Sample Scenario: Read and understand carefully the scenario and answer the following questions.
Write your answer
in yellow paper. (Note: Use only black or blue ballpen in answering.)
Felix inherited his family’s business of silkscreen T-shirt printing. Being a young entrepreneur, Felix wanted to
introduce digital T-shirt printing through heat transfer. In the planning stage, he had to answer the following
framework questions:
1. Who are we and where are we now?
2. Where do we want to be?
3. How will we get there?
4. How will we know how we are doing?
The t-shirt printing of Felix’s family has been profitable for 20 years, as it largely catered to customers within the
area and in several adjacent towns. Felix wanted to expand the operations of the shop and to bring their products to
more customers, and possible to be a retailer of printed shirts itself. In the past, their shop only took set orders from
customers, mainly from schools, sports clubs, and campaign-related groups. Now, Felix is planning to set up an
apparel line based on customized designs to tap the market of young customers and professionals. But before he
could make plans and programs, he employed SWOT Analysis to scan the situation of the shop. Kindly assist Felix
in doing SWOT analysis for his business.
Sample Scenario: Read and understand carefully the scenario and answer the following questions. Write your answer
in a yellow paper. (Note: Use only black or blue ballpen in answering.)
Felix inherited his family’s business of silkscreen T-shirt printing. Being a young entrepreneur, Felix wanted to
introduce digital T-shirt printing through heat transfer. In the planning stage, he had to answer the following
framework questions:
1. Who are we and where are we now?
2. Where do we want to be?
3. How will we get there?
4. How will we know how we are doing?
The t-shirt printing of Felix’s family has been profitable for 20 years, as it largely catered to customers within the
area and in several adjacent towns. Felix wanted to expand the operations of the shop and to bring their products to
more customers, and possible to be a retailer of printed shirts itself. In the past, their shop only took set orders from
customers, mainly from schools, sports clubs, and campaign-related groups. Now, Felix is planning to set up an
apparel line based on customized designs to tap the market of young customers and professionals. But before he
could make plans and programs, he employed SWOT Analysis to scan the situation of the shop. Kindly assist Felix
in doing SWOT analysis for his business.
Sample Scenario: Read and understand carefully the scenario and answer the following questions. Write your answer
in a yellow paper. (Note: Use only black or blue ballpen in answering.)
Felix inherited his family’s business of silkscreen T-shirt printing. Being a young entrepreneur, Felix wanted to
introduce digital T-shirt printing through heat transfer. In the planning stage, he had to answer the following
framework questions:
1. Who are we and where are we now?
2. Where do we want to be?
3. How will we get there?
4. How will we know how we are doing?
The t-shirt printing of Felix’s family has been profitable for 20 years, as it largely catered to customers within the
area and in several adjacent towns. Felix wanted to expand the operations of the shop and to bring their products to
more customers, and possible to be a retailer of printed shirts itself. In the past, their shop only took set orders from
customers, mainly from schools, sports clubs, and campaign-related groups. Now, Felix is planning to set up an
apparel line based on customized designs to tap the market of young customers and professionals. But before he
could make plans and programs, he employed SWOT Analysis to scan the situation of the shop. Kindly assist Felix
in doing SWOT analysis for his business.
