Key Responsibility Areas
Sr. No.(KRAs) Tasks
1 Strategy & Planning Conduct Idiation
Develop Content Calenda
2 Creation & ProductionResearch & Scriptwriting
Visual Design & Producti
3 Content Finalization Peer Review
& Approval Final Editing
Final Approval
4 Publication Schedule & Publish Conte
Optimize Visibility
5 Performance Track Key Metrics
Monitoring & Analysis Identify Improvement Are
Respond to Comments &
6 Community Engagement
Questions
& Response
Description
Conducting group discussions to generate creative content ideas aligned with goals, audience interests, and curr
Organize content ideas into a monthly or quarterly plan with assigned tasks, target platforms, deadlines, and resp
Conduct thorough research to gather accurate information, statistics and raw script
Write engaging scripts, storyboards, or outlines tailored to the specific content format and target audience.
Design visually appealing infographics, reels, videos, posters or other content making sure to communicate the
Conduct a collaborative review process where team members assess each other's work for improving accuracy,
Consistency withtoeffectiveness,
Perform editing ensure clarity,and overall spelling
grammar, quality. to avoid human errors.
Avoid to use any content subjected to copyright.
Review edited content to ensure alignment with desired goals and get approval from directors
Publish content on designated platforms according to the content calendar and at peak usage time.
Form creative captions and use relevant hashtags to improve discoverability and engagement on each platform.
Regularly monitoring key metrics like reach, engagement (likes, comments, shares), website traffic
and conversions
Analyze (sign-ups,
data trends donations)
to identify areas ofusing platform
success analytics andfor
and opportunities website tracking tools.
improvement.
Considering audience feedback and engagement patterns.
Promptly and thoughtfully respond to comments, questions, and messages from the audience on social media platf
Foster discussions, address concerns, and build a positive community around your content.
Timeline
(Days) Input Output
Ongoing N/A List of potential topics and idetify feasibil
4-5 List of topics, target audience insighContent calendar with defined schedule
5-7 Content brief, research resources Initial drafts
5-7 Script/storyboard, initial content drafFinalized visual content
2-3 Draft content Feedback and suggestions for improvem
2-3 Content with feedback Finalized Content
1 Edited content Approved content for publication
1 Approved content, content calendarPublished content live on target platform
1 Content, platform guidelines Content with captions and hashtags.
Reports and insights into content performance
Ongoing Analytics & website data across different platforms
Recommendations andcontent
for future formats.
Ongoing Performance reports format adjustments
Ongoing Published content & audience mes Responses for further enhancements
Role
TL/Content Members
TL/PM
Content Members
Design Members
Content Members
Content Members
PM
Content Members
Content Members
TL/PM
TL
PM
