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Qatar Airways Case Study

The document analyzes management practices at Qatar Airways. It discusses how the airline prioritizes operational efficiency, develops strategic visions for growth, emphasizes employee engagement and training, and adopts a customer-centric approach. The analysis evaluates how well the management practices align with the airline's mission and values, finding strong alignment but noting some areas for improvement like sustainability and staff well-being.

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100% found this document useful (1 vote)
2K views13 pages

Qatar Airways Case Study

The document analyzes management practices at Qatar Airways. It discusses how the airline prioritizes operational efficiency, develops strategic visions for growth, emphasizes employee engagement and training, and adopts a customer-centric approach. The analysis evaluates how well the management practices align with the airline's mission and values, finding strong alignment but noting some areas for improvement like sustainability and staff well-being.

Uploaded by

mariam.syedus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Introduction

Business management practices help make sure that important strategic goals, which can
change depending on the situation, are aligned within a business or organisational setting
(Wang, Tan &Wahil, 2020). According to AlTaweel & Al-Hawary (2021), leadership refers to
the ability of an individual or a group to exert significant influence in order to guide an
organisation towards appropriate practices. Management, as defined by Simeone (2020),
encompasses a set of principles and entities that form the basis for attaining specific goals. It
also involves the ability of individuals to motivate and facilitate valuable contributions that
contribute to the success of the organisation (Malik, Sarwar & Orr, 2021). Implementing
efficient leadership and management strategies in Qatar Airways has the ability to
provide substantial strategic advantages, therefore overcoming the main challenges faced
in corporate operations. Identifying a productive focal point to achieve equilibrium among
these diverse concerns can aid in the creation of favourable results for the organisation.

This report offers an in-depth analysis of Qatar Airways' current management practices
and suggests improvements that the company could do to sustain its position as the leading
airline in the aviation industry. The main purpose of this paper is to analyse the importance
of leadership and management in the context of Qatar Airways, and to explore how
successful leadership practices might contribute to the ongoing success and expansion
of the airline.

Task 1

Qatar Airways, established in 1994, has received operational assistance and notable
acclaim for the advancement of various essential commercial activities. With its
extensive global reach spanning across 15 countries, the brand has established itself
as a highly skilled freight organisation in the Middle East Asia region. Additionally, it
provides yearly passenger service to a staggering 38 million persons (Qatar Airways, 2023).
The organisation's mission statement is based on achieving excellence in implementing
varied approaches to ensure positive customer satisfaction in company operations, the
Mission Statement states that:

“To deliver a safe, reliable, efficient, and pleasant travel experience exceeding passenger
expectations.”

The preference of consumers for premium services offered by the country is beneficial as it
strengthens the effectiveness of core business initiatives. In contrast, the organisation's
vision statement is presented in the following manner:

"To become a world-class carrier and cargo service provider with global reach"

An airline organisation, renowned for its commitment to enhancing the customer experience,
is one of the most swiftly expanding industries worldwide. International expansion of the
brand's operations constitutes a substantial element of its management strategy. In
2011, the airline attained the noteworthy accomplishment of providing service to
one hundred unique destinations, a feat that garnered it the esteemed Skytrax World
Airline Award. In consideration of the needs and preferences of eighteen million passengers,
this airline was chosen. Through strategic focus on international expansion across various
regions such as Africa, South Asia, Asia Pacific, the Americas, and the European Union, this
organisation effectively establishes a robust presence in numerous locations across the
globe. Since its inception in 1997 with a single aircraft, the brand has accumulated a
collection of more than 170 aircraft as of 2015.

The organisation's ability to effectively fulfil customer requirements was


substantially bolstered. Furthermore, these factors have a substantial impact on the
organisation's values, in addition to the implementation of comprehensive CSR practices
(Qatar Airways, 2017). Similar factors, including operational safety and passenger safety,
have been incorporated into the management and operations system of the organisation,
which has contributed to its growth. The successful execution of these strategies within the
engineering, maintenance, and operational safety and security domains positively
impacts the company's financial performance. By prioritising enhanced conformance
and standardising services, the organisation successfully maintained equilibrium
among its diverse operations, thereby securing favourable endorsement for its
fundamental principles.

