e-Types Strategy Implementation Plan
Goals and Metrics:
Expected State:
The strategic goals for e-Types should be quantifiable and aligned with the overarching vision of
sustaining an edgy design ethos. The metrics used must reflect the effectiveness of our design
choices and the satisfaction of our clients who seek innovative and bold designs.
Substantiation:
By setting clear, measurable objectives, e-Types can track progress and make informed
adjustments to our strategy. These metrics should include client acquisition rates in targeted
sectors, client satisfaction scores, and the number of projects that meet our edgy design
criteria.
Actions:
1. Develop a scorecard with KPIs such as market share in the edgy design segment, client
retention rate, and innovation index.
2. Monthly review of project portfolios to ensure they align with the 'edgy' criteria.
3. Client feedback sessions post-project completion to gather qualitative data on design
impact.
Organizational Structure:
Expected State:
The organizational structure must facilitate flexibility and creativity while maintaining efficiency.
A flat hierarchy where cross-functional teams are empowered to make design decisions aligns
with the edgy and innovative culture of e-Types.
Substantiation:
A flat structure promotes quicker decision-making and encourages a culture where ideas can be
freely exchanged. This is critical for a design firm that needs to rapidly adapt to changing trends
and client demands.
Actions:
1. Reorganize teams around projects rather than functions to promote collaboration and
innovation.
2. Assign 'Design Champions' within teams to ensure the edgy ethos is consistently applied.
3. Implement regular 'Creative Sprints' where teams can work uninterrupted on high-
potential projects.
Communication:
Expected State:
Communication strategies should ensure clarity of the company’s vision and strategy to all
stakeholders. Transparent and open communication channels will support the ethos of
creativity and inclusivity.
Substantiation:
Effective communication reinforces organizational culture and ensures that all members are
aligned with the company's strategic goals. It also helps in managing change and fostering a
shared sense of purpose.
Actions:
1. Establish a weekly internal newsletter to share design achievements, ongoing projects,
and spotlight innovative ideas.
2. Host monthly town hall meetings with live Q&A to discuss strategic updates and address
employee concerns.
3. Utilize internal social networks to encourage sharing of ideas and collaboration across
the organization.
This plan outlines the approach e-Types should take to implement a strategy that remains true
to its edgy ethos. By focusing on goals and metrics, organizational structure, and
communication, e-Types can create a conducive environment for innovation and market
leadership in design.