HOME WORK /PROJECT WORK.
GRADE 10 BUSINESS STUDIES
Case Study 1: Marketing Strategy and Consumer Behavior
Scenario:
A new energy drink company, "EnerGize," is entering the market. The company aims
to target young consumers aged 16-25 with its innovative and healthy energy drink
formula. However, it faces tough competition from well-established brands in the
industry.
Week 1:
Hot Question: What are the key factors influencing consumer behavior, particularly in
the energy drink market? Research and present an analysis of consumer preferences,
trends, and motivations within the target demographic.
Low Question: What are the different segmentation criteria EnerGize can use to
identify its target market? Conduct research and create a profile of the ideal consumer
for EnerGize.
Week 2:
Hot Question: What marketing strategies can EnerGize employ to differentiate itself
from competitors and attract its target market? Research and analyze various
promotional tactics, such as social media marketing, influencer partnerships, and
experiential marketing events.
Low Question: How can EnerGize leverage digital marketing channels to reach its
target audience effectively? Develop a digital marketing plan outlining specific
platforms and tactics.
Week 3:
Hot Question: How can EnerGize measure the effectiveness of its marketing efforts
and adapt its strategy accordingly? Research and present key performance indicators
(KPIs) relevant to EnerGize's marketing objectives.
Low Question: What ethical considerations should EnerGize take into account when
designing its marketing campaigns? Conduct research and create a list of ethical
guidelines for EnerGize's marketing practices.
Case Study 2: Financial Management and Investment Analysis
Scenario:
A group of students from a local high school is interested in starting an investment
club to learn about the stock market and investment strategies. They plan to pool their
resources and invest in a diversified portfolio of stocks.
Week 1:
Hot Question: What are the basic principles of investing in the stock market?
Research and present an overview of key concepts such as risk and return,
diversification, and portfolio management.
Low Question: How can the students set investment goals for their club? Conduct
research and develop a set of SMART (Specific, Measurable, Achievable, Relevant,
Time-bound) investment objectives.
Week 2:
Hot Question: What are the different types of investment vehicles available to the
students, and how do they differ in terms of risk and return? Research and analyze
various options such as stocks, bonds, mutual funds, and exchange-traded funds
(ETFs).
Low Question: How can the students perform fundamental analysis to evaluate
potential investment opportunities? Research and create a step-by-step guide for
analyzing a company's financial statements and industry trends.
Week 3:
Hot Question: How can the students assess the performance of their investment
portfolio and make informed decisions about rebalancing or adjusting their holdings?
Research and present key performance metrics and portfolio management techniques.
Low Question: What are the ethical considerations associated with investing,
particularly in industries such as tobacco, alcohol, or weapons manufacturing?
Conduct research and discuss ethical investment strategies for the students' club.
Case Study 3: Human Resource Management and Leadership
Scenario:
A medium-sized retail chain, "Urban Outfits," is experiencing high turnover rates
among its store employees. The company's management is concerned about the
impact of employee turnover on productivity and customer service quality.
Week 1:
Hot Question: What are the main reasons employees leave their jobs, and how can
Urban Outfits address these issues? Research and present an analysis of factors
contributing to employee turnover, along with strategies for retention.
Low Question: How can Urban Outfits design an effective recruitment process to
attract and select the right candidates for its stores? Develop a recruitment plan
outlining job postings, screening criteria, and interview techniques.
Week 2:
Hot Question: What leadership styles and techniques can Urban Outfits managers use
to motivate and engage their employees? Research and analyze different leadership
theories, then recommend practical strategies for improving employee morale and
performance.
Low Question: How can Urban Outfits implement training and development programs
to enhance employee skills and career progression opportunities? Research and create
a training plan tailored to the needs of store employees.
Week 3:
Hot Question: How can Urban Outfits establish a positive organizational culture that
promotes employee satisfaction and loyalty? Research and present best practices for
fostering a supportive and inclusive work environment.
Low Question: What are the potential legal and ethical issues Urban Outfits should
consider in its human resource management practices, such as discrimination,
harassment, and privacy concerns? Conduct research and develop a compliance
checklist for the company's HR policies and procedures.
These case studies will provide you with a comprehensive framework for exploring
key concepts in business studies while engaging you in critical thinking, research, and
presentation skills over a three-week period.
YOU ARE EXPECTED TO SUBMIT EACH SCENARIO EVERY AFTER A
WEEK
“ YOU WILL NEED TO MAKE RESEARCH”