Management Practices in Qatar Airways

Qatar Airways is committed to achieving a prominent place in the global airline industry by
delivering exceptional customer experiences, great value, and ensuring safety. The
company places utmost importance on maintaining integrity, fostering innovation,
and adopting a customer-centric strategy. Mr. Akbar Al Baker's expert
management has led to significant expansion of the airline, some of the Management
Practices within Qatar include:

Qatar Airways prioritises operational efficiency and excellence, as highlighted by Akpan,


Udoh & Adebisi (2022). To maintain smooth operations, the management team gives high
importance to quality management, implements reliable processes, and adopts state-of-the-
art technologies. The airline's adherence to safety protocols, efficient luggage
handling, and consistent track record of punctuality all demonstrate its unwavering
dedication to efficiency.

Qatar Airways has developed a distinct strategic vision that focuses on two key goals:
growing its global presence and upholding its position as a prominent airline (Hamad et al.,
2021). The management team performs a comprehensive market analysis,
identifies potential areas for growth, and develops plans to take advantage of new
trends. By applying this technique, the airline can introduce innovative services, enter
unexplored markets, and sustain a competitive edge.

Qatar Airways acknowledges the importance of its staff in providing services of the utmost
excellence, thereby emphasising employee engagement. The airline places significant
emphasison training, development, and employee involvement. The airline offers
three avenues for professional growth, promotes teamwork, and upholds a
positive work atmosphere (Páscoa,2022). The focus on employee satisfaction fosters the
growth of a driven staff and improves the quality of service.
Qatar Airways prioritises delivering exceptional customer experiences, while following
acustomer-focused approach. The management team fosters a customer-centric culture
throughoutthe organisation by emphasising personalised service, attention to detail, and
extraordinary effort from clients (Hotha, 2023). The airline's strategy is bolstered by the
multitude of awards and distinctions it has acquired for the exceptional quality of its service.
An assessment of the degree to which the airline's management procedures align with its
purpose and core values.

Evaluation of Management Practices towards Mission and Values

An extensive analysis of Qatar Airways' management procedures demonstrates that they


strongly adhere to the organisation's vision and values. The airline prioritises
client satisfaction, operational efficiency, and great service as key components of
its business strategy. Qatar Airways adopts a strategic planning approach that aligns
with its goal of being a leading global business (Qatar Airways, 2023). The management's
commitment to this goal is seen in its focus on identifying growth opportunities,
expanding flight routes, and procuring aircraft. Qatar Airways demonstrates its
commitment to reliability and safety through its focus on effective operational management
and rigorous quality control procedures. The airline's exceptional performance on
crucial operational measures further reinforces the claim that its principles and management
practices are aligned. An area that necessitates meticulous examination is the
balance between optimal functioning and the well-being of personnel. Although Qatar
Airways has achieved operational excellence, it is crucial to prioritise the
preservation of staff engagement and satisfaction (Qatar Airways, 2023). The
success of an airline is heavily dependent on the work and dedication of its personnel,
who should be treated with the utmost respect. Qatar Airways has established a customer-
centric approach that aligns with the airline's basic beliefs and broad objectives. An airline's
dedication to ensuring customer satisfaction is demonstrated by management strategies
that stress outstanding service, painstaking focus on details, and tailored experiences.
The focus we place on employee engagement is in accordance with the airline's
fundamental principles of integrity and cooperation. Qatar Airways fosters a cooperative
culture and a strong dedication to providing outstanding customer service by
investing significantly in its workforce of four people and by promoting a favourable
work atmosphere. Given the intensified focus on the aviation industry's environmental
impact, it is becoming increasingly important for management practices to align
with sustainability objectives. Although Qatar Airways has made progress in this area by
investing in fuel-efficient aircraft, there is still a need for greater incorporation of sustainable
practices into operational decision-making (Qatar Airways, 2023). In order to promote long-
lasting advancements, it may be imperative to explore alternative energy sources, adopt
waste reduction tactics, and engage in partnerships with industry players. Although Qatar
Airways has shown a significant alignment between its goal, beliefs, and management
practices, there are still specific areas that require additional focus. In order for the airline to
continue being a leader in the industry, it is crucial to improve staff involvement, incorporate
sustainable methods, prioritise customer satisfaction, and regularly evaluate the purpose
and values statement.

