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BUSINESS PLAN: የንግድ እቅድ
BUSINESS NAME: የንግድ ስም
REQUIRED AMOUNT: የሚያስፈልገው ገንዘብ መጥን
PROJECTED TURNOVER፡ የታቀደ ሽያጭ
PROJECTED PROFITABILITY ፡ የታቀደ ትርፍ
CONTACT PERSON: ስም
ADDRESS: አድራሻ
TEL: ስልክ
EMAIL: ኢሜል
TABLE OF CONTENTS
DESCRIPTION፡ ገለ PAGE
1. The business ንግዱ
2. Products/Service ምርቱ/አገልግሎቱ
3. Market ገበያ/ ደንበኛ
4. Success factors የስኬት ምክንያቶች
5. Skills required የሚያስፍልጉ ክህሎቶች
6. Production የምርት ሂደት
7. Financial analysis የገንዘብ ትንተና/ ጥናት
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THE BUSINESS
Nature of business: የንግዱ ሁኔታ
The Name of the business: የንግዱ ስም
Form of business (sole proprietorship, partnership, company, group): የንግዱ ዓይነት (ብቸኛ
ባለቤትነት, ሽርክና, ኩባንያ, ቡድን)
Status of business (start-up, expansion): Give a brief history: የንግዱ ደረጃ (ጀማሪ ወይም ማስፋፊያ)
THE PRODUCTS/SERVICES ምርቱ/አገልግሎቱ
What products or services do you want to sell? ለመሸጥ የሚፈልጉትን ምርት እና አገልግሎት
Why would someone buy your product or service? ምርትዎን ወይም አገልግሎትዎን ሰዎች ለምን ይገዛሉ?
Unique features: የምርቱ ወይም አገልግሎቱ ልዩ ባህሪያት
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Benefits to consumers: ለደንበኞች የሚሰጠው ጥቅም
THE MARKET ገበያው/ደንበኞች
TARGET MARKET የታለመው/ የታቀደ ገበያ
Who will be your target market/customer- individuals or organizations? ደንበኛ ይሆናሉ ብለው የሚያሰቡት
ግለሰብ/ድርጅት
Describe your target customers: የታለሙትን ደንበኞች ግለጹ
If individuals (sex, age bracket, level of income, where they live, spending tendencies etc): ግለሰብ ከሆኑ
(ፆታ፣ የዕድሜ ፣ የገቢ ደረጃ፣ የሚኖሩበት ቦታ፣ የወጪ ሁናቲ)
If organizations (nature, size, buying capacity per order, etc) ድርጅት ከሆነ (አይነት, መጥን፣ የመግዛት አቅም)
What need of your customers is your product trying to meet? ምርትዎ የትኛውን የደንበኝ ፍላጎት ነው ሚያሟላው?
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THE PRODUCT ምርቱ
What features of your product/service will meet your customer’s need? የደንበኛዎን ፍላጎት የሚያሟላው
የምርትዎ/አገልግሎትዎ ልዩ ባህሪያት የትኞቹ ናቸው?
MARKET OPPORTUNITY የገበያ ዕድል/ምቹ አጋጥሚ
What opportunity (gap) are you trying to capture in the market? ገበያው ውስጥ ያለ የትኝውን እድል (ክፍተት)
ለመጥቀም አስበዋል?
DISTRIBUTION ማከፋፈል
What distribution channel will you use? የትኛውን የማከፋፈያ መንገድ ይጠቀማሉ?
i. Wholesaler Retailer Consumer የጅምላ አከፋፋይ፣ ቸርቻሪ፣ ሸማች
ii. Retailer Consumer ቸርቻሪ፣ ሸማች
iii. Direct to the Consumer ቀጥታ ለ ሸማቹ ማቅረብ
Explain your choice ምርጫችሁን አስረዱ
PRICE ዋጋ
How much will you sell your product for? የመሽጫ ዋጋቹ
Explain your choice of price: ዋጋውን ያወጥችሁበት ምክኒያት
Cost of production/profitability ፤ ለምርት የሚሆን ወዒ
Quality of product/Service የምርቱ/አገልግሎቱ ጥራት
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Competitors’ price የተፎካካሪዎች ዋጋ
Target market የታልመው ገበያ
Demand for Product/service የምርቱ/አገልግሎቱ ተፈላጊነት
PROMOTION ማስተዋውቅ
How will you promote your product/service (word of mouth, social gatherings, sale agents, samples,
posters, etc)? የሚያስተዋውቁበት መንገድ (ወሪ፣ ፖስተር፣ ሳምፕል)
Explain your choice(s) in terms of: መስፈርቶች
Effectiveness ውጤታማነት
Cost/affordability ወጪ
MARKET SHARE የገበያ ድርሻ
What share of the total market can you realistically expect, as a percentage of your market? (Estimate)
ከአጥቃላይ ገበያው ምን ያህል ፐርሰንት የገበያ ድርሻ ይጥብቃሉ
Is this share most likely to reduce or increase in the future? (Give reasons) ይህ የገበያ ድርሻ ለወደፊት ይምራል
ወይስ ይቀንሳል
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COMPETITION ውድድር/ፉክክር
Who are your major competitors? ዋና ተፎካካሪዎች እነማን ናቸው?
