IMPROVING INTERCULTURAL COMMUNICATION

1. Pay attention to your words and actions

2. Control your assumptions

3. Engage in transpection

4. Gain knowledge

5. Gain experience

GROUP 3. Lesson 1: Visual Communication-The Power of Images

Optical illusions - a mismatch between the immediate visual impression and the actual properties of an
object.

Different Categories of Illusions:

1. Ambigous Illusions - Pictures or objects that toggle between alternative interpretations.

2. Distorting Illusions- These illusions dostort length, position, curnative, and size.

3. Paradox Illusions- they look believable in two dimensional drawings.

Fiddler crabs woo the ladies with something called the Ebbinghaus Illusion.

Visual communication as “the process of using visual elements to convey ideas, information, and data”
in attractive and impressive style.

Importance of Visual Communication

1. Visual communication saves time by relaying message faster.

2. Visual communication ensures that clear, unified message is delivered

3. Visual communication helps to provide a shared, consistent experience.

4. Visual communication results in better retention of the information

Visual Text are images or pictures that do not move. They may or may not have words that add to the
meaning or mediated through film, video, advertising, gaming and the Internet.

Types of Visual Text

1. Advertising is a paid, impersonal, public communication that is made through channels

2. Billboard is large outdoor advertisement (usually 12 feet × 25 feet)

3. Poster is a large, usually printed placard, bill, or announcement, often illustrated that is posted to
advertise or publicize something.

4. Painting is the final work or product of putting paint, pigment, color, or another media to a hard surface

5. Drawing is the practice of creating images on a surface, typically paper, using marks made with a
variety of media

6. Comic strip is a group of related drawn images that are typically organized horizontally and intended
to be read as a narrative or a timeline.

7. Cartoon is a type of illustration, sometimes animated, typically in a non-realistic or semi-realistic style.

8. Infographic is a visual representation of information or data

9. Meme is an amusing or interesting item

Elements of Visual Communication

1. Points and Lines are the most elementary building blocks of visual composition and at the core of
every image
2. Shape and Form. Shapes and forms can completely alter the design's aesthetic when employed
properly.

3. Color can influence emotions and perceptions.

4. Value is the lightness or darkness of a given hue or color in a visual image.

5. Space is the area between and around objects

6. Scale. In visual communication, size really matters.

7. Layout is the overall presentation of a design through efficient and thoughtful positioning and
sequence of text and images

8. Textures might be soft or hard, rough or smooth. Often, textures are implied.

Principles of Visual Communication

A. Symmetrical Balance - The elements of on both sides of the design are in similar location and size.

B. Asymmetrical Balance - When there is inequality between two sides of the design yet still Balanced
complete and sensible.

C. Contrast is the use of several design aspect to keep the viewer's interest and direct their gaze through
the artwork.

D. Rhythm or Movement - travel through a composition

Analyzing a TV Commercial

1. Find out who the commercial's target audience is.

2. Look at the ad's attention-grabbing strategies.

3. Analyze the tone that the advertising is attempting to convey.

4. Ask yourself how the soundtrack makes you feel after listening to it.

5. Think about how the commercial's cast of actors has affected you.

6. Examine the ad's linguistic usage.

Evaluating Advertisement in Print Media

1. Identify the advertisement's target graphic

2. Examine the advertisement's action or activity

3. Take a look at the ad's text and the words that are employed

4. Examine the advertisement's usage of image

5. Consider the context and the intended response it is intended to provoke

6. Take note of the spatial placement of each element in the advertisement

GROUP 4: MULTIMODAL PUBLIC AWARENESS CAMPAIGN (MPAC)

ADVOCACY - words voco (transitive) which is translated as “I call, summon, beckon (with one’s voice)” or
advoco (legal) which means “I call in as aid, assistant, witness or counsellor”. Loosely defined, advocacy
is “the act of pleading for, supporting, or recommending”.

- advocate comes from Latin participle advocatus that refers to one called to someone’s aid.

Advocate is a person who speaks in support of something (from 18th c.) or a person who supports
others to make their voices heard, or ideally for them to speak up for themselves.
World Blind Union (WBU) (2015)

Components of planning an advocacy:

1. Recognizing Issues - Knowing precisely what we wish to alter is the first step.

2. . Putting problems in order of importance based on their urgency and resount availability

- rank the issues we will handle in order of urgency, relative importance, and resource availability.

3. Putting the problem into context - Each issue should be framed as one that has to be solved after
the problems have been prioritized.

4. Defining the long-term goal - the advocacy and campaigning goal or what we hope to accomplish.

5. Establishing short-term goals or urgent solutions - solutions that must be made in order to move
forward.

6. Examining the stakeholders - to identify the people who should be the focus of our advocacy and
campaigning activities.

7. Developing plans - choosing the plan that has the best chance of success

8. Planning the action strategy - the best strategies for captivating our target audiences.

9. Creating a monitoring system - should track and evaluate development as we carry out our action
plans.

10. Following up – analysis force a reevaluation of earlier processes.

GROUP 5. TECHNOLOGY-BASED COMMUNICATION TOOLS AND STRATEGIES

Communication Technology In Education

- is a major challenge for teachers and students in the 21st century.

Cloud computing

 allows educational institutions to create virtual classrooms, allowing students, teachers, and
administrators to work on the same platform.

Mobile learning

 also known as mLearning, allows students to study online or through a network while using
personal devices.

CMOOCs, or Massive Open Online Courses

 are free web-based distance learning programs that offer unlimited participation and academic
credits.

Games And Gamification

 also known as "Game-Based learning," integrate digital and online games

LEARNING MANAGEMENT SYSTEM (LMS)

 manage the entire learning process, including distribution, management, and tracking of
educational materials.