guidelines 6inch brandidentity 2020

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BRANDBOOK

6inch brandidentity 2020

guidelines 6inch logotype 2020

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.LOGO

6inch brandidentity 2020

 6inch logotype 2020

Story of the logotype

The size of a sandwich half =
= 6 inches = 15.24 centimeters.
A bold name, like a statement to
the fast food market. Jokes around
different meanings of the name and
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its pronunciations also prove that it
resonates with the vibe of
violating the established rules; will
to decide; will to make it your way.
Main* slogan:
“Собери по-своему!”
“Do it your way!”
*It is also possible to use additional slogans
for various new marketing strategies.

6inch 3 2020
 6inch logotype 2020

About brand
Brand essence:
youth brand with friendly service

Mission:
6inch was created to
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- by educating its employees as professionals and prominent citizens,
- by projecting the virtues (sincerity, order, determination, hard work) and
- by promoting healthier and better quality fast food that our guests do love,
influence the becoming of modern Kazakhstan.

Values:
Quality. Cleanliness. Speed. Sincerity. Professionalism.

Idea:
6inch - is freedom.

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 6inch logotype 2020

Logotype
Our primary logo comes in two colors, Rich Yellow & White
on Deep Green background. Also we have other options
to use logo on light background, this version also comes in
two colors, Rich Yellow & Light Gray.
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 6inch logotype 2020

Brandmark
We have a brandmark in Rich Yellow color. Also we have
other options to use brandmark on dark background with
solid color or with stroke, and on the light background
only with solid color.
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 6inch logotype 2020

Safety area
To define a safety area for the logo placement, duplicate
it horizontally above and below the logo, and vertically on
the right and left sides.
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6inch 7 2020
 6inch logotype 2020

Minimal size
This section lists the minimum size for different formats.
Less than this size the logo will not print correctly.
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30mm 30mm 38mm

Vertical A5 Vertical A4 Vertical A3

Logo size: 30mm Logo size: 30mm Logo size: 38mm
Margin: 8,5mm Margin: 8,5mm Margin: 10,5mm

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 6inch logotype 2020

Correct usage
This section shows the correct usage
of the logo and colors.

Colorful version: Colorful version:

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Monochrome version: Monochrome version:

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 6inch logotype 2020

Wrong usage
This section shows the wrong usage
of the logo and colors.
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.COLORS

6inch brandidentity 2020

 6inch colors 2020

Colors and their codes

This section shows colors of the brand
and their codes in three color profile.

RGB: 124/124/124 RGB: 235/77/51

CMYK: 53/44/44/9 CMYK: 0/95/90/0
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PANTONE: 416 C PANTONE: Bright Red C

RGB: 108/208/77 RGB: 145/54/175

CMYK: 67/0/100/0 CMYK: 51/89/0/0
PANTONE: 802 C PANTONE: 2592 C

RGB: 253/200/32 RGB: 73/23/114

CMYK: 0/23/100/0 CMYK: 82/100/18/12
PANTONE: 7548 C PANTONE: 2607 C

RGB: 249/217/82 RGB: 0/130/202

CMYK: 2/12/94/0 CMYK: 100/35/7/0
PANTONE: 115 C PANTONE: Process Blue C

RGB: 44/84/53 RGB: 247/137/48 RGB: 84/200/232

CMYK: 86/50/91/39 CMYK: 0/60/100/0 CMYK: 58/0/6/0
PANTONE: 357 C PANTONE: 151 C PANTONE: 305 C

6inch 12 2020
 6inch colors 2020

Gradients
This section shows brand gradients
that you can use when needed.
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6inch 13 2020
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.TEXTURE

6inch brandidentity 2020

 6inch pattern 2020

Texture
This section shows brand texture
that you can use when needed.
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6inch 15 2020
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.PRIMITIVES

6inch brandidentity 2020

 6inch pattern 2020

Primitives
This section shows primitives
that you can use when needed.
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.FONT

6inch brandidentity 2020

 6inch font 2020

Corporate font
This section shows the branded fonts that you can use as needed.
The main font is Gilroy. This font is intended for use in social media
and posters. The secondary font is Helvetica Neue. It can be used
in documentation, as well as in website + application format.
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Gilroy Light Helvetica Neue Regular
Gilroy Medium Helvetica Neue Medium
Gilroy ExtraBold Helvetica Neue Bold

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.MOCK-UP

6inch brandidentity 2020

 6inch mock-up 2020

Baseball Cap
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6inch 21 2020
 6inch mock-up 2020

Apron
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Delivery box
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6inch 23 2020
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Take Away Bag

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6inch 24 2020
 6inch mock-up 2020

Wrapping Paper
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6inch 25 2020
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Logotype & Description

Long
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 6inch mock-up 2020

Logotype & Description

Square
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6inch 27 2020
 6inch mock-up 2020

Logotype & Description

Short
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Umbrella
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6inch 29 2020
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T-Shirt
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6inch 30 2020
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Sandwiches Sticker
ГОВЯДИНА АССОРТИ
СУ-ВИД ДЕЛИКАТЕСОВ ФАЛАФЕЛЬ
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КУРИЦА КУРИЦА
ГРИЛЬ ТЕРИЯКИ ИНДЕЙКА

СЛИВОЧНЫЙ ТРИПЛ
ПЕППЕРОНИ ТУНЕЦ СЛАЙС

ОВОЩНОЙ ХАШБРАУН

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Sauces Sticker
BBQ
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6inch 32 2020
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Drinks Sticker
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6inch 33 2020
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Loyalty Card
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6inch 34 2020
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Poster Wi-Fi
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6inch 35 2020
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Poster Smile of Month

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6inch 36 2020
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Feedback Form
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6inch 37 2020
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Styled Logotype
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6inch 38 2020
 6inch mock-up 2020

Refrigerator
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Window Titles
СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ
ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР

СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ

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ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР

СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ

ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР

СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ

ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР

СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ

ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР

6inch 40 2020
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Wallpapers
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Phone Case
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Ingredients Sticker

АЙСБЕРГ РУККОЛА ЛИСТЬЯ

САЛАТА
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ШПИНАТ ПОМИДОРЫ ОГУРЦЫ

ХАЛАПЕНЬО ОЛИВКИ МАРИНОВАННЫЕ

АЙСБЕРГ
ОГУРЦЫ

КРАСНЫЙ ЛУК СУХАРИКИ БОЛГАРСКИЙ

АЙСБЕРГ
ПЕРЕЦ

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Trayliners
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6inch 44 2020
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Steps Signs
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6inch 45 2020
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Cups For Hot Drinks

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6inch 46 2020
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Cup For Cold Drinks

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Cups For Cold Drinks

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THANK YOU!

6inch brandidentity 2020