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Data Analysis for Social Media Posts

The document analyzes Facebook post data using Pandas and NumPy in Python. It loads a CSV dataset containing over 500 rows of Facebook page data, including metrics like lifetime post reach, paid post reach, and engaged users. It describes and visualizes the data, creates subsets of columns for analysis, and splits the data into multiple frames.

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Suhani Shinde
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Download as PDF, TXT or read online on Scribd
23 views10 pages

Data Analysis for Social Media Posts

The document analyzes Facebook post data using Pandas and NumPy in Python. It loads a CSV dataset containing over 500 rows of Facebook page data, including metrics like lifetime post reach, paid post reach, and engaged users. It describes and visualizes the data, creates subsets of columns for analysis, and splits the data into multiple frames.

Uploaded by

Suhani Shinde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

4/13/24, 10:48 AM Assignment1

In [5]: import pandas as pd


import numpy as np
df = pd.read_csv(r"dataset_Facebook.csv", sep=";")
df

Out[5]:

Lifetime
Page Lifetime Lifetime
Post Post Post Post
total Type Category Paid Post Total Engaged
Month Weekday Hour Total
likes Impressions Users Co
Reach

0 139441 Photo 2 12 4 3 0.0 2752 5091 178

1 139441 Status 2 12 3 10 0.0 10460 19057 1457

2 139441 Photo 3 12 3 3 0.0 2413 4373 177

3 139441 Photo 2 12 2 10 1.0 50128 87991 2211

4 139441 Photo 2 12 2 3 0.0 7244 13594 671

... ... ... ... ... ... ... ... ... ... ...

495 85093 Photo 3 1 7 2 0.0 4684 7536 733

496 81370 Photo 2 1 5 8 0.0 3480 6229 537

497 81370 Photo 1 1 5 2 0.0 3778 7216 625

498 81370 Photo 3 1 4 11 0.0 4156 7564 626

499 81370 Photo 2 1 4 4 NaN 4188 7292 564

500 rows × 19 columns

In [6]: [Link]()

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 1/10


4/13/24, 10:48 AM Assignment1

Out[6]:

Lifetime L
Page total Post Post
Category Post Hour Paid Post Total
likes Month Weekday
Reach

count 500.000000 500.000000 500.000000 500.000000 500.000000 499.000000 500.00000 5

mean 123194.176000 1.880000 7.038000 4.150000 7.840000 0.278557 13903.36000 2

std 16272.813214 0.852675 3.307936 2.030701 4.368589 0.448739 22740.78789 7

min 81370.000000 1.000000 1.000000 1.000000 1.000000 0.000000 238.00000 5

25% 112676.000000 1.000000 4.000000 2.000000 3.000000 0.000000 3315.00000 5

50% 129600.000000 2.000000 7.000000 4.000000 9.000000 0.000000 5281.00000 9

75% 136393.000000 3.000000 10.000000 6.000000 11.000000 1.000000 13168.00000 2

max 139441.000000 3.000000 12.000000 7.000000 23.000000 1.000000 180480.00000 1

In [8]: [Link]

(500, 19)
Out[8]:

Creating Subsets

In [9]: df1=df[['Page total likes','Category','Post Month','Post Weekday']].loc[0:15]


df1

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 2/10


4/13/24, 10:48 AM Assignment1

Out[9]: Page total likes Category Post Month Post Weekday

0 139441 2 12 4

1 139441 2 12 3

2 139441 3 12 3

3 139441 2 12 2

4 139441 2 12 2

5 139441 2 12 1

6 139441 3 12 1

7 139441 3 12 7

8 139441 2 12 7

9 139441 3 12 6

10 139441 2 12 5

11 139441 2 12 5

12 139441 2 12 5

13 139441 2 12 5

14 138414 2 12 4

15 138414 2 12 3

In [10]: df2=df[['Page total likes','Category','Post Month','Post Weekday']].loc[16:30]


