industries” is
written and submitted by me to the Amity University, in partial
fulfillment of the requirement for the award of degree of Bachelor of
Business Administration under the guidance of Dr. Amit Kumar
Sinha sir. This is my original work and conclusion drawn there in is
based on the material collected by me.
WAQAR RAHMAN
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TABLE OF CONTENT
ACKNOWLEDGEMENT…………………………………………………………………………….1
DECLARATION……………………………………………………………………………………....2
TABLE OF CONTENT……………………………………………………………………………….3
ABOUT THE COMPANY……………………………………………………………………………4
EXECUTIVE SUMMARY……………………………………………………………………………5
ABOUT THE INTERNSHIP…………………………………………………………………………6
BRANDING AND PROMOTION……………………………………………………………………7
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ABOUT THE COMPANY
NATIONAL INDUSTRIES
National Group of Industries is the leading
manufacturer of all kinds of Hospital furniture,
Office furniture, Garden furniture, School furniture,
Wooden furniture, Tent house furniture, Home
furniture in Azamgarh (U.P) since Last 40 Years.
● Latest Advance technology along with Excellence
design and Best raw materials are the hallmark of
our exclusive products.
● The unmatched quality of our product has earned
goodwill, fame and reputation in the Furnitures
Industries in Azamgarh.
● Company has Regularly and satisfactorily fulfilled all
the bulk requirements of big Schools, Industries,
Office & other Corporate House.
● The Company creates efforts to ensure better
services every time with regular innovation and
management .
● Focus of the Company has been always on use of
latest technology for up gradation and improve
quality.
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ABOUT THE INTERNSHIP
This is a review of the implementation of the Job Training activities carried out
by the intern. Activities are undertaken for 45 days at the National Industries
as Digital Marketing Intern with all responsibilities and outputs.
The primary objective of this corporate engagement was to understand how digital
marketing taking over conventional marketing, from a customer’s point of view and
how business houses react on the same.
Internship Responsibility
1. Market research and content research
The importance of doing market research in Digital marketing to find and
gather the right clients for the company. In addition, content research is
conducted to find and analyze the right content for social media in order to
develop unique strategies for social media clients to increase traffic through
search engines.Interns in carrying out market research assignments are
assigned to collect data about influencers and companies that have social
media by using search techniques using hashtags plus keywords on social
media. As for the keyword itself, interns are given a specific topic by
supervisor related to influencers and companies in India. Before being
assigned an assignment. In the training, how to effectively use hashtags on
social media using a special website in order to carry out effective market
research.Market research was conducted and given daily targets from
supervisors to be able to find target markets. The results of the market
research are in the form of targeted social media insights as well as client
contacts that the company will contact for further cooperation offers. The
intern provided the market research report through a special template
provided by the company through Google Sheets so that supervisors can
develop the interns daily in doing their job.
Intern also conducts content research assigned to analyze topics provided by
supervisors regarding content research to write blogs on company websites
with the theme of influencer marketing.
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Branding and Promotion
Branding and promotion activities are the next tasks carried out by the digital
marketing department. Where this activity is carried out by creating a content
timeline for company on social media and websites in the form of blog writing using
Search Engine Optimization (SEO).In this activity, the intern is assigned to write blog
posts for the company website as well as blog writing for clients. Before starting their
assignments, interns are given training through Google Meets on content writing by a
digital marketing specialist from India, namely Ms. Palak Surana on January 2, 2021.
During the training,supervision explains how to write a blog to attract audience
interest and the stages in creating blog content.
