Notes:
● Compliment sandwich
● By doing this we might be able to make it better at communicating what’s inside
● My past experience, my mentors' past experience, and live examples
● Use langue they will understand
● Skript: “Hey I noticed your opt-in page and I noticed some things that I think could really
improve your return on ad spend (ROAS). Is it cool, If I make a quick three minute video
and send it to you?”
● Split test between something you made vs. what they made
● Tell the reader why you are convinced instead of trying to convince them outright.
● Ending thoughts: “I would really like to hear what you think and your thoughts on this.
Maybe this is something you have already tried before in the past or maybe you have
been thinking about implementing something like this.”
Sales page:
● Cold prospects might be hesitant to buy a high ticket course
● Lead with the problem; remind them of the bigger goal they’re trying to achieve
● Detail the experience (paint the picture)
● Address the prospect’s pain early on, and validate whatever concerns they have. Instead
of making them feel alienated, misunderstood, or attacked, the copy instead needs to
make them feel supported, understood, and heard.
● The value of your offer should always be greater than the price.
● What’s in it for me?: You answer this question in sales copy by presenting the specific
and relatable benefits that the product can provide; features are NOT benefits.
- Outcome focused benefit bullets
Critique List:
● Value anchor (people usually don’t wanna buy something unless they feel like they are
getting a deal)
● Value stack (this is what you get and what it’s all worth)
● Sales video (saves people time and helps paint the picture)
● Video captions (maybe they’re at work and can’t listen to it, but they can watch and
follow along with what you’re saying)
● Automatic sequence (sign up for your i.e. ebook, then they’ll automatically get an
email, then the next day, they automatically get an email)
● Applications (Simplify it… have multiple choice questions; the more info they have to
type in the faster their brain will tune out)
● Exit pop-up (a last second reminder that will pop up when someone is about to exit your
page; giving them one last chance to sign up for what’s being presented)
- Keep visitors on your site for longer periods
- Increase conversions
- Decrease cart abandonment rates
- Grow your email subscriber list
● Chat pop-up (an invitation to initiate a live chat conversation)
● Coaching (stuff to add): pre-recorded course, research library, worksheets, calculators,
office hours
● Headline (the headline copy needs to speak directly to the target audience; enticing
them to read further and scroll below the fold)
● Introduction (provoke an emotion and help the reader identify with you)
● The Offer (introduce the product as an easy, simple, fast, quick, or better way to attain
the solution)
● Social proof & Authority: testimonials, social media stats, press coverage, credentials,
experience, and any other credibility factors (people can be reluctant to buy something
from someone they don’t know that well; social proof kind of eases their reluctance;
making them feel more comfortable to buy).
- Numbers of people who have already signed up (i.e. Join the 2,012 students who have
already enrolled!)
● Call-To-Action (CTA should be clear and straight to the point, not imply or beat around
the bush)
- Too many of the same call to actions can be redundant; you can always switch them up;
each one can be a little reminder of how painful their situation is.
- Word CTA as a command (i.e. Earn more for your current job, join!).
- “I want to <blank>.
● Advertorial (presell article): an article that lives on your website (i.e. blog section) that
educates prospects first before making an offer to sell your product/service.
● Countdown timer (creates urgency)
● FAQ section (helps destroy objections)
● Bonuses (can assist the value stack)
● Order form (keep it simple, they have already decided they want to buy)
Examples For Loom Videos:
