LifeMode Group: Cozy Country Living

6A
Green Acres
Households: 3,923,400

Average Household Size: 2.70

Median Age: 43.9

Median Household Income: $76,800

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS

The Green Acres lifestyle features country living and • This large segment is concentrated in • Education: More than 60% are college educated.
self-reliance. Avid do-it-yourselfers, they maintain and rural enclaves in metropolitan areas. • Labor force participation rate is high at 66.8%
remodel their homes with all the necessary power tools to • Primarily (not exclusively) older homes (Index 107).
accomplish the jobs. Gardening, especially growing with acreage; new housing growth in
vegetables, is a priority, again with the right tools, tillers, • Income is derived not only from wages and salaries
the past 15 years. but also from self-employment (more than 13%
tractors, and riding mowers. Outdoor living features a
variety of sports: hunting and fishing, motorcycling, hiking • Single-family, owner-occupied housing, of households), investments (27% of households),
and camping, and even golf. with a median value of $235,500. and increasingly, from retirement.
• An older market, primarily married • They are cautious consumers with a focus on
couples, most with no children. quality and durability.
• Comfortable with technology, more as a tool
than a trend: banking or paying bills online is
convenient; but the internet is not viewed
as entertainment.
• Economic outlook is professed as pessimistic, but
consumers are comfortable with debt, primarily
as home and auto loans, and investments.

TAPESTRY
TM

SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by MRI-Simmons.
 LifeMode Group: Cozy Country Living
TAPESTRY
TM

6A
Green Acres SEGMENTATION
esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH
The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles,
Median Age: 43.9 US: 38.2 shows the likelihood that two persons, chosen at random from the investments,$267,700
etc.) less any debts, secured (e.g., mortgages)
Indicates US
same area, belong to different race or ethnic groups. The index Esri Median Net Worth
or unsecured (credit cards). Household income and
Age by Sex -Male Chart Title
ranges from 0 (no diversity) to 100 (complete diversity). net worth are estimated by Esri.
$93,300
85+ Female Age 85+ Male Age 85+

80–84 Female Age 80-84 Male Age 80-84

Diversity Index: 26.0 US: 64.0
75–79
70–74
Female Age 75-79 Male Age 75-79
Median Household Income
Hispanic*
Female Age 70-74 Male Age 70-74

65–69 Female Age 65-69 Male Age 65-69

60–64 Female Age 60-64 Male Age 60-64

$76,800
55–59 Female Age 55-59 Male Age 55-59 Multiple Esri Median HH Income

50–54 Female Age 50-54 Male Age 50-54

$56,100
45–49 Female Age 45-49 Male Age 45-49
Other
40–44 Female Age 40-44 Male Age 40-44

35–39 Female Age 35-39 Male Age 35-39

Asian and 0
$0
$100K $100,000
$200K
$200,000
$300K $300,000
$400K $400,000
$500K $500,000
$600K+
$600,000

30–34 Female Age 30-34 Male Age 30-34 Pac. Islander Series2 Series1

25–29 American Median Net Worth

Female Age 25-29 Male Age 25-29

20–24 Female Age 20-24 Male Age 20-24

Indian
15–19 Female Age 15-19 Male Age 15-19

10–14 Female Age 10-14 Male Age 10-14

Black $267,700
5–9 Female Age 5-9 Male Age 5-9
Esri Median Net Worth

<5 Female Age 0-4 Male Age 0-4

5.0% 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0.00%% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0%
White $93,300
Series2 Series1 Series2 Series1

8% 4% 0 4% 8% 0 20% 40% 60% 80% 100% 0 $100K $200K $300K $400K $500K $600K+
Male Female US Average. *Hispanic Can Be of Any Race. US Median.
$76,800
Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY$56,100

EARNINGS
The index compares the average amount spent in this market’s household budgets for The five occupations with the highest number of workers in the market are displayed
$0 $100,000 $200,000

Series2
$300,000

Series1
$400,000 $500,000 $600,000

housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey.
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri. EMP2

$140,000 140000

Housing 111 $120,000 120000

Food 112 Median Earnings

$100,000 100000

Apparel & Services 113 Management

$80,000 80000

Health-Care
Transportation 113 Practitioners And
·x
Technical
Health Care 119 $60,000 60000
Office And
Sales And Related Administrative Support
Entertainment & 116 $40,000
Recreation
40000

Production
Education 118
$20,000 20000

Pensions & 120

Social Security
0 0
0 100000 200000 300000 400000 500000 600000 700000 800000 900000

Other 118 Axis Title

200,000
• Office And Administrative Support 2 400,000
• Management • Sales And Related 6 600,000
• Healthcare Practitioners And Technical • Production 800,000
0 50 100 150 200 250 300 350 Workers (Age 16+)
 LifeMode Group: Cozy Country Living
TAPESTRY
TM

6A
Green Acres SEGMENTATION
esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING
• Purchasing choices reflect Green Acres residents’ country life, including a variety of Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
vehicles, from trucks and SUVs to ATVs and motorcycles, preferably late model. Tenure and home value are estimated by Esri. Housing type and average
Chart Title

• Homeowners favor DIY home improvement projects and gardening. rent are from the Census Bureau’s American Community Survey.

• Media of choice are provided by satellite service, radio, and television, also with
an emphasis on country and home and garden.
• Green Acres residents pursue physical fitness vigorously, from working out on
home exercise equipment to playing a variety of sports.
Home-
• Residents are active in their communities and a variety of social organizations, from ownership
Own Rent
charitable to veterans’ clubs. 86.1% US Percentage:
13.9%
62.7% Own
Typical Housing: 37.3% Rent

Single Family
Median Value:
$235,500
US Median: $207,300

Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES

Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status,
density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards.
and change among all Tapestry markets. Data estimated by Esri.

900,000 Population 11,000,000

10,695,900
0 133 350
Wealth Index
-0.5% Population Growth (Annual %) 3.0%

0 57.9 100
0.9%
Socioeconomic Status Index
0 Population Density (Persons per sq. mile) 25,000

1000 0 152 350

71 Housing Affordability Index
 LifeMode Group: Cozy Country Living
TAPESTRY
TM

6A
Green Acres SEGMENTATION
esri.com/tapestry

SEGMENT DENSITY
This map illustrates the density and
distribution of the Green Acres
Tapestry Segment by households.

High

Low

For more information

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