Task 2
Suk & Kim (2021) argue that the aviation sector has been significantly impacted by the
issues arising from a pandemic, resulting in notable changes in the industry's
management. The volatility of business difficulties arises from the highly dynamic
character of the corporate environment. The organisation faces considerable external
problems such as fuel price volatility, natural disasters, and similar factors. Former
CEO Akbar al-Baker acknowledges that the organisation is aware of the current
challenges faced by the aviation industry. Additionally Belhadi et al., (2021)
expressed that the aviation industry will consistently face challenges arising from
Covid-19, oil prices, lack of workers, political instability, insufficient investments in
infrastructure development, and excessive environmental controls on aviation. The
company's operations clearly demonstrate the business issues described earlier, taking into
account these factors, Table 1.0 highlights some of the Key Challenges Confronting Qatar
Airways.

Key Challenges Confronting Qatar Airways

Resolving Challenges in Qatar Airways through Creativity and Innovation

Holtsrom (2022) suggests that using innovative and creative techniques in an


aircraft organisation might be beneficial in dealing with business-related changes. The aim of
creativity is to produce a diverse range of alternate ways for the aviation sector to effectively
handle its most severe consequences. In contrast, innovation is associated with
the adoption of new technologies, particularly focusing on digital transformations
and other relevant methods to improve the value of the aviation industry's fundamental
skills. "Reshaping Airline Resilience" is a specialised initiative organised in Doha by the IATA
World Financial Symposium (WFS), Qatar Airways, and many significant aviation sectors
globally. The main goal is to promote innovation in the sector and develop creative strategies
(Qatar Tribune, 2022).

The integration of employee creativity and the promotion of innovative ideas


across QA's activities have strengthened the company's fundamental principles to offer
specific opportunities. The organisation's focus on research and development (R&D) led to
improved fuel economies, reduced wastage, a well-rounded innovative solution, and
focused enhancements in crucial company processes (Qatar Airways, 2023).
Exploring the behavioural consequences and implementing value management
strategies in businesses can help identify innovative methods to address specific difficulties
in the corporate environment.

Role Of Management Competency Of Decision-Making In Qatar Airways For Resolving


Challenges

According to Vrontis et al. (2022), effective decision-making is a crucial managerial skill that
is necessary for overcoming problems and driving the development of an
organisation. To successfully traverse the dynamic and complex aviation industry,
Qatar Airways, a leading airline, must consistently enhance its decision-making methods.
It is important for relevant parties to be involved in decision-making processes so that
different points of view can be heard and a lot of knowledge can be gathered. To encourage
groups and teams to work together and share information, Qatar Airways'
management should set up effective ways for people to talk to each other.
Including staff from various departments, customer service reps, and industry experts in
the decision-making process can help the company come up with new ideas and see things
from more points of view.

In order to make its decision-making process faster and more efficient, Qatar Airways ought
to consider how to improve its decision-making organisation. Organisational and
bureaucratic systems that are hard to understand may make it harder to make choices and
get information to the right people at the right time. The company may cut down on the
number of levels of management, give managers the power to make decisions, and set up
ways for decisions to be made in different places so that the workplace is flexible and
efficient.

Furthermore optimising the data-driven strategy is crucial for Qatar Airways to make
informed decisions. The airline should implement systems for gathering, assessing, and
analysing pertinent data from various sources, while also dedicating significant resources to
enhancing robust data analytics skills. Managers can utilise advanced analytics
techniques, such as predictive modelling, to improve their comprehension of operational
efficiency and market patterns.