df2

Out[10]: Page total likes Category Post Month Post Weekday

16 138414 3 12 3

17 138414 1 12 2

18 138414 3 12 2

19 138414 3 12 1

20 138414 2 12 1

21 138414 1 12 7

22 138414 1 12 7

23 138414 3 12 7

24 138414 2 12 6

25 138458 2 12 6

26 138458 2 12 5

27 138458 3 12 5

28 138895 2 12 5

29 138895 1 12 4

30 138895 2 12 4

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 3/10


4/13/24, 10:48 AM Assignment1

In [11]: df3=df[['Page total likes','Category','Post Month','Post Weekday']].loc[31:50]


df3

Out[11]: Page total likes Category Post Month Post Weekday

31 138895 2 12 3

32 138895 3 12 3

33 138895 3 12 2

34 138895 1 12 2

35 138895 2 12 1

36 138895 3 12 1

37 138895 1 12 7

38 138895 2 12 7

39 138895 1 12 7

40 138895 2 12 6

41 138895 1 12 6

42 138353 1 12 5

43 138353 1 12 5

44 138353 1 12 4

45 138353 1 12 4

46 138353 1 12 3

47 138353 1 12 3

48 138353 1 12 2

49 138353 1 12 2

50 138353 2 11 1

Merge Data

In [12]: merging=[Link]([df1,df2,df3])
merging

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 4/10


4/13/24, 10:48 AM Assignment1

Out[12]: Page total likes Category Post Month Post Weekday

0 139441 2 12 4

1 139441 2 12 3

2 139441 3 12 3

3 139441 2 12 2

4 139441 2 12 2

5 139441 2 12 1

6 139441 3 12 1

7 139441 3 12 7

8 139441 2 12 7

9 139441 3 12 6

10 139441 2 12 5

11 139441 2 12 5

12 139441 2 12 5

13 139441 2 12 5

14 138414 2 12 4

15 138414 2 12 3

16 138414 3 12 3

17 138414 1 12 2

18 138414 3 12 2

19 138414 3 12 1

20 138414 2 12 1

21 138414 1 12 7

22 138414 1 12 7

23 138414 3 12 7

24 138414 2 12 6

25 138458 2 12 6

26 138458 2 12 5

27 138458 3 12 5

28 138895 2 12 5

29 138895 1 12 4

30 138895 2 12 4

31 138895 2 12 3

32 138895 3 12 3

33 138895 3 12 2

34 138895 1 12 2

35 138895 2 12 1

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 5/10


4/13/24, 10:48 AM Assignment1

Page total likes Category Post Month Post Weekday

36 138895 3 12 1

37 138895 1 12 7

38 138895 2 12 7

39 138895 1 12 7

40 138895 2 12 6

41 138895 1 12 6

42 138353 1 12 5

43 138353 1 12 5

44 138353 1 12 4

45 138353 1 12 4

46 138353 1 12 3

47 138353 1 12 3

48 138353 1 12 2

49 138353 1 12 2

50 138353 2 11 1

Sort Data

In [13]: sort_values=df.sort_values('Page total likes',ascending=False)


sort_values

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 6/10


4/13/24, 10:48 AM Assignment1

Out[13]:

Lifetime
Page Lifetime Lifetime
Post Post Post Post
total Type Category Paid Post Total Engaged
Month Weekday Hour Total
likes Impressions Users Co
Reach

0 139441 Photo 2 12 4 3 0.0 2752 5091 178

8 139441 Status 2 12 7 3 0.0 11844 22538 1530

1 139441 Status 2 12 3 10 0.0 10460 19057 1457

12 139441 Photo 2 12 5 10 0.0 2847 5133 193

11 139441 Photo 2 12 5 10 0.0 3112 5590 208

... ... ... ... ... ... ... ... ... ... ...