What are their competitive advantages or strengths (quality of product or service, packaging,
promotion, price, location, delivery, source of supply, skilled labour, etc? State and explain. የተፎካካሪዎ
ጥንካሬዎቸ ምንድናችው? (ጥራት፣ አስተሽግ፣ ማስታወቂያ፣ ዋጋ፣ቦታ፣ ማድረስ, አቅርቦት፣ የሰው ሃይል፣ )
What are their weaknesses? State and explain. ድክመታቸው ምንድን ነው? አብራሩ
What strategies do you have in place to counter their competitive advantage or strengths? State and
explain. የተፎካካሪዎችን ጥንካሬ ለማሽነፍ ምን አይነት ስልቶች ትጥቀማላቹ? አብራሩ
How do you plan to take advantage over their weaknesses? በድክመታቸው አንደት ልትጥቀሙ ትችላላቹ
Are there ventures of your type that have gone out of business (or are struggling) lately? ከናንተ ጋር
ተመሳሳይ የሆኑ የከሰሩ/የተቸገሩ ንግዶች አሉ?
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If yes, explain what challenges are causing the failure or the struggle: ካለ፣ የከሰሩ/የተቸገሩበትን ምክኒያት
አስረዱ
How do you plan to overcome those challenges in your business? የእናንተ ንግድ ተመሳሳይ ችግሮችን እንዳት
ሊፈታ ይቸላል?
SUCCESS FACTORS የስኬት ምክንያቶች
What possible risks or factors can hinder the success of your business (product, skill, source of supply,
high capital, insufficient demand, government regulations)? List and explain. የንግድዎን ስኬት ሊያደናቅፉ
የሚችሉ ምክንያቶችን ዘርዝራቹ አብራሩ (ምርት፣ክህሎት፣አቅርቦት፣ገንዘብ፣ያልተሟላ ፍላጎት፣የመንግስት ህግ)
How will you take care of these risks? አደጋዎችን/ስጋቶችን እንዴት መቀነስ ትችላላችቹ?
SKILLS REQUIRED ተፈላጊ ክህሎቶች
What skills are critical to the success of your business and do you have them? ለንግድዎ ስኬት የሚያስፈልጉ
ምን አይነት ክሀሎቶች ናቸው? እነዚህ ክሀሎቶች አሏቹህ?
What plans do you have to access/obtain these skills? እነዚህን ክሀሎቶች እንዴት ልታዳብሩ ትችላላቹ?
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PRODUCTION ማምረት
What premises and equipment do you need for production and do you have them? ለማምረት ምን ዓይነት
ግባአት እና መሳሪያዎች ያስፈልጉዎታል እና አላችሁ?
If you do not have them, what plans do you have to acquire the premises and equipment?
ከሌሉዎት ቦታ እና መሳሪያዎችን ለማግኘት ምን እቅድ አላቹህ?
What supplies will you need and where will you get them? ምን አይነት አቅርቦቶች ያስፈልጉዎታል? ከየት ልታገኝ
ትችላላቹ?
What is your plan B if your major supply source fails? ዋና አቅራቢዎ ባይመቸው ምን አማራጥ ትጥቀማላቹ?
FINANCES ገንዘብ
Capital requirement የሚያስፈልገው የገንዘብ
What is the required capital? የሚያስፈልገው የገንዘብ መጥን
How much capital do you have and what is the shortfall? ምን ያህል ገንዘብ አሎት? የጎደለው ምን ያህል ነው?
How will you raise the difference/? የጎደለውን እንዶት ትሞሉታላቹ
If it’s through borrowing, how will you pay back? በብድር ከሆነ እንዲት ትከፍላላቹ?
Returns ትርፍ
How much sales could you generate per month (Kshs.) by investing this money? በወር ምን ያህል ይሽጥሉ
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How much profit could you generate per month (Kshs.) by investing this money? በወር ምን ያህል ትርፍ
ያገኝሉ?
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Cash Flow Statement የገቢ ወጪ የሒሳብ ሰነድ
For the Period ending ……………. ላለፈው አመት
CASH GENERATED FROM OPERATIONS Mar- Apr- May- Jun- Jul- Aug- Sep- Oct- Nov- Dec- Jan- Feb-
Cash Generated from Sales ከ ሽያጭ የተገኝ ገንዘብ
Loans ብድር
Total Income(A) ጠቅላላ ገቢ
OPERATIONAL EXPENSES
Licenses and Subscriptions
License Fees
Market Fees
Communication
Mobile
Internet
Marketing
Advertising
Marketing Materials & Branded Staff Uniforms
Online Marketing
Marketing Support Infrastructure
Card Payment System (Visa/MasterCard)
Staff Allowances
Admin
Office Rent
Bank Account charges
Office Supplies and Stationery
Office Travel
Professional Services - Accounting
Loan Repayment
Office Equipment
Equipment Servicing and Repairs
1 Desktop computer
1 laser printer
Direst Cost of Sales
Transport
Hotel Accommodation
Airfare
Park & Conservation area fees
Total Expenses(B)
Cash Balance (C=A-B)
Opening Balance (D)
Cumulative Cash Balance (C+D)
Opening Balance (D)the amount of money in a company's account that is brought forward at the start of an accounting period.