To improve the decision-making ability of its managers, Qatar Airways' management should
cultivate a culture that prioritises continuous learning and development. It is advisable for the
airline to commit financial resources to educational initiatives that prioritise the development
of problem-solving skills, critical thinking abilities, and ethical considerations. Qatar Airways
can provide managers with the essential skills and abilities to make decisions that align with
the organisation's goal and values by offering them the required tools, training, and
opportunities for growth.

Task 3

The Impact of Emotional Intelligence Management Behaviours on Employee


Engagementand Organisational Performance

Emotional intelligence plays a crucial role in ensuring effective leadership and


management inside any company. This refers to the capacity to identify, comprehend,
and regulate one's emotions. Qatar Airways's management acknowledges the importance
of emotional intelligencein the aviation sector, where the ability to communicate effectively
with clients, personnel, and other stakeholders is crucial. The airline prioritises the
development of a customer-focused culture, requiring managers to have excellent
emotional intelligence.

The Correlation Between Emotional Intelligence And Career Advancement


Prioritising the development of advanced emotional intelligence in both managers
and staff should be a top priority for Qatar Airways. This can be accomplished through
coaching sessions, seminars, and training courses that prioritise self-awareness,
emotional intelligence, and interpersonal skills. The airline may enhance overall
customer service, teamwork, and communication by offering emotional intelligence
training to its workers. Moreover, it provides people with the essential skills to effectively
handle difficult situations and effectively control their emotions, both of which contribute to
improving passenger satisfaction.

The Correlation Between Emotional Intelligence And Effective Leadership

These entities share a close and personal connection. Leaders that possess a high
emotional quotient have the ability to motivate, cultivate strong interpersonal connections,
and effectively resolve problems in a friendly manner. An assessment and
improvement of Qatar Airways' leadership qualities should include the integration of
emotional intelligence skills. Leaders may foster a positive work environment and
enhance employee engagement and happiness by exemplifying emotional
intelligence.

The Correlation Between Emotional intelligence and Customer Experience

To demonstrate its dedication to customer happiness and exceptional service, Qatar Airways
should highlight the importance of emotional intelligence. Personnel with high
emotional intelligence possess the ability to comprehend and value the distinct needs of
each client, while delivering personalised and attentive service. Qatar Airways may
distinguish itself in the competitive aviation sector by incorporating emotional
intelligence principles into customer service training and providing people with the
essential abilities to handle difficult situations with professionalism and empathy.

Development of Well-being via Emotional Intelligence

Emotional intelligence is essential for promoting employee well-being and engagement.


Qatar Airways's management must prioritise the emotional well-being of their
staff and foster a positive workplace environment. This encompasses promoting
a harmonious equilibrium between work and personal life, fostering transparent and
effective communication, and offering avenues for individuals to provide and receive
constructive input. Managers should receive training on how to identify and meet the
emotional needs of their team members in order to cultivate a feeling of community.
Improving employee satisfaction and efficiency in a favourable work atmosphere is crucial
for the overall success of the organisation.

Emotional Intelligence in the Resolution of Conflicts

Conflict is an inevitable occurrence within any institution.


Conversely, Qatar Airways could gain advantages from adopting a management strategy
thatprioritises the application of emotional intelligence in dispute resolution (Kucuk Yilmaz et
al.,2017). It is crucial to provide training to managers in problem-solving, active listening,
andeffective communication. Qatar Airways can address negative effects on staff
morale and productivity by promoting emotional intelligence as a method of resolving
conflicts.

The Potential Impact Of Emotional Intelligence On Organisational Success And


The Facilitation Of Elevated Levels Of Employee Engagement.

