guidelines 6inch brandidentity 2020
guidelines
BRANDBOOK
6inch brandidentity 2020
guidelines 6inch logotype 2020
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.LOGO
6inch brandidentity 2020
6inch logotype 2020
Story of the logotype
The size of a sandwich half =
= 6 inches = 15.24 centimeters.
A bold name, like a statement to
the fast food market. Jokes around
different meanings of the name and
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its pronunciations also prove that it
resonates with the vibe of
violating the established rules; will
to decide; will to make it your way.
Main* slogan:
“Собери по-своему!”
“Do it your way!”
*It is also possible to use additional slogans
for various new marketing strategies.
6inch 3 2020
6inch logotype 2020
About brand
Brand essence:
youth brand with friendly service
Mission:
6inch was created to
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- by educating its employees as professionals and prominent citizens,
- by projecting the virtues (sincerity, order, determination, hard work) and
- by promoting healthier and better quality fast food that our guests do love,
influence the becoming of modern Kazakhstan.
Values:
Quality. Cleanliness. Speed. Sincerity. Professionalism.
Idea:
6inch - is freedom.
6inch 4 2020
6inch logotype 2020
Logotype
Our primary logo comes in two colors, Rich Yellow & White
on Deep Green background. Also we have other options
to use logo on light background, this version also comes in
two colors, Rich Yellow & Light Gray.
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6inch 5 2020
6inch logotype 2020
Brandmark
We have a brandmark in Rich Yellow color. Also we have
other options to use brandmark on dark background with
solid color or with stroke, and on the light background
only with solid color.
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6inch 6 2020
6inch logotype 2020
Safety area
To define a safety area for the logo placement, duplicate
it horizontally above and below the logo, and vertically on
the right and left sides.
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6inch 7 2020
6inch logotype 2020
Minimal size
This section lists the minimum size for different formats.
Less than this size the logo will not print correctly.
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30mm 30mm 38mm
Vertical A5 Vertical A4 Vertical A3
Logo size: 30mm Logo size: 30mm Logo size: 38mm
Margin: 8,5mm Margin: 8,5mm Margin: 10,5mm
6inch 8 2020
6inch logotype 2020
Correct usage
This section shows the correct usage
of the logo and colors.
Colorful version: Colorful version:
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Monochrome version: Monochrome version:
6inch 9 2020
6inch logotype 2020
Wrong usage
This section shows the wrong usage
of the logo and colors.
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6inch 10 2020
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.COLORS
6inch brandidentity 2020
6inch colors 2020
Colors and their codes
This section shows colors of the brand
and their codes in three color profile.
RGB: 124/124/124 RGB: 235/77/51
CMYK: 53/44/44/9 CMYK: 0/95/90/0
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PANTONE: 416 C PANTONE: Bright Red C
RGB: 108/208/77 RGB: 145/54/175
CMYK: 67/0/100/0 CMYK: 51/89/0/0
PANTONE: 802 C PANTONE: 2592 C
RGB: 253/200/32 RGB: 73/23/114
CMYK: 0/23/100/0 CMYK: 82/100/18/12
PANTONE: 7548 C PANTONE: 2607 C
RGB: 249/217/82 RGB: 0/130/202
CMYK: 2/12/94/0 CMYK: 100/35/7/0
PANTONE: 115 C PANTONE: Process Blue C
RGB: 44/84/53 RGB: 247/137/48 RGB: 84/200/232
CMYK: 86/50/91/39 CMYK: 0/60/100/0 CMYK: 58/0/6/0
PANTONE: 357 C PANTONE: 151 C PANTONE: 305 C
6inch 12 2020
6inch colors 2020
Gradients
This section shows brand gradients
that you can use when needed.
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6inch 13 2020
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.TEXTURE
6inch brandidentity 2020
6inch pattern 2020
Texture
This section shows brand texture
that you can use when needed.
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6inch 15 2020
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.PRIMITIVES
6inch brandidentity 2020
6inch pattern 2020
Primitives
This section shows primitives
that you can use when needed.
