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Dress Shop Business Plan for Cavinti

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Nkwai Stephen
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© © All Rights Reserved
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Topics covered

  • community engagement,
  • fashion trends,
  • sewing techniques,
  • costing,
  • sales strategies,
  • employee roles,
  • customer satisfaction,
  • customer needs,
  • quality assurance,
  • dress shop
0% found this document useful (0 votes)
57 views156 pages

Dress Shop Business Plan for Cavinti

Uploaded by

Nkwai Stephen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Topics covered

  • community engagement,
  • fashion trends,
  • sewing techniques,
  • costing,
  • sales strategies,
  • employee roles,
  • customer satisfaction,
  • customer needs,
  • quality assurance,
  • dress shop

1EXECUTIVE

SUMMARY
Clothes or attire
is fiber and
textile material
worn on the body
which will
be depended on
the individual’s
body type, social
and geographic
considerations.
One of the
primary needs of
an individual is
clothing. That
iswhy our
business team
decided to build
up a dress shop,
to provide
thecommunity
the primary
things they
needed. This
business will
produce
qualityand newly-
designed clothes
to meet the custo
mer’s
expectation.
The Art
‘n
Boutique was
owned by
Hannaniah
Pabico, Ma. Fe
Oliveros,Nheszet
e Ramos and
Rosemarie
Almonte. The
target market will
be
themunicipality
of Cavinti. The
customers, more
specifically, who
needs dress fora
specific event
like; parties,
competitions,
ceremonies,
for uniforms and
[Link] costing
of the products
and services will
be based on its
quantity, designs
and raw
materials yet,
rest assured that
it’s still not as
expensive as
thecustomers’
high-value
[Link]
shop will be
operated in the
physical world
and in the
internet.
Theoperation of
the business will
be at Barangay
Duhat Cavinti,
Laguna.
Inadvertising our
products, we will
display some of
the sample
collections infront
of our store so
that the
community will
see our own
designs. The
internet,on the
other hand, will
also be the major
source of our
marketing
salesthrough
posting pictures
and detailed
information about
our collections
tohave access in
the world for
a wide range of
[Link]
boutique shop,
moreover, is
distinctive
among others
because of
the good quality,
affordable price
and we respect
customers’
decisions and
requests. We
value the right
measurement of
our customers in
exchange ofthe
right value of
payment as
much as how we
value our
passion in
dressmaking. Art
n’ Boutique will
provide fine
-textured raw
materials that
willbe used in
creating a dress.
We can also
provide unique
designs made by
our
own hands and
skills and can
also produce ‘in’
fashioned clothes
that our
clients will surely
love. We will
conduct seminar-
workshops for
the people inthe
said community
so that people
may learn how to
sew and
customized
2
own clothes
design through
this program.
This may also be
the way to get a
chance to be a
member of our
business’ organ
ization. It will
benefit the
saidbusiness, for
publicity, but its
main purpose is
to help the
community
[Link] allotted
budget for the
boutique will be
800 000 pesos
which will beused
in
renting the shop’s
place
, sewing
machines and
accessories,
draftingtools,
measuring tools,
ironing and
packaging tools,
display tools,
rawmaterials and
other equipment
needed. The
possible
employees, aside
fromits original
owners, that the
business needs
are; sewers,
patterns and
draftingmaker,
cashier,
saleslady and
sales marketing,
maintenance and
[Link] will also
monitor the cash
flow to ensure
that the income
is alwayshigher
than the
expenses and
the boutique can
still pay all its
liabilities. Wealso
ensure that we
have high quality
machineries and
equipment that
willproduce high
quality products.
3
Section
2PERSONAL
DETAILS
THE
PROPONENTS
Hannaniah
Pabico
She was born on
December 29,
1999. Herparents
are Jonnel
Pabico who is a
collegeinstructor
and Mercedita
Pabico who is a
highschool
teacher. She
studied
dressmaking
in junior high sch
ool and currently
taking up thecour
se Accountancy,
Business
andManagement
at Cavinti
Integrated
NationalHigh
School.
Someday, she
wanted to be a
Certified Public
Accountant-
lawyer.
Nheszete
Ramos
She was born on
November 14,
1999. Herparents
are Danilo
Ramos who is a
policeofficer and
Helen Ramos
who is a weaver
inSambalilo
Production. She
studieddressmak
ing in junior high
school
and currentlytaki
ng up the course
Accountancy,Inte
grated National
High School.
Someday,she
wanted to be a
successful
businesswoman.
Ma. Fe
Oliveros
She was born on
July 30, 2000.
Her parents
areBejamin
Oliveros and
Glenda Oliveros
who is
ahousewife. She
studied
dressmaking in
juniorhigh school
and currently
taking up the
courseAccountan
cy, Business and
Management
atCavinti
Integrated
National High
[Link],
she wanted to be
a
famousbusiness
woman.
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specified.