Qatar Airways can cultivate a culture that appreciates and effectively utilises
emotional intelligence by giving importance to customer experiences, promoting emotional
intelligence in conflict resolution, improving leadership styles, and focusing on employee
development and well-being (Qatar Airways, 2023). This will lead to improved
operational efficiency and customer retention in the very competitive airline sector.
Supervisors who have cultivated emotional intelligence possess an improved ability to
establish rapport and effectively communicate information to their subordinates.
Managers with high emotional intelligence can better understand the viewpoints and
needs of their team members by actively listening and showing empathy. By fostering
a collaborative work environment, an organisational culture is created that
appreciates and encourages transparent communication, trust, and mutual respect.
Employees are highly driven to exert their maximum effort for the organisation when they
feel that their thoughts and concerns are valued and understood.
Workplace disagreements are inevitable, but how they are handled can greatly impact
employee engagement and organisational effectiveness. Managers with a high
level of emotional intelligence may skillfully handle and resolve problems by
understanding and empathising with the viewpoints and emotions of all individuals
involved. They utilise sympathetic listening techniques, facilitate the resolution of
conflicts, and develop mutually advantageous solutions. By promoting a balanced and
cooperative work environment, developing teamwork, and minimising the negative
effects of conflicts on employee motivation, this strategy ultimately leads to enhanced
productivity.
Emotional intelligence has an impact on both customer service quality and
workforce engagement. Employees with high emotional intelligence excel in building
connections with consumers, comprehending their needs, and responding
empathetically. They exhibit extraordinary proficiency in conflict resolution, adeptly
managing customer emotions, and delivering tailored service. These modes of
interaction improve the overall customer experience, promote customer loyalty, and
contribute to the long-term success of Qatar Airways.
Administrators with high emotional intelligence possess greater aptitude for
cultivating innovation within their teams and adapting to change. They have a keen
understanding of the crucial significance of adjusting to changing consumer tastes and
market trends. By cultivating an environment that encourages psychological safety
and fosters creativity, they motivate employees to actively participate in inventive
problem-solving, develop original ideas, and readily accept and adapt to change. Qatar
Airways sustains its competitive advantage and ability to meet customer needs by
employing inventive techniques and fostering an adaptable organisational culture,
both of which enhance the airline's overall achievements.

Task 4
Qatar Airways is renowned in the aviation sector for its steadfast commitment to quality
andgreat service. This study will critically analyse the degree to which Qatar Airways' ideals
alignwith its management capabilities in managing resilience and stakeholder relationships.

Managing Stakeholder Relationship


Efficiently managing stakeholders is crucial for sustaining organisational
performance and cultivating enduring connections. Qatar Airways should demonstrate a
dedication to efficiently handling interactions with stakeholders by taking into account
the various requirements and expectations of different stakeholders in its value system.
Qatar Airways prioritises honesty, excellence, and customer-centricity as fundamental
principles. These values are in accordance with the principles of stakeholder theory,
which emphasises the significance of taking into account the interests of stakeholders
beyond only shareholders. An evaluation of Qatar Airways dedication to managing
relationships with stakeholders can be performed by analysing the company's
fundamental principles.

Customer Satisfaction: Qatar Airways places great emphasis on ensuring client satisfaction,
which exemplifies their dedication to surpassing clients' expectations. This
demonstrates an understanding of the crucial importance of cultivating a favourable
rapport with clients and assuring their utmost satisfaction. Qatar Airways
showcases its dedication to effectively managing relationships with stakeholders by
emphasising customer needs.

Integrity and Ethical Conduct: Qatar Airways strongly upholds this as one of its fundamental
principles. This signifies a dedication to upholding moral behaviour and
openness in engagements with individuals or groups with a vested interest. Qatar Airways
builds confidence and trust with all its stakeholders, such as employees, clients, suppliers,
and local communities, by maintaining high ethical standards. As a result, stakeholder
relationships may grow stronger and more productive.

