Brand guidelines and assets

for ProAdvisors
October 2023
Before you dive in
The QuickBooks ProAdvisor program is here to give you the
tools and resources to help you grow. The program offers a
variety of benefits and resources to help you best advise your clients.

This guide will show you how to co-brand your own marketing materials
while staying compliant with QuickBooks brand design guidelines.

It includes certain design elements, detailed rules about how to use them,
and design do’s and don’ts.
 ● Overview 4
○ Co-branding 5
● Visual design 6
Table of ○ QuickBooks logo usage 7

contents ● Links, domains, and emails

● ProAdvisor badges
16
20
● Approved language 23
● Resources 27

Intuit Confidential and Proprietary 3

OVERVIEW
OVERVIEW

How to co-brand
Your company brand is how consumers perceive you and your
business. It’s a combination of what you say, how you look, and
how customers think about you and your services.

In order to maintain each brand’s recognition and the equity

that’s been built, we should avoid the customer confusion that
BRAND 1 BRAND 2
sometimes happens when two brands are combined.

Never try to mix the two brands beyond what’s included in

these guidelines.

5
VISUAL DESIGN
QUICKBOOKS LOGO USAGE
LOGO USAGE

Logo
The QuickBooks logo is the main identifier
of the brand. It represents the QuickBooks
story as a stand-alone element. It must be
treated with great care, protecting its
integrity at all times.

As a ProAdvisor, you’re allowed to use the

QuickBooks logo in your visual assets to
build business and client relationships.

When using the logo, the QuickBooks logo

guidelines must be respected.

Get logos here

LOGO USAGE

Logo Preferred logo

variations
To maintain consistency, we strongly
recommend using our preferred logo
variation whenever possible. In the event
that this logo variation is not suitable for
your specific use case, please reach out to
our brand team for further guidance.

Note
The QuickBooks green in the logo (HEX:
#2CA01C) is not accessible on all
backgrounds. Always double check the
accessibility of our logo with any
background, including photography and
video.
LOGO USAGE

Clear space
Clear space

and scale
Our logo requires a clearly defined space
around its border to stand out, while the
minimum size protects the legibility.

● No visual elements should be placed

inside the clear space. The margin Minimum size
should be half of the height of the
QuickBooks symbol.

● The green QuickBooks symbol can

never be displayed under 26 pixels
for digital (at 72dpi) or 0.5 inches for
print.
LOGO USAGE

Your
company
name and
logo
A company name and logo is often the first
thing prospective clients will see. Create a
business name and logo that is unique to you
and your business without using any version
of the QuickBooks brand or Intuit property.
LOGO USAGE

Logo
relationships
You can use the QuickBooks logo or program
badges when you’re referring to the
ProAdvisor program, but your own branding
should clearly stand out in your marketing
materials or invoices.

● The QuickBooks logo or ProAdvisor

badges displayed should be smaller
than your logo, but must still be legible.

● Your company name and logo should be

visually separated from your designation
as a ProAdvisor program member. Your
program status shouldn’t look like a
tagline or part of a logo lockup.
LOGO USAGE

Watchouts

Don’t use the round QuickBooks “ball” Don’t place the QuickBooks logo on a Don’t put the QuickBooks logo in a
symbol by itself. busy background pattern, image, or containing shape.
illustration.
LOGO USAGE

Watchouts

Your brand name shouldn’t include any Never use the Intuit logo in your Don't make the QuickBooks logo the same
version of the QuickBooks brand name, company's marketing materials. or larger than your company’s. Your brand
brand elements, or phonetic equivalent. must be at the forefront.
LOGO USAGE

Watchouts

Don't include your QuickBooks ProAdvisor Don't make the QuickBooks logo the only
title in your logo. logo on your marketing materials. Always
include your name and logo.
LINKS, DOMAINS, AND EMAILS
LINKS, DOMAINS, AND EMAILS

Linking
You may only link to websites that use the
QuickBooks brand properly as established in
these guidelines.

● Only link to official QuickBooks product

web pages that may increase
opportunities for potential new clients.
LINKS, DOMAINS, AND EMAILS

Domain and
email
Use domain names and email addresses that
are unique to your business. Don’t include any
Intuit brand name, brand element, or phonetic
equivalent.

● URLs should clearly tie to your company.

● Email addresses should have a clear

reference to your company name.
LINKS, DOMAINS, AND EMAILS

Watchouts

Don't link to websites that are unaffiliated Don't include Intuit or QuickBooks brand
with Intuit or that use an Intuit brand in the elements in your websites, URLs or email
company name or website domain. addresses.
PROADVISOR BADGES
PROADVISOR BADGES

Available
Certification badges

ProAdvisor
badges Tier badges

Share your ProAdvisor status with pride.

You can earn various badges based on your

certifications and other achievements in
different categories:

● Certification badges
● Tier badges Community badges Knowledge badges
● Community badges
● Knowledge badges
PROADVISOR BADGES

How to use
ProAdvisor
tier badges
You’re encouraged to use your tier badge on
your website and business cards, as well as in
your email signature and other marketing
materials, as long as you follow all QuickBooks
logo usage guidelines.
PROADVISOR BADGES

Watchouts

Don’t edit, crop or recolor the tier logos in

any way. Don’t use the tier logo as a
replacement of your profile photo or
company logo.
APPROVED LANGUAGE
APPROVED LANGUAGE

How we
handle the
details QuickBooks
Customers don’t usually notice editorial style
unless we get it wrong.

● Capitalize QuickBooks correctly

(capital Q, capital B).
● Never refer to QuickBooks as “QB”, or QB
use any acronyms in place of full
product names (for example, don’t say
QBO for QuickBooks Online, or QBDT
for QuickBooks Desktop, etc.)
APPROVED LANGUAGE

Phrasing
● Independent QuickBooks Consulting Professional(s)
● Independent QuickBooks Consulting Service(s)
● Independent QuickBooks Professional(s)
● Independent QuickBooks Service(s)
Be clear and transparent about your relationship ● Independent QuickBooks Setup Services
with QuickBooks. These are examples of ● Certified QuickBooks ProAdvisor
phrases you can or can’t use on your business ● QuickBooks Solution Provider
materials and social media to represent yourself
as a ProAdvisor.

Make sure your company's name and logo are

distinctly larger than and distinctly separated
from approved phrases. ● Independent QuickBooks Bookkeeper
● QuickBooks Bookkeeper
● Independent QuickBooks Bookkeeping
You can call yourself a Certified QuickBooks
● QuickBooks Bookkeeping
ProAdvisor once you've completed one of the
● Independent QuickBooks Accountant
ProAdvisor certifications.
● QuickBooks Accountant
● Independent QuickBooks Accounting
QuickBooks currently only offers certification on ● QuickBooks Accounting
QuickBooks product use.
APPROVED LANGUAGE

Placement
and size
Make sure your company's name and logo are
distinctly larger than and distinctly separated
from approved phrases.
RESOURCES
RESOURCES

Questions and support

Learn marketing tips and get resources on how to improve your client list on our site at the
Intuit Marketing Hub.

Reach out to one of our ProAdvisor brand experts to get answers to your specific questions
regarding your business and QuickBooks or Intuit branding at 888-333-3451.
THANK YOU