4
Rosemarie
Almonte
She was born on
March 7, 2000.
Her parents
areDanilo
Almonte who is a
farmer and
EmilyAlmonte
who is a
housewife. She is
currentlytaking
up the course
Accountancy,
Businessand
Management at
Cavinti
IntegratedNation
al High School.
Someday, she
wanted tobe a
Certified Public
[Link]
ADVISER
Mr. Dominador
Jr. Portana
He is one of the
first batch of
senior high
schoolteacher in
Cavinti
Integrated
National
HighSchool
specialized in
Accountancy,
Businessand
Management
Track. He is
business-
relatedsubject
teacher and the
owner of
‘YolzkieEatery’ at
Sta
. Cruz and few
Piso-net shops
inseveral towns
in Laguna.
5
Section
3BUSINESS
PLAN
PROPER
Art
‘n
Boutique shop
was designed
not only for
profitability but
also forour
customers, to
provide them
what they need
in terms of
clothing.
Wedream that
this business will
be popular not
only in the said
town but also
inother places.
This business will
also help Cavinti
in promoting the
art ofCavintinians
when it comes to
making dresses
and [Link]
most significant
risk of the
business is that,
it is difficult to
determinethe
demand of the
products in a
specific period of
time. The
businessopportu
nities, however,
have lots of
prospects. This
shop will be
found at oneof
the main road of
Cavinti where
in transportations
from different
towns
werepassing by
on the said
location. The
finish product
might return a
high
profitdepending
on the whole
processes of the
employees.
Overview to
the Business
Art ‘n
Boutique, the
house of dress and
tailoring shop
where you
canenjoy quality,
attainable and less
expensive clothes
that make
customersintereste
d in its broad
variety of clothes
and dresses.
Name of the
Business
Art ’n
Boutique literally
mean as the
fashion (art) in a
dress
shop(boutique)
that offers
quality-designed
clothes and
dresses.
It has a
trademark line
‘Sinukat, Ginuhit,
Ginupit. Naging
Damit,’ which
was based on the
summarized
steps of making
clothes and
following the
pattern of the
famous Filipino
line, ‘Nagmahal,
Nasaktan,
Nagmove
-
on.’

Vision
“We
will establish a
shop whose
dresses and its
brand will be
popular in the
country, not only
in the chosen
town.”
6
Our shop will
bring the finest
quality and high
branded clothes
that will makethe
customers,
themselves, will
advertise our
products in
different parts of
thecountry.
Mission
“To provide
unique, quality
and cost effective
use of dresses that
will
satisfy
and exceed
the exp
ectation of
the customers.”

Our shop will


produce
products that our
clients would
enjoy the
benefits
oftrusting their
fashioned
clothes onto us.
Objectives
The main
objective of the
business is:

To develop a
business that
provides cost
effective dresses.

To exceed
customer
expectation
through its
business’ service.

To generate
sales through
top-notch
exclusive
services and
maintain
itprofitability
through close
attention to the
business income
andexpense.

To help the
community by
giving seminars,
workshops and
even jobs tothe
people around
the business.
Values and
Preferences
“We value unity of
our team as one,
willingness to
create quality
productsthat will
satisfy customers’
tastes, and the
creativity, art and
the contribution
of our team to the
business.”

Business
Offering and
Justification
The concept of
Art ‘n
Boutique shop is
a service type of
business
thatproduces
dresses which is
one of the
primary needs of
an
[Link]
ng to
Maslow’s Hierar
chy of Needs
, one of our
physical needs
isclothing, that is
why we proposed
to create a dress
shop, to provide
the
7
community the
best dresses that
is less expensive
yet quality and
high-branded
clothes.
Sample Design
Technology
and
Equipment
The business
has eight
different kinds of
sewing
machines;
forembroidery, for
buttonholes, high
speed sewing
machines, over-
edgingmachines
and double-
needled
machines. We
will also provide
cashmachines
and computers to
monitor the cash
flow and reports.
8
Organization
or
Management
StructurePOS
ITIONS DUTI
ES AND RES
PONSIBILITIE
S1. Executive
Manager

She’s
responsible for
monitoring all
the processes
and organizing
thebusiness and
make sure that
thebusiness is
functioning well.
Governother
employees and
apply
bylawsinside the
business.
HANNANIAH
PABICO
Executive
Manager

MA. FE
OLIVEROS
Product
Promotion
Control
NHESZETE
RAMOS
Production
Control Manager