The principles upheld by Qatar Airways strongly align with the managerial competencies of
stakeholder relations management and resilience. The organisation's dedication to these
qualities is demonstrated via its prioritisation of constant improvement, client satisfaction,
and ethical conduct. By incorporating these values into its operations and culture,
Qatar Airways can strengthen its ability to adapt in a rapidly changing and competitive
sector, as well as cultivate robust connections with its stakeholders. To uphold its position
as a prominent airline on a worldwide scale, Qatar Airways must improve the
incorporation of these skills into its operational protocols. Qatar Airlines prioritises
client happiness by offering a wide range of routes, maintaining a contemporary fleet, and
consistently providing great service (Wang, 2021). Prioritising client requirements fosters
loyalty, bolsters the airline's reputation, and fortifies itsties with passengers. Qatar
Airways places great priority on having motivated and skilled personnel to provide
exceptional service. As a result, the company also focuses on employee engagement and
development. In order to guarantee the delivery of exceptional products and services, the
airline establishes strong alliances with its suppliers, fostering long-lasting
partnerships and mutual growth. Qatar Airways not only complies with legislation and
supports the economic growth of its home country, but also maintains positive
relationships with government agencies. Qatar Airways strengthens its connections
with stakeholders by prioritising corporate social responsibility (CSR) endeavours,
including efforts focused on environmental sustainability and community
participation. Qatar Airways fosters a mutually advantageous environment by actively
involving stakeholders in its operations, as stated in the Qatar Airways Sustainability report
of 2022.
This enhances corporate growth, fosters favourable connections, and assists in
building confidence. Qatar Airways maintains a competitive edge in the dynamic aviation
market by skillfully overseeing stakeholders, predicting and meeting their needs,
aligning corporate objectives, and ensuring long-term success.
Managing Resilience
Adekola and Clelland (2020) argue that business resilience is essential for a company to
bounce back from unforeseen or unpredictable disruptions produced by regulatory
and marketing changes that could negatively impact the organisation. By focusing on
market demand, legal obligations, and implementing effective management values and
strategies, businesses can exert a targeted influence on the key factors that drive their
operations. After the epidemic ended, Quality Assurance (QA) has faced various challenges
that have had a negative impact. These include the closure of routes, worries about
employee safety, difficulty in communication and transportation management, disruptions
in the supply chain, problems with integrating thebusiness, and difficulties in
utilising technology. The business has integrated sixty freighter destinations into its
cargo management system. With a total of 14,250 departures each day, this airline from the
Gulf Cooperation Council (GCC) was the first to join an alliance that offers advantages to
passengers from 160 different countries.
The corporation employs targeted initiatives, including the provision of safety kits
to staff, maintaining a balanced carbon exchange, and ensuring support for handling
interruptions (Garolaet al., 2023).
Recognising the crucial importance of resilience management and offering improved support
for quality assurance (QA) at the organisational level can be beneficial in
promoting specific changes that have a greater impact on the core operations of an
organisation.

Image

Assessing the resilience of QA can be done using the Organisational Resilience Framework
of ICOR. To assess the different elements of this framework for quality assurance, the
following evaluations can be conducted:
Business Continuity: Business continuity is a methodical process that entails
identifying potential risks and managing operational continuity to protect essential principles
and relevant procedures (Jain et al., 2020). Integrating business continuity into quality
assurance might be beneficial in overcoming strategic challenges at the organisational
level of the organisation. Following the unpredictable global pandemic, the
organisation's major goal is to resume operations while upholding the previous
dedication to delivering value as the foundation of company continuity.
Crisis Management: QA has made it a priority to ensure the uninterrupted continuation of its
business activities within the crisis. In addition, it has provided guaranteed aid to local
authoritiesand other international airline businesses to bolster aspects that
impact efficiency. Theorganisation (Qatar Airways, 2018) is highly motivated to
implement crisis management measures that prioritise the safeguarding of employees'
health and safety in the aftermath of the pandemic. Business continuity is a systematic
procedure that involves identifying potential risks and supervising current operations to
safeguard fundamental principles and important procedures(Jain et al., 2020). Integrating
business continuity into quality assurance allows a company to potentially overcome
strategic issues that occur at the organisational level. Given the uncertain nature of the
global pandemic, the organisation's primary objective is to restart operations while
maintaining its commitment to providing value as the basis for continuous business activity.
Critical Environment: Implementing techniques to enhance design, construction,
operation, governance, audit data, critical environment management, component
association, telecommunication, and other relevant aspects can be beneficial in
attaining operational efficiency and providing enhanced business-level assistance
(O'Connor et al., 2019).
Financial Stability: The financial stability of an organisation is enhanced by the risk involved
ingenerating relevant sales, income, and financial viability, which ensures
increased value inbusiness operations. QA should prioritise operations-driven
financial viability to properly manage and balance managerial-level changes.
Human Resource Management (HRM): This aims to maximise the effectiveness, value,
skills, and capacities of employees in order to better support the organisation (Chen
et al., 2021). Implementing these types of changes is facilitated by effectively
managing various organisational changes in alignment with key strategic objectives.
Incident Response: Given that resilience focuses on developing effective support, it is crucial
tohave responses that address the need for an organisation to plan and supervise these
changes. QAhas pledged enhanced dedication to assist vital operations in order to address
crucial concerns foroverall organisation management by focusing on these criteria.

