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Week 3

The document outlines 15 actionable steps to grow a business and increase influence, including maintaining a list of key contacts, utilizing direct messaging on social media, and engaging in networking opportunities. It emphasizes the importance of personal touches like handwritten letters and unexpected gestures to create memorable connections. Additionally, it encourages being present at events, following up diligently, and establishing a unique personal brand to stand out in professional settings.

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teacher6456345
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25 views2 pages

Week 3

The document outlines 15 actionable steps to grow a business and increase influence, including maintaining a list of key contacts, utilizing direct messaging on social media, and engaging in networking opportunities. It emphasizes the importance of personal touches like handwritten letters and unexpected gestures to create memorable connections. Additionally, it encourages being present at events, following up diligently, and establishing a unique personal brand to stand out in professional settings.

Uploaded by

teacher6456345
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CALL #3 - MY 15 STEPS TO GROW YOUR BIZ AND INFLUENCE

1. Have a “Hot 25-50” list - Make a list of people that can help advance your goal. Every quarter
email them or contact them to stay on their radar.

2. Direct message people - Direct message on Instagram, Facebook, LinkedIn and Twitter. A larger
percentage of people open their DMs. Way less clutter. Watch what happens!

3. Have a hometown restaurant - One place you can go to where you can always get in, send
clients or prospects. Walk in like a hero.

4. Console, Compliment and Congratulate - Three things to ALWAYS do for customers, family and
friends. Be there for support in the bad times, celebrate the wins, and point out things you are
proud of in people.

5. Hot spots are free - Go where the major players in your industry congregate. Every town has a
“Beverly Hills Hotel” and you don’t need to be staying there to go there. Learn by watching.

6. Buy the cheapest seats - Buy the cheapest tickets to a sporting event (or any event) where
people you want to meet are. You don’t even have to watch the event. Hang out by the lounges,
etc. and network.

7. Write and send handwritten letters - They are memorable and personal. They show a stronger
intent than email. Don’t expect a response...trust that they read it. People open and read mail. It’s
been a habit since childhood.

8. Stand up before a meeting - Sitting down creates super low energy. Stand up and give a proper
greeting. Set the tone from the beginning. Mention how excited you are for the opportunity.

9. Follow up on every single thing you do - Many of my “yes’s” have come after getting a firm “no”.
Take your time and think about the best time to reach out and respond after a meeting. It’s another
chance to close somebody on what you’re trying to accomplish. No rock unturned.

10. Do the unexpected - People except you to do what you say you will...so DO MORE. Be creative.
Surprise people. The unexpected is what is memorable.
11. Be a connecter - It costs nothing to make an introduction. BUT…don’t ask for anything in return.
Person to Person. Person to product. Connect people because that’s what you do! Trust it will come
back to benefit you in other ways.

12. Show up - Lots of deals and introductions happen at times and places you didn’t want to go to. Go
with a good attitude. If you have to be somewhere (even if you don’t want to go) ...go with a smile.

13. Stay late - Cool people come late and stay late. Be the last to leave. The room is less crowded then
and often that’s where sales and connections are made.

14. Write a proper email - Direct Download to How to Craft an Email to get a Response

15. Be known for something - It can be a tie you wear, a charity you support, your friendliness...but,
stand out. A guy pitching me from Goldman Sachs sends me Halloween candy every year. He is now
known as “The Candy Guy” in our house. He has positioned himself through a simple mailer as someone
that now always stands out and crowded conferences because everyone gets his candy.

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