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6inch 17 2020
guidelines 6inch font 2020
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.FONT
6inch brandidentity 2020
6inch font 2020
Corporate font
This section shows the branded fonts that you can use as needed.
The main font is Gilroy. This font is intended for use in social media
and posters. The secondary font is Helvetica Neue. It can be used
in documentation, as well as in website + application format.
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Gilroy Light Helvetica Neue Regular
Gilroy Medium Helvetica Neue Medium
Gilroy ExtraBold Helvetica Neue Bold
6inch 19 2020
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.MOCK-UP
6inch brandidentity 2020
6inch mock-up 2020
Baseball Cap
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6inch 21 2020
6inch mock-up 2020
Apron
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6inch 22 2020
6inch mock-up 2020
Delivery box
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6inch 23 2020
6inch mock-up 2020
Take Away Bag
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6inch 24 2020
6inch mock-up 2020
Wrapping Paper
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6inch 25 2020
6inch mock-up 2020
Logotype & Description
Long
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6inch 26 2020
6inch mock-up 2020
Logotype & Description
Square
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6inch 27 2020
6inch mock-up 2020
Logotype & Description
Short
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6inch 28 2020
6inch mock-up 2020
Umbrella
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6inch 29 2020
6inch mock-up 2020
T-Shirt
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6inch 30 2020
6inch mock-up 2020
Sandwiches Sticker
ГОВЯДИНА АССОРТИ
СУ-ВИД ДЕЛИКАТЕСОВ ФАЛАФЕЛЬ
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КУРИЦА КУРИЦА
ГРИЛЬ ТЕРИЯКИ ИНДЕЙКА
СЛИВОЧНЫЙ ТРИПЛ
ПЕППЕРОНИ ТУНЕЦ СЛАЙС
ОВОЩНОЙ ХАШБРАУН
6inch 31 2020
6inch mock-up 2020
Sauces Sticker
BBQ
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6inch 32 2020
6inch mock-up 2020
Drinks Sticker
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6inch 33 2020
6inch mock-up 2020
Loyalty Card
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6inch 34 2020
6inch mock-up 2020
Poster Wi-Fi
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6inch 35 2020
6inch mock-up 2020
Poster Smile of Month
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6inch 36 2020
6inch mock-up 2020
Feedback Form
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6inch 37 2020
6inch mock-up 2020
Styled Logotype
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6inch 38 2020
6inch mock-up 2020
Refrigerator
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6inch 39 2020
6inch mock-up 2020
Window Titles
СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ
ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР
СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ
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ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР
СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ
ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР
СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ
ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР
СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ СЫТНЫЕ И ЗДОРОВЫЕ СЭНДВИЧИ БЕЗУМНО ВКУСНЫЕ ВРАПЫ
ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ТОЙЫМДЫ ЖƏНЕ ПАЙДАЛЫ СЭНДВИЧТЕР ОТЕ ДƏМДI ВРАПТАР
6inch 40 2020
6inch mock-up 2020
Wallpapers
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6inch 41 2020
6inch mock-up 2020
Phone Case
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6inch 42 2020
6inch mock-up 2020
Ingredients Sticker
АЙСБЕРГ РУККОЛА ЛИСТЬЯ
САЛАТА
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ШПИНАТ ПОМИДОРЫ ОГУРЦЫ
ХАЛАПЕНЬО ОЛИВКИ МАРИНОВАННЫЕ
АЙСБЕРГ
ОГУРЦЫ
КРАСНЫЙ ЛУК СУХАРИКИ БОЛГАРСКИЙ
АЙСБЕРГ
ПЕРЕЦ
6inch 43 2020
6inch mock-up 2020
Trayliners
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6inch 44 2020
6inch mock-up 2020
Steps Signs
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6inch 45 2020
6inch mock-up 2020
Cups For Hot Drinks
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6inch 46 2020
6inch mock-up 2020
Cup For Cold Drinks
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6inch 47 2020
6inch mock-up 2020
Cups For Cold Drinks
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6inch 48 2020
guidelines 6inch brandidentity 2020
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THANK YOU!
6inch brandidentity 2020