Media - Luxury Facts
Spokesperson - Vikram Singh, Artistic Director, Her Story
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1. From a technical/craftsmanship perspective, what makes chokers a distinctive piece of jewelry?
Chokers are actually pretty straightforward from a technical standpoint. Because it goes around
the neck, which is a cylindrical form, and does not have to adapt to any other contours of the
body, it just needs what we call a single-angle movement. This is an advantage because it
increases the shelf life and usage of the jewel – not only is it less complicated to store, but it can
also be worn by multiple people without really needing to resize anything.
2. Why do you think chokers are an interesting accessory? What makes it more in demand as
compared to other styles of necklaces?
The choker has a vast history that dates back to the world’s earliest civilisations – it has been a
part of many cultures, especially in royalty. in the world. It has existed in every era, but every
culture and time period has had a different significance attached to it. Even today, it elevates an
outfit to something a bit more regal and shows that you’ve added a special effort to your look.
They’re easy to wear, available in a variety of styles and materials from precious stones to even
fabric, and as I mentioned, easy to store and maintain. They’re also very easy to style, as you don’t
have to worry about the neckline of your clothes – a choker will always be visible and in focus no
matter what you wear.
3. From a trend perspective, do you think chokers will continue to rule the charts? Why?
As I mentioned, chokers have been relevant since ancient civilisations, and continue to lend a
special and more royal touch to any look even today, So I don't think they will ever go out of style.
The materials may change, and the thickness and forms may change according to trends, but
chokers will always be a special part of any jewellery collection.
4. Can you share some of your chokers made with natural diamonds?
Yes, we have the Limitless Aspire Versatile Necklace which is detached to transform into a choker
and bracelet. It is inspired by the unstoppable drive of a woman who dreams and dares
audaciously. Evoking the inspiring allure of skyscrapers, this 18K white-gold necklace features a
geometric three-dimensional design. Trillion-cut diamonds cascade in a striking arrangement that
sparkles boldly on the neckline.
We also have the C'est L'Amour Tulip Semi-Choker Necklace, which brings alive the power of
empathy through the metaphor of the delicate yet enduring Chantilly lace. This ornate 18K
white-gold necklace features a series of exquisite tulip solitaire diamonds, framed by the soft
scalloped edges of shimmering rose-cut diamonds and offset by pear diamonds. The jewel is
expertly crafted to float with the flexibility and lightness of the finest lace.
Her Story, Sheth Chambers, Dr. V.B Gandhi Marg, Kala Ghoda, Fort, Mumbai – 400001
Boutique Telephone Numbers: +91 7977471576 | +91 22 69123123
How can you style natural diamond chokers - especially in different settings - weddings,
cocktails, office events, casual coffee chic, etc?
The thickness and grandeur of the design will change according to the occasion. For weddings
and other grand events, one would go for a thicker and more intricate choker, with larger or more
diamonds, precious stones, or pearls. For cocktails or big work events maybe something more
sleek like a single row of brilliant-cut diamonds, and for more fashion-forward casual moments
you could opt for one diamond or even even a leather or lace band. According to the style of the
choker and the occasion, you could pair it with minimalistic or grand earrings. The neckline of
your outfit doesn’t make much of a difference with chokers. For casual outings, you could even
style your hair in a high ponytail to bring more focus to the choker on your neck.
Her Story, Sheth Chambers, Dr. V.B Gandhi Marg, Kala Ghoda, Fort, Mumbai – 400001
Boutique Telephone Numbers: +91 7977471576 | +91 22 69123123