ROSEMARIE
ALMONTE
Sales and
Financial
Manager
Operational
Manager

InventoryAccoun
tantCashier
Sales Personnel
Fashion Designer

Fashion Designer

Drafter
Drafter

Sewer

Sewer
Sewer

Sewer

PackagingPersonne
l
Public Relation

Creative Services

Maintenance
Maintenance

Fashion
Designer
Head
9
2. Sales and
Financial
Manager
Responsible for
monitoring the in
andout of money
of the business
andother
financial matters.
Also,
shemonitored the
sales and
profitabilityof the
business.
3. Production
Control
Manager
Responsible for
controlling the
whole
production
processes of the
business’
product and
ensures that the
shopproduces
high standard
brands.
4. Product
Promotion
Control
Responsible for
promoting
theproduct of the
business, and the
onewho is
responsible for
differentmarketin
g strategies and
researchesthat
will benefit its
own shop.
5. Fashion
Designer
Head/
FashionDesig
ners
Responsible for
designing clothes
thatwill be used
in making the
product of
the business.
They’ll be
the first step in
producing the
boutique’s
clothes.

Also, they’ll be
the one who will
do
the finishing
touches (like
puttingbeads and
other designs)
on theclothes.
6.
Accountant/
Cashier
Responsible
for keeping the
money ofthe
business and
make
financialreports
about it to be
submitted onthe
financial
manager.
7. Inventory
Responsible for
monitoring the
stocks/raw
materials and
supplies of
thebusiness.
She/he contacts
thedistributors
and suppliers in
theirbusiness.
8. Sales
Personnel
Responsible for
entertaining the
10
customers of the
business, guide
andask them the
product/s they
neededor
wanted.
9. Sewers
Responsible for
sewing the
clothes,that is
the product of
the businessand
maintains its
durability
andfineness.
10. Drafters
Responsible for
measuring the
bodysize needed
of the customers
andproduce
drafts as a
pattern to beused
in forming the
fabric
intounfinished
clothes.
11. Packaging
Personnel
Responsible for
packaging
thefinished
product and
maintain it in
asafe place/
stock room.
12. Public
Relations
Responsible for
promoting
theproduct, and
develop
programs
thatmay market
their business.
Contactpersons
for press
conference,semi
nars, and other
advertisementpro
cess.
13. Creative
Services
Responsible for
creating web
pagedesigns to
be used in
promoting
thebusiness.
Also, monitor the
promotionof their
products through
the use ofinternet
and social media
sites.
14.
Operational
Manager/Main
tenance
Responsible for
the cleanliness
of the
whole business’
facilities.
Fix brokenthings
in the business
especially
themachines
needed in
producingclothes.
Table 1:
Contribution to
the Business
11
Sectio
n
4MARKETIN
G
PLAN
The information
below includes
the
characteristics of
the product and
the business’
services, its
target customers
and marketing
strategies.
Product
The product that
the business will
mainly produce
are different
kinds ofclothing
like uniforms,
dresses,
blouses, skirts,
gowns, pants
and such that
might be based
on the
customer’s
request or
business
-owned designs.
12
13
Projected Output
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14
Projected Sketches
Designs
Price
The price of our
products will be
based on the raw
materials’ quality
and price, and its
quantity. Yet, rest
assured that it is
still as cost
effective aswhat
it was really is
and that both of
the two parties
will be benefited
equally.
Types of Clot
hes Manufact
ures Rented
Clothes
Cocktail
Dress/GownPhp
1,000-6,320
Php 500-3000
Price
Rangedepends on
thedetailed-
designsand
materialused
Long Gown 2,50
0-10,500 900-
8000Wedding Go
wn 3,000-14,800
1500-12000Skirts
& Shorts 100-
1,800 ---Dress
300- 4,200 ---
Blouses 150- 1,8
00 ---Costumes
450- 4,200 150-
2000Uniforms (te
rno) 500-3,160 --
-
Table 2: Price of
the Products
Place
The location of
our business will
be found at
Barangay Duhat
CavintiLaguna
since many
travelers passed
by in that
location. Facilities
of our placeare
wide enough for
the sewing
processes and to
avail customers.
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15
Duhat Road via
Google MapDuhat
Road via Satellite
Promotion
Art ‘n
Boutique shop
might use these
following
methods to
promote
ourproducts and
services:
a. Words of
Mouth- we will
present our
products to our
families, friends,
comrades and
after that, they’ll
share it to their
other friends and
promote
our products
through normal
conversation/
telling stories.b.
Printed Texts-
posters, flyers,
sign posts and
many others can
be used as
advertising ads to
promote the
business’
products.

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