Sri Lanka Institute of Information Technology
Digital Marketing Strategies - SE3081 - 2024 S2
Week 4 - Lab session 2 – Report
IT21225710 – Kannangara S.D.R.Y.L
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Table of content
Introduction
AI Powered SaaS Tools for Brainstorming
Predictive Analytics Platforms
AI-driven marketing automation platforms
AI-powered recommendation engines
AI-driven content generation platforms.
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Introduction
AI-powered tools utilized in Digital Marketing
In past few years, the landscape of digital marketing has undergone a profound
transformation, largely propelled by advancements in artificial intelligence
technologies. As businesses strive to stay competitive and relevant in an
increasingly digital-centric world, the integration of AI has emerged as a pivotal
strategy for optimizing marketing efforts and achieving greater effectiveness in
reaching target audiences. This report delves into the application of AI within the
domain of digital marketing, focusing specifically on the utilization of AI-powered
tools for monitoring and enhancing marketing strategies.
The purpose of this report is to provide a comprehensive examination of five
prominent AI-powered tools that are instrumental in digital marketing.
1. AI Powered SaaS Tools for Brainstorming
Artificial intelligence has transformed the SaaS industry by improving business
process efficiency, reducing costs, and enhancing customer experiences through
capabilities like personalized recommendations and data analysis.
SaaS companies benefit from artificial intelligence in several ways. The
main ones are personalization, automation, content generation, predictive analytics,
product search, release management, and enhanced security.
Developing an AI-powered SaaS product requires thorough planning, selection of
an expert development team, and the choice of a proper technology stack.
Anyone can harness the power of AI to enhance your creativity, efficiency, and
strategic decision-making. AI-powered SaaS tools can be used to generate topic
ideas, suggest keywords, and identify emerging trends, which ultimately drives
impactful and data-driven marketing initiatives.
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2. Predictive Analytics Platforms
Predictive analytics tools help businesses understand and use data to drive growth.
These tools offer insights into customer behavior, increase sales opportunities,
optimize lead segmentation, improve ROI, and enhance operational efficiency.
The six commonly used predictive analytics platforms in 2024 are Pecan, Qlik
Sense, SAS Advanced Analytics, Oracle Crystal Ball, Alteryx, and Tableau.
Pecan is a leading low-code solution that doesn't require data scientists and offers
customizable templates for predictive models. Its Predictive GenAI features put it a
step ahead in accessibility. Each tool has its own strengths and limitations, so it's
important to choose one that aligns with your goals, budget, and data
infrastructure.
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3. AI-driven marketing automation platforms
Marketing automation allows you to manage marketing processes and campaigns
across multiple channels without manually executing every single communication.
With marketing automation, you can send customers automated messages through
email marketing, social media, SMS, and Messenger Marketing. Using an AI
driven automation platform to send messages based on a set of instructions you
create called workflows.
Example: ManyChat
This ManyChat company is an AI driven marketing automation platform that
allows you to manage SMS, email, and Messenger campaigns all in one place and
in real time. If you’re a fan of no-code, we have a specific tool you can use called
FlowBuilder, which lets you build automated flows using a graphical interface as
well as view detailed statistics on your campaign.
4. AI-powered recommendation engines
An AI-powered recommendation engine surfaces the most relevant products and
content for each person by learning from what is viewed, clicked, and interacted
across similar sessions.
Types of AI-powered recommendation engines
Context-aware recommendations
Show what’s most relevant to a person based on where they are in their journey –
from pre-purchase to post-purchase, from seeking answers to exploring content.
Ready-to-go machine learning models
Choose the algorithm that fits your scenario. Coveo provides recommendation
models that are easy to set up – including interest-based, frequently viewed and
bought together, popular items, and more.
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5 AI-driven content generation platforms
An AI content generator is a tool that automatically creates text based on user
inputs. It helps users quickly create different types of content, such as social media
posts and emails. In addition, AI content generators are useful for keyword
research, plagiarism checks, and content ideation. They vary in price and features
to cater to different user needs.
Ex: Hostinger AI Website Builder is a beginner-friendly site and content creation
tool that can generate an entire website based on user prompts – complete with
custom text, images, and alt attribute.
References
Predictive Analytics Platforms
https://www.pecan.ai/blog/predictive-analytics-tools/
https://www.techtarget.com/searchbusinessanalytics/tip/6-top-predictive-analytics-tools
AI Powered SaaS Tool
https://clockwise.software/blog/how-to-create-an-ai-saas/
https://www.optimonk.com/ai-in-digital-marketing/
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AI-driven marketing automation platforms
https://manychat.com/blog/marketing-
automation/?utm_source=google&utm_medium=DSA&utm_campaign=categories&gad_source
=1&gclid=Cj0KCQjw-r-vBhC-ARIsAGgUO2BbKe2q2y6rfirYmvXVw0u4YTuyXJz-
Hs5chkdfUAIKzwyuUC_7k8MaAo07EALw_wcB
AI-driven content generation platforms
https://www.hostinger.com/tutorials/ai-content-
generators?ppc_campaign=google_search_generic_hosting_all&bidkw=defaultkeyword&lo=906
9428&gad_source=1&gclid=Cj0KCQjw-r-vBhC-
ARIsAGgUO2BrnAw7WxYrmFD6ruQnhnvrPpGYsBmHkFxx8Wj6OWPAL4duxjjTpF8aAkzM
EALw_wcB
https://clickup.com/blog/ai-content-creation-tools/
AI-powered recommendation engines
https://www.coveo.com/en/platform/recommender-systems
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