495 85093 Photo 3 1 7 2 0.0 4684 7536 733

496 81370 Photo 2 1 5 8 0.0 3480 6229 537

497 81370 Photo 1 1 5 2 0.0 3778 7216 625

498 81370 Photo 3 1 4 11 0.0 4156 7564 626

499 81370 Photo 2 1 4 4 NaN 4188 7292 564

500 rows × 19 columns

In [14]: sort_values=df.sort_values('Page total likes')


sort_values

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 7/10


4/13/24, 10:48 AM Assignment1

Out[14]:

Lifetime
Page Lifetime Lifetime
Post Post Post Post
total Type Category Paid Post Total Engaged
Month Weekday Hour Total
likes Impressions Users Co
Reach

499 81370 Photo 2 1 4 4 NaN 4188 7292 564

496 81370 Photo 2 1 5 8 0.0 3480 6229 537

498 81370 Photo 3 1 4 11 0.0 4156 7564 626

497 81370 Photo 1 1 5 2 0.0 3778 7216 625

493 85093 Photo 3 1 1 2 0.0 8412 13960 1179

... ... ... ... ... ... ... ... ... ... ...

10 139441 Status 2 12 5 10 0.0 21744 42334 4258

11 139441 Photo 2 12 5 10 0.0 3112 5590 208

13 139441 Photo 2 12 5 3 0.0 2549 4896 249

7 139441 Photo 3 12 7 9 1.0 13720 24137 537

0 139441 Photo 2 12 4 3 0.0 2752 5091 178

500 rows × 19 columns

Transposing Data

In [16]: transposing=[Link]()
transposing

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 8/10


4/13/24, 10:48 AM Assignment1

Out[16]: 0 1 2 3 4 5 6 7 8 9

Page total
139441 139441 139441 139441 139441 139441 139441 139441 139441 139441
likes

Type Photo Status Photo Photo Photo Status Photo Photo Status Photo

Category 2 2 3 2 2 2 3 3 2 3

Post Month 12 12 12 12 12 12 12 12 12 12

Post Weekday 4 3 3 2 2 1 1 7 7 6

Post Hour 3 10 3 10 3 9 3 9 3 10

Paid 0.0 0.0 0.0 1.0 0.0 0.0 1.0 1.0 0.0 0.0

Lifetime Post
2752 10460 2413 50128 7244 10472 11692 13720 11844 4694
Total Reach

Lifetime Post
Total 5091 19057 4373 87991 13594 20849 19479 24137 22538 8668
Impressions

Lifetime
Engaged 178 1457 177 2211 671 1191 481 537 1530 280
Users

Lifetime Post
109 1361 113 790 410 1073 265 232 1407 183
Consumers

Lifetime Post
159 1674 154 1119 580 1389 364 305 1692 250
Consumptions

Lifetime Post
Impressions
by people
3078 11710 2812 61027 6228 16034 15432 19728 15220 4309
who have
liked your
Page

Lifetime Post
reach by
1640 6112 1503 32048 3200 7852 9328 11056 7912 2324
people who
like your Page

Lifetime
People who
have liked
119 1108 132 1386 396 1016 379 422 1250 199
your Page and
engaged with
your post

comment 4 5 0 58 19 1 3 0 0 3

like 79.0 130.0 66.0 1572.0 325.0 152.0 249.0 325.0 161.0 113.0

share 17.0 29.0 14.0 147.0 49.0 33.0 27.0 14.0 31.0 26.0

Total
100 164 80 1777 393 186 279 339 192 142
Interactions

19 rows × 500 columns

Shape and Reshape Data

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 9/10


4/13/24, 10:48 AM Assignment1

In [17]: shaping=[Link]
shaping

(500, 19)
Out[17]:

In [19]: pivot_table = pd.pivot_table(df,index=['Type','Category'],values='like')


print(pivot_table)

like
Type Category
Link 1 75.650000
2 32.000000
3 68.000000
Photo 1 126.000000
2 235.857143
3 219.753333
Status 1 136.333333
2 182.552632
3 151.500000
Video 1 231.428571

In [ ]:

localhost:8888/nbconvert/html/Desktop/DSBDA GROP B/Assignment 1/[Link]?download=false 10/10

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