Information Security: This refers to ensuring that advancements in technology


effectively address the different key difficulties encountered by a business (Putra and
Mutijarsa, 2021). By giving priority to the management of different occurrences and
procedures, one may successfully deal with the repercussions of data security and related
concerns. The QA team must effectively tackle these issues to promote constructive support
for the advancement of information security-related hurdles.
Legal Audit and Compliance: These are essential for ensuring that an organisation's
operations align with its legal requirements. QA, being a major global airline brand, ensures
the alignment of crucial elements with particular operational aspects.
Organisational Behaviour: This is the examination of how organisational and
operationalstrengths interact and are structured, which is vital for a business's
success. An optimal organisational culture fosters the use of quality assurance
to enhance the effectiveness of strategic approaches in corporate operations.
Risk Management: The risk management aspects ensure the implementation of
enhanced support to prioritise, arrange, regulate, and reduce risks based on specific
requirements and specifications. Businesses can benefit from managing risks and
prioritising important elements to gain better control and increase profitability through risk
assessment and prioritisation.
Conclusion and Recommendation
Qatar Airways has become a significant player in the aviation sector because of its
unwavering dedication to excellence, efficient management practices, and determined
leadership. Under the leadership of His Excellency Mr. Akbar Al Baker, the airline has
significantly increased its international reach and received numerous prestigious awards.
This growth has been matched by substantial advancements. Qatar Airways'
management techniques align well with the organisation's vision and values by
giving priority to employee development, developing acustomer-centric culture, and
maintaining strong stakeholder connections. The main obstacles now faced by Qatar
Airways have been clarified in the analysis of the case study. These hurdles include intense
competition, varying customer expectations, economic volatility, and geopolitical influences.
Qatar Airways has overcome these problems by utilising its strong leadership and
managerial skills, demonstrating the airline's ability to be resilient and adaptable. Qatar
Airways has demonstrated its ability to innovate and introduce new ideas by
utilising cutting-edge technologies, acquiring contemporary aircraft, and providing
distinctive services and experiences to its stakeholders. This expertise has bolstered the
airline's status as a frontrunner in the industry by allowing it to efficiently address problems
and stay updated on advancements. In the contextof decision-making, Qatar Airways has
the potential to strengthen its managerial expertise. Tolimit risks, boost operational
efficiency, and capitalise on advantageous situations, the airline canachieve these goals by
increasing teamwork, making decisions based on facts, and accepting varied perspectives.
Qatar Airways prioritises emotional intelligence in its management strategyto achieve high
levels of employee engagement and organisational performance. The airline fosters a
customer-centric attitude, a happy work environment, and teamwork by prioritising the
understanding and acknowledgement of emotions, effective communication, and
empathic leadership. The success of Qatar Airways is based on its adeptness in managing
stakeholder relationships and ensuring resilience. The airline's capacity to adapt and grow
in the face ofadversities, such as the blockade imposed on Qatar in 2017, demonstrates its
resilience. Qatar Airways ensures the long-term growth of the organisation by skillfully
managing relationshipswith stakeholders, which promotes trust, facilitates
cooperation, and guarantees a 15-year expansion. Qatar Airways has become a
successful airline due to strong leadership, efficient management strategies, and a steadfast
dedication to achieving high standards. Through ongoing assessment and improvement of
its managerial capacities, the airline may overcome present challenges, seize
advantageous situations, and uphold its position as a prominent global carrier.

