MODULE WEEK NO.
2
INITAO College
University Logo Jampason, Initao, Misamis Oriental
College of Hospitality Management
HPC 10A: Research in Hospitality 1
2nd Semester of A.Y. 2022-2023
Introduction
In this module, we will be discussing the basic concepts in research which discusses the goals of
research, its purposes of research.
Rationale
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Concept is an abstract term, notion or idea, often conveyed in a single word which serves as a
springboard or building block of a theory, (de Belen, 2015)
Intended Learning Outcomes
At the end of this module, students are expected to:
A. Differentiate the goals and purposes of research.
B. Explain the characteristics of educational research.
Activity
1. Interactive and thorough discussions on the topic.
2. Exercises to enhance the learning of the students.
3. At home Activity that will practice the knowledge that the students acquired through concept mapping.
Discussion
Goals of Research
Goals in Conducting Research as cited in Cristobal & Cristobal (2013) are as follows:
1. To Produce Evidence-Based Practice
Every discipline or institution must provide the best practice of management based on
research studies. In education, for example, a practitioner must ensure that he/she is able to provide the best
teaching practices as proven by research, to learning. The principles on which the tasks and functions of
educators are based on the results of
research. The administration and management of schools, guidelines on admission, assessment, community
service and others must be dealt with accordingly. The results of research must be published in journals,
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articles, locally, and internationally for benchmarking. Research findings can also be utilized in seminars,
workshop, or trainings so that the new knowledge can be shared.
2. To Establish Credibility on the Profession
A profession can be identified by the body of knowledge it utilizes. A profession is distinct
from other disciplines when there are practices and peculiarity of service in a given area of field. Effective
and efficient practices are products of research.
3. To Observe Accountability for the Profession
Every action conducted by a profession must have a rationale. There are principles why a
teacher has to prepare a curriculum/syllabus, why a manager needs to plan, why a treasurer needs to conduct
studies. All professionals must be accountable for each task he/she performs.
4. To Promote Cost-Effectiveness through Documentation
The findings or research must be shared to individuals, groups, community, organizations for
which the study was intended. It is useless, if its results are not made public. Results of research must satisfy
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to researcher's goals before he/she can share it with other researchers and professionals to whom findings
may be beneficial. In this manner research becomes cost-effective.
Purpose of Research
The purpose of research is stated clearly and explicitly in a format appropriate for the style of
investigation. The purpose of research indicates the focus and direction of the research (Denscombe, 2002).
The purpose of research may be organized into three groups based on what the researcher is trying to
accomplish, explain a new topic, describe a social phenomenon, or explain why something occurs. Studies
may have multiple purpose (e.g. both to explore and to describe) but one purpose casually dominates.
1. Exploratory/Formulated Research
The researcher's goal is to formulate more precise questions that future research can answer.
Exploratory research helps ensure that a more rigorous, more conclusive future study will not begin with an
inadequate understanding of the nature of the problem.
2. Descriptive Research
This research presents a picture of the specific details of a situation, social setting or relationship. The
major purpose of descriptive research is to describe characteristics of a
population or phenomenon. It seeks to determine the answer to who, what, where, and how questions.
3. Explanatory Research
The desire to know "why" to explain is the purpose of exploratory research. It builds an exploratory
and descriptive research and goes on to identify the reasons for something that occurs. Exploratory research
looks for causes and reasons. For example, researchers are interested in learning why some children bully
other children.
Other Purposes of Research
Research provides a scientific basis for any practice or methodology in any field. This is important
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since the interest of the entire operation and all the members of the institution or organization is at
stake.
Research is undertaken for sustainable development of and further productivity in any field like
education, management, business, nursing, and other areas.
Research develops tools for assessing the effectiveness of any practice.
Research provides solutions to problems encountered in the different areas of work.
Research develops and evaluates alternative approaches to the educational aspects of any discipline.
Research advances the personal and professional qualifications of a practitioner.
Exercise
Apply Your Knowledge (Review/Discussion Questions)
A. From the various definitions of research, what are the common points of view about it?
Reference of Research Common Points of View
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Assessment
A. What is your conceptual understanding of research?
Reflection
Now that you have completed your module for this week. Write a reflection about what you have learned.
Your reflections should include:
(1) your opinion about the lesson
(2) personal experience
(3) evidence to back up your thoughts and/or opinion (APA citation).
Things you can reflect on include the readings for this week, videos, and the discussions. The purpose of this
reflection is to ensure you are processing your thoughts on the course content. This will enhance your
learning and knowledge.
Resources and Additional Resources
Guidebook:
• Beuno, Cababaro et al Research Writing for Business and Hospitality Management
Students 2016
Textbook:
• Almeida, Adelaida et al Research Fundamentals From Concept to Output 2016
Additional Resources:
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Internet sources and studies
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