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Qatar Airways's management practices effectively align with its core values and mission by emphasizing integrity, innovation, customer focus, and operational excellence. The airline prioritizes employee engagement, customer satisfaction, and continuous improvement, which reflect its commitment to delivering exceptional experiences. These practices are reinforced by strategic leadership and adaptability, which ensure sustained alignment with the company's vision .

Qatar Airways's leadership qualities, characterized by strategic vision and emotional intelligence, directly contribute to its service excellence. Effective leadership fosters a culture of continuous improvement, employee development, and operational efficiency, which enhances overall service quality. Leaders' focus on understanding customer needs and implementing innovative practices ensures that the airline delivers exceptional experiences, bolstering its reputation in the industry .

Employee training and professional development are crucial for sustaining Qatar Airways's service quality and fostering innovation. The airline emphasizes continuous learning, offering avenues for career growth and improvement of skill sets, which enhances team effectiveness and service quality. This focus on development helps maintain a motivated workforce that contributes to the airline's reputation for excellence and innovative service offerings .

Qatar Airways integrates emotional intelligence into its customer service by training personnel to understand and meet individual client needs with empathy and professionalism. This approach not only enhances the customer experience but also provides a competitive edge in the aviation sector. By fostering emotional intelligence in service interactions, Qatar Airways differentiates itself through a personalized and attentive service model .

Qatar Airways balances operational efficiency with safety and customer satisfaction by prioritizing quality management and adopting state-of-the-art technologies. The company's focus on punctuality, efficient luggage handling, and adherence to safety protocols demonstrates its dedication to operational excellence. Furthermore, a customer-centric approach ensures that personalized services meet high standards, fostering customer loyalty and satisfaction .

Qatar Airways maintains a competitive advantage through continuous innovation and technology adoption by integrating state-of-the-art aircraft and services. The airline invests in advanced technologies and data analytics to streamline operations and enhance customer experience. Additionally, it remains agile to market trends, enabling rapid adaptation and introduction of new services that meet evolving customer expectations .

Qatar Airways's strategic vision, which focuses on global expansion and maintaining its status as a prominent airline, allows it to enter new markets and introduce innovative services. The management conducts comprehensive market analyses to identify potential growth areas and adapt to new trends, sustaining a competitive edge. This vision is supported by operational excellence, customer-centric strategies, and a commitment to quality management, all of which contribute to its robust global presence .

Qatar Airways employs data-driven strategies by implementing systems for gathering and analyzing data from various sources, which aids in informed decision-making. Advanced analytics, including predictive modeling, are utilized to enhance understanding of operational efficiency and market trends. By investing in data analytics capabilities, the airline empowers managers with the tools to align decisions with strategic objectives, thus enhancing organizational performance .

Qatar Airways's focus on resilience enhances its capability to manage organizational changes and challenges effectively. The airline's strategic emphasis on robust support for operations, incident response, and risk management allows it to adapt to economic volatility, geopolitical influences, and intense competition. This resilience, supported by strong management practices, enables Qatar Airways to sustain growth and uphold high service standards amidst challenges .

Qatar Airways integrates emotional intelligence into leadership to foster a positive work environment and enhance employee engagement. By promoting emotional intelligence, managers improve communication, which directly impacts morale and productivity. Leaders are trained to comprehend and meet the emotional needs of their team, creating a collaborative environment that enhances employee performance. High emotional intelligence also facilitates effective conflict resolution, further contributing to operational success .

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